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Pandemic pushes up anti-bacterial claims for hygiene products

01 Feb 2022

The COVID-19 pandemic has seen a rise in hygienic product launches, especially
those making anti-bacterial claims. Personal care launches making anti-bacterial
claims featuring the ingredient saccharin grew by 342% from 2017-2021. Europe is
leading this trend, with 36% of new products making anti-bacterial claims.





Displaying Results for : Latest Personal Care Focus | All




Skin disorder claims rising in NPD
13 Jan 2022 | Innova Market Insights

Asia had the most product launches with skin disorder claims in 2021. Globally,
skin disorder claims in products are on the rise. Products marketed with these
claims saw a +10% average annual growth from 2016-2021. Coco-caprylate/caprate
is the fastest-growing ingredient in items sold with these claims.

Natural claims dominate personal care arena
08 Dec 2021 | Innova Market Insights

Skin care remains the top category for natural claims in the personal care
arena. Globally, the growth of personal care products featuring a natural claim
is on the rise. Europe is leading personal care launches with natural claims,
with 58% of launches coming from the region. Meanwhile, growth of natural...
Read More

Brightening & illuminating claims blazing a trail
01 Nov 2021 | Innova Market Insights

Skin health claims are on an upward trend, with the fastest-growing market
categories tracked with a skin health claim including, Deodrant (70%), Hygiene
Care & Diapers (61%), Baby Care (34%), Oils (25%), Hand, Bath & Shower (24%).
(Global, CAGR 2016-2020). Meanwhile, brightening/illuminating claims remain...
Read More

Organic claims in face and body care
01 Oct 2021 | Innova Market Insights

Personal care products featuring organic claims are increasing rapidly, as
consumers demand natural ingredients that boast environmental sustainability and
naturality. Europe is the frontrunner in organic personal care launches, with
Asia and North America following. Fragrances are seeing organic claims... Read
More

Free-from claims drive personal care market
10 Sep 2021 | Innova Market Insights

Free-from claims are increasingly applied across varied personal care market
categories, with skincare and haircare accounting for almost half the free-from
launches in the segment. Body care, fragrances and oral care are also gaining
ground. Fruit and floral fragrances are popular within free-from personal...
Read More

Personal care products expand to vegan category
13 Aug 2021 | Innova Market Insights

While skin care products featuring a vegan claim continue to grow, many
categories like hair care, nail care and fragrances are embracing this claim
too. Coconut dominates the fragrance category, while jasmine and rose feature
the fastest growth.

Packaging trends in plant-based alternative F&B
01 Aug 2021 | Innova Market Insights

Plastic use in plant-based alternative F&B products remains high despite many
consumers considering these products environmentally friendly. A sharp rise in
these products, particularly meat substitutes, has hit the market in recent
years. Industry disputes and consumer perceptions have hampered progress,...
Read More

Plastic packets topple conventional boxes in cereal NPD
30 Jun 2021 | Innova Market Insights

The cereal market is experiencing steady NPD growth, with plastic remaining the
dominant packaging material. Meanwhile, packets have become the leading format,
gaining market share previously held by conventional cereal boxes. Cereal boxes
are still the second most popular format, followed by pouches, tubs... Read More

Eco-concerns heat up hot drinks pack innovation
02 Jun 2021 | Innova Market Insights

Hot drinks packaging is rapidly turning eco-conscious, with industry introducing
environmentally sustainable materials and designs. Plastic usage continues to
gain ground despite category product launches falling slightly last year. Innova
Market Insights explores this niche packaging market, from home... Read More

Ice cream packs explore fossil-fuel plastic reduction
21 May 2021 | Innova Market Insights

As the dessert and ice cream segments experience steady growth, producers are
increasingly looking to fossil fuel-based plastic alternatives, including
fiber-based, bio-based and recycled solutions.

Bakery boosts eco-credentials
01 Dec 2020 | Innova Market Insights

According to Innova Market Insights, nearly 3 in 4 bakery launches are held in
packets, with the market share of packets continuing to rise. Moreover, consumer
and regulatory demand for more eco-friendly packaging solutions is spurring
increased use of Post-Consumer Recycled (PCR) plastics and... Read More

FMCG plastics packs seek out circular
25 Aug 2020 | Innova Market Insights

FMCG plastics packaging is increasingly incorporating recycled content into new
solutions, driven by more demanding regulations and consumer expectations. A
growing number of drinks brands have hit the 100 percent recycled milestone,
with other formats, such as containers and trays, following the lead.... Read
More

RTD beverage disruption fuels pack innovation
08 Jul 2020 | Innova Market Inights

The expanding global RTD beverage market continues to produce disruptive market
entries boasting innovative packaging concepts, such as sugar cane bottles,
interlocking cans and push-cap technology. Plastics remain the most commonly
used material with PET recording a 1.7 percent market share increase... Read
More

Glass Packaging: Steady growth as bottles dominate
06 Apr 2020 | Innova Market Insights

Innova Market Insights reports steady growth in the glass packaging category,
while 3 in 5 food and beverage launches tracked with glass as a material are
bottles (Global, 2018). Glass mills remain the fastest growing packaging type.
Also, reusable claims within glass packaging rise sharply and connective... Read
More

Confectionery & Gums: Plastic remains prevalent
04 Feb 2020 | Innova Market Insights

The search for increased sustainability in this testing category has seen major
players like Nestlé and Mondelez rollout recyclable paper wraps for snack bars.
Yet plastic remains the dominate material in the category with 64.5 percent
total market share in 2019, according to Innova Market Insights data.... Read
More

Sustainability in packaging 2019
16 Dec 2019 | Innova Market Insights

Recycled and recyclable packaging, reusable systems, resource efficiency and
eco-friendly processes: the drive for increased sustainability in packaging has
opened up a wealth of innovation and novel concepts in 2019. Notably, brands are
increasingly moving towards more “circular” plastics packaging or... Read More

Metals: Embracing innovative and disruptive concepts
04 Nov 2019 | Innova Market Insights

As consumers are turning away from plastics, metals are seeing a rise in use
over the last few years. One in two launches using metal involve cans, many of
which are using innovative solutions to boost user-friendly selling points.
These include reclosability and self-cooling features. The space is also... Read
More


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