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Contact information

Icon Building, 24 Hans Strijdom Ave, Cape Town City Center, Cape Town, South
Africa

We are available on weekdays from 8am - 5pm. Call Now. +27 (0) 62 006 5116
hello@thequal.agency


DIGI-RESEARCH
& AGILE INSIGHTS




FINANCE + APPS + DIGI + TECH + UI/UX
MARKET POSITIONING + PROFILING + IDEATION
GEN Z + DIGI-SMART EMERGING MARKETS + B2B EMERGING ECONOMIES






WE'RE AN INDEPENDENT MARKET RESEARCH AGENCY WITH A SUB-SAHARAN FOOTPRINT
SPECIALISING IN ALL THINGS DIGITAL, FROM OUR MOBILE-SMART METHODOLOGIES TO
DIGI-SMART CONSUMERS TO DIGI-PRODUCT EXPLORATION.

OUR MISSION IS TO CREATE CONSUMER DIGI-ECOSYSTEMS THAT THRIVE!
... THINK: FINTECH THAT ENABLES SMART SPENDING, OR APPS THAT MAKE THE MUNDANE
CONVENIENT, OR USER PLATFORMS THAT SIMPLIFY COMPLEXITY.

OUR ROLE IS TO BREAK DOWN THE BARRIERS BETWEEN DIGI-PRODUCTS + CONSUMERS +
DEVELOPERS + CREATIVE DESIGN, THROUGH OUR SMART DIGITAL RESEARCH METHODOLOGIES
THAT UNCOVER AUTHENTIC CONSUMER NUANCES AND BROUGHT TO LIFE THROUGH AGILE
INSIGHTS ACTIVATIONS.




WHAT WE DO



WE CURATE + VALIDATE + IDEATE




MOBILE MARKET RESEARCH METHODOLOGIES

→ quantitative + qualitative surveys
→ qualitative circles (i.e. focus groups)
→ qualitative in-depth interviews


IMPACT-SAVVY CONSUMER REACH + PANELS

→ digi-smart emerging markets
→ generation Z
→ B2B emerging economies


SMART CONSUMER STRATEGY

→ market positioning
→ consumer profiling + segmentation
→ competitor USP differentiation


AGILE INSIGHT IDEATION + ACTIVATION

→ app/platform UI/UX evaluations
→ app design ideation
→ new or revitalization of brands



OUR REACH



WITH OUR EMERGING MARKET AND ECONOMIES FOCUS... AFRICA IS THE PLACE TO BE...


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market research experience in sub-saharan african markets

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sub-saharan africa consumer panels

Enquire about our Panels

→ SOUTH AFRICA
→ NIGERIA
→ KENYA
→ GHANA
→ UGANDA
→ TANZANIA
→ ZAMBIA
→ ZIMBABWE
→ IVORY COAST
→ MADAGASCAR



THESE ARE OUR KEY MARKETS, WE HAVE REACH ACROSS THE WHOLE CONTINENT



OUR STYLE



WE KEEP IT REAL




AUTHENTIC

We keep it real to remain true to nuanced human insights and champion consumer's
needs and opinions.


APT

We focus on what matters through freedom of simplicity and relevance, answering
curiosities strategically.


AGILE

We curate consumer narratives through nimble methodologies that draw people
together to share, create, ideate and evolve.


ACTIONABLE

We develop consumer strategies that dare, surprise and inspire new opportunities
that champion our client's business objectives.




OUR STREET CRED

WE'VE GOT THIS. YOU'RE IN SAFE HANDS

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years of research experience

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ui/ux research projects for new digi-tech apps + platforms
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product/brand positioning projects + ideation
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market research experience in sub-saharan africa
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consumer profiling + segmentations + journeys
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hours of research fieldwork



WE'VE WORKED WITH SOME OF THE BIGGEST BRANDS + GLOBAL RESEARCH AGENCIES +
END-CLIENTS + NPOS







HAVE WE 'WOW-ED' YOU?

POP US A MAIL WITH YOUR RESEARCH BRIEF...


email us





OUR CONTACT DEETS



GIVE US A CALL OR WHATSAPP

+27 (0) 62 006 5116

POP US AN EMAIL

HELLO@THEQUAL.AGENCY

VISIT US

OFFICE 504 | THE LANDING
20 LOWER BURG STREET
CAPE TOWN, SOUTH AFRICA

FOLLOW US

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