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   * Information Technology and Informatics Major
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   * Undergraduate Admissions
   * Office of Student Services
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   * Master of Communication and Media
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   * Graduate Admissions
   * Office of Student Services
 * Continuing and Professional Studies
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   * Business Communication Certificate
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   * Digital Asset Management Bronze Certificate
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     Certificate
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BREADCRUMB

 1. Home
 2. Continuing and Professional Studies
 3. Crisis Communication and Reputation Management Certificate

Crisis Communication and Reputation Management Certificate


PDS - SIDEBAR MENU

 * Continuing and Professional Studies
 * Advanced Creative Operations Silver Certificate
 * Business Communication Certificate
 * Crisis Communication and Reputation Management Certificate
 * Digital Asset Management Bronze Certificate
 * Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver
   Certificate
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   for GLAM) Silver Certificate
 * Public Relations Certficate
 * Strategic Digital Asset Management (DAM) Operations Silver Certificate
 * Frequently Asked Questions
 * News
 * Events
 * Contact the CPS Leadership Team


CRISIS COMMUNICATION AND REPUTATION MANAGEMENT CERTIFICATE

Program Cohort, Registration, and Cost Cohort and Registration Deadline Early
Bird Registration Program Cost Fall: Sept. 30, 2024 - April 6, 2025 |
Registration deadline: Sept. 27, 2024 Save 15%: Register by Sept. 13, 2024, and
enroll for $5,584.50 $1,095 per course, or save 10% by enrolling in the full
program for $5,913 Winter: Jan. 13 - June 29, 2025 | Registration deadline: Jan.
10, 2025 Save 15%: Register by Dec. 22, 2024, and enroll for $5,584.50 $1,095
per course, or save 10% by enrolling in the full program for $5,913 Spring:
April 7 - Sept 28, 2025 | Registration deadline: April 4, 2025 Save 15%:
Register by March 21, 2025, and enroll for $5,584.50 $1,095 per course, or save
10% by enrolling in the full program for $5,913

CRISIS COMMUNICATION AND REPUTATION MANAGEMENT CERTIFICATE OVERVIEW

Crisis communication requires leaders who can guide decision-makers through
volatile, uncertain, complex, and ambiguous (VUCA) situations while protecting
the organization’s reputation, brand, credibility, and trust and ensuring its
ability to thrive.

The art of being an effective spokesperson is a valuable tool at any level. The
Rutgers Crisis Communication and Reputation Management Certificate (CCRM)
program offers you a transformative opportunity to navigate uncertainty and
unforeseen business challenges with confidence. Our comprehensive online program
includes six four-week courses plus two one-hour, one-on-one media training
sessions.

The most successful students will have three-plus years of experience with
communication, PR, marketing, community relations, human resources, or other
professional duties.

--------------------------------------------------------------------------------

The Crisis Communication and Reputation Management Certificate program offers a
transformative opportunity to navigate uncertainty and unforeseen business
challenges with confidence. Our comprehensive online program includes six
four-week courses plus two one-hour, one-on-one media training sessions.

Begin your journey today.
Register now
WHO WILL BENEFIT FROM THE CRISIS COMMUNICATION AND REPUTATION MANAGEMENT
CERTIFICATE?

 * Public relations and public affairs professionals who need to guide their
   organization during challenging times
 * Marketing, human resources, or other specialists who face labor actions,
   change management, workplace incidents, or other internal challenges
 * Marketing leaders navigating reputational issues such as recalls, regulatory
   scrutiny, or flawed products
 * Investor relations practitioners with demands to guide organizations through
   high-stakes situations that can affect market value, product launches, and
   more
 * School district and higher education leaders in environments of community
   conflict, potential threats, and wrongdoing accusations
 * Public information officers for military, police, fire, and emergency
   management who need to expand their abilities to impact safety, awareness,
   and disclosure
 * Social media specialists who are often on the front lines of detecting and
   responding to public-facing reputational threats
 * Public relations agency staff and consultants seeking to add skillsets that
   will grow their business
 * Candidates for certifications such as APR and ABC or advanced degrees
 * Chief risk and information security officers who assess and mitigate
   competitive, regulatory, and technological threats
 * Forensics and integrity services leaders who investigate facts, manage
   regulatory challenges, and resolve disputes
 * Legal compliance and corporate governance executives who handle compliance
   regarding internal and external laws and regulations
 * Corporate communications, strategic communications, and legislative
   affairs leaders who build relationships, develop strategies, and craft
   messages

WHAT YOU WILL GAIN FROM COMPLETING THE CRISIS COMMUNICATION AND REPUTATION
MANAGEMENT CERTIFICATE

Fundamentals of Crisis Communication

You’ll be introduced to the overarching principles and theories of crisis
communication management in Fundamentals of Crisis Communication and learn how
to identify potential crises, explore some of the top crisis mitigation
strategies, examine facets of artificial intelligence in crisis response, and
view how other organizations navigated their challenges.

Crisis Communication Planning

In Crisis Communication Planning, you’ll develop your own custom crisis
management plan for your organization and learn about the dynamics of managing a
crisis team and how to develop relationships with key publics.

Crisis Response Strategies

In Crisis Response Strategies, you’ll develop a comprehensive set of techniques
for responding to active crisis scenarios and develop a toolkit for managing
online and traditional media for effective crisis responses.

Communication During a Crisis

In Communication During a Crisis, you’ll develop branding and related
communication strategies applied during crisis events, including key messaging
and other tools for internal and external crisis communication.

Media Engagement

In Media Engagement, you’ll prepare strategies for interacting with media and
other stakeholders on behalf of the organization during crisis events,
effectively providing statements, working with hostile questions, and directing
multiple spokespeople with different agendas.

Risk and Reputation Management

In Risk and Reputation Management, you’ll develop strategies for managing risk
and protecting reputations throughout your organization including developing a
custom risk and vulnerabilities assessment for your organization, incorporating
best practices for improving reputations, and developing ethical decision-making
tools.

One-on-One Media Training Coaching

Twice during the program, you will participate in One-on-One Media Training,
helping you, as a growing crisis communication leader, have a positive impact on
your organization’s target audiences, or even instruct other spokespeople and
subject matter experts on effective interviews. One session is on media-focused
message refinement for your organization and the second session is a critiqued
individual mock media interview.

COURSE SCHEDULES

Summer 2024 Cohort
Course
*CEU Earned
Dates
Fundamentals of Crisis Communications
4.0 CEU
July 8 - August 4, 2024
Crisis Communication Planning
4.0 CEU
August 5 - September 1, 2024
Crisis Response Strategies
4.0 CEU
September 3 - 29, 2024
Communication During a Crisis
4.0 CEU
September 30 - October 27, 2024
Media Engagement
4.0 CEU
October 28 - November 24, 2024
Risk and Reputation Management
4.0 CEU
November 25 - December 22, 2024
Fall 2024 Cohort
Course
*CEU Earned
Dates
Fundamentals of Crisis Communications
4.0 CEU
September 30 - October 27, 2024
Crisis Communication Planning
4.0 CEU
October 28 - November 24, 2024
Crisis Response Strategies
4.0 CEU
November 25 - December 22, 2024
Communication During a Crisis
4.0 CEU
January 13 - February 9, 2025
Media Engagement
4.0 CEU
February 10 - March 9, 2025
Risk and Reputation Management
4.0 CEU
March 10 - April 6, 2025
Winter 2025 Cohort
Course
*CEU Earned
Dates
Fundamentals of Crisis Communications
4.0 CEU
January 13 - February 9, 2025
Crisis Communication Planning
4.0 CEU
February 10 - March 9, 2025
Crisis Response Strategies
4.0 CEU
March 10 - April 6, 2025
Communication During a Crisis
4.0 CEU
April 7 - May 4, 2025
Media Engagement
4.0 CEU
May 5 - June 1, 2025
Risk and Reputation Management
4.0 CEU
June 2 - 29, 2025
Spring 2025 Cohort
Course
*CEU Earned
Dates
Fundamentals of Crisis Communications
4.0 CEU
April 7 - May 4, 2025
Crisis Communication Planning
4.0 CEU
May 5 - June 1, 2025
Crisis Response Strategies
4.0 CEU
June 2 - 29, 2025
Communication During a Crisis
4.0 CEU
June 30 - July 27, 2025
Media Engagement
4.0 CEU
July 28 - August 24, 2025
Risk and Reputation Management
4.0 CEU
August 25 - September 28, 2025

*Continuing and Professional Studies (CPS) at Rutgers University's the School of
Communication and Information offers 18 Continuing Education Units (CEU) for the
Crisis Communication and Reputation Management Certificate Program. CPS
maintains all CEU records and can provide documentation in support of CEU
attainment.

MEET THE INSTRUCTIONAL TEAM

Ken Hunter

Academic Director for Communication Certificate Programs

 * Crisis Communication Planning

PJ Brovak
 * Crisis Response Strategies

Ralph Gigliotti
 * Fundamentals of Crisis Communication

Erin Keenan
 * Risk and Reputation Management

Michael Lauer
 * Communication During a Crisis

Carey Pilato
 * Media Engagement

GETTING STARTED

How do I register and pay?
 * Create an account in Ancor if do not already have one.
 * Once you've created an account, use the links provided by your CPS program
   coordinator to add each course to your cart.

 Pay in full:

 * Your discount will automatically apply once all the courses are in your cart.
 * Enter your payment information and submit.

 Pay as you go:

 * Enter your payment information and submit.
 * Each month, we will reach out to you to remind you to register for your next
   course.

What payment options are available?

It’s quick and easy! Registration is on a first-come, first-served basis.

Seek Employer Support

Many employers support the upskilling costs of this certificate program. Connect
with your human resources department to understand your organization’s policy,
and reach out to cps@comminfo.rutgers.edu regarding your next step.

--------------------------------------------------------------------------------

Pay by Credit or Debit Card

Once you enroll in the program, a member of the CPS team will provide you with a
link to the program and course registration. You may purchase this certificate’s
bundled tuition savings or the monthly course rate. Online registration is
completed with a credit or debit card. Registration is complete when your credit
or debit card information is processed.

--------------------------------------------------------------------------------

SallieMae loans may be suitable for you

Step 1: Apply here https://www.salliemae.com/
Step 2: Your application will come to our department for certification.
Step 3: Once you are certified and SallieMae approves your loan, reach out to
cps@comminfo.rutgers.edu to complete your registration.

--------------------------------------------------------------------------------

New Jersey Department of Labor and Workforce Development Grant

You may be eligible if you are unemployed and a New Jersey resident. Please get
in touch with your local NJ One Stop Center to apply for funding. This
certificate is approved by NJTOPPS.

--------------------------------------------------------------------------------

Students within Continuing and Professional Studies are not considered
matriculated Rutgers University students and therefore are not eligible for
Rutgers University’s financial aid.

What will I receive upon completion?
 * Crisis Communication and Reputation Management Digital Badge
 * Crisis Communication and Reputation Management Certificate
 * Transcript
 * Letter of Certification of Continuing Education Units

QUESTIONS?

For program questions or to register:
CPS@Comminfo.Rutgers.edu
848-932-7169



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