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Text Content

2022 HOLIDAY PLAYBOOK

A planning guide from Listrak’s
retail experts.
Download Now
’Tis the Season: 2023 Holiday Planning Content is Here. Visit the Resource
Center Now.




Platform
Platform

PLATFORM OVERVIEW

The power and functionality you need in a single platform to grow your business
and engage your customers.

Leverage all your channels – Email, SMS/MMS, social, push, web, and even direct
mail – to build a unified, 360° marketing view of your customer

Explore the Listrak Platform

COMPONENTS

Journey Hub
Email Automation
Text Message Marketing
Growth Xcelerator Platform (GXP)
AI Recommendations
Behavioral Triggers
Customer Insights
Predictive Analytics
Unified Customer Data
Clients
Clients

CLIENTS

Listrak’s Customer Engagement Platform orchestrates cross-channel campaigns for
Retailers and Brands.

Read How
Success Stories
Listrak’s robust feature set and best-in-class service help clients accelerate
their growth.

G2 Recognition & Reviews
Real client ratings have continually earned us accolades from G2.

Industry Leading NPS
We’re proud to deliver exceptional value to our clients.


TOMS

GXP closed the revenue gaps left by previous providers, leading to immediate
jumps in revenue and ROAS for TOMS.



SOL DE JANEIRO

Switching to Listrak allowed Sol de Janeiro to unify data and turbocharge their
subscription growth, thereby accelerating eCommerce revenue gains.



TULA SKINCARE

The skincare category continues to see increased demand YOY, and TULA has
recently achieved record results as consumers become more focused on health and
wellness.


Company
Company

WHY LISTRAK?

With Listrak, you can drive seamless and personalized, cross-channel
interactions. Learn more about the DNA of the company that makes this happen.

Learn More
News & Events
Get the latest Listrak news and event information.

Leadership
The Listrak Executive Management Team

Contact
We're available anytime, 24/7, every day of the year.

Resources
Resources

RESOURCES

Holiday 2023 Resource Center
GA4 Migration
Blog
White Papers
Webinars & Shorts
Developers
Retail Revenue Gap IndexSM
2023 Cross-Channel Benchmark Report

SUCCESSFULLY USING SMS TWO-WAY CONVERSATIONS

By responding to inbound text messages, you make customers feel connected and
keep them engaged with your brand. Learn how to get started with Two-Way SMS
Conversations so you aren’t leaving revenue on the table.



UNDERSTANDING SHOPPING CART ABANDONMENT IN GA4

In the new GA4, the Shopping Cart Abandonment campaign attribution will differ
from how UA attributed it. Learn how to create Custom Channel Grouping for
accurate data analysis.

Partners
Partners

PARTNERS

A rich ecosystem of trusted partners to ease your ecomm and tech integrations.

Learn More
Become a Partner
Partner relationships play a significant and valuable role in our success and
the success of our mutual clients.

Ecommerce Platform Integrations
Learn about ecommerce platforms that integrate with Listrak.

Technology Partners
Find a trusted Technology Provider Partner.

Agency Partners
Gain marketing expertise and assistance from Agency Partners.

UPS Alliance Partnership
An exclusive partnership to help businesses drive revenue growth.

Become a Partner
Careers
Careers

CAREERS

Listrak is growing and looking for great talent to grow with us. Headquartered
in Lititz, PA, we also embrace a remote culture.

View and apply for
open positions
Listrak’s Functional Areas
Learn about the various functional areas and teams that make up Listrak.

Life at Listrak
What’s life at Listrak like? Get the story straight from our team members.

Perks & Benefits
In person and via remote, we’ve a number of programs for our awesome team.

Schedule a DemoLogin
Schedule a DemoLogin




GET PERSONAL WITH LISTRAK'S CUSTOMER ENGAGEMENT PLATFORM

Listrak’s single, integrated platform gives retailers and brands unmatched
channel orchestration. From data unification and identity resolution to
personalization and owned channel automation - Listrak ensures you deliver
exceptional customer experiences and increased revenue.


Schedule a DemoLearn More


LEAN INTO YOUR OWNED CHANNELS

Owned channels (email, SMS, your website, push, identity) are your key to
unlocking predictable marketing results in unpredictable times. With Listrak,
you can invest, optimize, and focus on your owned channels and accelerate growth
year-over-year.


Learn More


CONVERT MORE INFLUENCER TRAFFIC WITH THE GROWTH XCELERATOR PLATFORM (GXP)

Turn influence into revenue with GXP. Capture more zero- and first-party data,
increase first-time conversions, and personalize shopping experiences on and
off-site… all with GUARANTEED results.


Get a Guaranteed Estimate


DELIVER SMARTER
‍TEXT MESSAGE MARKETING

Disparate providers and point solutions can deliver a sub-optimal program – for
you and your customers. Listrak's single, integrated platform provides
cross-channel orchestration and superior customer experiences while maximizing
revenue and optimizing your spend.


Get Started





TRUSTED BY 1000+ RETAILERS AND BRANDS




Listrak is consistently recognized by G2 as a leader in the industry based on
positive reviews from actual clients. Listrak earns awards across Email, Text
Message Marketing, and Identity Resolution (GXP), even beating out all other
Identity Resolution platforms in multiple rankings.


G2

Listrak is a vital part of our marketing team.


Lisa S.

G2

The program works flawlessly and the support is AMAZING.

Nick D.

G2

Best-in-class capabilities and amazing account team.


Michael M.




G2

Incredible tool & service.


Emily B.

G2

From email marketing, SMS, and the GXP program I use, everything is first-class.


Adele V.

G2

I love how dynamic and user friendly Listrak is!


Mackenzie D.





G2

Excellent product with exceptional support.


Clayton Z.
G2

Extremely positive experience with continuing growth YOY!


Nicole O.
G2

We've seen nothing but wins with Listrak.


Jennifer T.







INTEGRATED PLATFORM OR BEST-OF-BREED RESULTS?
WHY CHOOSE?


One platform can do it all. With Listrak, you can deliver seamless, personalized
cross-channel interactions -- all from one integrated platform. You can send
messages at precisely the right time across the right combination of channels
and devices to maximize customer engagement, revenue, and lifetime value.


Slide 2 of 7.





INTEGRATED PLATFORM OR
BEST-OF-BREED RESULTS?
WHY CHOOSE?


One platform can do it all. With Listrak, you can deliver seamless, personalized
cross-channel interactions -- all from one integrated platform. You can send
messages at precisely the right time across the right combination of channels
and devices to maximize customer engagement, revenue, and lifetime value.


JOURNEY HUB

Integrate data from anywhere, design your customer’s journey and connect across
channels. Journey Hub is at the core of Listrak’s platform allowing retailers to
fully leverage their customer data and unify marketing across the entire
customer journey.

Learn More >

EMAIL AUTOMATION

Retailers trust Listrak’s enterprise-class send engine to send billions of
targeted emails using sophisticated tools like predictive analytics, retail
segmentation, dynamic content, and predictive product recommendations resulting
in a significant increase in revenue.

Learn More >

TEXT MESSAGE MARKETING

Drive exponential growth of new customer acquisition across channels and
touchpoints, engage your audience on their mobile devices with personalized SMS
or MMS messages, and grow incremental revenue with text messages that generate
30X+ ROI – all sent confidently using a Tier 1 Aggregator.

Learn More >

GROWTH XCELERATOR PLATFORM

The fastest way to engage new customers and drive revenue results. Listrak’s
Growth Xcelerator Platform (GXP) is a full-service innovative solution that
provides dramatic improvement in list growth, onsite conversions, and triggered
revenue.

Learn More >

AI RECOMMENDATIONS

Using advanced machine learning and providing the ability to layer deeply
customizable merchandising decisioning, Listrak can understand and predict the
most relevant, data-driven personalized product recommendations to influence the
unique customer journey.

Learn More >

BEHAVIORAL TRIGGERS

From browse and engagement activity to purchase and lifecycle events, there are
countless indicators pointing to where the customer is in their unique journey.
Listrak translates signals into actionable touchpoints of communication for
maximum impact.

Learn More >

CUSTOMER INSIGHTS

Unlock your unified customer data through powerful exploration and visualization
tools. Observe the complete Customer Journey. Access seamless integration to
make insights actionable through segmentation, automation and orchestration.

Learn More >

PREDICTIVE ANALYTICS

Increase results across every campaign by harnessing historical data to predict
future behavior. Predictive Analytics uses AI, machine learning and statistical
modeling to assess the likelihood of what will happen in the future.

Learn More >

UNIFIED CUSTOMER DATA

Listrak observes, identifies, collects and synthesizes data from disparate
sources and at every touchpoint across the customer journey – both online and
offline – to capture critical customer signals and links them to a single, 360°
customer profile.

Learn More >


POWERED BY IMPACTFUL EXPERTISE AND SERVICE.



LISTRAK'S NPS OF 82 LEADS THE INDUSTRY.


Listrak is lauded for its exceptional and responsive client success teams. We
are your trusted partner, active collaborator, and natural extension to your
in-house teams – helping you execute growth strategies and exceed goals.





SINGULAR FOCUS ON
RESULTS.


It all comes down to results. We deliver exponential increases in results over
previous efforts, including  providing on average 21% gains in ecomm revenue,
>400% increases in email and mobile sign-ups (zero- and first-party data), and
79% jump in onsite conversions.




> “With our previous provider, we didn’t realize how many revenue opportunities
> we were missing. Since moving to Listrak, we have seen significant revenue
> growth from email and SMS. They are a great partner.”

Brian Hashemi
Uncommon Goods

> “Having worked with the platform previously, I knew Listrak would level us up
> quickly and provide an immediate ROI.”

Nicole Goldberg
7 For All Mankind USA


> “When Listrak shared the details of the GXP program, we knew that it would
> accelerate our growth. Our three-year partnership continues to be an
> outstanding investment.”

John Coughlin
JEGS
Slide 2 of 3.



8%

of mobile visitors opt-in through tap-to-join

6%

broadcast
conversion rate

“We needed a best-in-class, enterprise marketing platform that could scale. We
found that and more in Listrak.”

see how they do it >
21%

Onsite Conversion
Rate Lift

367x

ROAS

“We have benefited immensely from our partnership with Listrak over the years,
and GXP has been the latest solution in driving such quick and impressive
results.”

see how they do it >
107%

Increase in Email Welcome Series Revenue

186%

Increase in Triggered Revenue

“Listrak has been our trusted marketing partner for many years, and they have
proven their worth again with GXP. We’re thrilled with the acquisition and
revenue that GXP and SMS are driving for us – the results are phenomenal."

see how they do it >


CONTENT YOU MIGHT LIKE


posted on
June 30, 2022


5 STRATEGIES FOR NEXT LEVEL RETAIL MARKETING AUTOMATION IN 2022




Marketers love to see consistent growth. And for many years, retail marketing
automation provided just that: consistency.
Read Story

posted on
July 20, 2023


SUCCESSFULLY USING SMS TWO-WAY CONVERSATIONS




By responding to inbound text messages, you make customers feel connected and
keep them engaged with your brand. Learn how to get started with Two-Way SMS
Conversations so you aren’t leaving revenue on the table.
Read Story
posted on
June 30, 2023


UNDERSTANDING SHOPPING CART ABANDONMENT IN GA4




In the new GA4, the Shopping Cart Abandonment campaign attribution will differ
from how UA attributed it. Learn how to create Custom Channel Grouping for
accurate data analysis.
Read Story



READY TO GROW YOUR BUSINESS?
LET’S TALK.


Schedule a Demo


READY TO GROW YOUR BUSINESS?
‍LET’S TALK.


Schedule a Demo


READY TO GROW YOUR BUSINESS?
LET’S TALK.


Schedule a Demo

CLIENTS

Featured ClientsSuccess StoriesIndustry Leading NPS

COMPANY

Why ListrakNews and EventsLeadershipCareersContact

RESOURCES

BlogWhite PapersDevelopersRetail Revenue Gap IndexSM

PLATFORM

Journey Hub Email AutomationText Message MarketingGrowth Xcelerator PlatformAI
RecommendationsBehavorial TriggersCustomer InsightsPredictive AnalyticsUnified
Customer Data

PARTNERS

Our PartnersBecome a partner
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