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KEYNOTES AND SNEAKS




KEYNOTE: MAKE THE DIGITAL ECONOMY PERSONAL

Learn from Adobe executives, Rosalind Brewer, CEO, Walgreens Boots Alliance,
Inc, John Donahoe, CEO, NIKE, Inc., Gail J. McGovern, CEO, American Red Cross,
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INNOVATION SUPER SESSIONS

Dive deep into the latest product innovations with Adobe leaders and customer
speakers.

On Demand



CUSTOMER JOURNEY ANALYTICS: INSIGHTS INTO THE REST OF THE STORY

30 min
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PERSONALIZATION AT SCALE POWERED BY ADOBE EXPERIENCE PLATFORM

30 min
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CONTENT PERSONALIZATION THAT DELIVERS BUSINESS VALUE

30 min
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PERSONALIZED COMMERCE FOR DIGITAL BUSINESS

30 min
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ORCHESTRATING AND DELIVERING PERSONALIZED CONSUMER JOURNEYS

30 min
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ORCHESTRATE B2B CUSTOMER JOURNEYS ACROSS MARKETING AND SALES

30 min
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WHEN MARKETING WORK FLOWS, CUSTOMER EXPERIENCES DO TOO

30 min



FEATURED SPEAKERS

Enjoy the can’t-miss sessions featuring these inspiring leaders and expert
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KRISTEN BELL

Actress, Philanthropist, and Producer


ALLYSON FELIX

Most Decorated Track and Field US Olympian, Entrepreneur, and Mom


MICHAEL POLLAN

Bestselling Author and Sustainable Food Advocate


VIVIENNE WESTWOOD

Activist and Fashion Designer


MEL ROBBINS

Entrepreneur, Bestselling Author, and Influencer


CHRISHELL STAUSE

Actress and Real Estate Agent


MO GAWDAT

Author and Former Chief Business Officer, Google X


SCOTT BELSKY

Chief Product Officer and EVP, Creative Cloud, Corporate Team, Adobe

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RECOMMENDED FOR YOU

5 min


PROJECT DESIGN DECODER

The new project applies machine learning & computer vision to help make online
shopping more accessible for the 300M+ people globally with vision deficiencies.

Learn more
5 min


PROJECT WINNING SCORES

This Sneak uses AI to create customer experience scores for website users,
helping marketers understand what customers are doing & how they feel while
doing it.

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5 min


PROJECT DEMAND DETECTOR

This project uses AI and machine learning to analyze data points to detect
in-demand products that users are searching for and not finding on a merchant's
site.

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5 min


PROJECT KPI POP

This project helps keep KPIs on track using Adobe Sensei to analyze data points
to identify and help correct parts of a campaign not resonating with customers.

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5 min


PROJECT STYLE BLAST

This project makes it easy for marketers to identify, style, and deploy email
marketing content that will resonate with target audiences.

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5 min


PROJECT RIGHT SIZED

This project uses more accurate augmented reality, or AR to give customers a
true-to-size product image & help marketers solve online shopping sizing
problems.

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TRENDING SESSIONS

On Demand
30 min


HOW AI CAN HELP US CREATE THE BEST WORKPLACES OF THE FUTURE

Bestselling authors Mo Gawdat and Dr. Julia Shaw explain how AI can help us
create the best workplaces of the future.

Wed, Mar 16 | 03:30 PM - 04:00 PM GMT
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On Demand
30 min


ETHICAL DATA TRANSPARENCY AND TRUST IS THE NEW BRAND EQUITY

Join us to learn why trust is the new brand equity. Building a powerful
marketing data strategy in 2022 requires data transparency, ethical activation &
more.

Tue, Mar 15 | 09:00 PM - 09:30 PM GMT
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On Demand
30 min


HYBRID AND REMOTE WORKING: NEW WAYS OF MAKING IT WORK

Explore challenges & opportunities of hybrid and remote working. Hear research &
insight into what works best for productivity, leadership and communications.

Wed, Mar 16 | 01:30 PM - 02:00 PM GMT
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On Demand
30 min


VALUE OF SUSTAINABILITY: BUSINESS AS A FORCE FOR GOOD

Marga Hoek will share multiple real-life business cases to demonstrate how
business as a force for good can be done!

Wed, Mar 16 | 02:30 PM - 03:00 PM GMT
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On Demand
30 min


AN UNCERTAIN FUTURE DEMANDS CUSTOMER EXPERIENCE INNOVATION

Authentic customer experiences, ethical data governance and supply chain
disruption is the new normal. Join us as we explore ways to pivot, overcome and
thrive.

Wed, Mar 16 | 09:00 PM - 09:30 PM GMT
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On Demand
30 min


CREATING SAFE AND PRODUCTIVE WORKPLACES WITH BEHAVIOR AND AI

Attend this session to hear Dr. Julia Shaw discuss creating a safe, productive
workplace using memory, AI, criminal psychology and diversity.

Wed, Mar 16 | 07:30 PM - 08:00 PM GMT
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