www.bizzabo.com
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34.238.132.110
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Submitted URL: https://c214g04.na1.hubspotlinks.com/Ctc/WV+113/c214G04/VVXWx45bYLTMW8-vfP-85fHVHW9fbdmV4NS1S9N1KM5tZ3q90JV1-WJV7CgMx6W34ZGsl2P_w4nW5...
Effective URL: https://www.bizzabo.com/blog/how-to-host-webinars-people-love/?utm_campaign=Q3%2F22%20Prospect%20Newsletter&utm_medium=e...
Submission: On August 17 via api from US — Scanned from DE
Effective URL: https://www.bizzabo.com/blog/how-to-host-webinars-people-love/?utm_campaign=Q3%2F22%20Prospect%20Newsletter&utm_medium=e...
Submission: On August 17 via api from US — Scanned from DE
Form analysis 5 forms found in the DOM
POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/318095/2682e9e5-1110-49db-91ac-5e9197358f9b
<form novalidate="" accept-charset="UTF-8" action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/318095/2682e9e5-1110-49db-91ac-5e9197358f9b" enctype="multipart/form-data" id="hsForm_2682e9e5-1110-49db-91ac-5e9197358f9b"
method="POST" class="hs-form stacked hs-form-private hsForm_2682e9e5-1110-49db-91ac-5e9197358f9b hs-form-2682e9e5-1110-49db-91ac-5e9197358f9b hs-form-2682e9e5-1110-49db-91ac-5e9197358f9b_87581c32-b965-49a6-a027-5ff69cef0420"
data-form-id="2682e9e5-1110-49db-91ac-5e9197358f9b" data-portal-id="318095" target="target_iframe_2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-1.1:$0"><label id="label-firstname-2682e9e5-1110-49db-91ac-5e9197358f9b" class="" placeholder="Enter your "
for="firstname-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$0.0"><span data-reactid=".hbspt-forms-1.1:$0.0.0"></span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$0.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$0.$firstname"><input id="firstname-2682e9e5-1110-49db-91ac-5e9197358f9b" class="hs-input" type="text" name="firstname" required="" value="" placeholder="First Name*" autocomplete="given-name"
data-reactid=".hbspt-forms-1.1:$0.$firstname.0" inputmode="text"></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-1.1:$1"><label id="label-lastname-2682e9e5-1110-49db-91ac-5e9197358f9b" class="" placeholder="Enter your "
for="lastname-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$1.0"><span data-reactid=".hbspt-forms-1.1:$1.0.0"></span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$1.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$1.$lastname"><input id="lastname-2682e9e5-1110-49db-91ac-5e9197358f9b" class="hs-input" type="text" name="lastname" required="" value="" placeholder="Last Name*" autocomplete="family-name"
data-reactid=".hbspt-forms-1.1:$1.$lastname.0" inputmode="text"></div>
</div>
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-1.1:$2"><label id="label-email-2682e9e5-1110-49db-91ac-5e9197358f9b" class="" placeholder="Enter your " for="email-2682e9e5-1110-49db-91ac-5e9197358f9b"
data-reactid=".hbspt-forms-1.1:$2.0"><span data-reactid=".hbspt-forms-1.1:$2.0.0"></span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$2.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$2.$email"><input id="email-2682e9e5-1110-49db-91ac-5e9197358f9b" class="hs-input" type="email" name="email" required="" placeholder="Work Email*" value="" autocomplete="email"
data-reactid=".hbspt-forms-1.1:$2.$email.0" inputmode="email"></div>
</div>
<div class="hs_numemployees hs-numemployees hs-fieldtype-select field hs-form-field" data-reactid=".hbspt-forms-1.1:$3"><label id="label-numemployees-2682e9e5-1110-49db-91ac-5e9197358f9b" class="" placeholder="Enter your "
for="numemployees-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$3.0"><span data-reactid=".hbspt-forms-1.1:$3.0.0"></span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$3.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$3.$numemployees"><select id="numemployees-2682e9e5-1110-49db-91ac-5e9197358f9b" required="" class="hs-input is-placeholder" name="numemployees" data-reactid=".hbspt-forms-1.1:$3.$numemployees.0">
<option value="" disabled="" selected="" data-reactid=".hbspt-forms-1.1:$3.$numemployees.0.0">Number of Employees*</option>
<option value="1 to 99" data-reactid=".hbspt-forms-1.1:$3.$numemployees.0.1:$1 to 99">1 to 99</option>
<option value="100 to 9999" data-reactid=".hbspt-forms-1.1:$3.$numemployees.0.1:$100 to 9999">100 to 9999</option>
<option value="10000+" data-reactid=".hbspt-forms-1.1:$3.$numemployees.0.1:$10000+">10000+</option>
</select></div>
</div>
<div class="hs_demo_request_region hs-demo_request_region hs-fieldtype-select field hs-form-field" data-reactid=".hbspt-forms-1.1:$4"><label id="label-demo_request_region-2682e9e5-1110-49db-91ac-5e9197358f9b" class="" placeholder="Enter your "
for="demo_request_region-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$4.0"><span data-reactid=".hbspt-forms-1.1:$4.0.0"></span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$4.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$4.$demo_request_region"><select id="demo_request_region-2682e9e5-1110-49db-91ac-5e9197358f9b" required="" class="hs-input is-placeholder" name="demo_request_region"
data-reactid=".hbspt-forms-1.1:$4.$demo_request_region.0">
<option value="" disabled="" selected="" data-reactid=".hbspt-forms-1.1:$4.$demo_request_region.0.0">Where is your company headquartered?*</option>
<option value="North America" data-reactid=".hbspt-forms-1.1:$4.$demo_request_region.0.1:$North America">North America</option>
<option value="Europe, Middle East & Africa" data-reactid=".hbspt-forms-1.1:$4.$demo_request_region.0.1:$Europe, Middle East & Africa">Europe, Middle East & Africa</option>
<option value="Asia Pacific" data-reactid=".hbspt-forms-1.1:$4.$demo_request_region.0.1:$Asia Pacific">Asia Pacific</option>
<option value="Latin America & Caribbean" data-reactid=".hbspt-forms-1.1:$4.$demo_request_region.0.1:$Latin America & Caribbean">Latin America & Caribbean</option>
</select></div>
</div>
<div class="hs_blog_subscription_pop_up___demo_requested hs-blog_subscription_pop_up___demo_requested hs-fieldtype-booleancheckbox field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$5">
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$5.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$5.$blog_subscription_pop_up___demo_requested"><input name="blog_subscription_pop_up___demo_requested" class="hs-input" type="hidden" value=""
data-reactid=".hbspt-forms-1.1:$5.$blog_subscription_pop_up___demo_requested.0"></div>
</div>
<div class="hs_utm_source hs-utm_source hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$6"><label id="label-utm_source-2682e9e5-1110-49db-91ac-5e9197358f9b" class="" placeholder="Enter your UTM Source"
for="utm_source-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$6.0"><span data-reactid=".hbspt-forms-1.1:$6.0.0">UTM Source</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$6.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$6.$utm_source"><input name="utm_source" class="hs-input" type="hidden" value="hs_email" data-reactid=".hbspt-forms-1.1:$6.$utm_source.0"></div>
</div>
<div class="hs_utm_medium hs-utm_medium hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$7"><label id="label-utm_medium-2682e9e5-1110-49db-91ac-5e9197358f9b" class="" placeholder="Enter your UTM Medium"
for="utm_medium-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$7.0"><span data-reactid=".hbspt-forms-1.1:$7.0.0">UTM Medium</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$7.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$7.$utm_medium"><input name="utm_medium" class="hs-input" type="hidden" value="email" data-reactid=".hbspt-forms-1.1:$7.$utm_medium.0"></div>
</div>
<div class="hs_utm_campaign hs-utm_campaign hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$8"><label id="label-utm_campaign-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your UTM Campaign" for="utm_campaign-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$8.0"><span data-reactid=".hbspt-forms-1.1:$8.0.0">UTM Campaign</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$8.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$8.$utm_campaign"><input name="utm_campaign" class="hs-input" type="hidden" value="Q3/22 Prospect Newsletter" data-reactid=".hbspt-forms-1.1:$8.$utm_campaign.0"></div>
</div>
<div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$9"><label id="label-utm_term-2682e9e5-1110-49db-91ac-5e9197358f9b" class="" placeholder="Enter your UTM Term"
for="utm_term-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$9.0"><span data-reactid=".hbspt-forms-1.1:$9.0.0">UTM Term</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$9.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$9.$utm_term"><input name="utm_term" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$9.$utm_term.0"></div>
</div>
<div class="hs_form_conversion_type hs-form_conversion_type hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$10"><label id="label-form_conversion_type-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Form Conversion Type" for="form_conversion_type-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$10.0"><span data-reactid=".hbspt-forms-1.1:$10.0.0">Form Conversion Type</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$10.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$10.$form_conversion_type"><input name="form_conversion_type" class="hs-input" type="hidden" value="Blog subscription" data-reactid=".hbspt-forms-1.1:$10.$form_conversion_type.0"></div>
</div>
<div class="hs_ads_cmpid hs-ads_cmpid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$11"><label id="label-ads_cmpid-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Advertising Campaign ID" for="ads_cmpid-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$11.0"><span data-reactid=".hbspt-forms-1.1:$11.0.0">Advertising Campaign ID</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$11.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$11.$ads_cmpid"><input name="ads_cmpid" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$11.$ads_cmpid.0"></div>
</div>
<div class="hs_ads_adid hs-ads_adid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$12"><label id="label-ads_adid-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Advertising Adgroup ID" for="ads_adid-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$12.0"><span data-reactid=".hbspt-forms-1.1:$12.0.0">Advertising Adgroup ID</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$12.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$12.$ads_adid"><input name="ads_adid" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$12.$ads_adid.0"></div>
</div>
<div class="hs_ads_creative hs-ads_creative hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$13"><label id="label-ads_creative-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Advertising Creative" for="ads_creative-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$13.0"><span data-reactid=".hbspt-forms-1.1:$13.0.0">Advertising Creative</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$13.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$13.$ads_creative"><input name="ads_creative" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$13.$ads_creative.0"></div>
</div>
<div class="hs_ads_first_conversion_timestamp hs-ads_first_conversion_timestamp hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$14"><label
id="label-ads_first_conversion_timestamp-2682e9e5-1110-49db-91ac-5e9197358f9b" class="" placeholder="Enter your Ads First Conversion Timestamp" for="ads_first_conversion_timestamp-2682e9e5-1110-49db-91ac-5e9197358f9b"
data-reactid=".hbspt-forms-1.1:$14.0"><span data-reactid=".hbspt-forms-1.1:$14.0.0">Ads First Conversion Timestamp</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$14.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$14.$ads_first_conversion_timestamp"><input name="ads_first_conversion_timestamp" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$14.$ads_first_conversion_timestamp.0">
</div>
</div>
<div class="hs_ads_first_utm_source hs-ads_first_utm_source hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$15"><label id="label-ads_first_utm_source-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Ads First UTM Source" for="ads_first_utm_source-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$15.0"><span data-reactid=".hbspt-forms-1.1:$15.0.0">Ads First UTM Source</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$15.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$15.$ads_first_utm_source"><input name="ads_first_utm_source" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$15.$ads_first_utm_source.0"></div>
</div>
<div class="hs_ads_first_utm_medium hs-ads_first_utm_medium hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$16"><label id="label-ads_first_utm_medium-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Ads First UTM Medium" for="ads_first_utm_medium-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$16.0"><span data-reactid=".hbspt-forms-1.1:$16.0.0">Ads First UTM Medium</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$16.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$16.$ads_first_utm_medium"><input name="ads_first_utm_medium" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$16.$ads_first_utm_medium.0"></div>
</div>
<div class="hs_ads_first_utm_campaign hs-ads_first_utm_campaign hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$17"><label id="label-ads_first_utm_campaign-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Ads First UTM Campaign" for="ads_first_utm_campaign-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$17.0"><span data-reactid=".hbspt-forms-1.1:$17.0.0">Ads First UTM Campaign</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$17.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$17.$ads_first_utm_campaign"><input name="ads_first_utm_campaign" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$17.$ads_first_utm_campaign.0"></div>
</div>
<div class="hs_ads_first_creative hs-ads_first_creative hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$18"><label id="label-ads_first_creative-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Ads First Creative" for="ads_first_creative-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$18.0"><span data-reactid=".hbspt-forms-1.1:$18.0.0">Ads First Creative</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$18.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$18.$ads_first_creative"><input name="ads_first_creative" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$18.$ads_first_creative.0"></div>
</div>
<div class="hs_ads_first_utm_term hs-ads_first_utm_term hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$19"><label id="label-ads_first_utm_term-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Ads First UTM Term" for="ads_first_utm_term-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$19.0"><span data-reactid=".hbspt-forms-1.1:$19.0.0">Ads First UTM Term</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$19.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$19.$ads_first_utm_term"><input name="ads_first_utm_term" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$19.$ads_first_utm_term.0"></div>
</div>
<div class="hs_ads_first_cmpid hs-ads_first_cmpid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$20"><label id="label-ads_first_cmpid-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Ads First cmpid" for="ads_first_cmpid-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$20.0"><span data-reactid=".hbspt-forms-1.1:$20.0.0">Ads First cmpid</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$20.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$20.$ads_first_cmpid"><input name="ads_first_cmpid" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$20.$ads_first_cmpid.0"></div>
</div>
<div class="hs_ads_firstadid hs-ads_firstadid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-1.1:$21"><label id="label-ads_firstadid-2682e9e5-1110-49db-91ac-5e9197358f9b" class=""
placeholder="Enter your Ads Firstadid" for="ads_firstadid-2682e9e5-1110-49db-91ac-5e9197358f9b" data-reactid=".hbspt-forms-1.1:$21.0"><span data-reactid=".hbspt-forms-1.1:$21.0.0">Ads Firstadid</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$21.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$21.$ads_firstadid"><input name="ads_firstadid" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-1.1:$21.$ads_firstadid.0"></div>
</div>
<div class="hs_demo_check_box hs-demo_check_box hs-fieldtype-booleancheckbox field hs-form-field" data-reactid=".hbspt-forms-1.1:$22">
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-1.1:$22.1"></legend>
<div class="input" data-reactid=".hbspt-forms-1.1:$22.$demo_check_box">
<ul class="inputs-list" data-reactid=".hbspt-forms-1.1:$22.$demo_check_box.0">
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<div class="hs_ads_adid hs-ads_adid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$13"><label id="label-ads_adid-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
placeholder="Enter your Advertising Adgroup ID" for="ads_adid-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-2.1:$13.0"><span data-reactid=".hbspt-forms-2.1:$13.0.0">Advertising Adgroup ID</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$13.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$13.$ads_adid"><input name="ads_adid" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$13.$ads_adid.0"></div>
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<div class="hs_ads_creative hs-ads_creative hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$14"><label id="label-ads_creative-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
placeholder="Enter your Advertising Creative" for="ads_creative-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-2.1:$14.0"><span data-reactid=".hbspt-forms-2.1:$14.0.0">Advertising Creative</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$14.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$14.$ads_creative"><input name="ads_creative" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$14.$ads_creative.0"></div>
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<div class="hs_ads_first_conversion_timestamp hs-ads_first_conversion_timestamp hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$15"><label
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<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$15.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$15.$ads_first_conversion_timestamp"><input name="ads_first_conversion_timestamp" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$15.$ads_first_conversion_timestamp.0">
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<div class="hs_ads_first_utm_source hs-ads_first_utm_source hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$16"><label id="label-ads_first_utm_source-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
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<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$16.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$16.$ads_first_utm_source"><input name="ads_first_utm_source" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$16.$ads_first_utm_source.0"></div>
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<div class="hs_ads_first_utm_medium hs-ads_first_utm_medium hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$17"><label id="label-ads_first_utm_medium-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
placeholder="Enter your Ads First UTM Medium" for="ads_first_utm_medium-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-2.1:$17.0"><span data-reactid=".hbspt-forms-2.1:$17.0.0">Ads First UTM Medium</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$17.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$17.$ads_first_utm_medium"><input name="ads_first_utm_medium" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$17.$ads_first_utm_medium.0"></div>
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<div class="hs_ads_first_utm_campaign hs-ads_first_utm_campaign hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$18"><label id="label-ads_first_utm_campaign-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
placeholder="Enter your Ads First UTM Campaign" for="ads_first_utm_campaign-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-2.1:$18.0"><span data-reactid=".hbspt-forms-2.1:$18.0.0">Ads First UTM Campaign</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$18.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$18.$ads_first_utm_campaign"><input name="ads_first_utm_campaign" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$18.$ads_first_utm_campaign.0"></div>
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<div class="hs_ads_first_creative hs-ads_first_creative hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$19"><label id="label-ads_first_creative-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
placeholder="Enter your Ads First Creative" for="ads_first_creative-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-2.1:$19.0"><span data-reactid=".hbspt-forms-2.1:$19.0.0">Ads First Creative</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$19.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$19.$ads_first_creative"><input name="ads_first_creative" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$19.$ads_first_creative.0"></div>
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<div class="hs_ads_first_utm_term hs-ads_first_utm_term hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$20"><label id="label-ads_first_utm_term-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
placeholder="Enter your Ads First UTM Term" for="ads_first_utm_term-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-2.1:$20.0"><span data-reactid=".hbspt-forms-2.1:$20.0.0">Ads First UTM Term</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$20.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$20.$ads_first_utm_term"><input name="ads_first_utm_term" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$20.$ads_first_utm_term.0"></div>
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<div class="hs_ads_first_cmpid hs-ads_first_cmpid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$21"><label id="label-ads_first_cmpid-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
placeholder="Enter your Ads First cmpid" for="ads_first_cmpid-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-2.1:$21.0"><span data-reactid=".hbspt-forms-2.1:$21.0.0">Ads First cmpid</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$21.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$21.$ads_first_cmpid"><input name="ads_first_cmpid" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$21.$ads_first_cmpid.0"></div>
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<div class="hs_ads_firstadid hs-ads_firstadid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$22"><label id="label-ads_firstadid-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
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<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$22.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$22.$ads_firstadid"><input name="ads_firstadid" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$22.$ads_firstadid.0"></div>
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<div class="hs_cb_number_of_employees hs-cb_number_of_employees hs-fieldtype-number field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$23"><label id="label-cb_number_of_employees-fa28ddd8-541f-4d70-855e-1566e25c5652"
class="" placeholder="Enter your CB Number of Employees" for="cb_number_of_employees-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-2.1:$23.0"><span data-reactid=".hbspt-forms-2.1:$23.0.0">CB Number of Employees</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-2.1:$23.1"></legend>
<div class="input" data-reactid=".hbspt-forms-2.1:$23.$cb_number_of_employees"><input name="cb_number_of_employees" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$23.$cb_number_of_employees.0"></div>
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<div class="hs_cb_number_of_employees_range hs-cb_number_of_employees_range hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-2.1:$24"><label
id="label-cb_number_of_employees_range-fa28ddd8-541f-4d70-855e-1566e25c5652" class="" placeholder="Enter your CB Number of Employees Range" for="cb_number_of_employees_range-fa28ddd8-541f-4d70-855e-1566e25c5652"
data-reactid=".hbspt-forms-2.1:$24.0"><span data-reactid=".hbspt-forms-2.1:$24.0.0">CB Number of Employees Range</span></label>
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<div class="input" data-reactid=".hbspt-forms-2.1:$24.$cb_number_of_employees_range"><input name="cb_number_of_employees_range" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-2.1:$24.$cb_number_of_employees_range.0"></div>
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<div class="input" data-reactid=".hbspt-forms-0.1:$0.$email"><input id="email-fa28ddd8-541f-4d70-855e-1566e25c5652" class="hs-input" type="email" name="email" required="" placeholder="Enter Work Email*" value="" autocomplete="email"
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<div class="hs_utm_source hs-utm_source hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-0.1:$1"><label id="label-utm_source-fa28ddd8-541f-4d70-855e-1566e25c5652" class="" placeholder="Enter your UTM Source"
for="utm_source-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-0.1:$1.0"><span data-reactid=".hbspt-forms-0.1:$1.0.0">UTM Source</span></label>
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<div class="input" data-reactid=".hbspt-forms-0.1:$1.$utm_source"><input name="utm_source" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-0.1:$1.$utm_source.0"></div>
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<div class="input" data-reactid=".hbspt-forms-0.1:$2.$utm_medium"><input name="utm_medium" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-0.1:$2.$utm_medium.0"></div>
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<div class="hs_utm_campaign hs-utm_campaign hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-0.1:$3"><label id="label-utm_campaign-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
placeholder="Enter your UTM Campaign" for="utm_campaign-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-0.1:$3.0"><span data-reactid=".hbspt-forms-0.1:$3.0.0">UTM Campaign</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$3.1"></legend>
<div class="input" data-reactid=".hbspt-forms-0.1:$3.$utm_campaign"><input name="utm_campaign" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-0.1:$3.$utm_campaign.0"></div>
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<div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-0.1:$4"><label id="label-utm_term-fa28ddd8-541f-4d70-855e-1566e25c5652" class="" placeholder="Enter your UTM Term"
for="utm_term-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-0.1:$4.0"><span data-reactid=".hbspt-forms-0.1:$4.0.0">UTM Term</span></label>
<legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$4.1"></legend>
<div class="input" data-reactid=".hbspt-forms-0.1:$4.$utm_term"><input name="utm_term" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-0.1:$4.$utm_term.0"></div>
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<div class="hs_form_conversion_type hs-form_conversion_type hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-0.1:$5"><label id="label-form_conversion_type-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
placeholder="Enter your Form Conversion Type" for="form_conversion_type-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-0.1:$5.0"><span data-reactid=".hbspt-forms-0.1:$5.0.0">Form Conversion Type</span></label>
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<div class="input" data-reactid=".hbspt-forms-0.1:$5.$form_conversion_type"><input name="form_conversion_type" class="hs-input" type="hidden" value="demo" data-reactid=".hbspt-forms-0.1:$5.$form_conversion_type.0"></div>
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<div class="hs_gclid hs-gclid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-0.1:$6"><label id="label-gclid-fa28ddd8-541f-4d70-855e-1566e25c5652" class="" placeholder="Enter your GCLID"
for="gclid-fa28ddd8-541f-4d70-855e-1566e25c5652" data-reactid=".hbspt-forms-0.1:$6.0"><span data-reactid=".hbspt-forms-0.1:$6.0.0">GCLID</span></label>
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<div class="input" data-reactid=".hbspt-forms-0.1:$6.$gclid"><input name="gclid" class="hs-input" type="hidden" value="" data-reactid=".hbspt-forms-0.1:$6.$gclid.0"></div>
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<div class="hs_cid hs-cid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-0.1:$7"><label id="label-cid-fa28ddd8-541f-4d70-855e-1566e25c5652" class="" placeholder="Enter your Most Recent Lead Source"
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<div class="hs_ads_cmpid hs-ads_cmpid hs-fieldtype-text field hs-form-field" style="display:none;" data-reactid=".hbspt-forms-0.1:$8"><label id="label-ads_cmpid-fa28ddd8-541f-4d70-855e-1566e25c5652" class=""
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Event orchestration | 15 August 2022
HOW TO HOST UNFORGETTABLE WEBINARS PEOPLE CAN’T HELP BUT LOVE
Chaviva Gordon-Bennett
Webinars are one of the most affordable and impactful event marketing vehicles.
Still, they require careful orchestration to execute properly. With some
preparation, you can host memorable webinars that people want to attend and
share with their teams and colleagues. With that in mind, here’s a breakdown of
what it takes to create unforgettable online events.
WHY PEOPLE (LOVE TO) HATE WEBINARS
There are many reasons webinars often get a bad rap — and it got worse when
everything went webinar-style during the COVID-19 pandemic.
For example, webinars need to deliver on whatever you sell the audience on the
event registration page. But often, the event turns out much different than
what’s on the agenda, such as the events team changing direction after
registration opens or a presenter preparing a slide deck that veers off course
from the original messaging.
In addition, people love to hate webinars because of these all-too-common
scenarios:
* Technical problems: Whether on the user’s or host’s end, technical issues can
leave attendees frustrated.
* Wasted time: If the content is less than spectacular, your attendees will
feel like they wasted their time (and likely won’t show up next time).
* No networking: People go to events to build connections, and the same is true
for webinars; if yours lacks networking, you’re not delivering.
* No Q&A: Nothing is more frustrating than attending a webinar that ends
without Q&A — leaving you out in the cold.
* Information overload: Nobody wants to attend a webinar with start-to-finish
data and info but no time to digest it or hear actionable takeaways.
* Awkward pacing: The run of show has to be perfect, even for a webinar. The
audience will sign out or zone out if the pacing is uncomfortable.
Keep in mind that people have different reasons for attending webinars. For
example, according to Hubspot research, 27% of people attend webinars to learn
about a hobby or passion, while 18% participate in learning about their career
or industry. Whatever type of webinar you offer should closely align with your
audience’s expectations.
BUT WAIT: HOW DO I MINIMIZE ZOOM FATIGUE?
Zoom fatigue is a general sense of burnout or anxiety from online meetings. It’s
one of the main reasons people hate participating in webinars and going on
camera.
Stanford researchers offer several steps to reduce Zoom fatigue and make the
webinar or video-call experience enjoyable for participants. For example,
consider audio-only sessions for long presentations. For presenters, hiding the
self-view button can also reduce fatigue.
Reducing Zoom fatigue helps presenters perform their best; increases the
likelihood of hosting fun, high-energy sessions; and improves the chance that
attendees stay engaged throughout the webinar.
HOW TO HOST WEBINARS THAT PEOPLE WILL RAVE ABOUT
Never forget that a webinar is an event. It’s no different than hosting a
conference or an SKO. As an event professional, it’s your job to host, educate,
and entertain your online audiences and ensure they have worthwhile experiences.
With this in mind, here are a few tips to help plan unforgettable webinars.
1. KNOW YOUR WEBINAR PERSONAS
One of the first things you should do when planning a webinar is to determine
your target audience. For example, you might decide you want registrations from
C-level executives, marketing managers, technical teams, engineers, or sales
teams.
Knowing your webinar’s target personas — and their motivation for attending —
helps you to craft targeted, relevant messaging that aligns with your attendees’
interests and goals. You also have to understand their challenges, their “why”
for attending, and how you can help them get buy-in from key stakeholders to
attend. Consider using empathy mapping to understand your personas more:
The more you know about your webinar’s personas, the better you can cater your
event website’s copy to your audience. You can also ensure you have the right
content on hand for post-event follow-up.
TIPS FOR WEBINAR SUCCESS
* Ensure the content and tone of the presentation match your audience’s
interests, challenges, and goals.
* Explain who the webinar is for on the registration page and ensure your
speaker aligns to your audience too.
* Monitor your list of attendees throughout the registration process to ensure
the right people are registering.
2. SET ATTAINABLE, MEASURABLE GOALS
To ensure your webinar is a success, start by outlining goals and KPIs that are
SMART and CLEAR. Then, tie each goal to specific success metrics. If KPIs feel
too limiting, consider focusing on OKRs, or objectives and key results. Setting
attainable and measurable goals makes it possible to see whether you deliver on
your promises and satisfy the needs of your audience members and stakeholders.
Note: You should set goals for your attendees and your webinar. If you’re doing
a product webinar, your attendee goal may be for customers to learn more about a
new feature, and your internal goal may be to secure five early customer
renewals.
TIPS FOR WEBINAR SUCCESS
* Communicate goals clearly with internal team members, including your
go-to-market (GTM) teams.
* Keep tabs on your data and analytics before, during, and after the event to
understand whether you’re hitting you goals.
* If your registration numbers aren’t hitting the mark, get your GTM team
involved to push registrations and engagement.
3. DEVELOP A DETAILED AGENDA AND FAQ
Having a run of show that accounts for every minute of the webinar is critical.
Remember: Dead air kills webinars; the last thing you want to do is lose
direction mid-event. Including your agenda on your event page is important, even
if it’s just a 45-minute session. If you’re offering Q&A, a mindfulness break,
or something else, be sure your event site has the full schedule.
Also, be sure you include a detailed FAQ (take a look at this one) on your page
that features who the webinar is for, what they can expect, and more.
Not sure where to start? We’ve created a fully loaded Webinar Production Kit to
help you plan your event, manage speakers, and measure success.
TIPS FOR WEBINAR SUCCESS
* Hold a run-through before the webinar to ensure the pacing matches your
run-of-show and sets speakers up for success.
* Try to keep the webinar short and sweet; 30 to 45 minutes is an ideal length
for a webinar, and 65% of webinars last less than an hour.
* Consider building breaks, networking opportunities, and other activities into
your webinar if it’s closer to the two-hour mark.
4. FIND ENGAGING SPEAKERS TO HELP YOU ACHIEVE YOUR GOALS
The speakers you choose can make or break your webinar. Each speaker needs to
hold the audience’s attention and communicate their ideas clearly and
efficiently.
Remember, just because someone is a subject matter expert doesn’t mean they will
automatically be a great presenter. Suppose you’re running a product demo or
internal meeting. In that case, you may want to avoid tapping team members who
are nervous with public speaking or have difficulty articulating concepts and
ideas in a crowd.
If you have some great team members who don’t mind doing a pre-recorded webinar
but can’t stomach a live one, consider doing a simulive webinar. For example,
you could pre-record the webinar portion, stream it live for audience reactions,
and do a live Q&A.
TIPS FOR WEBINAR SUCCESS
* Consider using team members who are comfortable talking and knowledgeable
about the topic. For example, sales associates often make great presenters.
* Know that speaker management is critical for success. After securing your
speakers, you must prepare them for the event and ensure they’re ready.
* Don’t limit yourself to live webinars; simulive offers the flexibility your
team may need to pull off more webinars.
5. BUILD ENGAGEMENT OPPORTUNITIES INTO THE WEBINAR
During webinars, it’s necessary to strike a balance between information and
engagement. Too little engagement leads to boredom and multitasking. But too
much engagement can also distract from the goal of the webinar.
Find the perfect balance by adding chat features, polls, reactions, and a live
Q&A session into your webinar to allow attendees to engage at their own pace. If
you’re running a longer webinar, consider breaking it into two sessions and
offering networking or breakout sessions in between.
TIPS FOR WEBINAR SUCCESS
* Prepare questions for speakers ahead of time in case attendees are silent
during the Q&A — or ask folks to submit questions on social media or during
the registration process.
* Follow up with attendees via email and social after the event to keep the
conversation going and provide value-added content around the webinar’s
topics.
* Keep polls brief and avoid taking long breaks when the audience is responding
to them.
6. MEASURE SUCCESS WITH METRICS AND POST-EVENT SURVEYS
Your webinar platform should provide deep insights to track and measure your
success. Here are some metrics to analyze: total engagements, page views,
click-through rates, registrants, registration-to-attendance rates, and
retention.
Also, be sure to send out post-event surveys to gauge attendance satisfaction.
Focus on gathering qualitative and quantitative insights. Not sure where to
start? Check out these “51 Event Survey Questions To Ask for The Best Insights.”
TIPS FOR WEBINAR SUCCESS
* Temper your expectations! According to Bizzabo research, 83% of webinars have
fewer than 250 registrants, and 78% have less than 100.
* Don’t let the data go to waste! Use the data you collect to improve your next
webinar.
* Make the webinar available on-demand to extend mileage and generate more
views.
7. PRIORITIZE ACCESSIBILITY AND INCLUSION AT YOUR WEBINAR
Accessibility and diversity must play a vital role in your webinar strategy so
you can deliver the most inclusive event possible. For example, make sure you
choose speakers as diverse as your audience. Additionally, let attendees share
their accessibility needs when ordering tickets and consider offering live sign
language interpretation.
Although most webinars are free, if yours costs, you might want to offer
scholarships or pricing tiers inclusive of various socioeconomic situations.
TIPS FOR WEBINAR SUCCESS
* Let attendees set their pronouns and name pronunciations in your event
software.
* Add subtitles on your on-demand content in various languages, depending on
where your attendees tune in from.
* Ensure your webinar website is ADA and WCAG compliant and uses diverse and
inclusive imagery.
BUILD AND EXECUTE MORE ENGAGING WEBINARS
Whether you’re new to webinars or your company is scaling its webinar strategy,
you don’t have to feel overwhelmed. We’ve built a Webinar Production Kit
brimming with templates and resources for measuring ROI, prepping speakers,
planning your show run, and more. Download the free kit now, and let us know
what you think on social @Bizzabo.
STAY UP TO DATE WITH BIZZABO'S LATEST.
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