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 * Pounz SERVICES
   * Email Campaign Management
   * Transaction Alert Mailing
   * High Performance Emailing API
   * 
   * Digital Signing
   * Pounz Analytics
 * Pounz VOICE
   * Contextual Callback (CCB)
   * Voice Broadcast
 * Delivery Performance
 * DATA SECURITY
 * ABOUT US


WHY SHOULD I REMAIN STUCK AT MY CURRENT CTR?

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Know "the last mile gap"


THE LAST MILE GAP

Every industry vertical, for its email marketing campaigns, is observed to have
a specific Click-Through Rate (CTR). These numbers seem to have stuck at where
they are and have been accepted as "industry average." Here is a quick
dissection of what happens in a typical email marketing campaign.

1

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Marketing emails are being sent to targeted customers.

2

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A qualified prospect, Ann, receives her copy of the email and opens it.

3

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She reads it and discovers that it’s exactly what she’s been looking for.

4

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Ann postpones responding to it to a later time.

5
*

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[Ann didn't get back yet]

6

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Sales closure.

* Even the most qualified and needy prospects fall prey to procrastination owing
to convenience factors. They want to act upon it at a later time. But that never
happens. We call this ‘the last mile gap’ — the single major factor that
inhibits sales conversion in email marketing campaigns.


BRIDGING THE LAST MILE GAP

Introducing Pounz CTA. A CTA button that makes contacting call center a
delightful experience. With Pounz CTA embedded in the next marketing email,
prospects will never want to postpone contacting you. Ever gain.
Thus bridging the last mile gap.


Definite increase in click-through rate
The missing component in your CRM
No other tool will make your customer feel more valued


ABOUT

Pounz is a marketing technology stack that incorporates tools and techniques to
take marketing campaign effectiveness to new highs. It leverages CRM system and
BI. Pounz CTA—its patent-pending technology—helps amplify marketing campaign
response.


LET'S GET IN TOUCH!

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Need to know how to improve the CTR of your email marketing campaigns? We will
be glad to talk to you. Give us a call or send an email!

+91-471-254-7596

info@pounz.com

+91 471 2547577 (India)
1 800 425 PING (India Toll-free)

About Us
www.pounz.com
begin@pounz.com
Delivery Performance
Data Security
Pounz Analytics
Digital Signing

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