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Text Content

EnglishLog in

 * Back
 * 
 * Selling
   * Back
   * 
   * Selling
   * Selling — Overview
   * Beginner's Guide
   * Build your brand
   * Explore seller programmes
 * Fulfilment
   * Back
   * 
   * Fulfilment
   * Fulfilment — Overview
   * Fulfilment by Amazon
   * Launch new products on Amazon
   * Fulfilment by Amazon in Europe
   * European shipping network between the UK and the EU
   * Multi-channel fulfilment
   * Low-priced products
   * Seller Fulfilled Prime
 * Pricing
   * Back
   * 
   * Pricing
   * Pricing — Overview
   * Compare selling plans
   * Cost calculator
   * Referral fees
   * Fulfilment fees
   * Other costs
 * Grow
   * Back
   * 
   * Grow
   * Growth opportunities
   * Advertise on Amazon
   * Sell to business customers
   * Sell handcrafted goods
   * Sell innovative products
   * Sell worldwide
   * Help with compliance
   * Sell across Europe
   * Strategic Account Services
 * Learn
   * Back
   * 
   * Learn
   * Online trading blog
   * Seller University
   * Seller success stories
   * VAT Knowledge Centre
   * Events and webinars
   * Selling Partner Compliance Hub
   * Sustainability hub

Register
✕


SELECT YOUR PREFERRED LANGUAGE

 * 中文 - CN
 * Deutsch - DE
 * English - GB
 * Türk - TR
 * Dansk - DK




BECOME AN AMAZON SELLER

Register
€39 (excl. VAT) per month + referral fees
Incentives for new selling partners

Over €47,250 in benefits exclusively for new brands!
Get started with Amazon today and benefit from a variety of incentives to help
you kick-start your business, including a 10% bonus on your first €45,000 in
branded sales, followed by 5% in the first year until you reach €900,000, which
equates to a bonus of up to €47,250!*
Learn more
* Incentives for new selling partners are subject to the respective terms of
use. Visit Seller Central to learn more.

DID YOU KNOW:


SELLERS IN GERMANY HAVE SEEN AN AVERAGE 37%* INCREASE IN SALES WHEN SWITCHING TO
FBA AS A RESULT OF THE FAST DELIVERY TIMES THAT CUSTOMERS LOVE.

* This percentage is based on an analysis of data per channel from Q4/2019 to
Q4/2020 (excluding Q2/2020 due to the impact of COVID-19). This serves only as a
general guide. It does not reflect real-time updated data and is not specific to
an ASIN or product category. Actual results may vary depending on a variety of
factors, including but not limited to seasonality, selling price and existing
delivery solution. Amazon does not guarantee any particular outcome for your
business by using FBA.
Learn more about Fulfilment by Amazon


MILLIONS OF CUSTOMERS

Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers.
They all sell on Amazon to reach hundreds of millions of active customers
worldwide.
How it works


SMILING FACES ON EVERY DELIVERY

Leave the shipping, returns, and customer service to us with Fulfilment by
Amazon (FBA). Want to take care of shipping yourself? You can do this too.
Explore shipping


MAKE MONEY

Choose from flexible selling plans, product categories, and fulfilment options
that fit your business needs.
See pricing
Just have a few items to sell?
Sign up to become an Individual seller

Incentives for new selling partners



START WITH €47,250 IN INCENTIVES

Are you ready to start selling on Amazon? As a new seller, you can benefit from
a range of incentives.
10% bonus on your first €45,000 in branded sales, then a 5% bonus throughout
your first year until the bonus value reaches €47,250
€90 credit for Amazon Fulfilment Network fulfilment fees as part of the Amazon
Partnered Carrier programme or €180 credit for fulfilment fees when using Amazon
Global Logistics
When you use Fulfilment by Amazon, you’ll get free storage and customer returns
with automatic registration for the FBA New Selection programme
Additional credit: €180 for Amazon Vine customer reviews, €45 for Sponsored
Products ads and €45 for Amazon vouchers
*Valid only if you register your brand in the Amazon Brand Registry

SUCCESS STORIES


MANUFAKTUR LIEBEVOLL

01/03


HAPPYPO


DOGS & MORE

> We manufacture all our products here in Berlin with wonderful local workers,
> and that makes me proud.
> Heike FeldkordFounder, Dogs & More

> What we are most proud of is our ability to stay authentic to our own ideas,
> every day.
> Yvonne Kersten and Anja MeffertManaging Director, Manufaktur Liebevoll

> Water saves a lot on toilet paper, which is what we discovered while
> travelling in Asia. That's why we founded HappyPo.
> Frank Schmischke and Oliver ElsoudManaging Director, HappyPo


FAQ

Get answers to frequently asked questions about using Amazon for e-commerce.
How do I start a business on Amazon?
Starting as a seller on Amazon is easier than you think. To start selling on
Amazon, you simply have to carry out the following steps one by one:
 * First, set your selling plan based on the number of products you think you'll
   be selling per month. We offer two selling plans: Individual and
   Professional. We even have a simple fee calculator for selling on Amazon to
   help you understand how much you can earn from each selling plan for a
   specific number of products sold.
 * Next, you need to complete the registration process. To do this, you'll need
   your Amazon customer account information or a work email address and your (or
   your company's) credit card details. You will also need a valid identity
   document (e.g. a passport copy or an identity card). If you run a business,
   you'll also need your company registration details, including your VAT
   registration number, phone number and bank account information.
 * Once your registration is complete, you will be granted access to your Seller
   Central account from where you can manage your business.
 * Next, you can offer your products by listing and uploading a product ID, SKU,
   product title, product description, product images and search terms, as well
   as relevant keywords and the costs for each product on Amazon.
 * Now you need to choose the right shipping option to deliver your products to
   your customers.
 * Now you're ready to sell your products on Amazon.

Is Amazon the right store for you?
The short answer is: yes. The biggest household brands are sold on Amazon. The
same applies to emerging brands that will pop up on your radar soon.
Small and medium-sized companies thrive here and account for more than half of
the sales in our stores worldwide.
Whatever your company is – and no matter how big it is – we're excited to see
you grow with us. Find your business model and start your online shop today.
How long does it take for Amazon to pay its sellers?
Amazon will disburse your account balance 14 days after you register your seller
account. This means that Amazon will make a payment to your bank account on your
disbursement date. The disbursement process repeats every 14 days.
How much does it cost to sell a product on Amazon?
The referral fees you pay depend on your selling plan and the type of products
you sell.

Selling plan chargesThese are the fees you pay for your selling plan, and they
vary depending on which plan you have selected.
If you choose the Professional selling plan, you'll be charged a flat fee of €39
per month rather than a per-item fee (meaning you'll only pay €39 per month
regardless of how many items you've sold).
If you choose the Individual selling plan, you pay a fee of €0.99 for each item
you sell on Amazon.
Referral fees
These fees are charged per item sold and include brokerage fees (which are a
percentage of the selling price and vary by product category) and variable
closing fees (which apply only to media categories).

Fulfilment fees
When you fulfil orders yourself, Amazon shipping rates apply. We calculate these
shipping rates based on the product category and shipping service selected by
the buyer

Fulfilment by Amazon
Products that Amazon fulfils for you (known as Fulfilment by Amazon or FBA) are
subject to order fulfilment, storage, and optional services fees.
How much money do Amazon sellers make as a beginner?
There isn't one right answer, but the fact is that Amazon offers you unlimited
growth potential. Once you start selling your products, there are multiple ways
to grow your Amazon business.

As soon as you launch your Amazon selling business, we provide you with plenty
of tools to help you take your business to the next level. As a brand owner, you
can generate more revenue with the Perfect Launch Plan while enjoying the
benefits of Amazon's new brand bonus.
Do I need a limited liability company to sell on Amazon?
No You don't need a limited liability company to sell on Amazon. As a sole
proprietor, you can immediately start selling under your name. A sole
proprietorship is fine if you're just getting started with e-commerce and want
to try your hand at selling on Amazon. Learn more about selling on Amazon
through the Seller University.
How can I register as a seller on Amazon?
To get started, you'll first need to complete your registration. Please make
sure you have the following to hand:
 * Business email address or Amazon customer account
 * Credit card with sufficient credit (international cards are also accepted)
 * Valid passport or national ID (identity verification protects sellers and
   customers)
 * Company registration details, including VAT registration number.

Our handy beginner's guide provides detailed information on everything you need
to know to become a seller on Amazon.
What items must be approved to sell on Amazon?
Some categories are open to all sellers, while others require a professional
selling account. There are also some product categories that require official
approval from Amazon for you to start selling. There are also certain product
categories that cannot be sold by third-party sellers.

The following product categories must be approved to sell on Amazon:
 * Grocery
 * Jewellery
 * Watches
 * Clothing
 * Beer, wine & spirits
 * Health & personal care
 * Personal care devices

For more detailed information, visit the Seller University to learn how to be
successful as an Amazon seller.
Who can sell on Amazon?
Anyone can start selling on Amazon! Both emerging brands and some of the biggest
Fortune 500 companies call Amazon home. Whatever your business is – and whatever
size it is – with us, you can reach hundreds of millions of customers who visit
Amazon every day to shop.
Whether you're an individual or a professional, you can start here with all the
information you need.



STAY CONNECTED

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START SELLING TODAY

Selling on Amazon allows you to reach millions of potential customers, whether
you’re selling one or many items.

Register
€39 (excl. VAT) per month + referral fees

✕
The European "Selling on Amazon" programme auto-enables EU-wide selling.
✕


CREATE YOUR INTERNATIONAL LISTINGS

You can now reach millions of customers through your Seller Central account. By
registering, you can access stores in Europe and other international stores.
Your account configuration is set to sell across Europe. You can sell in these
stores without incurring additional subscription fees. After registration, all
you need to do is create listings in your primary store. Eligible listings are
automatically recreated across all European stores using the Build International
Listings tool. If you wish to change the selection of stores in which your
products are listed and sold, please visit the listing settings page and update
your preferences (login required).
Register
€39 (excl. VAT) per month + referral fees

EnglishGermany
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DISCOVER HOW TO SELL AROUND THE WORLD ON AMAZON

 * Australia
 * Belgium
 * Brazil
 * Canada
 * China
 * France
 * Germany
 * India
 * Italy
 * Japan
 * Korea
 * Mexico
 * Netherlands
 * Poland
 * Saudi Arabia
 * Singapore
 * South Africa
 * Spain
 * Sweden
 * Taiwan
 * Thailand
 * Turkey
 * United Arab Emirates
 * United Kingdom
 * United States
 * Vietnam

Amazon operates stores worldwide, allowing you to grow your business
internationally regardless of where you're located.

Feedback
 * Selling on Amazon
   * Beginner's guide
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   * What is dropshipping?
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