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ADOBE AUDIENCE MANAGER


ACTING ON INSIGHT REQUIRES AN AUDIENCE & A BEST-IN-CLASS DMP.

Create and activate the best audiences on any channel or device with Adobe
Audience Manager, our best-in-class data management platform.

Watch 2-minute product tour



BENEFITS

Step up to our data management platform.
Go beyond limited, media-based integrations. Adobe Audience Manager ties into
your whole marketing stack, including the entire Adobe Experience Cloud.

Reimagine audience segmentation.
We move past traditional audience segmentation to give you exceptional control
over how to combine data sources into audience segments.

Knowing your customer matters.
Gain unrivaled insight using your own data and data from external sources.

Win with real-time action.
We understand that action is key. Which is why we built Audience Manager to
quickly bring in data, deliver up-to-the-minute insights, and activate segments
in real time to deliver incredible experiences.

Explore all benefits

Watch the 2 minute product tour


SEE THE FUTURE OF DATA MANAGEMENT

Learn more about our Real-Time CDP


IMPROVE CONVERSION WITH ADOBE AUDIENCE MANAGER.

According to Forrester, Adobe Audience Manager helps brands improve conversion
by upselling current customers by 42%.


Get the details


PROVEN LEADERSHIP FOR DELIVERING QUALITY CUSTOMER INTELLIGENCE.

See why we’re a Leader in The Forrester Wave™: Data Management Platforms, Q2
2019.


Read full report


HOW WE'RE DIFFERENT

Fast-track your Analytics expertise with step-by-step learning and recommended
events.

Learn more about Experience League



Agnostic platform

Adobe Audience Manager pulls together data from any source, creates audiences,
and exports segments to any destination. And unlike some data management
platforms, we don’t sell data, which ensures you can shop unbiased for
third-party sources. It works as part of the Adobe Experience Cloud technology
stack but also integrates seamlessly with third-party solutions you may be
using, so you can always deliver the best experiences for your customers.

Learn more about our agnostic platform



Transparency

As a complete and transparent data management solution, our core features are
built in-house and included without additional fees. Custom data sets can also
be provisioned without extra costs. Our technology and modeling methods are
clearly documented, so you have all the options available from the start to make
the most of our data management platform.



AI Technology

Artificial intelligence is the wave of the future, but for us the future is
already here. Our AI and machine learning framework, Adobe Sensei, takes our DMP
to the next level. Now, you can find valuable new audiences and estimate
audience-segment reach with higher confidence. But that’s just a start. We’re
introducing Data Science Workspace to allow your data scientists to use their
own algorithms or utilize multiple built-in models to bring you even deeper
insights.

Learn more about AI technology



Privacy and control

From ingestion to activation, Audience Manager provides tight user-level
management with preference settings and opt-out controls to safely manage data.
By designing with privacy in mind, we continue our strong foundation of
certified security controls. Audience Manager is GDPR-compliant and includes
first-to-market, patented data export controls, so data usage complies with
privacy and user agreements.

Learn more about AI technology


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RECOMMENDED FOR YOU

2023 Digital Trends — Retail in Focus.

Learn about current trends shaping the retail industry’s development of
ultra-personalized customer experiences in this annual research from Adobe and
Econsultancy.

Read now

Digital Trends — Data Insights and Audiences in Focus.

Learn why understanding customers better through data and insights is topping
technology priorities in this annual research from Adobe and Consultancy.

Read now

Get the 2023 Digital Trends.

Now in its 13th year, the data and research in the Digital Trends report shows
you how creativity and innovation can give you a competitive edge in the digital
economy.

Read now

--------------------------------------------------------------------------------


CUSTOMER STORIES FOR YOU

The Home Depot increase personalized campaigns by 62%

The Home Depot unifies customer experiences with Adobe creative and digital
experience solutions

Read now

For IBM, real innovation starts now.

How IBM is changing the narrative on digital marketing with Adobe.

Read now
Customer Story

Western Digital drives marketing innovation with Adobe

Western Digital drives marketing innovation with Adobe Experience Cloud.

Read now

View all customer stories


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Adobe Audience Manager

Adobe Audience Manager



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