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40.112.143.134
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Submitted URL: https://click.email.microsoftemail.com/?qs=acd4f89b6043a7745608430e8f74f211da722d7036cb6c5f021eecd9272255a925ceee798429800716b7e6807297...
Effective URL: https://about.ads.microsoft.com/en-us/solutions/audience-targeting/in-market-audiences?s_cid=US-Acq-ntr-src_evgr-sub_da-cam_ADC4...
Submission: On December 24 via manual from PH — Scanned from DE
Effective URL: https://about.ads.microsoft.com/en-us/solutions/audience-targeting/in-market-audiences?s_cid=US-Acq-ntr-src_evgr-sub_da-cam_ADC4...
Submission: On December 24 via manual from PH — Scanned from DE
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<p class="f6QKJD7fhSbnJLarTL-W- ydkKdaztSS0AeHWIeIHsQ w8hcgFksdo30C8w-bygqu"> We use cookies to improve your experience on our websites and for advertising.
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<li class="js-nav-menu single-link"
data-m="{"cN":"microsoft promoteiq commerce marketing_cont","cT":"Container","id":"c2c5c8c4c1m1r1a1","sN":2,"aN":"c5c8c4c1m1r1a1"}">
<a id="c-shellmenu_56" class="js-subm-uhf-nav-link" href="https://www.promoteiq.com/" data-m="{"cN":"CatNav_microsoft promoteiq commerce marketing_nav","id":"n1c2c5c8c4c1m1r1a1","sN":1,"aN":"c2c5c8c4c1m1r1a1"}" target="_blank" rel="noopener" data-analytics-linkname="microsoft promoteiq commerce marketing">Microsoft PromoteIQ commerce marketing<span class="sr-only">Opens in new window</span></a>
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data-m="{"cN":"advertising goals_cont","cT":"Container","id":"c3c5c8c4c1m1r1a1","sN":3,"aN":"c5c8c4c1m1r1a1"}">
<span id="uhf-navspn-primary-nav-item-1559-span" style="display:none" aria-expanded="false"
data-m="{"cN":"CatNav_advertising goals_nonnav","id":"nn1c3c5c8c4c1m1r1a1","sN":1,"aN":"c3c5c8c4c1m1r1a1"}">Advertising goals</span>
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data-m="{"cN":"CatNav_advertising goals_nonnav","id":"nn2c3c5c8c4c1m1r1a1","sN":2,"aN":"c3c5c8c4c1m1r1a1"}"
data-analytics-linkname="advertising goals">Advertising goals</button>
<ul aria-hidden="true" aria-labelledby="uhf-navspn-primary-nav-item-1559-span" data-analytics-products="advertising goals">
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data-m="{"cN":"advertising goals overview_cont","cT":"Container","id":"c3c3c5c8c4c1m1r1a1","sN":3,"aN":"c3c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-3482" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals" data-m="{"cN":"CatNav_advertising goals overview_nav","id":"n1c3c3c5c8c4c1m1r1a1","sN":1,"aN":"c3c3c5c8c4c1m1r1a1"}" data-analytics-linkname="advertising goals overview">Advertising goals overview</a>
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<li class="js-nav-menu single-link"
data-m="{"cN":"increase ad clicks_cont","cT":"Container","id":"c4c3c5c8c4c1m1r1a1","sN":4,"aN":"c3c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-3574" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/increase-ad-clicks" data-m="{"cN":"CatNav_increase ad clicks_nav","id":"n1c4c3c5c8c4c1m1r1a1","sN":1,"aN":"c4c3c5c8c4c1m1r1a1"}" data-analytics-linkname="increase ad clicks">Increase ad clicks</a>
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data-m="{"cN":"increase conversions_cont","cT":"Container","id":"c5c3c5c8c4c1m1r1a1","sN":5,"aN":"c3c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-3683" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/increase-conversions" data-m="{"cN":"CatNav_increase conversions_nav","id":"n1c5c3c5c8c4c1m1r1a1","sN":1,"aN":"c5c3c5c8c4c1m1r1a1"}" data-analytics-linkname="increase conversions">Increase conversions</a>
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data-m="{"cN":"get more phone calls_cont","cT":"Container","id":"c6c3c5c8c4c1m1r1a1","sN":6,"aN":"c3c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-3680" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/get-more-phone-calls" data-m="{"cN":"CatNav_get more phone calls_nav","id":"n1c6c3c5c8c4c1m1r1a1","sN":1,"aN":"c6c3c5c8c4c1m1r1a1"}" data-analytics-linkname="get more phone calls">Get more phone calls</a>
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data-m="{"cN":"increase store foot traffic_cont","cT":"Container","id":"c7c3c5c8c4c1m1r1a1","sN":7,"aN":"c3c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-3675" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/increase-foot-traffic" data-m="{"cN":"CatNav_increase store foot traffic_nav","id":"n1c7c3c5c8c4c1m1r1a1","sN":1,"aN":"c7c3c5c8c4c1m1r1a1"}" data-analytics-linkname="increase store foot traffic">Increase store foot traffic</a>
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data-m="{"cN":"sell your products online_cont","cT":"Container","id":"c8c3c5c8c4c1m1r1a1","sN":8,"aN":"c3c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-3692" class="js-subm-uhf-nav-link" href="/en-us/solutions/advertising-goals/sell-your-products-online" data-m="{"cN":"CatNav_sell your products online_nav","id":"n1c8c3c5c8c4c1m1r1a1","sN":1,"aN":"c8c3c5c8c4c1m1r1a1"}" data-analytics-linkname="sell your products online">Sell your products online</a>
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<li class="f-sub-menu js-nav-menu nested-menu"
data-m="{"cN":"ad products_cont","cT":"Container","id":"c4c5c8c4c1m1r1a1","sN":4,"aN":"c5c8c4c1m1r1a1"}">
<span id="uhf-navspn-primary-nav-item-1573-span" style="display:none" aria-expanded="false"
data-m="{"cN":"CatNav_ad products_nonnav","id":"nn1c4c5c8c4c1m1r1a1","sN":1,"aN":"c4c5c8c4c1m1r1a1"}">Ad products</span>
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data-m="{"cN":"CatNav_ad products_nonnav","id":"nn2c4c5c8c4c1m1r1a1","sN":2,"aN":"c4c5c8c4c1m1r1a1"}" data-analytics-linkname="ad products">Ad
products</button>
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data-m="{"cN":"ad products overview_cont","cT":"Container","id":"c3c4c5c8c4c1m1r1a1","sN":3,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1527" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products" data-m="{"cN":"CatNav_ad products overview_nav","id":"n1c3c4c5c8c4c1m1r1a1","sN":1,"aN":"c3c4c5c8c4c1m1r1a1"}" data-analytics-linkname="ad products overview">Ad products overview</a>
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data-m="{"cN":"shopping campaigns_cont","cT":"Container","id":"c4c4c5c8c4c1m1r1a1","sN":4,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1444" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/shopping-campaigns" data-m="{"cN":"CatNav_shopping campaigns_nav","id":"n1c4c4c5c8c4c1m1r1a1","sN":1,"aN":"c4c4c5c8c4c1m1r1a1"}" data-analytics-linkname="shopping campaigns">Shopping Campaigns</a>
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data-m="{"cN":"broad match_cont","cT":"Container","id":"c5c4c5c8c4c1m1r1a1","sN":5,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-13763" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/broad-match" data-m="{"cN":"CatNav_broad match_nav","id":"n1c5c4c5c8c4c1m1r1a1","sN":1,"aN":"c5c4c5c8c4c1m1r1a1"}" data-analytics-linkname="broad match">Broad match</a>
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<li class="js-nav-menu single-link"
data-m="{"cN":"dynamic search ads_cont","cT":"Container","id":"c6c4c5c8c4c1m1r1a1","sN":6,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="c-shellmenu_68" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/dynamic-search-ads" data-m="{"cN":"CatNav_dynamic search ads_nav","id":"n1c6c4c5c8c4c1m1r1a1","sN":1,"aN":"c6c4c5c8c4c1m1r1a1"}" data-analytics-linkname="dynamic search ads">Dynamic Search Ads</a>
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data-m="{"cN":"conversion tracking_cont","cT":"Container","id":"c7c4c5c8c4c1m1r1a1","sN":7,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-11911" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/conversion-tracking" data-m="{"cN":"CatNav_conversion tracking_nav","id":"n1c7c4c5c8c4c1m1r1a1","sN":1,"aN":"c7c4c5c8c4c1m1r1a1"}" data-analytics-linkname="conversion tracking">Conversion Tracking</a>
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data-m="{"cN":"responsive search ads_cont","cT":"Container","id":"c8c4c5c8c4c1m1r1a1","sN":8,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-15738" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/responsive-search-ads" data-m="{"cN":"CatNav_responsive search ads_nav","id":"n1c8c4c5c8c4c1m1r1a1","sN":1,"aN":"c8c4c5c8c4c1m1r1a1"}" data-analytics-linkname="responsive search ads">Responsive Search Ads</a>
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data-m="{"cN":"C3_MicrosoftAdvertisingPartnerNetwork_cont","cT":"Container","id":"c9c4c5c8c4c1m1r1a1","sN":9,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="c-shellmenu_71" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/search-partners" data-m="{"cN":"CatNav_C3_MicrosoftAdvertisingPartnerNetwork_nav","id":"n1c9c4c5c8c4c1m1r1a1","sN":1,"aN":"c9c4c5c8c4c1m1r1a1"}" data-analytics-linkname="c3_microsoftadvertisingpartnernetwork">Microsoft Advertising search partners</a>
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data-m="{"cN":"shared budgets_cont","cT":"Container","id":"c10c4c5c8c4c1m1r1a1","sN":10,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-11931" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/shared-budgets" data-m="{"cN":"CatNav_shared budgets_nav","id":"n1c10c4c5c8c4c1m1r1a1","sN":1,"aN":"c10c4c5c8c4c1m1r1a1"}" data-analytics-linkname="shared budgets">Shared Budgets</a>
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data-m="{"cN":"sitelink extensions_cont","cT":"Container","id":"c11c4c5c8c4c1m1r1a1","sN":11,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1450" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/sitelink-extensions" data-m="{"cN":"CatNav_sitelink extensions_nav","id":"n1c11c4c5c8c4c1m1r1a1","sN":1,"aN":"c11c4c5c8c4c1m1r1a1"}" data-analytics-linkname="sitelink extensions">Sitelink Extensions</a>
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data-m="{"cN":"structured snippet extensions_cont","cT":"Container","id":"c12c4c5c8c4c1m1r1a1","sN":12,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-2074" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/structured-snippet-extensions" data-m="{"cN":"CatNav_structured snippet extensions_nav","id":"n1c12c4c5c8c4c1m1r1a1","sN":1,"aN":"c12c4c5c8c4c1m1r1a1"}" data-analytics-linkname="structured snippet extensions">Structured Snippet Extensions</a>
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data-m="{"cN":"callout extensions_cont","cT":"Container","id":"c13c4c5c8c4c1m1r1a1","sN":13,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1451" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/callout-extensions" data-m="{"cN":"CatNav_callout extensions_nav","id":"n1c13c4c5c8c4c1m1r1a1","sN":1,"aN":"c13c4c5c8c4c1m1r1a1"}" data-analytics-linkname="callout extensions">Callout Extensions</a>
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data-m="{"cN":"call extensions_cont","cT":"Container","id":"c14c4c5c8c4c1m1r1a1","sN":14,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1453" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/call-extensions" data-m="{"cN":"CatNav_call extensions_nav","id":"n1c14c4c5c8c4c1m1r1a1","sN":1,"aN":"c14c4c5c8c4c1m1r1a1"}" data-analytics-linkname="call extensions">Call Extensions</a>
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data-m="{"cN":"more ad extensions_cont","cT":"Container","id":"c15c4c5c8c4c1m1r1a1","sN":15,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1447" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/ad-extensions" data-m="{"cN":"CatNav_more ad extensions_nav","id":"n1c15c4c5c8c4c1m1r1a1","sN":1,"aN":"c15c4c5c8c4c1m1r1a1"}" data-analytics-linkname="more ad extensions">More ad extensions</a>
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data-m="{"cN":"display advertising_cont","cT":"Container","id":"c16c4c5c8c4c1m1r1a1","sN":16,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1474" class="js-subm-uhf-nav-link" href="/en-us/solutions/display-advertising-for-search-marketers" data-m="{"cN":"CatNav_display advertising_nav","id":"n1c16c4c5c8c4c1m1r1a1","sN":1,"aN":"c16c4c5c8c4c1m1r1a1"}" data-analytics-linkname="display advertising">Display advertising</a>
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<li class="js-nav-menu single-link"
data-m="{"cN":"ad customizers_cont","cT":"Container","id":"c17c4c5c8c4c1m1r1a1","sN":17,"aN":"c4c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-16634" class="js-subm-uhf-nav-link" href="/en-us/solutions/ad-products/ad-customizers" data-m="{"cN":"CatNav_ad customizers_nav","id":"n1c17c4c5c8c4c1m1r1a1","sN":1,"aN":"c17c4c5c8c4c1m1r1a1"}" data-analytics-linkname="ad customizers">Ad customizers</a>
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data-m="{"cN":"audience targeting_cont","cT":"Container","id":"c5c5c8c4c1m1r1a1","sN":5,"aN":"c5c8c4c1m1r1a1"}">
<span id="uhf-navspn-primary-nav-item-1558-span" style="display:none" aria-expanded="false"
data-m="{"cN":"CatNav_audience targeting_nonnav","id":"nn1c5c5c8c4c1m1r1a1","sN":1,"aN":"c5c5c8c4c1m1r1a1"}">Audience targeting</span>
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data-m="{"cN":"CatNav_audience targeting_nonnav","id":"nn2c5c5c8c4c1m1r1a1","sN":2,"aN":"c5c5c8c4c1m1r1a1"}"
data-analytics-linkname="audience targeting">Audience targeting</button>
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data-m="{"cN":"audience targeting overview_cont","cT":"Container","id":"c3c5c5c8c4c1m1r1a1","sN":3,"aN":"c5c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-10943" class="js-subm-uhf-nav-link" href="/en-us/solutions/audience-targeting/overview" data-m="{"cN":"CatNav_audience targeting overview_nav","id":"n1c3c5c5c8c4c1m1r1a1","sN":1,"aN":"c3c5c5c8c4c1m1r1a1"}" data-analytics-linkname="audience targeting overview">Audience targeting overview</a>
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<li class="js-nav-menu single-link"
data-m="{"cN":"linkedin profile targeting_cont","cT":"Container","id":"c4c5c5c8c4c1m1r1a1","sN":4,"aN":"c5c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-12944" class="js-subm-uhf-nav-link" href="/en-us/solutions/Audience-targeting/LinkedIn-Profile-Targeting" data-m="{"cN":"CatNav_linkedin profile targeting_nav","id":"n1c4c5c5c8c4c1m1r1a1","sN":1,"aN":"c4c5c5c8c4c1m1r1a1"}" data-analytics-linkname="linkedin profile targeting">LinkedIn Profile Targeting</a>
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data-m="{"cN":"universal event tracking_cont","cT":"Container","id":"c5c5c5c8c4c1m1r1a1","sN":5,"aN":"c5c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1439" class="js-subm-uhf-nav-link" href="/en-us/solutions/audience-targeting/universal-event-tracking" data-m="{"cN":"CatNav_universal event tracking_nav","id":"n1c5c5c5c8c4c1m1r1a1","sN":1,"aN":"c5c5c5c8c4c1m1r1a1"}" data-analytics-linkname="universal event tracking">Universal Event Tracking</a>
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data-m="{"cN":"remarketing_cont","cT":"Container","id":"c6c5c5c8c4c1m1r1a1","sN":6,"aN":"c5c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1482" class="js-subm-uhf-nav-link" href="/en-us/solutions/audience-targeting/remarketing" data-m="{"cN":"CatNav_remarketing_nav","id":"n1c6c5c5c8c4c1m1r1a1","sN":1,"aN":"c6c5c5c8c4c1m1r1a1"}" data-analytics-linkname="remarketing">Remarketing</a>
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<li class="js-nav-menu single-link"
data-m="{"cN":"custom combination lists_cont","cT":"Container","id":"c7c5c5c8c4c1m1r1a1","sN":7,"aN":"c5c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-16579" class="js-subm-uhf-nav-link" href="/en-us/solutions/audience-targeting/custom-combination-lists" data-m="{"cN":"CatNav_custom combination lists_nav","id":"n1c7c5c5c8c4c1m1r1a1","sN":1,"aN":"c7c5c5c8c4c1m1r1a1"}" data-analytics-linkname="custom combination lists">Custom Combination Lists</a>
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<li class="js-nav-menu single-link"
data-m="{"cN":"similar audiences_cont","cT":"Container","id":"c8c5c5c8c4c1m1r1a1","sN":8,"aN":"c5c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-16584" class="js-subm-uhf-nav-link" href="/en-us/solutions/audience-targeting/similar-audiences" data-m="{"cN":"CatNav_similar audiences_nav","id":"n1c8c5c5c8c4c1m1r1a1","sN":1,"aN":"c8c5c5c8c4c1m1r1a1"}" data-analytics-linkname="similar audiences">Similar Audiences</a>
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<li class="js-nav-menu single-link"
data-m="{"cN":"dynamic remarketing_cont","cT":"Container","id":"c9c5c5c8c4c1m1r1a1","sN":9,"aN":"c5c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-16590" class="js-subm-uhf-nav-link" href="/en-us/solutions/audience-targeting/dynamic-remarketing" data-m="{"cN":"CatNav_dynamic remarketing_nav","id":"n1c9c5c5c8c4c1m1r1a1","sN":1,"aN":"c9c5c5c8c4c1m1r1a1"}" data-analytics-linkname="dynamic remarketing">Dynamic Remarketing</a>
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data-m="{"cN":"customer match_cont","cT":"Container","id":"c10c5c5c8c4c1m1r1a1","sN":10,"aN":"c5c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-16566" class="js-subm-uhf-nav-link" href="/en-us/solutions/audience-targeting/customer-match" data-m="{"cN":"CatNav_customer match_nav","id":"n1c10c5c5c8c4c1m1r1a1","sN":1,"aN":"c10c5c5c8c4c1m1r1a1"}" data-analytics-linkname="customer match">Customer Match</a>
</li>
<li class="js-nav-menu single-link"
data-m="{"cN":"location targeting_cont","cT":"Container","id":"c11c5c5c8c4c1m1r1a1","sN":11,"aN":"c5c5c8c4c1m1r1a1"}">
<a id="primary-nav-item-1458" class="js-subm-uhf-nav-link" href="/en-us/solutions/audience-targeting/location-targeting" data-m="{"cN":"CatNav_location targeting_nav","id":"n1c11c5c5c8c4c1m1r1a1","sN":1,"aN":"c11c5c5c8c4c1m1r1a1"}" data-analytics-linkname="location targeting">Location targeting</a>
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SAVE TIME AND REACH MORE CUSTOMERS WITH IN-MARKET AUDIENCES
With In-market Audiences, you can find curated lists of users that have been
found to be in-market for a certain purchase category. Microsoft Advertising has
created these lists for you and are available directly in the user interface —
no need to build or import your own lists. When these In-market Audience lists
are associated to ad groups, you can target and modify bids for these audiences,
similar to Remarketing in Paid Search lists.
> Target people ready to buy.
WHY USE IN-MARKET AUDIENCES?
* EXPAND YOUR AUDIENCE
Easily grow your audience with high-quality searchers, ready to buy.
In-market Audiences can also be used in combination with other audience
targeting solutions like Remarketing in Paid Search and Custom Audiences.
* INCREASE CONVERSIONS
In-market Audiences helps you focus on the bottom of the buying funnel. These
curated lists of people have been identified as “in-market,” or ready to make
a purchase in a particular category.
* BOOST PERFORMANCE
Searchers in In-market Audience lists are more likely to convert which can
help drive greater click-through rates and conversion ratios. In fact, ads
shown to In-market Audiences saw up to a 28% greater click-through rate and
48% greater conversion rate than the same ads without In-market Audiences.*
In-market Audiences can also be used with other audience targeting solutions
like Remarketing in Paid Search and Custom Audiences.
* SIMPLE TO SET UP
In-market Audiences can be quickly set up in five minutes or less, and don’t
require you to tag your website. Microsoft Advertising has created the
audience lists — no need for you to create a list. From within the Audience
tab in Microsoft Advertising online, just pick the In-market Audience that
represents your business — such as “clothing” or “motor vehicles” — and
associate it to any combination of ad groups.
GET STARTED WITH IN-MARKET AUDIENCES
To find out which in-market audience categories are available, download this
spreadsheetOpens in new window. It has the most up-to-date list of in-market
audience segments organized by name and Audience ID. Read more about how to get
started with In-market AudiencesOpens in new window. Or, sign in and follow the
below instructions to use In-market Audiences.
1. Select Create Association in the Audiences tab and then choose In-market
Audience.
2. Choose the appropriate In-market Audience to associate with the ad group
from the list of available In-market Audiences.
3. Pick targeting options. Set the appropriate bid-boost, for example 20%, and
monitor results.
4. Click Save to finish.
Add In-Market Audiences Opens in new window
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