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BNP Paribas in the Middle East & Africa News & Press
You are here: Home › The BNP Paribas Foundation launches Smart Start,a
European-wide programme to promote social integration and education through the
practice of the arts

March 16, 2012 - Corporate Patronage, Group, Standard


THE BNP PARIBAS FOUNDATION LAUNCHES SMART START,A EUROPEAN-WIDE PROGRAMME TO
PROMOTE SOCIAL INTEGRATION AND EDUCATION THROUGH THE PRACTICE OF THE ARTS

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With the benefit of its experience in the areas of artistic creation and social
solidarity, the BNP Paribas Foundation is launching, for the first time, a
European-wide sponsorship programme aimed at promoting the integration of
socially excluded young people through the practice of an art.
This programme, known as Smart Start, has an annual budget of €160,000 that will
be used to support eight projects in eight countries over a three-year period.

The projects were selected in response to a call for projects issued to BNP
Paribas locations in 27 European countries. The jury of judges, chaired by
Francis Charhon, managing director of the Fondation de France, included
choreographer Michel Kélémenis, Michèle Guyot-Roze, president of the Hypocrène
Foundation, Christine Vidal, director of La Fabrique du Regard, and the
following
BNP Paribas staff members: Jean de Chambure (Retail Banking), Nicolas d’Anglejan
(Brand, Communications and Quality) and Manuel Rondelez (Investment Solutions).

The eight projects selected will enable over 800 children and young people in
precarious social situations or with disabilities to practice one of the
following arts:
– Music with the National Music School in Bulgaria, the Associazione Mus-e Roma
Onlus in Italy (www.mus-e.it) and the Orquestra Geração in Portugal
(www.orquestra.geracao.aml.pt) ;
– Film with the Fundación Voluntarios por Madrid in Spain
(www.voluntariospormadrid.org) ;
– Theatre, puppetry and circus arts with the Muscular Dystrophy Association
Hellas in Greece (www.mdahellas.gr) and the Fundatia Parada in Romania ;
– Visual arts with Helium Arts in Ireland (www.helium.ie), and the Westminster
City Council and PhotoView in the United Kingdom (www.photoviewukltd.com).

All of these projects highlight the crucial role played by the practice of the
arts in promoting social integration, personal fulfilment and achievement among
young people.

Commenting on this programme, Honorary Chairman of BNP Paribas and Chairman of
the
BNP Paribas Foundation Michel Pébereau said: « This support is part of a
longstanding involvement of the BNP Paribas Foundation in education and artistic
creation. All of these projects highlight the crucial role played by the
practice of the arts in promoting social integration, personal fulfilment and
achievement among young people, whatever the country and the culture they grow
up in. »

About the BNP Paribas Foundation
Under the aegis of the Fondation de France, the BNP Paribas Foundation
endeavours to preserve and promote the artistic treasures of museums, to
encourage creators and performers in disciplines that rarely attract aid from
corporate support programmes and to fund research programmes in high technology
sectors such as medical and environmental research. It also supports projects
aimed at promoting education and social integration and assisting the disabled.
As the Group’s philanthropic arm for nearly thirty years, the Foundation also
coordinates BNP Paribas’ philanthropic policy, thus ensuring the coherence of
the sponsorship programmes conducted throughout the world by a network of local
foundations, as well as by the Group’s various business lines and subsidiaries.
Contact : Loubna Sebti – 00331 40 14 66 28 – loubna.sebti@bnpparibas.com

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