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Text Content

Case StudiesBlogSign UpLogin
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INFLUENCER MARKETING MEETS THE MOST POWERFUL BUYING DEMOGRAPHIC THERE IS.

Moms make 85% of buying decisions across all categories in the household –
facts! We match you with pre-screened ‘momfluencers’ who will not only provide
you with awareness and sales but also their talents as stylists, photographers &
storytellers.

why momfluence


WHETHER YOU ARE LOOKING FOR UGC OR INFLUENCERS WITH CLOUT, WE HAVE YOU COVERED.

Top influencers with real audiences

Beautiful content created by Moms who have real influence with their followers.

End to end campaign management

Quickly and easily start a campaign and begin reviewing content in as little as
two weeks.

Extremely accessible with low fees

Only pay for what you need with no subscription or contract required and no
hidden fees.


brands We’ve created content for

testimonials


WHAT PEOPLE ARE SAYING

"We've been working with Momfluence for about 1.5 years so far, and are very
happy with their communication, work ethic, and rates. They've been much more
cost-effective than our previous agencies, which makes a huge difference for a
small brand. We definitely recommend their work!"

Charlie Banana

"Very happy to work with momfluence, they are professional and highly reactive!

They are flexible and the output of the influencers chosen by momfluence is
beyond our expectations! Well done"

Kadolis

"Working with momfluence is such a breeze! Even in busy season we always have
quick turnarounds and they always suggest great influencers that fit in with our
products! They are super organized and always willing to go the extra mile for
their client."

The Singing Machine
momfluence


HOW DOES IT WORK?

We do the heavy lifting so you can focus on everything else.
Strategy consultation

It doesn’t matter if you are looking for a one-off campaign or an always-on
program, we always start by getting to know your brand and getting a clear
picture of your desired end goal.

Brief co-creation

Use our brief builder to ensure nothing is overlooked and have the benefit of
one of our team fine-tuning it before content is created.


Influencer short listing

Influencer applicants begin to roll in immediately once the brief is complete.
Even if you have your ideal influencer in mind, it can be onerous to analyze all
of the metrics. We will highlight recommended influencers so that all you need
to do is approve them.

Campaign management

Once the influencers have been chosen, we manage every step from product
delivery to posting dates to ensure the campaign follows the pre-set timeline.


PRICING


PRICING DESIGNED FOR SCALE

Just straightforward pricing that aligns with your budget.
Product
Paid

Product campaigns are ideal for brands looking for high quality UGC to use for
paid ads, brand owned channels including social & websites and more. Creators
provide content in raw asset format as well as post to their channels (Instagram
or TikTok) with typical audiences of up to 15k.

starter
10 Creators
$2000
per campaign

Best for brands looking to boost their existing influencer initiatives or for
those just starting out needing to build a content library.


Dedicated campaign manager
Influencer sourcing
Easy to use brief builder
Full usage rights for all content
Campaign strategy call
Post campaign analysis
booster
30 Creators
$5000
per campaign

Best for brands that are looking to boost awareness, sales & add to their
content library. Perfect for brands that are just launching.
Creators can be spread across multiple campaigns over a period of 6 months.


Dedicated campaign manager
Influencer sourcing
Easy to use brief builder
Full usage rights for all content
Campaign strategy call
Post campaign analysis

Paid campaigns are ideal for brands who already have some brand awareness and
have worked with influencers in the past. Influencers receive product as well as
a flat fee for their content.
Commission-only based campaigns would be considered Product collaborations, not
Paid.

Starter
10 Creators
$2250
per campaign

Best for brands with digital products/services or low priced retail items
looking to boost their existing influencer initiatives or for those just
starting out needing to build a content library. Full usage rights to content
are included.

* Fee above is the starting management fee only and does not include influencer
rates which can be an additional $500+ total.


Campaign strategy call
Influencer audience size tied to budget
Dedicated campaign manager
Influencer discovery 
Easy to use brief builder
Influencer payments
Post campaign analysis
booster
10 Creators
$3250
per campaign

Best for brands that are looking to boost awareness and drives sales with
creators who will post for 3 consecutive months resulting in at least 6 touch
points with their audience & your brand.

Fee above is the starting management fee only and does not include influencer
rates which can be an additional $1500+ total.


Campaign strategy call
Influencer audience size tied to budget
Dedicated campaign manager
Influencer discovery 
Easy to use brief builder
Influencer payments
Post campaign analysis
Case StudiesBlogSign UpLogin
Contact Us


Custom Pricing

Looking for a campaign with fewer or more creators? Send us an email and we will
come up with the best solution for you. Reach us at hello@momfluence.co

FAQ'S


FREQUENTLY ASKED QUESTIONS

Creators
Brands
How do I sign up?


You can sign up by clicking 'Sign Up' in the navigation bar at the top of the
page. We will take a look at your application and make sure you would benefit
from our platform. You will receive an email notifying you that you've been
accepted or need to wait until you have grown your account a little more within
a week.


How much do I get paid?


You set your rate when filling in your profile but depending on the scope of
work related to each campaign you can negotiate directly with the brand.
Remember we like to keep things simple for everyone involved, so you will be
including all usage rights to the content you create to the brand. As well, we
do charge a 5% commission on your compensation. We know you take your business
seriously and expect you will see the value we provide.


How does payment work for the campaigns I've been hired for?


Once the campaign is complete, you will receive an email with invoicing details.
You need to submit your invoice in order to be paid. Payment is via wire
transfer or e-transfer within 60 days post campaign.


Who owns the pictures I produce?


We include full usage rights to the brand for any content you create, however,
you can stipulate different usage rights when you apply to campaigns if you
would prefer.


How much creative freedom do I have over what I post?


In order to get the most effective and authentic content, we encourage every
brand to give their collaborators as much creative freedom as possible. However,
adherence to brand standards and guidelines is essential to a great working
relationship. We’d expect you would know how to balance this just right.


Do I have to be a Mom?


Yes, given the specific goals of our platform, you either need to be trying to
conceive, pregnant or already have children.


How do I get jobs?


On our platform, brands can either directly invite you to their campaign (this
is why having an up-to-date profile is so important) or they will post campaigns
to our marketplace that you can browse and then apply for.


Do brands send me clothes, etc.?


You are almost always gifted products in order to create the content required.
Often the brand will let you keep it but other times you may be required to
return it if it's a high ticket item. But don’t worry, all of that is
coordinated within the platform.


Do I need to live in a certain country to be considered?


We focus on brands that want to connect with creators based in North America.


Do I have to sign a contract with momfluence?


No, we don’t require any sort of contract or exclusivity arrangement. Your only
contract will be between you and the brand on each campaign.


How many followers do I need to have in order to be approved?


Ideally, you should have a minimum of 5,000 followers. However, we want to build
the world of Momfluencers, so if you have a small but very engaged following,
please apply and hopefully we can accept you or give you some help / advice on
boosting your following.


When linking my account with Instagram, it says I must have a Facebook Business
page. Help!


You can either have a creator or business Instagram account but you need to have
a Facebook Business Page linked to your Instagram account.


How do I sign up?


You can sign up by clicking 'Sign Up' in the top navigation bar. We will take a
look at your application and make sure you would benefit from our platform. Once
you receive a confirmation email, we will work with you to determine the best
path forward in terms of our campaign offerings.


Can you help me with my strategy and campaign brief?


Absolutely, we would love to help you with anything you need. We have many years
experience in business advertising & creative development. We offer an
introductory phone call for each new brand prior to posting a campaign so we can
go over best practices and help to guide you. If you want more help, our
Professional packages come with brief review & feedback as well.


Which platforms do the creators post on?


Our creators are active on Instagram and TikTok primarily. Many of them also
have blogs and utilize Pinterest for evergreen content opportunities.


How do I pay the influencer?


You pay us for the entire campaign and we take care of paying the individual
creators, but only once they’ve completed the deliverables agreed upon.


Can I gift an influencer instead of paying them?


Yes you can provide compensation only as a gift or product. This may be the only
option if you are a small brand, but keep in mind how much work goes into
styling & photographing the content. We are strong believers in compensating
creators monetarily, even if it's not too much if you are a startup.


How do I know the influencer's following is authentic?


We vet every influencer that joins our platform by using third party data
analytics software to make sure their followers are authentic and of good
quality.


How do I track my results?


All of our campaigns include link conversions and you can add full reporting
which includes reach, impressions, engagement & more for $25/creator.


How much say do I have over the content that is created & posted?


As part of our process, you will be creating a brief that each influencer
references when creating their content. For gifted campaigns, influencers do not
need approval on their content prior to posting unless specifically requested.
Typically paid campaigns are preferred to include approvals by the brand but not
all require it. We keep it simple by charging $25/creator for any content
approvals, letting you decide. Keep in mind that we work with high quality
creators who do not post anything disparaging or of poor standard so even
without including content approvals you can rest assured that the content will
be great.


Who owns the content that is created?


For the vast majority of our collaborations, you own all of the content created
and can use it in any way you like without paying anything extra. Certain
creators, however, charge for extras like white-listing. This generally happens
as the creator’s audience size increases past the 50k mark. You would know any
extra charges ahead of time and decide if you’d like to move forward with that
knowledge.


What types of influencers are on the platform?


All of the creators listed on our site are Moms, first and foremost. We have
some women who are phenomenal at creating content but don't have a large enough
following to be considered an influencer. These are perfect people to hire for
creating your next catalogue shots or content for your e-commerce site,
marketing materials and social channels. We also have Mom's with small to large
followings (ranging from 5k-500k followers) that focus on different categories
(ie. natural parenting, travel, fitness, food). We really feel that we have the
right person for you regardless of your specific needs, and if we don't, we will
personally find them for you!


I need UGC - which campaign offering should I purchase?


The best campaign for UGC is our gifted or paid Starter packages. While any
campaign generates content that you can use in perpetuity across any channel you
like, the Starter packages are the most affordable for filling your content
library with quality videos & images.


What does working with you involve on my end?


All that is required from a brand is to fill out our onboarding form so we know
who your ideal target audience is. From that point forward, your campaign
manager will look through the applicant list and send you the best options.
Sometimes it’s necessary for us to do outreach to new creators if you are in a
very niche category that we don’t have a ton of influencer depth in. Either way,
we provide you with a list of applicants that are your ideal influencer to work
with, based on what you told us. Once you approve the list, you may need to
approve content if selected as an option. Otherwise you just sit back and watch
the content go live!


How long does it take for the content to be received / go live?


From start to finish, we like 4-6 weeks to ensure enough time for creators to
make quality content. It can be done in as little as 2 weeks in a pinch however.
At times, depending on the product, it can take up to 3 months to post. All of
this is discussed during your onboarding process.


How will I be communicating with my campaign manager?


All of our communication is done over email. Typically you hear from a campaign
manager several times per week once your campaign is live. The majority of the
communication between your campaign manager and the creators happens without you
being aware of it so you can focus on the other parts of your job.


Can I whitelist the content I pay for?


Yes, you can whitelist any of the content you have paid for, unless it has been
stated otherwise prior to hiring a creator. The vast majority of our campaigns
are full usage rights, meaning the brand owns the content and can also request
whitelisting.


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