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Payments
WHAT'S NEXT FOR TRANSIT PAYMENTS IN 2024?
By John Adams
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December 28, 2023, 10:57 a.m. EST 6 Min Read
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Transit systems are accelerating a move toward open loop payments.
Bloomberg
Projects designed to make transit ticketing and payments less reliant on
limited-purpose cards are taking hold at hundreds of transit networks. But there
are still major hurdles to seamless commuting and combining transit with other
components of urban mobility.
Ninety-four percent of transit riders expect public transit to offer contactless
payments, according to new research from Visa. And of the transit agencies that
do not have open-loop technology, 83% expect to implement it, according to the
card network.
This comes as overall transit ridership increases. In the U.S., transit
ridership was about 1.81 billion in the third quarter, up from 1.6 billion the
prior year, according to the American Public Transportation Association.
Contactless payments are also up. Discover reported that more than half of
transit payments are contactless, up from just over 10% in 2020, a boost that
has led Discover to export its transit payments technology outside of the U.S.
"We've moved past the world of 'whether' and 'if' transit systems will adopt
contactless payments to one of 'when' and 'how,'" said Nick Mackie, global head
of urban mobility for Visa.
Visa has contributed to more than 750 contactless public transit projects
worldwide by selling its own technology services. It also established the Visa
Acceptance Platform, which is similar to an app store for payment technology,
enabling the card network's transit and other clients to select and consume as
needed.
TRANSIT DELAYS
Visa's reported adoption of contactless payments suggests progress toward the
yearslong goal of making transit payments open loop, or less reliant on card or
token-based fare systems that are contained inside transit networks that are
unusable anywhere else.
But while there has been progress toward enabling contactless payments on metro
systems and buses, the goal of a full open-loop transportation or urban travel
network is still far off, since the contactless payment systems on different
transit networks mostly cannot work together. The projects underway at Visa and
transportation technology firms such as Cubic are progressing with the ultimate
goal of interoperability.
"An open-loop transit system makes it easier for commuters to use other modes of
mobility." said Peter Torrellas, senior vice president of the Cubic Corporation.
Torrellas joined Cubic in October following stints leading connected communities
strategies at Parsons Corporation, an engineering firm that sells to travel,
traffic management, aviation and other industries. Connected communities refers
to using multiple digital channels to access transit, manage access to buildings
and other facilities and facilitate transactions such as parking, fueling,
ordering taxis or purchases at local businesses.
Cubic, which has worked on payments automation projects for transit systems in
Chicago, Chile and other regions, has had a mixed bag recently. The Metropolitan
Transportation Authority, which serves the New York area, expanded its work with
Cubic to include OMNY vending machines in subway stations. Cubic additionally is
a technology supplier for the Massachusetts Bay Transportation Authority's
migration to an open loop payments system, which has begun its testing phase.
But Cubic also lost out on a recent bid to migrate Melbourne's transit network
to mobile wallets. Conduent, a firm with a similar business model, won that
contract. And Atlanta's transit network moved its open loop contract from Cubic
to digital fare company INIT.
One of Torrellas' tasks is to improve Cubic's momentum, which will enable it to
connect with mobile wallets and other payment systems to make transit payments
more transferable to other transactions.
Inertia will still be a challenge. Most transit systems have operated the same
way for years, and introducing a new payment method requires a learning curve,
even if that new method is the same that employees and riders use in other
settings.
"If you're working with an area where ridership is down, to get people back you
have to make it easier, not put something that has frictions or have something
to learn," Torrellas said.
Payments
The next phase of fare payments: A transit hub in an app
August 22, 2023 10:05 AM
One of Cubic's largest ongoing projects is in New Zealand, where Cubic is
working with other transportation firms such as Thales and a mix of local
government agencies to build the National Ticketing System, which will open for
all of the country's transit systems by the end of 2026.
"New Zealand is an example of that vision … to make transportation as easy as
possible no matter where you are," Torrellas said.
Other counties that are building interoperable transit payment systems include
The Netherlands, which in early 2023 introduced a system that enables any debit,
credit or digital wallet on trains, buses, metros and trams. Translink, a
national agency, built the system in collaboration with Mastercard. Mastercard
has also worked with New York and other cities to enable connections to mobile
wallets such as Apple Pay on transit systems. A transit pass on a mobile wallet
would place it in the same app that could support a digital identity.
A COMMON GOAL
The challenge to build such a system is daunting, Torrelles said, noting that
transit agencies in a single metropolitan area have used their own
non-interoperable payment systems for decades. New York's Metro North, for
example, is not transferable to New Jersey Transit, even for contactless
payments.
"Different operators have different operating rules. For some systems there is a
gate, where with some you have someone collecting fares on the train, which
often happens with a [commuter rail]," Torrellas said. By contrast, "a subway is
underground and more connected."
Creating a seamless experience for people riding public transit is key to
boosting ridership and use of new payment technology, Mackie said.
"And right now it can still be a bit of a fragmented experience," Mackie said,
adding that Visa's research found that the majority of public transit riders are
using four or more payment methods a month. "Apps are going to continue to
digitize mobility experiences, making it easier for passengers to plan and take
their journeys and for transit operators to use that information and technology
to better service their customers effectively and efficiently."
The next step is figuring out how transit agencies that have already adopted
contactless payments can refine their technology and ensure everything is as
seamless and secure as possible, Mackie said.
"How can the agencies that are just coming around to implement contactless
payments to meet that consumer demand future-proof their tech?" Mackie asked.
One option is combining payments for multiple forms of travel. Visa and
Mastercard have both developed mobility as a service programs, which link
different modes in different locations. Early adopters include agencies in
Nordic cities, such as Helsinki and Stockholm, where consumers use the same app
to pay for transit, cabs, bike-sharing and other services.
"By embracing MaaS, cities and mobility providers will be able to offer
personalized, flexible, and on-demand mobility options that cater to individual
needs," Mackie said.
Transit agencies are embracing digital technology as "mobility" in general
becomes more app-driven, said Zil Bareisis, head of retail banking research at
Celent. Transactions are not just becoming contactless to avoid change or paper
money, but are migrating to a centralized experience on a phone, Bareisis said.
It's a trend that is happening within and outside of transit systems.
"There are payments for parking, tools, fuel, electric vehicle charging and
others," Bareisis said. "It's thinking through the customer needs upstream."
The broader trend can aid in financial inclusion, Mackie said. Visa, for
example, uses prepaid cards for underbanked consumers to access urban mobility.
There are also opportunities to schedule and pay for entire trips in advance.
"When we develop MaaS to its full potential, riders can leverage their favorite
app to plan their multimodal travel: want to take the greenest route? Quickest
route? Punch in your needs, pay and plan in one place and off you go," Mackie
said.
John Adams
, American Banker
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NEURAL.ONE
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
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Consent
ADITION (VIRTUAL MINDS GMBH)
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data
more
Cookie duration resets each session.
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Consent
ACTIVE AGENT (VIRTUAL MINDS GMBH)
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data
more
Cookie duration resets each session.
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Consent
TABOOLA EUROPE LIMITED
Cookie duration: 366 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
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Consent
EQUATIV
Cookie duration: 396 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADFORM A/S
Cookie duration: 1 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
MAGNITE, INC.
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Device characteristics, Precise location data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
RATEGAIN ADARA INC
Cookie duration: 730 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics
more
View details | Storage details | Privacy policylaunch
Consent
SIFT MEDIA, INC
Doesn't use cookies.
Data collected and processed: Non-precise location data, IP addresses, Device
identifiers, Device characteristics, Precise location data
more
View details | Privacy policylaunch
Consent
RAKUTEN MARKETING LLC
Cookie duration: 730 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
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LUMEN RESEARCH LIMITED
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device characteristics
more
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Legitimate interesthelp_outline
AMAZON AD SERVER
Cookie duration: 396 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
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ConsentLegitimate interesthelp_outline
OPENX
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
YIELDLAB (VIRTUAL MINDS GMBH)
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Device characteristics, Precise location data
more
Cookie duration resets each session.
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Consent
ROKU ADVERTISING SERVICES
Cookie duration: 396 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
SIMPLIFI HOLDINGS LLC
Cookie duration: 366 (days).
Data collected and processed: IP addresses, Device identifiers, Precise location
data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
PUBMATIC, INC
Cookie duration: 90 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
COMSCORE B.V.
Cookie duration: 720 (days).
Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Device identifiers,
Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
FLASHTALKING
Cookie duration: 730 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics
more
View details | Privacy policylaunch
Consent
PULSEPOINT, INC.
Cookie duration: 365 (days).
Data collected and processed: IP addresses, Device identifiers, Device
characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
SMAATO, INC.
Cookie duration: 21 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
SEMASIO GMBH
Cookie duration: 366 (days).
Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
CRIMTAN HOLDINGS LIMITED
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data
more
Cookie duration resets each session.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
GENIUS SPORTS UK LIMITED
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
CRITEO SA
Cookie duration: 390 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ADLOOX SA
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, Probabilistic identifiers, IP addresses, Device identifiers,
Device characteristics
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
BLIS GLOBAL LIMITED
Cookie duration: 400 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
LOTAME SOLUTIONS, INC
Cookie duration: 274 (days).
Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
LIVERAMP
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers,
Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
GROUPM UK LIMITED
Cookie duration: 395 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
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LOOPME LIMITED
Cookie duration: 90 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
DYNATA LLC
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
ASK LOCALA
Doesn't use cookies.
Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Device identifiers, Device characteristics, Precise location data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
NEAR INTELLIGENCE
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device identifiers, Device characteristics,
Precise location data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
DOUBLEVERIFY INC.
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device characteristics
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
BIDSWITCH GMBH
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
IPONWEB GMBH
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Device
identifiers, Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
NEXTROLL, INC.
Cookie duration: 183 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Device characteristics
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
TEADS FRANCE SAS
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
STRÖER SSP GMBH (SSP)
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
OS DATA SOLUTIONS GMBH & CO. KG
Cookie duration: 90 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
PERMODO GMBH
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Device characteristics
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
PLATFORM161 B.V.
Cookie duration: 396 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics, Precise location
data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
ADACADO TECHNOLOGIES INC. (DBA ADACADO)
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
BASIS GLOBAL TECHNOLOGIES, INC.
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics, Precise
location data
more
Cookie duration resets each session.
View details | Privacy policylaunch
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SMADEX, S.L.U.
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Device characteristics
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
BOMBORA INC.
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
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EASYMEDIA GMBH
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics, Precise location
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
REMERGE GMBH
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device identifiers, Device characteristics
more
Uses other forms of storage.
View details | Privacy policylaunch
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ADVANCED STORE GMBH
Cookie duration: 365 (days).
Data collected and processed: Device identifiers
more
Cookie duration resets each session. Uses other forms of storage.
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MAGNITE CTV, INC.
Cookie duration: 366 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Device characteristics, Precise location data
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
DELTA PROJECTS AB
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
USEMAX ADVERTISEMENT (EMEGO GMBH)
Cookie duration: 365 (days).
Data collected and processed: Users’ profiles
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
EMETRIQ GMBH
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
PUBLICIS MEDIA GMBH
Cookie duration: 1825 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
M.D. PRIMIS TECHNOLOGIES LTD.
Cookie duration: 25 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Device identifiers, Device characteristics
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ONETAG LIMITED
Cookie duration: 396 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
CLOUD TECHNOLOGIES S.A.
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session.
View details | Privacy policylaunch
Consent
SMARTOLOGY LIMITED
Doesn't use cookies.
Data collected and processed: IP addresses
more
Uses other forms of storage.
View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
IMPROVE DIGITAL
Cookie duration: 90 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
ADOBE ADVERTISING CLOUD
Cookie duration: 365 (days).
Data collected and processed: Privacy choices, IP addresses, Device identifiers,
Authentication-derived identifiers
more
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ConsentLegitimate interesthelp_outline
BANNERFLOW AB
Cookie duration: 366 (days).
Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Device characteristics
more
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
TABMO SAS
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device characteristics
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
WIZALY
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Authentication-derived
identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
WEBORAMA
Cookie duration: 393 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
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JIVOX CORPORATION
Cookie duration: 30 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Precise location data
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
SAGE+ARCHER BV
Doesn't use cookies.
Data collected and processed: Non-precise location data
more
View details | Privacy policylaunch
Consent
ON DEVICE RESEARCH LIMITED
Cookie duration: 30 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, IP addresses, Device identifiers, Device
characteristics, Precise location data
more
View details | Storage details | Privacy policylaunch
Consent
ROCKABOX MEDIA LTD
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device characteristics
more
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Legitimate interesthelp_outline
EXACTAG GMBH
Cookie duration: 180 (days).
Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers, Authentication-derived identifiers, Device
characteristics
more
Cookie duration resets each session.
View details | Storage details | Privacy policylaunch
Consent
CELTRA INC.
Doesn't use cookies.
Data collected and processed: IP addresses, Device identifiers, Device
characteristics, Precise location data
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline
MAINADV SRL
Cookie duration: 30 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Device
identifiers, Device characteristics
more
Uses other forms of storage.
View details | Privacy policylaunch
Consent
GEMIUS SA
Cookie duration: 1825 (days).
Data collected and processed: Browsing and interaction data, Privacy choices,
Users’ profiles, Device identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
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Consent
THE KANTAR GROUP LIMITED
Cookie duration: 914 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
NIELSEN MEDIA RESEARCH LTD.
Cookie duration: 120 (days).
Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
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SOLOCAL SA
Cookie duration: 396 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Device characteristics, Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
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PIXALATE, INC.
Doesn't use cookies.
Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device identifiers, Device characteristics
more
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Consent
ORACLE ADVERTISING
Cookie duration: 180 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics
more
Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
NUMBERLY
Cookie duration: 180 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics
more
Cookie duration resets each session.
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Consent
AUDIENCEPROJECT APS
Cookie duration: 365 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
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ConsentLegitimate interesthelp_outline
DEMANDBASE, INC.
Cookie duration: 730 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
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Consent
EFFILIATION / EFFINITY
Cookie duration: 2 (days).
Data collected and processed: Device characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
SEENTHIS AB
Doesn't use cookies.
Data collected and processed: IP addresses, Device characteristics
more
View details | Privacy policylaunch
COMMANDERS ACT
Cookie duration: 365 (days).
Data collected and processed: IP addresses, Device identifiers
more
View details | Storage details | Privacy policylaunch
Consent
TRAVEL AUDIENCE GMBH
Cookie duration: 397 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data
more
Cookie duration resets each session. Uses other forms of storage.
View details | Privacy policylaunch
Consent
HUMAN
Doesn't use cookies.
Data collected and processed: Non-precise location data, Probabilistic
identifiers, IP addresses, Device identifiers, Device characteristics
more
View details | Privacy policylaunch
Legitimate interesthelp_outline
ADLUDIO LTD.
Doesn't use cookies.
Data collected and processed: Device characteristics
more
View details | Privacy policylaunch
Consent
BLENDEE SRL
Cookie duration: 366 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics
more
Cookie duration resets each session. Uses other forms of storage.
View details | Storage details | Privacy policylaunch
Consent
INNOVID LLC
Cookie duration: 90 (days).
Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics
more
Cookie duration resets each session.
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PAPIRFLY AS
Doesn't use cookies.
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NEUSTAR, INC., A TRANSUNION COMPANY
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VERVE GROUP EUROPE GMBH
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OTTO (GMBH & CO KG)
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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM
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LOCALSENSOR B.V.
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ONLINE SOLUTION
Cookie duration: 365 (days).
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RELAY42 NETHERLANDS B.V.
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GP ONE GMBH
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THE MEDIAGRID INC.
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MINDTAKE RESEARCH GMBH
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CINT AB
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GOOGLE ADVERTISING PRODUCTS
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GFK GMBH
Cookie duration: 730 (days).
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REVJET
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PROTECTED MEDIA LTD
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CLINCH LABS LTD
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ORACLE DATA CLOUD - MOAT
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HEARTS AND SCIENCE MÜNCHEN GMBH
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AMAZON ADVERTISING
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MOLOCO, INC.
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ADTRIBA GMBH
Cookie duration: 730 (days).
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OBJECTIVE PARTNERS BV
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ENSIGHTEN
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EBAY INC
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HURRA COMMUNICATIONS GMBH
Cookie duration: 366 (days).
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