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 * About
 * Testimonials
 * App Features
 * FAQ
 * Contacts

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 * About
 * Testimonials
 * App Features
 * FAQ
 * Contacts
   Get started

Get started
 * About
 * Testimonials
 * App Features
 * FAQ
 * Contacts

Menu
   
 * About
 * Testimonials
 * App Features
 * FAQ
 * Contacts
   Get started

Get started


FINALLY UNLOCK

WEIGHT LOSS WITH

AI HEALTH COACHING

Get started

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13M+

lbs lost by Simple users following our
science-backed method

average rating with more than 350,000 5-star reviews


BUILD HABITS THAT GO BEYOND JUST WEIGHT LOSS — ALL TAILORED TO FIT YOUR
LIFESTYLE

Try Simple


REAL RESULTS

UNIQUE JOURNEYS


 * LORI
   
   
   - 73 LBS
   
   “The thing that’s helped me the most is reminding myself that it’s not that I
   can’t have it, I just can’t have it right now. Not denying but just
   delaying.”
   Start your journey


 * TERESA
   
   
   - 10 LBS
   
   “I’ve lost a pant size, I’ve lost 10 pounds, my clothes are loose…. I have
   more energy and mental clarity — so many good things have come to me!”
   Start your journey


 * JAMES
   
   
   - 30 LBS
   
   “If you’re honest with what you put in, you’ll get feedback from the app that
   I feel has been super helpful”
   Start your journey


 * JOELLE
   
   
   - 50 LBS
   
   “It’s been life-changing to see my eating habits in a whole new way. Simple
   taught me to be more mindful of my meal planning”
   Start your journey


 * DEBI
   
   
   - 76 LBS
   
   “The Simple app made it really easy for me to keep track of my water and tea
   intake, as well as my foods, and the hours I’ve been fasting… I finally feel
   like I’m in control of my health!”
   Start your journey


 * LORI
   
   
   - 73 LBS
   
   “The thing that’s helped me the most is reminding myself that it’s not that I
   can’t have it, I just can’t have it right now. Not denying but just
   delaying.”
   Start your journey


 * TERESA
   
   
   - 10 LBS
   
   “I’ve lost a pant size, I’ve lost 10 pounds, my clothes are loose…. I have
   more energy and mental clarity — so many good things have come to me!”
   Start your journey


 * JAMES
   
   
   - 30 LBS
   
   “If you’re honest with what you put in, you’ll get feedback from the app that
   I feel has been super helpful”
   Start your journey


 * JOELLE
   
   
   - 50 LBS
   
   “It’s been life-changing to see my eating habits in a whole new way. Simple
   taught me to be more mindful of my meal planning”
   Start your journey


 * DEBI
   
   
   - 76 LBS
   
   “The Simple app made it really easy for me to keep track of my water and tea
   intake, as well as my foods, and the hours I’ve been fasting… I finally feel
   like I’m in control of my health!”
   Start your journey


 * LORI
   
   
   - 73 LBS
   
   “The thing that’s helped me the most is reminding myself that it’s not that I
   can’t have it, I just can’t have it right now. Not denying but just
   delaying.”
   Start your journey


 * TERESA
   
   
   - 10 LBS
   
   “I’ve lost a pant size, I’ve lost 10 pounds, my clothes are loose…. I have
   more energy and mental clarity — so many good things have come to me!”
   Start your journey


 * JAMES
   
   
   - 30 LBS
   
   “If you’re honest with what you put in, you’ll get feedback from the app that
   I feel has been super helpful”
   Start your journey


 * JOELLE
   
   
   - 50 LBS
   
   “It’s been life-changing to see my eating habits in a whole new way. Simple
   taught me to be more mindful of my meal planning”
   Start your journey


 * DEBI
   
   
   - 76 LBS
   
   “The Simple app made it really easy for me to keep track of my water and tea
   intake, as well as my foods, and the hours I’ve been fasting… I finally feel
   like I’m in control of my health!”
   Start your journey


TERESA


- 10 LBS

Start your journey


JAMES


- 30 LBS

Start your journey


JOELLE


- 50 LBS

Start your journey


DEBI


- 76 LBS

Start your journey


LORI


- 73 LBS

Start your journey



INTRODUCING AVO™

— AN AI COACH WITH REAL HUMAN WARMTH

Proactive, personalized, positive support — totally free of judgment.
Finally, a health coach you can be 100% honest with.


CREATE A DAILY PLAN

Daily check-ins

Start each day by checking-in with Avo to get personalized daily actions based
on your current energy levels, progress, and goals. Avo is trained to be skilled
and empathetic, just like a human coach.




EAT OUT CONFIDENTLY

Menu scanning

Our cutting-edge Avo Vision scans restaurant menus to give you quick nutrition
insights and guide your food decisions. Ask Avo follow-up questions and log your
chosen meal in seconds.




BALANCE YOUR DIET

Food feedback

Logged meals and snacks get a Nutrition Score. You’ll also get a nutritional
breakdown and tips from Avo for your next meal — helping you eat a more balanced
diet over time.




KEEP MAKING PROGRESS

24/7 chat

Chat with Avo about recipes, workout routines, stress relief, and more. Whatever
wellness needs you have, Avo is always ready with quick answers and practical
ideas to help move you forward.




CREATE A DAILY PLANDAILY CHECK-INS

Start each day by checking-in with Avo to get personalized daily actions based
on your current energy levels, progress, and goals. Avo is trained to be skilled
and empathetic, just like a human coach.




EAT OUT CONFIDENTLYMENU SCANNING

Our cutting-edge Avo Vision scans restaurant menus to give you quick nutrition
insights and guide your food decisions. Ask Avo follow-up questions and log your
chosen meal in seconds.




BALANCE YOUR DIETFOOD FEEDBACK

Logged meals and snacks get a Nutrition Score. You’ll also get a nutritional
breakdown and tips from Avo for your next meal — helping you eat a more balanced
diet over time.




KEEP MAKING PROGRESS24/7 CHAT

Chat with Avo about recipes, workout routines, stress relief, and more. Whatever
wellness needs you have, Avo is always ready with quick answers and practical
ideas to help move you forward.





FAQ

Can the Simple app help me lose weight?
The Simple app can help you lose weight — and it can help you with much more
than that, too. You’ll learn how to make healthy, balanced eating choices.
You’ll feel more confident and in control with food. You’ll get fitter, drink
more water, and have more energy. You’ll develop the skills to prioritize
self-care and live a healthier lifestyle. (We’re excited for you, honestly!)
Does Simple make me count calories, cut out carbs, or weigh all my food?
Nope. The Simple method doesn’t include calorie counting, cutting out essential
food groups, or weighing every bite. Instead, we prioritize safety and
sustainability. So, we’ll coach you to lose weight through a behavior change
approach that teaches you how to meet your nutritional needs, get active, safely
intermittent fast, and more.
How will Simple’s coaching be customized to me?
The coaching experience you’ll get with Simple is built around you. From the
moment you create your Simple account, you’re the star of the show. Here’s how:
Your personal AI coach, Avo™, will create daily actions just for you, and reach
out with tips and insights when you need them, to keep you moving forward.
You’ll see fresh educational content in the app based on the food, hydration,
and physical activity you log. We’ll recommend an intermittent fasting schedule
that suits your weight loss goals and timeline. The reminders we send will match
your schedule and tracking activity (for instance, if you haven’t logged any
water today, we’ll remind you to grab a drink). 
Can I trust Simple’s science?

You 100% can trust Simple’s science, whether it’s in-app, on the blog, or on our
social media. We take science very seriously, so all of our content is written
using accurate, credible, and reliable research. It’s also reviewed thoroughly
by our experts before being released and refreshed regularly to keep it up to
date.

What does the Simple Premium subscription include and how much does it cost?
The free version of the Simple app gives you access to many of our awesome
features like real-time answers from Coach Avo™, Nutrition Scores for the meals
you log, and all our wellness habit Trackers. Plenty to get you started on your
health journey.  Upgrading to a Premium subscription will unlock daily,
personalized check-ins and actions from Coach Avo™, as well as our educational
library to propel you to even greater success. Our prices vary based on the
subscription length you choose when signing up and are very affordable compared
to human health coaches. For more subscription information, check out our Terms
of Use and Refund Policy.
17 515 132
people started their life-changing Simple
journey. Now it’s your turn!
Join Simple


READ OUR EDUCATIONAL BLOG,
JOIN OUR FACEBOOK COMMUNITY,
AND FOLLOW US ON INSTAGRAM


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CONTACTS

 * Customer support:
care@simple.life
 * Affiliate partnerships: partnerships@simple.life
 * Investor inquiries:
info@simple.life

PRESS

 * Media requests:
press@simple.life

 * Media Kit
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Practical AI coaching that guides you daily — without diets, food restrictions,
or judgment — towards lasting weight loss.
© 2024 Simple. All rights reserved.

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