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PRIVACY POLICY

Effective Date: October 1, 2016

1. What Information does Lensabl Collect?

Lensabl, Inc. (“Lensabl”, “we”, “our”, or “us”) has created this here Privacy
Policy to give you a better understanding of what to expect when you use our
services, applications, and features, whether located at the site
www.lensabl.com (the “Site”), or any mobile application (each a “Mobile
Application”) that includes an authorized link to this Privacy Policy (together,
such services and features, the Site, and all Mobile Applications shall be
referred to as the “Services”).

By using our Services, you agree to the use, disclosure and procedures this
Privacy Policy describes. Please note that this Privacy Policy does not apply to
third party websites (“Third Party Services”), such as Facebook, Twitter,
Pinterest, Instagram and Google+, that we do not own or control, even if you
access them through the Services. We try to only work with Third Party Services
that share our respect for your privacy, but we cannot take responsibility for
their practices, content, or privacy policies. We encourage you to carefully
review the privacy policies of any Third Party Services you access so that you
know how they will use and share your information.

Have questions? Give us a shout - privacy@lensabl.com.

1. What Information does Lensabl Collect?

The information we collect from you falls into two categories: personally
identifiable information (“Personal Information”) and non-personally
identifiable information (i.e., information that cannot be used to identify who
you are) (“Non-Personal Information”). This Privacy Policy covers both types and
will tell you how we might collect and use each.

Personal Information we may collect from you includes:

 * your name, username, email address, and password
 * any eyewear prescription data you provide to us (including data from the
   pupillary distance measurement function of the Services)
 * information from Third Party Services that you explicitly give us access to
 * your contact information, such as your phone number, social media handle, or
   email (depending on how you contact us)
 * your picture, if you use features of our Services such as P.D Tool
 * your credit card information (although we use a third party payment
   processor, as described below), billing address and shipping address, if you
   make purchases through the Services
 * live chats and customer service phone calls
 * sales history
 * survey responses to the extent you include Personal Information

We may also collect some of the following Non-Personal Information from you:

 * the name of your internet service provider
 * the IP address of the computer you use to access our Services
 * the type of browser software you are using
 * the operating system you are using
 * the date and time you access our Services
 * the website address, if any, that linked you to our Site
 * the website address, if any, you leave our website and travel to
 * your home page customization preferences
 * search engine search terms and advertising clicks/actions
 * weblogs and other clickstream data
 * survey responses to the extent you do not include Personal Information
 * in-store and near-store mobile device wireless signature information (such as
   a MAC address), which we use solely on an anonymous basis, as described below
 * other non-personally identifiable traffic data

Children’s Information. We are especially sensitive about children’s
information. We do not knowingly collect information from children under the age
of 13, in accordance with the Children’s Online Privacy Protection Act
(“COPPA”). The Services are not directed to children under 13. We do not
knowingly collect, use, or disclose Personal Information from anyone under 13
years of age. If we determine upon collection that a user is under this age, we
will not use or maintain his/her Personal Information without his/her parent’s
or guardian’s consent. If we become aware that we have unknowingly collected
personally identifiable information from a child under the age of 13, we will
make reasonable efforts to delete such information from our records.

If you are a parent or legal guardian of a minor child, you may use the Services
on behalf of such minor child. We will treat any information that you provide us
while using the Services on behalf of your minor child as Personal Information
as otherwise provided in this Privacy Policy. If you have questions concerning
our information practices with respect to children, or if after a transaction,
you would like to review, have deleted, or stop the further collection of your
child’s Personal Information, please email us at privacy@Lensabl.com.

2. How We Collect Information

We may collect your information in the following ways:

WHEN YOU PROVIDE US WITH INFORMATION TO MAKE A PURCHASE

If you use our Services to make a purchase, we may request certain Personal
Information from you to facilitate the transaction and get you the goods. This
may include (i) contact information such as your name, email address, and
shipping address, and (ii) prescription information, including any images of
prescriptions you may provide to us or any information you give us through the
pupillary distance measurement function of the Services. We, or companies that
provide services on our behalf, may also collect certain financial information
from you, such as your payment method (this may include valid credit card
number, type, expiration date or other financial information). We store only a
very limited portion of your credit card information, in a manner that is
generally permitted by credit card issuers. Our payment processor, that credit
card issuers require to have sufficient security, stores and processes your
credit card or other payment information using industry-standard security
measures. By making a purchase through the Services, you give us consent to use
and provide your financial information as we consider necessary to process the
transaction.

COMMUNICATIONS YOU INITIATE WITH US

We do everything possible to make sure you have an amazing shopping experience.
If you contact us in person, by phone, email, instant message, live chat, social
media, or by some other means (either through our Services or through Third
Party Services), we may keep a record of your contact information and
correspondence for later reference (to help improve our service!). When we send
you emails, we may track whether you open them to figure out how to deliver more
delightful and helpful emails and improve our Services.

THIRD PARTY SERVICES

Our customers are active in many different communities, both offline and online,
and we like facilitating that wherever we can. Some parts of our Services can be
linked up with other accounts you have, such as your Facebook, Pinterest,
Twitter, Instagram, or Google+ account (“Third Party Accounts”). If you link to
Third Party Accounts from our Services, we may collect some information about
your use of the Third Party Account. We will only be able to collect the
information if you’ve authorized the Third Party Service to provide us with that
information or if you’ve made the information public. Additionally, if you
mention us through your Third Party Account, we may collect information and
content related to your comment that is publicly available. If you wish to limit
the information available to us, you should be sure to manage the privacy
settings of your Third Party Accounts. One thing we won’t ever store is your
Third Party Account password.

If you link your account on the Services with a Third Party Account, we may also
collect and store publicly available information about your contacts and friends
from the linked Third Party Account. This information may include their photo,
name, email address, birthday, interests or other content you can see when you
access such profiles on those Third Party Services. We may also collect and
store information if you invite other users to the Services by providing us with
their Personal Information.

INFORMATION WE AUTOMATICALLY COLLECT

Like most websites, our Services may incorporate technology such as “pixel
tags”, “web beacons”, and “cookies” that allow us to track the actions of users
of our Services. Pixel tags, web beacons and cookies collect Non-Personal
Information.

Pixel tags or web beacons are tracking devices on websites or in e-mails that
can monitor the behavior of the user visiting the website or sending the e-mail.

Cookies are small files that web servers may place on your computer when you
visit a website. You may be able to set your web browser to reject cookies
entirely or require that it request permission from you before accepting each
new cookie. You can also delete cookies from your hard drive once you leave a
website.

If you would prefer not to accept cookies, you can change your browser settings
to notify you when you receive a cookie, which lets you choose whether or not to
accept it; or set your browser to automatically not accept any cookies. However,
please be aware that some features and aspects of the Services may not work
properly because we may not be able to recognize and associate you with your
account. In addition, the offers we provide when you visit us may not be as
relevant to you or tailored to your interests.

If you prefer to not receive targeted advertising, you can opt out of certain
network advertising programs through the Network Advertising Initiative (NAI)
Opt-Out Page: http://www.networkadvertising.org/managing/opt_out.asp. Please
note that even if you choose to remove your information (opt out), you will
still see advertisements while you're browsing online. However the
advertisements you see may be less relevant to you and your interests.
Additionally, many network advertising programs allow you to view and manage the
interest categories they have compiled from your online browsing activities.
These interest categories help determine the types of targeted advertisements
you may receive. The NAI Opt-Out Page provides a tool that identifies its member
companies that have cookies on your browser and provides links to those
companies.

3. How We Use the Information We Gather

We primarily use the information we collect and store to enhance the Services
and your experience with Lensabl. Except if we sell all or a portion of our
business, as described below, we do not rent or sell your Personal Information
to anyone, period. If we share your Personal Information, we do so only as
described below.

INTERNAL USE TO PROVIDE SERVICES TO YOU

We may use Personal Information to provide the Services to you. Some ways we may
internally use your information include:

 * to facilitate the sale and delivery of your purchases
 * to contact you when necessary
 * to respond to your comments or questions
 * to provide you with additional information according to your preferences
 * to customize and personalize your experience with the Services
 * to generate anonymous statistics to help us improve the customer experience
 * to make the Services easier and more convenient for you (such as by
   prepopulating forms when you have already provided identical information)
 * to provide recommendations to you
 * to send you information and marketing materials about services and products
   available through our Services
 * to train our team members
 * for our other internal business purposes

NON-PERSONAL INFORMATION

We may share or disclose aggregated Non-Personal Information on our Site, with
service providers, and/or with other persons we conduct business with. These
service providers and other persons may also share with us aggregated
Non-Personal Information that they have independently developed or acquired.
Additionally, we may combine aggregate information from the pixel tags, web
beacons and cookies we discussed above with similar data we collect from other
visitors to help us improve our Services, but that aggregate, anonymous
information cannot be linked back to you.

OPTING OUT

If you decide you don’t want to receive email or other mail from us, you can
select the “opt out” provision in our communications to unsubscribe.
Unsubscribing will stop you from receiving most types of communication, but it
may not apply to emails about orders or transactions you place through the
Services or to respond to your specific request, such as password recovery.

Except as we discuss in this Privacy Policy, we will not share your Personal
Information with third parties who wish to market other products and services to
you. We never want to cause you any hassles!

AFFILIATED BUSINESSES WE DO NOT CONTROL

We may work with other businesses from time to time. These affiliated businesses
may sell items or provide promotions to you through the Services. We may also
provide services or sell products jointly with the affiliated businesses. We
will clearly show you when an affiliated business is associated with your
transaction, and we will only share Personal Information with them that is
related to your transaction.

AGENTS

Generally, we will not disclose your Personal Information to unaffiliated third
parties.

We’ve figured out ways to do a lot of things on our own, but we haven’t quite
figured out how to all of it. We may provide your Personal Information to our
employees, contractors, agents, service providers and designees (“Agents”) to
enable them to perform certain services for us exclusively, including:

 * order fulfillment
 * payment processing
 * website-related services such as web hosting
 * improvement of website-related services and features
 * maintenance services
 * distribution of advertisements and other marketing materials on our behalf

We promise, no surprises—unless we’ve told you differently, our Agents do not
have any right to use the Personal Information we share with them beyond what is
necessary to assist us.

BUSINESS TRANSFERS

We may choose to buy or sell assets. In these types of transactions, customer
information is typically one of the business assets that would be transferred.
Also, if we (or our assets) are acquired, or if we go out of business, enter
bankruptcy, or go through some other change of control, Personal Information
could be one of the assets transferred to or acquired by a third party.

PROTECTION OF US AND OTHERS

We reserve the right to access, read, preserve, and disclose any information
that we reasonably believe is necessary to comply with law or court order;
cooperate with law enforcement; enforce or apply our Terms of Use and other
agreements; or protect the rights, property, or safety of Lensabl, our
employees, our users, or others.

WITH YOUR CONSENT

Except as we’ve stated above, we will notify you before we share your Personal
Information with any third parties, and you will be able to prevent the sharing
of this information.

4. We are Committed to Making Sure Your Information is Protected

We take the protection of your information very seriously. We understand the
sensitivity of (for example) the prescription information you may give us.
Therefore, we take many security measures (physical, electronic and procedural)
to help keep your Personal Information safe. For example, we limit access to
authorized employees and third parties who have agreed to follow confidentiality
obligations we give them. Also, we only allow parties to access your Personal
Information for permitted business purposes. Unfortunately, even though we use
commercially reasonable efforts to protect your Personal Information, we cannot
guarantee complete security. Any information that you provide to us is done so
entirely at your own risk.

5. We Reserve the Right to Update and Revise this Privacy Policy at Any Time

We occasionally review this Privacy Policy to make sure it complies with
applicable law and conforms to changes in our business. We may need to update
this Privacy Policy, and we reserve the right to do so at any time. If we do
revise this Privacy Policy, we will update the “Effective Date” at the top of
this page so that you can tell if it has changed since your last visit. Please
review this Privacy Policy regularly to ensure that you are aware of its terms.
Your use of our Services constitutes your acceptance of the terms of the Privacy
Policy as amended or revised by us from time to time.

6. What Personal Information can I access?

Through your account settings, you may access, and, in some cases, edit or
delete the following information you’ve provided to us:

 * name and password
 * mailing address
 * billing address
 * email address

The information you can view, update, and delete may change as the Services
change. If you have any questions about viewing or updating your information,
please contact us at privacy@Lensabl.com. If you are a California resident, you
also get the ability to ask us for a notice identifying the categories of
Personal Information we share with our affiliates and/or third parties for
marketing purposes and the contact information for such affiliates and/or third
parties (under California Civil Code Sections 1798.83-1798.84). If you are a
California resident and would like a copy of this notice, please submit a
written request to privacy@Lensabl.com.

7. Prescription Reader App

The Prescription Reader is developed and manufactured by 6over6 Vision Ltd.

8. Third Party Pixels and Cookies

When you visit our website, log in, register or open an email, cookies, ad
beacons, and similar technologies may be used by our online data partners or
vendors to associate these activities with information they or others have about
you, including your email address. We (or service providers on our behalf) may
then send communications and marketing to these email addresses. You may opt out
of receiving this advertising by visiting Retention.com


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NEED A HAND?

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1-800-984-5367

Monday - Friday 9am - 5pm MST

or if you prefer to contact us online:
Chat With A Lens Expert
Email Us
Please allow up to 24 hrs for reply. We promise to get back to you as soon as
possible!

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