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LAST UPDATED: 04/04/2022


USER PRIVACY STATEMENT



Print

SECTIONS

1. For whom this statement is relevant 2. Who is Brandwatch 3. Why we collect
Personal Data and from what sources 4. How we use your Personal Data 5. How long
we keep your Personal Data 6. With whom we may share your Personal Data 7. How
we protect your Personal Data 8. Where we store your data 9. Privacy practices
of third parties 10. Your privacy choices and rights


HUMAN READABLE SUMMARY

If you have used any of our websites or logged into any of our platforms,
Brandwatch may have collected Personal Data about you. In order to run our
business effectively, there are times when we request or require your Personal
Data. When you use our website, we may ask for your contact information in order
to market relevant information to you. When using our platform tools and
services, we collect your name and email address as part of the login process.
And finally, while you use any of our websites or platforms, we may collect
usage metrics in order to optimize our services to you.

We know how valuable your privacy is to you. You can trust us to handle it
carefully. We work to keep your Personal Data secure, and we place restrictions
on which of our employees can access it and why.

Also remember: you are in control of your data. As a user of our Services, you
have legal rights depending on where you live and on our legal obligations. For
example, you can ask us to show you what data we have about you, make us correct
that data if it is inaccurate, and even ask us to delete or stop using the data.

This privacy statement addresses how we handle the personally identifiable
information (“Personal Data”) that Brandwatch collects and processes about users
of our Services (“you” or “your”). “Services” means any services that we offer,
including visitors to our website.


1. FOR WHOM THIS STATEMENT IS RELEVANT

This Privacy Statement applies to all users of our Services. This Privacy
Statement explains how we collect, process, and use Personal Data about you.


2. WHO IS BRANDWATCH

For reference, we are Runtime Collective Limited, and we trade as Brandwatch
(“we”, “us” or “Brandwatch”). Our registered office address is at Sovereign
House, Church Street, 1st Floor, Brighton, BN1 1UJ, United Kingdom. Our company
number is 03898053 and our VAT number is 754 7507 10. Our subsidiaries, such as
Crimson Hexagon, Inc. and Paladin Software, LLC, and our affiliates such as
Falcon.io ApS and Falcon.io US Inc may also act as a data controller from time
to time. We act as the data controller of the Personal Data that we process
about you.


3. WHY WE COLLECT PERSONAL DATA AND FROM WHAT SOURCES

We collect and collate information that you either directly provide or that we
infer about you while using our Services. If you can be identified from this
information, and it relates to you, then it will be your Personal Data.

We may also collect data about you from public sources, advertising networks,
internet service providers (ISPs), analytics providers, social networks and
operating systems and platforms.The data we collect about you depends on the
Services that you use (and how you use them). For example, if you are the
primary account holder for your company and use Brandwatch Consumer Research,
the data we collect about you would be different than the data that we collect
about a user who has view-only access to Brandwatch Consumer Research. 

The remainder of this section sets out the categories of data we collect
depending on your use of our Services.If you register as a user of any of our
Services, we may ask you to provide your name, email address, contact telephone
number, the company you work for, your address, a username and password, and
other data relevant to the Services we provide. If you are not an administrative
user for your account, the same data about you may be provided by a colleague or
other third party. We may also collect other data directly from you and/or your
device. Depending on your account type, our payment processors may collect
payment data from you in order to take payment for our Services.

If you contact our support services, we will collect the data we need to
categorize your question and respond to it. We also use this data to track
potential issues with our Services and customize our support responses to better
serve you.

We collect data about you when you use any part of our Services. For example, if
you are logged in to your account, we will collect data as to how often you use
it, what queries you created or amended, and other data about how you interact
with the services on our platform. We may also collect data about how you
interact with messages we send to you, for example, whether you opened an email
or read an in-app message.

We collect data about the device you use to access our Services, including
operating system details, web browser type, your mobile device identifier and
mobile operating system, and the name of your ISP or mobile carrier. We may also
collect and infer your general location (for example, at a country or city level
based on your permission and/or device settings and jurisdiction).

We also infer data about you based on the data you have provided or made
available to us. This may include personalizing your experience of using our
Services, suggesting different Services you may be interested in trying, or
other inferences about you.  We may use aggregated, deidentified or anonymized
data for any reason.

We are constantly trying to improve our Services to you. This means that we are
introducing new features to our Services regularly.

We will indicate where any Personal Data we have requested is mandatory or
optional. We will also explain the consequences should you decide not to provide
information, which we have indicated is mandatory. In some circumstances, this
may mean we are unable to provide you with a certain Service or product.

Our website and Services may contain links to third-party websites. Any access
to and use of such linked websites is governed by the privacy policies of those
third-party websites.


4. HOW WE USE YOUR PERSONAL DATA

Primary use

We use data and content that you make available to us to provide the Services to
you (for example, your login details across our services), invoice you, provide
quotes,  and to comply with our legal obligations. We also use data to audit,
detect security incidents, protect against fraud or illegal activity, identify
and repair errors, and conduct research and development for the improvement of
our Services so that we can provide all of our users with a better experience. 

We combine data about you across our different Services. We do not use
algorithms to make automated decisions about you in a way that produces a
significant legal effect. 

Our legal basis for this type of data processing is that we have a legitimate
interest in running our business and providing our Services to our customers,
which includes providing technology that empowers our customers to act with more
certainty in a way that is easy-to-access and use. 

However, the legal basis for our processing of data may also be where we have
your consent (for example, where consent is required to send certain marketing
communications or activate cookies) or where the processing is necessary for
compliance with our legal obligations (for example, where we receive requests
from regulatory authorities).

Secondary use

We communicate with you in writing, via email, or other means available on or
through the Services (for example, via messaging in Brandwatch Consumer Research
or push notifications if you use a mobile application). We may communicate
transactional or service messages to you, such as welcoming you to our Services
or informing you of scheduled downtime. We may ask your opinion or feedback on
our services or industry. We may also use your data to provide improved website
and product experience and communications. We may also send you marketing
communications, on our own behalf or on the behalf of unaffiliated entities.
Marketing communications may be sent to you, even if you do not have an account,
if you have indicated to us that you wanted to receive such communication or as
otherwise allowed by law. Regarding marketing communications, you can opt out of
receiving future communications in the footer of each email we send to you. You
cannot opt out of receiving transaction or service messages from us.


5. HOW LONG WE KEEP YOUR PERSONAL DATA

We will keep your Personal Data for as long as it is necessary for us to provide
the Services. However, if you request that we delete your data, we will also
delete your data from our Services unless we are required to retain the data
according to applicable law. We delete, deidentify, or anonymize any data about
you as soon as it is reasonably practical, once you no longer use our Services.


6. WITH WHOM WE MAY SHARE YOUR PERSONAL DATA

Any member of our company group

We may share your data with our subsidiaries, parent companies, and affiliates.

Unaffiliated entities

We may share your data with selected unaffiliated entities for legitimate
purposes, for example:

 * business partners, suppliers, and sub-contractors – for the performance of
   any contract we enter into with them;
 * analytics, ISPs, and search engine providers – for analytics and improving
   our website and Services;
 * advertising networks and social networks – for marketing and communications;
 * government entities, law enforcement and others – for fraud protection,
   security and verification services;
 * for potential threats, violations and legal process;
 * to comply with the law;
 * professional advisors, including lawyers, accountants, and insurers where
   necessary to enable them to provide their services to us. 
 * prospective buyers – if a third party acquires us or our assets, your
   Personal Data may be part of the transferred company or assets.


7. HOW WE PROTECT YOUR PERSONAL DATA

Secure servers

The servers that hold your data have administrative, technical, and physical
controls to safeguard your data, including industry-standard encryption
technology.

Usage restrictions

We prohibit members of our company group and relevant third parties from using
your Personal Data:

 * to target and profile you on the basis of sensitive categories of Personal
   Data (e.g. health status, sexual orientation, political beliefs, etc.);
 * to single out individuals for unlawful or discriminatory purposes;
 * in any way that goes against the law, including data protection law.

If other entities process your Personal Data, we ensure there are adequate
contractual and operational safeguards in place.


8. WHERE WE STORE YOUR DATA

We may transfer your Personal Data to, and store it in, a country other than
your own. That country may not provide the same level of data protection as your
own country. Whenever we transfer your information outside of the European
Economic Area or the United Kingdom, we will take steps to ensure that adequate
safeguards are in place to protect your Personal Data and to make sure it is
treated securely.You may contact us for a summary of the safeguards which we
have put in place to protect your Personal Data and privacy rights in these
circumstances.


9. PRIVACY PRACTICES OF THIRD PARTIES

 1. This Privacy Statement only addresses our collection, processing and use
    (including disclosure) of your personal data. Our customers and other third
    parties may have access to your personal data and use it in other ways in
    accordance with their own privacy practices. We encourage you to familiarize
    yourself with the privacy statements provided by any platform you use to
    publish any data.
 2. Please note that our Services may use the YouTube API. YouTube’s developer
    terms require us to notify you that our Services use YouTube API Services
    (i.e. data from YouTube) and to link to the Google privacy policy.
 3. You can revoke user access on the Google Security Settings page.


10. YOUR PRIVACY CHOICES AND RIGHTS

Your choices

As a user, you are sometimes given the choice when it comes to sharing Personal
Data with Brandwatch. When visiting our website, we will sometimes request your
contact information, and you are always allowed to refrain from doing so. Where
you have consented to our processing of your Personal Data, you can always
withdraw that consent at any time. You can unsubscribe to our marketing emails
by clicking the link in the emails that we send to you. You can always review
and change the privacy settings available on any browser or device you use to
access our Services.

Your rights

You may have certain rights in relation to your data under applicable data
privacy law. Depending on applicable law, you may:

 * request access to the Personal Data that we have about you;
 * ask us to update, rectify, delete, opt-out of the sale of or block your
   Personal Data;
 * request that we stop further use of any Personal Data we hold about you;
 * lodge a complaint about our use of your Personal Data with the data privacy
   authority of the country in which you live. If you have a complaint about our
   data practices, we do hope that you’ll reach out to us first, so we have a
   chance to address your concerns;
 * not be discriminated against for the exercise of your privacy rights.

Please note that we cannot always complete all requests. For example, we must
keep certain records for financial reporting and compliance reasons or to
continue to provide you with the Services. To exercise any of these rights, ask
us questions, voice concerns, or request a copy of this statement in a different
format, please submit a verifiable request to us by either:

 * completing our web form
   at www.brandwatch.com/legal/data-subject-access-request;
 * emailing us at privacy@brandwatch.com; or
 * calling us toll-free at 1-855-368-1500

Only you, or a person you have authorized to act on your behalf, may make a
request related to your Personal Data. If you submit a request through an
authorized agent, the agent must present signed written permission to act on
your behalf, and you may also be required to independently verify your identity
with us.

In order to protect your Personal Data, we may ask you or your authorised agent
to provide additional Personal Data so that we can verify your identity. Any
information that you provide will only ever be used as part of the process to
confirm your identity and complete your request.  In order to protect your
Personal Data, if we cannot verify your identity, we will not be able to comply
with your request.

Once you have submitted a request, you can expect an initial reply from the
Brandwatch Privacy Team within a reasonable amount of time, dependent on where
you live. Except where the law does not require or allow us to do so, any
information we have of yours will be provided in an easily accessible and
portable format once we have received your verifiable request. We will adhere to
the appropriate response timeline that applies to you depending on where you
live. We may request additional time if necessary in accordance with applicable
law.

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Copyright © 2022 Brandwatch. All Rights Reserved. 1st Floor, Sovereign House,
Church Street, Brighton, BN1 1UJ
Company number: 03898053 | VAT number: 754 750 710

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WE VALUE YOUR PRIVACY

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FALCON.IO IS NOW PART OF BRANDWATCH.
YOU'RE IN THE RIGHT PLACE!

Existing customer?Log in to access your existing Falcon products and data via
the login menu on the top right of the page.New customer?You'll find the former
Falcon products under 'Social Media Management' if you go to 'Our Suite' in
the navigation.


Continue to brandwatch.com
Find out more about the merger


PALADIN IS NOW INFLUENCE.
YOU'RE IN THE RIGHT PLACE!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is
part of Brandwatch's Social Media Management solution.Want to access your
Paladin account?Use the login menu at the top right corner.


Continue to brandwatch.com