go.prowly.com Open in urlscan Pro
2606:2c40::c73c:671e  Public Scan

Submitted URL: https://go.prowly.com/e3t/Ctc/OL+113/c3QbD04/VX058V1-dvX2N1t_Sdh52XlsW99f7mw514QsTN6crjnS3q3npV1-WJV7CgQkGVrpBql5RPFdz...
Effective URL: https://go.prowly.com/state-of-pr?utm_campaign=The%20State%20of%20PR%20Technology%202023&utm_medium=email&_hsmi=266591...
Submission: On July 18 via manual from CA — Scanned from CA

Form analysis 2 forms found in the DOM

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DISCOVER NEW OPPORTUNITIES TO ENHANCE YOUR PR EFFORTS THROUGH TECHNOLOGY

GAIN VALUABLE INSIGHTS INTO LATEST THE ADVANCEMENTS, TRENDS, AND PROJECTIONS IN
PR TECHNOLOGY AND AI

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DISCOVER IN THE REPORT


THE USE OF
PR TECHNOLOGY

Discover which tools and features PR practitioners use in their everyday work
and how satisfied they are with the outcome.


PR TECH AND AI

Dive into the world of AI, explore emerging trends, and get inspired to leverage
cutting-edge PR technology and stay ahead of the competition.


PR TECH
PREDICTIONS

Read about the most common struggles and check out insights on how to deal with
them from industry experts.

A sneak peak of the data you’ll discover in the study
75%

marks the satisfaction score among professionals who utilize Chat GPT for work

44%

of PR Pros find the media database to be the most valuable solution

#1

threat posed by AI according to PR practitioners are manipulation and fake news

#1

problem: getting journalists to respond

76%

foresee critical thinking to be a paramount PR skill for the future

48%

of PR practitioners struggle with tight budgets


ALL THE THINGS YOU DIDN'T KNOW ABOUT PR TECHNOLOGY IN ONE PLACE

THE STATE OF PR TECHNOLOGY SURVEY 2023

We interviewed over 300 PR professionals who worked at companies ranging from 1
to 500+ employees

PROWLY’S INSIGHTS

We pulled anonymous data from Prowly’s platform and looked at when and how
others use our tool.

SEMRUSH ONLINE SEARCH VOLUME TRENDS

Using Semrush data, we compared Google searches related to “PR technology” and
their volumes between 2018 and 2022


DISCOVER EXCITING PR INSIGHTS SHARED BY INDUSTRY EXPERTS

Read the report to get to know all about PR trends and insights of 2023

Jennifer Berson
founder of Jeneration PR
Amy Kenigsberg
COO & Cofounder of K2 Global Communications
Will Hobson
PR Director at Rise at Seven
Tonya McKenzie
Founder of Sand & Shores
Gini Dietrich
Founder of Arment Dietrich, author of Spin Sucks, and creator of the PESO Model
Michelle Garrett
PR Consultant at Garrett Public Relations
Sameen Faisal
Digital PR Lead at Astera
Niki d'Hubert
Deputy Managing Director at Navigate PR Ltd
James Hayward-Browne
Co-founder of PR agency Bottled Imagination
Tamara Sykes
Account Director at Stacker


SAVE TIME ON TEDIOUS TASKS
WITH TECHNOLOGY IN 2023

SEE HOW TECHNOLOGY CAN SPEED UP YOUR WORKFLOW AND WHY PR SOFTWARE USE IS ON THE
RISE

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ABOUT PROWLY

WE’RE A TECHNOLOGY COMPANY THAT HAS CREATED AN ALL-IN-ONE WORKFLOW AUTOMATION
SOLUTION FOR PR PROFESSIONALS WHERE COMPANIES OF ALL SIZES CAN MANAGE MEDIA
RELATIONS MORE EFFECTIVELY BY SAVING TIME ON ROUTINE TASKS.

The solution has been successfully conquering the global PR software market for
the past 10 years and today it has already been used by more than 7,000 users
from over 70 countries.

Learn more


The solution has been successfully conquering the global PR software market for
the past 10 years and today it has already been used by more than 7,000 users
from over 70 countries.

Learn more

Do you have any questions about our product or the event?
Share your comments and ideas with us at comms@prowly.com

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distinct hits belong to the same user across browsing sessions.

_hjAbsoluteSessionInProgress.prowly.comHotjar1 hour

The cookie is set so Hotjar can track the beginning of the user's journey for a
total session count. It does not contain any identifiable information.

MUID.bing.comMicrosoft390 days

Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by
embedded microsoft scripts. Widely believed to sync across many different
Microsoft domains, allowing user tracking.

_hjFirstSeen.prowly.comHotjar1 hour

This cookie is set by Hotjar to identify a new user’s first session. It stores a
true/false value, indicating whether this was the first time Hotjar saw this
user. It is used by Recording filters to identify new user sessions.

CLIDwww.clarity.msMicrosoft365 days

Identifies the first-time Clarity saw this user on any site using Clarity.

SM.c.clarity.msMicrosoftSession

This cookie is installed by Clarity. The cookie is used to store non-personally
identifiable information. The cookie is used in synchronizing the MUID
(Microsoft unique user ID) across Microsoft domains.

MUID.clarity.msMicrosoft390 days

Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by
embedded microsoft scripts. Widely believed to sync across many different
Microsoft domains, allowing user tracking.

_cat.prowly.com365 days

Cookie used to differentiate between the different tracking objects created for
the session. The cookie is created when the javascript library is loaded. The
cookie is updated each time.

_clck.prowly.comMicrosoft365 days

Persists the Clarity User ID and preferences, unique to that site, on the
browser. This ensures that behavior in subsequent visits to the same site will
be attributed to the same user ID.

_clsk.prowly.comMicrosoft1 day

Connects multiple page views by a user into a single Clarity session recording.

_gat_.prowly.comGoogle Advertising Products1 hour

Used by Google Analytics to throttle request rate (limit the collection of data
on high traffic sites).

_hjSessionUser_.prowly.comHotjar365 days

Hotjar cookie. This cookie is set when the customer first lands on a page with
the Hotjar script. It is used to persist the Hotjar User ID, unique to that site
on the browser. This ensures that behavior in subsequent visits to the same site
will be attributed to the same user ID.

_hjSession_.prowly.comHotjar1 hour

Used by Hotjar to hold current session data.

cat_tracking:Persistent

Cookie used to differentiate between the different tracking objects created for
the session.

_cltkMicrosoftSession

Registers statistical data on users' behaviour on the website. Used for internal
analytics by the website operator.

bcookie.linkedin.comLinkedIn Ireland Unlimited Company365 days

This is a Microsoft MSN 1st party cookie for sharing the content of the website
via social media.

_ga_.prowly.comGoogle Advertising Products760 days, 10 hours

Contains a unique identifier used by Google Analytics 4 to determine that two
distinct hits belong to the same user across browsing sessions.

lpsPersistent

Cookie used by landingi.com This file is used to ensure the correct operation of
the landingi.com plugin.

lpvSalesforce.com, Inc.Persistent

The functionality of this cookie is: to store and count pageviews.

lpcPersistent

Cookie used by landingi.com This file is used to ensure the correct operation of
the landingi.com plugin.

survi::Session

Survicate cookie. It's used Local Storage to store: - Visitor ID - Visitor
attributes passed using traits or survey URL. Be noted that visitor attributes
are optional, and you decide what and if any additional data is stored. - Survey
status (displayed and answered surveys) - Tags - Survey responses given by
specific respondent queued to be sent to Survicate

ln_orprowly.com1 day

Used to determine if Oribi analytics can be carried out on a specific domain.

_hjIncludedInSessionSample_.prowly.comHotjar1 hour

This cookie is set to let Hotjar know whether that user is included in the data
sampling defined by your site's pageview limit.

MR.c.bing.com
.c.clarity.ms7 days

This cookie file indicates whether to refresh MUID.

MR.c.clarity.ms7 days

This cookie file indicates whether to refresh MUID.

hjViewportIdHotjarSession

This Hotjar cookie stores information about the user viewport such as size and
dimensions.

_hjRecordingEnabledHotjarSession

Tracks the user's navigation to optimise the website.

_hjRecordingLastActivityHotjarSession

Used in connection with the web user reply function - Determines whether the
reply message has been shown to the user.

hjActiveViewportIdsHotjarPersistent

Stores an expirationTimestamp that is used to validate active viewports on
script initialization and stores user active viewports IDs.

_lfa.prowly.comLeadfeeder365 days

Used by Leadfeeder to collect behavioral data of all website visitors. This
includes: pages viewed, visitor source and time spent on the site.

_lfaLeadfeederPersistent

Used by Leadfeeder to collect behavioral data of all website visitors. This
includes: pages viewed, visitor source and time spent on the site.

_lfa_expiryLeadfeederPersistentajs_user_id.prowly.com365 days

Used to track a known user across multiple visits.

ajs_group_id.prowly.com365 days

Used to track the user's organization across multiple visits.

ajs_anonymous_id.prowly.com365 days

Used to track the user across multiple visits.

ajs_user_idPersistent

Used to track a known user across multiple visits.

ajs_group_propertiesPersistent

Used to collect the user's organization properties such as company name.

ajs_user_traitsPersistent

Used to collect the user's traits such as email and name across visits.

dreamdataio.Persistent

Used to keep track of what data is sent on low-speed connections or when a user
has been offline.

ajs_group_idPersistent

Used to track the user's organization across multiple visits.

ajs_anonymous_idPersistent

Used to track the user across multiple visits.

Marketing cookies

Marketing cookies are used to track visitors across websites to allow publishers
to display relevant and engaging advertisements.

Marketing cookiesNameHostnameVendorExpiry_uetsid.prowly.comMicrosoft1 day

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

_uetvid.prowly.comMicrosoft390 days

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

_fbp.prowly.comFacebook90 days

Facebook Pixel advertising first-party cookie. Used by Facebook to track visits
across websites to deliver a series of advertisement products such as real time
bidding from third party advertisers.

IDE.doubleclick.netGoogle Advertising Products390 days

Used by Google's DoubleClick to serve targeted advertisements that are relevant
to users across the web. Targeted advertisements may be displayed to users based
on previous visits to a website. These cookies measure the conversion rate of
ads presented to the user.

personalization_id.twitter.comTwitter, Inc.730 days

This cookie carries out information about how the end user uses the website and
any advertising that the end user may have seen before visiting the said
website.

SRM_B.c.bing.comMicrosoft390 days

This cookie is installed by Microsoft Bing. Identifies unique web browsers
visiting Microsoft sites.

ANONCHK.c.clarity.msMicrosoft1 hour

Used to store session ID for a users session to ensure that clicks from adverts
on the Bing search engine are verified for reporting purposes and for
personalisation

_gcl_au.prowly.comGoogle Advertising Products90 days

Used by Google AdSense to understand user interaction with the website by
generating analytical data.

muc_ads.t.coTwitter, Inc.730 days

This is a cookie that is set by twitter.com. It is used for optimizing ad
relevance by collecting visitor navigation data.

_uetsid_expMicrosoftPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

_uetvidMicrosoftPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

_uetvid_expMicrosoftPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

_uetsidMicrosoftPersistent

This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It
allows us to engage with a user that has previously visited our website.

UserMatchHistory.linkedin.comLinkedIn Ireland Unlimited Company30 days

Contains a unique identifier used by LinkedIn to determine that two distinct
hits belong to the same user across browsing sessions.

AnalyticsSyncHistory.linkedin.comLinkedIn Ireland Unlimited Company30 days

Used by LinkedIn to store information about the time a sync with the
lms_analytics cookie took place for users in the Designated Countries

bscookie.www.linkedin.comLinkedIn Ireland Unlimited Company365 days

Used by the social networking service, LinkedIn, for tracking the use of
embedded services.

li_sugr.linkedin.com90 days

Used by LinkedIn to make a probabilistic match of a user's identity outside the
Designated Countries

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