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 * Home
 * About Us
 * Advertisers
   
 * Video
 * Insights
 * FAQ
 * Contact


AFRICAN AUDIENCE INSIGHTS.


WE HELP ORGANIZATIONS CONNECT WITH THEIR AUDIENCES ACROSS ALL THEIR DEVICES WHEN
AND WHERE THEY ARE PAYING ATTENTION.

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OUR UNIQUE UNDERSTANDING OF THE AFRICAN MARKET AND THE RE-IMAGINATION ABOUT THE
ROLE OF ENTERPRISE DATA TECHNOLOGY AS AN ENABLER OF MODERN COMMERCE HAS ALLOWED
US TO INNOVATE AROUND AUDIENCE MAPPING AND INSIGHTS DESIGNED FOR
AFRICAN BUSINESSES.

AT AFRICONVERSE, WE DEVELOPED A MARKETING AND CUSTOMER-CENTRIC EXPERIENCE
PLATFORM TAILORED SPECIFICALLY FOR AFRICAN MARKETS. THIS WAS MADE POSSIBLE BY
OUR DEEP UNDERSTANDING OF THE AFRICAN INDUSTRY, AN EXTENSIVE TAXONOMY OF AFRICAN
CONSUMER DATA, AND UNIQUE INSIGHTS INTO HOW, WHEN, AND WHERE THE AUDIENCE
ENGAGES. WE POWER DIGITAL CAMPAIGNS AND BUSINESS SOLUTIONS WITH HIGH-QUALITY
DATA THAT HAS A GLOBAL REACH.

CONTEXTUAL & INTENT BASED TARGETING.

Smart ads that target user intent and achieve higher engagement.

REAL-TIME

Fast to analyze content and deliver relevant ads.

HIGH-PERFORMING

Ad formats that improve engagement and increase performance.

EXCELLENCE SERVICE DELIVERY, ON-BOARDING AND SUPPORT.

We’ve built every aspect of our services to provide you the right insights, when
and where they’re most impactful!

VAST AFRICAN CONSUMER DATA AND ADVANCED AUDIENCE INSIGHTS.

Simplified for Africa Businesses

CREATIVE TEMPLATES

You don’t have your own creatives? Don’t worry we have our team and templates
designed to make it easy for you to run your campaigns.


AFRICONVERSE FOR ADVERTISERS AND AGENCIES


GROW YOUR AUDIENCE WITH PERFORMANCE-DRIVEN AD CAMPAIGNS.

The Africonverse Demand Side Platform provides an elegant user experience for
the seamless activation of your campaigns, across channels, in real-time, backed
by proprietary data. Your are well-positioned to identify, reach, and buy with
precision across the premium publishers and channels such as audio, CTV, and
video that resonate most with your campaign at the best price available.




DSP ADVERTISER

Utilize our user-friendly self-serve advertising platform for running targeted,
measurable and engaging ads that turn your audiences into customers. Our DSP
Suite is optimized for running direct campaigns with auto target CPC / CPA
optimization modes, Geo Radius targeting, custom audiences retargeting, DMP
support, Google Adx support among other key features.

Get Started DSP Login


RTB ADVERTISER

Advertise on specific and premium publishers of your choice, within your local
region, industry and consumer base. Our technology allows you to use available
customer segments appropriate for your business and industry. You can set unique
targets and deliver different tailored creatives for every segment of your
customes to provide services and products that satisfy their needs.

Get Started RTB Login

CREATE A CAMPAIGN IN A SHORT AMOUNT OF TIME

Within minutes, you can set up your campaign and begin advertising.

MULTIPLE AD FORMATS

Multiple Ad Formats - Performance-driven ad formats with high engagement and
return on investment.

MONITORING AND REPORTING

Monitor the progress of your campaign in real-time and make data-driven
decisions.

AUTOMATED RETURN ON INVESTMENT OPTIMIZATION

Our Target bidding solution automates the process and improves ROI.

TECHNOLOGY TO DEFEAT FRAUD

Our powerful fraud filters keep undesirable traffic out of your ad campaigns.




AFRICONVERSE FOR PUBLISHERS


USE HIGH-QUALITY ADVERTISING TO MONETIZE YOUR WEBSITE TRAFFIC.

Boost your ad revenue fast with Africonverse, whether you're a small, medium, or
large publisher, website owner, content provider, ad network, or SSP partner.
Our cutting-edge optimization engine combines your traffic with high-quality
demand, ensuring that your consumers see the most relevant advertising.

Get Started SSP Login

MULTIPLE AD FORMATS

Our high-performing ad formats will deliver the right adverts to your targeted
audiences

EASY TO USE

Every step has been completely automated so that you can use the platform
seamlessly.

COVERAGE OF AFRICA

We have operations in more than ten African nations.

HIGH RATE OF FILLING

You can monetize all impressions with our high fill rates.

TECHNOLOGY TO PREVENT ADBLOCK

Our advertising gets around adblockers, allowing you to earn more money.

STATISTICS IN REAL-TIME

Using our platform or reporting API, you can keep track of your revenue in
real-time.




VIDEO AD SERVICE


DELIVER VIDEO FLAWLESSLY ON EVERY SCREEN.

Video grabs attention at every stage of the customer journey. With Africonverse,
you can boost brand awareness through videos on your website, social media
platforms, and e-commerce pages. Create dedicated video hubs that attract
audiences to your digital spaces. Personalize your content with interactive
features, build curated playlists, offer on-demand videos, or host live streams
to enhance your video strategy. Wherever you aim to take your business, we
provide the video streaming technology, services, and support to
help you get there.

Get Started

OPTIMIZE VIDEO AD SERVING EVERYWHERE

Whether you create news, episodic content, or have screens in stadiums or rock
concerts, with Africonverse, you can make the most of video wherever people are
watching.

A COMPLETE VIDEO PLATFORM TO MAXIMIZE REVENUE

With technologies like programmatic bidding, VAST, in-stream, and out-stream
video ads we help you earn more revenue on any screen.

TARGET YOUR AUDIENCE WITH PRECISION

Drive relevant, engaging, and converting campaigns with advanced targeting.
Target specific geographic areas, platforms, or keywords.

SPEED UP THE MEASUREMENT PROCESS

Automated reports give advertisers the analytics they need to demonstrate ROI
and generate repeat orders in real-time.

FAST ADS MAKE YOU MORE MONEY

Each ad is served within milliseconds. Our unique server design and multiple
server locations allow us to deliver the vast majority of ads at a speed of 0.01
seconds. The sooner an ad appears on the page, the longer it will be visible on
the screen, meaning it's more likely to be seen and interacted with.

AS EASY AS IT LOOKS!

We continuously invest in user experience and design. We not only deliver the
features, but we also put the user in the center of the process so that the
interfaces feel very simple to use. Saving you time, money, and stress.




INSIGHTS

General

AFRICA'S DARK HORSE - UNLOCKING THE FULL POTENTIAL OF SMES WITH TECHNOLOGY



Small and medium sized enterprises (SMEs) are the backbone of the world economy,
accounting for most business across nearly every region. In Africa, SMEs provide
an estimated 80% of jobs for the continent,…

Learn more




FAQS

WHO CAN USE THE AFRICONVERSE DSP?

Africonverse is a Self-service platform where advertisers are in full control of
building their own campaigns.

WHAT IS A DSP (DEMAND-SIDE PLATFORM)?

A demand-side platform is software that allows you to buy media from numerous
sources in a consolidated, automated manner.

WHAT IS PROGRAMMATIC ADVERTISING?

Programmatic advertising is the automated buying and selling of digital
advertising inventory. Advertising inventory is the space for ads on a given
website.

HOW MUCH DOES IT COST TO RUN A CAMPAIGN?

Pricing for ads through Africonverse DSP varies depending on format and
placement. However, our algorithms and continual checks for supply that
satisfies our quality criteria and is available at the greatest price are
never-ending.

WHAT IS A SUPPLY-SIDE PLATFORM SSP?

SSP stands for Supply Side Platform, and it is used by digital media owners and
publishers to manage their ad inventory supply. SSP uses programmatic methods to
help publishers sell their ad space in automated auctions to a wide range of
advertisers.

WHAT IS THE DIFFERENCE BETWEEN DSP AND SSP?

SSP is the opposite of DSP. Whereas DSP is for advertisers to acquire ad space,
SSP is for web owners or publishers to sell their advertising inventory. They're
linked by an ad exchange, which makes the transaction possible.


CONTACT US










WATCH OUT FOR OUR INTEGRATED SME-CENTRIC MOBILE ADVERTISING PLATFORM (MAD)

Simplified and Integrated Advertising with uniform segments for Facebook,
Twitter and DSP targeting.

Africonverse is an enterprise technology platform designed specifically for
modern advertising in the African context. It's independent and integrated,
giving you control you've never had before — adjustable, visible, and secure –
and allowing for seamless campaign life cycle management.

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