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 * Brands
   APPLE
    * Mac
    * iPhone
    * iPad
    * Apple Watch
    * Beats
    * Accessories
    * AirPods
    * Apple Service Registration
   
   MICROSOFT
    * CSP
    * Office
    * Windows
    * Server
    * Surface
    * Accessories
   
   HPE
    * Servers
    * Storage
    * Networking
    * Spares
    * HPE Financial Services
    * HPE Partner
   
   SAMSUNG
    * Phone
    * Tablet
    * Computing
    * Display
    * Large Format
    * Storage
    * Accessories
   
   HPI
    * Notebooks
    * Desktops
    * Workstations
    * Display
    * Accessories
    * Thin Clients
    * Poly
    * Print Infinity
    * HP for SMB
   
   ASUS
    * Business
    * ASUS
    * Chromebook
    * Consumer
    * Gaming
    * Displays
    * Accessories
    * Networking
   
   LENOVO
    * Notebooks
    * Desktops
    * Tablets
    * Workstations
    * Monitors
    * Accessories
    * Lenovo ISG
   
   LEXMARK
    * GO Line
    * Enterprise
    * Printer Supplies
   
   DELL
    * Notebooks
    * Desktops
    * Workstations
    * Accessories
    * Display
    * Thin Clients
    * Services
    * DELL
   
   JUNIPER
   FULL BRAND LIST
 * Personal Computing
   BRANDS
    * Acer
    * Apple
    * ASUS
    * DELL
    * Geo
    * HPI
    * Lenovo
    * Microsoft
    * Samsung
   
   PORTABLE
    * Laptops & Macbooks
    * Tablets & Convertibles
    * Gaming
    * Chromebooks
    * Mobile Workstations
   
   DESKTOP
    * Desktops
    * Workstations
    * Thin Clients
    * Gaming
   
   MICROSITES
    * Avalon
    * DAAS
    * Configuration Services
    * HP Hub
   
   PERIPHERALS
    * Monitors
    * PC Accessories
    * Gaming Accessories
    * Software
    * Warranty
    * Virtual Reality
    * Electronic POS
    * Spares

 * Phones & Smart Tech
   BRANDS
    * Alcatel
    * Apple
    * CAT
    * Doro
    * Google
    * Motorola
    * Otterbox
    * Ring
    * Samsung
    * TCL
    * Vodafone
    * Xiaomi
    * Yale
   
   MOBILE & TABLET
    * Alcatel
    * Apple iPhone
    * CAT
    * Doro
    * Google
    * Motorola
    * Samsung
    * TCL
    * Vodafone
    * Xiaomi
    * ZTE
   
   MOBILE ACCESSORIES
    * Cases
    * Charging
    * Screen Protection
    * Security
   
   SPEAKERPHONES & HEADSETS
    * Speakerphones
    * Headsets
    * Headphones
    * Gaming Headsets
   
   SMART HOME
    * Smart Appliances
    * Entertainment
    * Lighting and Heating
    * Security
    * Smart Health

 * Servers, Storage & Networking
   BRANDS
    * Aruba
    * Dell
    * HPE
    * HPE Spotlight
    * Juniper
    * Lenovo ISG
   
   SERVERS
    * Tower
    * Rackmount
    * BladeSystem
   
   STORAGE
    * MSL
    * MSA
    * StoreEasy
    * Storage Media
    * HPE Storage
    * Spares
   
   NETWORKING
    * Routers & Wireless Access Points
    * Switches
    * Transceivers
   
   SOFTWARE
    * Applications
    * Azure
    * Windows
    * Westcoast Cloud
    * PDF Solutions
   
   CYBER SECURITY
    * Acronis
    * Appguard
    * Authlogics
    * Avast
    * Comodo
    * Juniper Networks
   
   TECHNOLOGY SOLUTIONS FOCUS TEAM
 * Printing & Supplies
   BRANDS
    * Brother
    * Canon
    * Epson
    * Fujitsu
    * HP Large Format
    * HP Print
    * Konica Minolta
    * Kyocera
    * Lexmark Print
    * OKI
    * Samsung HP
    * Xerox
   
   PRINTERS
    * Mono
    * Colour
    * Large Format Printers
    * Dot Matrix
    * Label Printers
    * Multifunction
    * Ink
    * Laser
   
   SCANNERS
    * Scanners
    * Scanner Accessories
   
   PRINTER SUPPLIES
    * Ink Cartridges
    * Large Format Inks
    * Laser Toner Cartridges
    * Paper
    * Labelling Tapes
    * Ribbons
    * Large Format Paper
    * Thermal Paper
   
   PRINTER ACCESSORIES
    * Maintenance Kits
    * Trays & Stands
    * Spare Parts
    * PDI Services
    * Accessories
    * Shredders

 * AV
   BRANDS
    * EPOS
    * Hannspree
    * HP
    * Lenovo
    * Logitech
    * Multibrackets
    * Samsung
    * Vestel
    * DELL
   
   DISPLAYS
    * Monitors
    * Large Format Displays
    * Interactive
    * TVs
    * LED
   
   CAMERAS
    * Webcams
    * Video Conferencing
   
   AUDIO
    * Headphones
    * VR Headsets
    * Speakers
    * Speakerphones
    * Headsets
   
   AV ACCESSORIES
    * Mounting Solutions
   
   UNIFIED COMMUNICATIONS
    * Personal Workspace
    * Meeting Room
    * Contact Centre

 * Accessories
   BRANDS
    * Apple
    * Belkin
    * Black & Decker
    * Cables Direct
    * HPI
    * Kensington
    * Lenovo
    * Lindy
    * Logitech
    * Microsoft
    * Otterbox
    * Targus
   
   PC PERIPHERALS
    * Cables
    * Dock & Adapters
    * Security
    * Ergonomics
    * Bags & Sleeves
    * Storage & Memory
    * Keyboards & Mice
    * Webcams
   
   PHONE & TABLET ACCESSORIES
    * Mobile Phone Accessories
    * Tablet Enclosures
    * Wearables
    * Tablet Cases
    * Styluses
   
   GAMING
    * Gaming Brands
    * Gaming Controllers
    * Gaming Headsets
    * Gaming Keyboards
    * Gaming Mice
    * Gaming Monitors
   
   LIFESTYLE
    * Tools & DIY
    * Outdoor & Garden
    * Home Appliances
    * Scooters

 * Unified Communications
   Boom Collaboration

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 * Home
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 * 2024: Accelerating the move to Windows 11


2024: ACCELERATING THE MOVE TO WINDOWS 11

Published date: 11/01/2024 15:00

With Windows 10 reaching end of support in 2025, 2024 is the time to be guiding
organisations through the Windows 11 migration. At our Win with Westcoast event,
Microsoft’s Anjana Srinivasan, General Manager, Device Partner Sales, outlined
the areas of growth this brings for Westcoast partners.


The value in Windows 11

Microsoft’s latest OS presents huge opportunities both for resellers and their
customers, helping businesses to do more with less and relieving much of the
digital debt users experience in the working day. Featuring integrated Gen AI
tools, like Copilot, Windows 11 offers new ways to power productivity, with Work
Trend Index 2023 findings showing Copilot boosts productivity by 70% and
improves quality of output by 68%.

The platform also delivers an impressive 250% ROI over the device lifecycle,
thanks to the technology’s combination of efficiency, security, and
manageability – an essential for IT buyers that need to justify every pound
spent. To support sales conversations in this area and prove the value in making
the move, Microsoft’s free TCO (Total Cost of Ownership) calculator can help
articulate to customers the return they can expect to see on their own
investment.

To achieve these benefits, organisations will need the support of partners to
help right-size their IT estates. The transition to Windows 11 represents
another huge opportunity for the channel.


The Windows 11 layers of opportunity

Windows 11 presents a chance to not only support with migration and compatible
devices, but to take a layered approach to your customers’ IT estates with SaaS
offerings and ongoing support. In Anjana’s keynotes session, she identified the
three layers of sales of opportunities on top of the Microsoft AI Stack, as:

Layer 1: Windows 11 edge and devices – design, build and sell intelligent
devices, with new opportunities coming from emerging Neural Processing Unit
(NPU)-powered technology and demand for Windows Copilot

Layer 2: Cloud Solution Programme SaaS – selling Microsoft AI services such as
Microsoft 365 and Dynamic 365 Copilots, and Azure AI services.

Layer 3: Value-add services – such as Westcoast’s add on services to support
customers with Readiness, Deployment, Management and Custom Solution
development.


Win with Windows 11 and Westcoast

Westcoast’s long history and close relationship with Microsoft makes us an ideal
partner to realise the Windows 11 opportunity in 2024. We can support you in
delivering the devices, software and services needed to make the most of this
layered approach to Windows 11 sales.

To find out more, contact your account manager today.




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