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THE PRODUCT MANAGEMENT CERTIFICATION TO SET YOU APART FROM THE REST.





Equip yourself with expert-led strategies and industry-standard tools to lead
your product management strategy with confidence or land your first Product
Manager role.




Get certified

⏰ 9+ HOURS OF CONTENT 👩‍🏫 6 MODULES ✅ 50 EXAM QUESTIONS 🛠️ 20 TEMPLATES
📝 OPTIONAL COURSEWORK 🔖 OFFICIAL CERTIFICATION 👨🏼‍💻 100% SELF-PACED


Download the brochure






COURSE OVERVIEW.

This product management course equips you with the knowledge, skills, and
confidence to kickstart a thriving product management career, giving you and
your company that all-important competitive edge.

This course doesn’t just cover the fundamentals of product management but deep
dives into critical elements for successful modern-day product managers such as
strategic roadmaps, agile development, to user-experience principles. 

Loaded with practical knowledge, industry-standard templates, proven strategies
and real-world case studies by esteemed product leaders, it's the ultimate
resource for ambitious product managers looking to advance their careers.




BY THE END OF THE COURSE, YOU'LL BE ABLE TO:



Develop a product strategy

Develop and communicate a product strategy that’ll maximise value for customers
and your business.

Make data-driven decisions

Understand how to conduct market and customer research to inform your product
strategy and make evidence-based decisions.

Stand out in the job market

Showcase your official certification and effectively apply your newfound product
management skills and methodologies in your job.


Get certified

"PRODUCT MANAGEMENT CORE IS AN EXCELLENT COURSE TO SUPPORT THOSE EXPLORING OR
UP-SKILLING INTO THE WORLD OF PRODUCT MANAGEMENT... WHAT ALSO SETS THE COURSE
APART IS THE FOCUS ON MODERN THINKING, SUCH AS THE IMPORTANCE OF COLLABORATION,
COMMUNICATION, FOCUSING ON THE PROBLEM, DEALING WITH ETHICS, DISCOVERY, ANALYSIS
AND METRICS."


Graham Reed , Head of Product Operations at Cobalt


LEARN FROM INDUSTRY EXPERTS LIKE:


GABE NICOLAU

Product Solutions & Operations Leader at TikTok







DEBBIE MCMAHON

Product Director, FT.com and apps at Financial Times





JACOB ROSS

Chief Product Officer at Mio







CHRISTINE DUPUIS

VP, Product Management at heyday.ai





VIVEK BEDI

Chief Product Officer at Sortly





LOLA OYELAYO-PEARSON

Director of Commerce Product at Mysten Labs







JEANNIE GRIFFIN

VP, Product at Array





TOM BASH

Head of Product at Tastemade





CORINA SCHADE

Senior Product Manager at Personio






“I HIGHLY RECOMMEND THIS COURSE! IT WAS EXTREMELY INFORMATIVE, FULL OF
RELEVANT CONTENT, PROVIDES ALL THE RESOURCES AND BEST PRACTICES TO SUCCEED IN
PRODUCT MANAGEMENT AND KEPT ME ENGAGED FROM START TO FINISH. GREAT JOB PLA!”


Cindy Camacho, Director of Product Management at VivoAquatics


WHAT YOU CAN EXPECT FROM PRODUCT MANAGEMENT CORE






Get certified

UNLOCK AN ADDITIONAL 8+ COURSES 🔓


For just $700 more, you'll access our entire suite of courses, a free in-person
event ticket, 450+ hours of strategy content, templates & frameworks, mentorship
opportunities, and more when you become a Pro+ Member.


BUILT WITH SOME OF THE WORLD'S BIGGEST BRANDS.



Product Management Certified: Core has been vetted, tested and approved by the
best in product, so you can be sure you’re getting gold-standard content. 

Learn from a pool of incredible product-led pioneers in every module, each of
whom will be sharing their wisdom, tactics, and proven methodologies to help you
cement your place as a proven product leader. 

Here’s a snapshot of who’s waiting for you inside. 👉




WHY GET PRODUCT MANAGEMENT CERTIFIED?



📈 Get ahead as Product Manager positions continue to surge by 32% from 2019,
reflecting a soaring demand.

🤑 Get a pay raise, as Product Managers’ salaries rose from $146,858 to over
$213k for lead product manager roles.

🚀 Jump into an industry that’s rapidly growing, with an estimated job growth
rate of 22% for PMs from 2019 to 2029.



Get certified

LOOKING TO LEARN AS A TEAM?


If you're looking to get a team of three or more PMs certified, then speak to
Raluca about team rates..

P.s. If you need help convincing your boss, we've done the hard part for you.


COURSE CURRICULUM


  Introduction to Product Management [112 mins]
Available in days
days after you enroll
 * How to get the most out of this course Start
 * Your course pack Start
 * Resource library Start
 * Welcome (1:29) Start
 * Understanding the role of a product manager (3:54) Start
 * Key skills and responsibilities of a product manager (7:39) Start
 * Gaining the skills (4:44) Start
 * Overview of the product development lifecycle (7:32) Start
 * Defining problems and identifying user needs (3:58) Start
 * Cross-functional collaboration (8:50) Start
 * Common challenges of product management (6:33) Start
 * Ethics of product management (5:06) Start
 * Key takeaways (4:07) Start
 * Time to reflect Start
 * [Fireside chat] A general look at product management Start
 * [Bonus footage] Fuelling product strategy through collaboration Start

  Market Research and analysis [53 mins]
Available in days
days after you enroll
 * Conducting market research and competitor analysis (8:31) Start
 * Conducting competitor analysis (8:23) Start
 * Identifying target customers and user personas (10:03) Start
 * Analyzing market trends and customer behavior (10:14) Start
 * Creating a customer journey map (6:01) Start
 * Using market research tools and techniques (4:25) Start
 * Key takeaways (5:36) Start
 * Exam Start
 * Coursework (0:33) Start
 * Time to reflect Start

  Product strategy and planning [64 mins]
Available in days
days after you enroll
 * Creating a product roadmap (5:15) Start
 * Prioritizing features, backlogs and user stories (9:21) Start
 * Defining product goals and metrics (8:49) Start
 * Developing a product vision and strategy (9:59) Start
 * Validating product-market fit (8:15) Start
 * Product positioning (4:30) Start
 * Product messaging (5:27) Start
 * Product monetization (7:41) Start
 * Key takeaways (6:09) Start
 * Exam Start
 * Coursework (0:30) Start
 * Time to reflect Start
 * [Fireside chat] Product strategy and planning in action Start

  Agile development and project management [154 mins]
Available in days
days after you enroll
 * Product leadership (9:04) Start
 * Understanding agile principles and methodologies (5:06) Start
 * Scaling agile for larger projects (5:28) Start
 * Agile vs. waterfall (6:18) Start
 * Conducting effective sprint planning (12:58) Start
 * Using Scrum and Kanban frameworks (2:18) Start
 * Managing product development teams and stakeholders (11:01) Start
 * Product metrics (9:42) Start
 * Conducting retrospectives (2:20) Start
 * Key takeaways (5:37) Start
 * Exam Start
 * Coursework (0:28) Start
 * Time to reflect Start
 * [Fireside chat] A talk on different strategies Start
 * [Fireside chat] Agile in product management Start
 * [Bonus footage] Extra agile principles Start
 * [Bonus footage] Designing and executing an agile product-led growth strategy
   Start

  UX design and prototyping [87 mins]
Available in days
days after you enroll
 * Understanding user experience and design principles (6:12) Start
 * Conducting user research and testing (9:17) Start
 * Creating wireframes and prototypes (6:08) Start
 * Designing and iterating on user interfaces (10:07) Start
 * Accessibility and inclusive design (6:36) Start
 * Your MVP (3:40) Start
 * Key takeaways (9:06) Start
 * Exam Start
 * Coursework (1:12) Start
 * Time to reflect Start
 * [Bonus footage] Providing a customer-centric design approach into a product
   Start

  Launch and growth [73 mins]
Available in days
days after you enroll
 * Developing a product launch plan (9:55) Start
 * Product performance tools (5:44) Start
 * Measuring and analyzing product performance (8:20) Start
 * Identifying opportunities for growth and expansion (7:48) Start
 * Scaling and optimizing product features (8:39) Start
 * Post-launch product management (3:33) Start
 * Learning from failure (4:14) Start
 * Key takeaways (8:29) Start
 * Exam Start
 * Coursework (0:47) Start
 * Time to reflect Start
 * [Fireside chat] Vivek Bedi - Launch and growth Start

  Wrap up
Available in days
days after you enroll
 * Your feedback Start
 * Resource library Start
 * Fancy leaving a review? Start
 * Continue your professional development Start
 * Showcase your cert Start

Show All Lectures

FAQS.


Q. Who’s this course for?

A. Designed for those early in their Product Management journey, or looking to
land their first PM role, this course offers a wealth of content that will
bolster your expertise. For those longer in post, it can be a great way to brush
up on best practices. It provides a comprehensive range of resources, video
lessons, expert guidance, templates, and hands-on activities. These materials
will equip you with the necessary tools to create and expand your project
management skills.


Q. How does the course work?

A. Upon enrolling, you will progress through the modules in chronological order.
You’ll have the opportunity to participate in various activities throughout the
course and, at the end of each module, you’ll get mandatory exam questions.
Successfully passing these will grant you the prestigious title of being Product
Management Certified!


Q. What happens if I don’t pass the exams?

A. If you happen to fail the first time, no worries! You'll have the chance to
retake the exam. But if, unfortunately, you don't pass on the second try, you
won't receive the certificate. It's not the end of the world, though! You'll
still gain a ton of knowledge from the course. Plus, you'll have lifetime access
to the course materials, so you can always go back and brush up on the parts you
missed out on.


Q. How long will I have access to the course content?

A. Once you pay for the course, you'll have unlimited access to all the content
for life! There are no additional charges or limitations.




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