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DIGITALLY DOMINATE YOUR COMPETITION

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Are your marketing and sales seamlessly in Sync? If your answer is “no”, here is
a little guidance “Six ways to digitally dominate your competition.” None are
necessarily “easy,” but if you and your team can put these tactics in place,
you’ll be ready to build a more substantial business and a better future.

Name
Email
Get your Free Report


WHERE MOST BUSINESS OWNERS MISS THE MARK.

Most businesses fail because they’re operating without an understanding of their
numbers. You need to master a range of metrics to grow profitably. In addition
to that, you have to take the guesswork out of sales forecasts by leveraging
technology and advertising to predict your revenue goals accurately.

It’s easy to spot a business that has it all together and appears to multiply
right before our eyes. How do they do it? In almost every instance, their
marketing and sales departments intertwined, working hand-in-hand from a
singular foundational strategy comprised of the right technologies and
integrations.

With over 7,400 marketing and sales products, and more entering the market every
day, knowing where to begin is a feat. But, you also don’t want to be at the
mercy of every Digital Salesperson that walks through the door selling the
latest widget!

That’s why we exist to partner with our client’s sales departments and develop a
unique end-to-end solution. We help create foundations and processes that are
easy to adopt, set you up to succeed, and have confidence in future economies.
Let us engineer the flexible mousetrap while you focus on the sales.

GET A FREE 30 MINUTE STRAtegY SESSION


FOUR PHASES OF THE CUSTOMER ACQUISITION SYSTEM

The digital landscape is continuously changing. The “right” way to do digital
marketing two years ago is no longer relevant. Just as the early bird
relentlessly chases the worm, our team of certified business lifecycle experts
tirelessly track trends and adapts their expertise to the latest and greatest.

We encourage innovative solutions and are confident in trying new tactics if
they are right for your business. In the end, the goal is to move people through
the buyer’s journey with the least waste. To do this, you must reach the right
people with the right offer in the right places, and it’s not going to look the
same for all businesses.

PHASE 1
Attract
Jumping right into sales or lead generation is a way to go, but your results
will flatline if you don’t invest in teaching people who you are first. Brand
awareness fosters trust and builds equity.
PHASE 2
Convert
Today's "Consideration" phase requires 7+ touch points to move people to the
next phase.
PHASE 3
Close
When someone is ready to buy, your marketing and sales system should make it as
easy as click-and-done for your potential customers. Today’s informed buyers
don’t have the patience to jump through hoops for your offer.
PHASE 4
Delight
Turn your customers into diehard advocates to enhance ALL other stages of the
buyer’s journey. This phase is the oil minimizing friction in your system.
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OUR CLIENTS




HOW AYIK + BERTO DISRUPTED THE ENDODONTIC INDUSTRY

AYIK + BERTO worked with StrataBlue to devise a process for their new
direct-to-patient
business model that would allow for more brand exposure and control of the
patient
experience.

DOWNLOAD CASE STUDY

DOWNLOAD CASE STUDY


KAYAK POOLS MIDWEST STRATEGY

StrataBlue implemented an omni-channel digital marketing strategy that utilized
multiple methods of promoting and distributing Kayak’s products and services, as
well as made it easier for customers to get in contact with the Kayak team.

DOWNLOAD CASE STUDY

DOWNLOAD CASE STUDY


HOW AYIK + BERTO DISRUPTED THE ENDODONTIC INDUSTRY

AYIK + BERTO worked with StrataBlue to devise a process for their new
direct-to-patient
business model that would allow for more brand exposure and control of the
patient
experience.

DOWNLOAD CASE STUDY

DOWNLOAD CASE STUDY


KAYAK POOLS MIDWEST STRATEGY

StrataBlue implemented an omni-channel digital marketing strategy that utilized
multiple methods of promoting and distributing Kayak’s products and services, as
well as made it easier for customers to get in contact with the Kayak team.

DOWNLOAD CASE STUDY

DOWNLOAD CASE STUDY






WHAT'S OUR SECRET? IT’S ALL DATA!

We get it often. “What’s the secret to Facebook Ads?” or “What’s the secret to
digital marketing?” Here’s the truth. All businesses have access to the same
advertising platforms, targeting options, and ad formats, but all companies
don’t have a clear understanding of how to use their first-party data and
real-time data coming in to make it all work BEST.

Proper collection and use of data can take your leads from $11 to $3.50 in a
matter of two years. What’s even better is the quality of leads increases as
your costs go down. We’ve generated 25,000+ leads a year for ONE client,
multiple years in a row. What could you do with that many leads?

To take it a step farther, what could you do with a 31X return on ad spend
(ROAS)? We saw this ROAS just last year for a client who exceeded 11 million in
sales!

Take us up on a free 30-minute strategy session to hear how we can take your
data and turn it into a long-term profit-generating system.

GET A FREE 30 MINUTE STRAtegY SESSION


LEARN THE SIX WAYS TO DIGITALLY DOMINATE YOUR COMPETITION AND SCALE YOUR
BUSINESS

This business strategy guide is yours FREE – simply enter your email address and
we will deliver this to your inbox right away.

Name
Email
Get your Free Report


OUR CLIENTS LOVE US



“
These guys have earned my business and I consider them my marketing department.
Its taken a couple of months to start seeing results, which is quite good, but
we are on our second 50+ camera lead that we would not have attracted without
them. They've dropped my lead acquisition cost by half and increased our inbound
leads by a little more than double.
Armando Perez | President, Hoosier Security

“

With what is currently happening (COVID-19), we had no choice but to expedite
our phone sales campaign(s) and currently we are doing virtual presentations
100% of the time. I would like to add the success we are having is incredible,
so much that we had to hire 2 installation crews. Our 90-person company would
not be able to survive and thrive if it wasn’t for StrataBlue.

Mike Klein | Owner, Kayak Pools

“

I absolutely would recommend StrataBlue. It's been about a four year
relationship... and it's been a great experience.

Jon Sinder | Owner, Crown Liquors

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WHY CHOOSE STRATABLUE?

Our client’s success is the only thing that matters period. We exist not to be
another agency that puts their clients through the same pain that businesses
often report when working with agencies. For starters, all advertising spend
that you commit towards campaigns with us is fully transparent. So much so that
you get the invoices straight from the platforms themselves.

Do you own all of your content? Are you paying a licensing fee to keep that
explainer video on your website? StrataBlue will help you take ownership of all
your content by reproducing non-owned content and creating new content in the
form of ads, articles, videos, etc. You own this content, and it will never get
revoked.

When partnering with StrataBlue, you get real-time access to all of your
accounts and systems. If you feel more comfortable with an internal member
monitoring ad platforms – no problem! You own all of your accounts.

No long-term contracts, we will earn your business every day, week, month, and
year or you can leave. A partnership with StrataBlue is right if you’re an
ambitious small to medium-sized business that’s able to commit a minimum of
$5,000 a month into growth.



238 South Meridian St. | STE 201
Indianapolis, IN | 46225

Phone: 317.207.0195
Email: info@StrataBlue.com

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