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DESIGN YOUR VISION.
AUGMENT YOUR BRAND.


TAILORED VISUAL BRANDING AND HANDMADE GRAPHIC DESIGN FOR THE INVENTORS.






BUSINESSTEP


VELA


KARTA


IREMIA


FORTE SAN BRICCIO


HELENA


BUNCH


IVAN IS AN ITALIAN VISUAL AND BRAND DESIGNER WITH 15 YEARS OF EXPERIENCE.

He has previously worked for non-profits, schools and startups. Selected by AIAP
as one of the most promising 50 young Italian graphic designers in 2015. His
work has been exhibited in London and Milan.

CV



HOW TO BUILD YOUR BRAND IN THREE PHASES.

This comprehensive roadmap outlines the typical steps required to seamlessly
integrate and establish a fully operational brand within your company's
framework.

Book a meeting
Or just send me a mail

 * 01 _ ANALYSIS
   
   
   Initial Client Meeting
   Your journey commences with an initial meeting where your vision, objectives,
   and specific requirements pave the way to elevate your brand or structure a
   unique project.
   
   Competitive Analysis and Industry Research
   Delving into your industry, competitor analysis ensures your brand stands out
   with a distinct design and strategic positioning.
   
   Target Audience Profiling
   Your audience takes center stage as I craft detailed profiles, tailoring the
   design to their preferences and needs, ensuring it resonates with them.
   
   Project Brief Document
   The project brief becomes your compass, distilling your vision, objectives,
   and key requirements into a concise guide for the visual communication that
   aligns precisely with your expectations and needs.
   
   Diagnosis and Recommendations
   A thorough evaluation identifies key areas for your brand's improvement. From
   this, strategic recommendations and tailored solutions are crafted, outlined
   in a detailed report to propel your project forward.
   
   Moodboard Creation and Preview
   Fueling creativity, a moodboard is curated, brimming with visual elements,
   color palettes, and design inspirations. This sets the stage, igniting the
   creative direction to bring your vision to life—possibly including wireframes
   and mockups for a vivid preview.
   
   

 * 02 _ DESIGN AND EXECUTION
   
   
   Iconic or Typographic Logo Design: Creating a unique and memorable logo
   representing the client's brand identity.
   
   Typography Selection: Choosing fonts aligned with the brand's personality and
   message.
   
   Color Palette Development: Defining a color scheme coherent with the brand
   and its audience.
   
   Copywriting: Crafting persuasive and engaging texts that narrate the brand's
   story and values. From telling memorable slogans to drafting content for
   various platforms.
   
   Style Guide: Defining the brand's visual behavior. Creating a comprehensive
   guide outlining logo usage, typography, color codes, and design principles
   for consistency. Selection or creation of photographs, illustrations,
   patterns, textures, etc.
   
   Coordinated Elements Design: Developing business cards, brochures,
   letterheads, and other physical materials to extend the brand's presence.
   
   Digital Assets Creation: Designing digital resources like social media
   graphics, email templates, and websites to maintain a consistent online
   presence.
   
   Supply of Photography and Illustrations: Selecting or creating customized
   images to convey an organic message.
   
   Final Presentation: Presenting the complete visual branding package to the
   client for approval.
   
   

 * 03 _ IMPLEMENTATION AND TRAINING
   
   
   File Preparation
   Preparing design files for various mediums and formats, encompassing both
   print and digital platforms.
   
   Training and Guidance
   Providing guidance on the effective utilization and implementation of brand
   resources.
   
   Quality Assurance Testing
   Monitoring brand visual coherence across all platforms and materials.
   Detailed verification ensuring that all final outcomes meet quality standards
   and perform as expected.
   
   Feedback and Revisions
   Collecting client feedback during this phase and making necessary
   modifications to refine the project.
   
   Ongoing Support
   Offering post-project support for any inquiries, alterations, or additional
   design requirements.
   
   


IVAN FAVALEZZA

Ivan Favalezza || Graphic Design
vicolo Basso Acquar, 11,
37135 Verona, Italy

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