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Platform

Overview

See what makes Sendoso the Leading Sending Management Platform.

Product Capabilities

Offering worldwide gift curation, top-notch network security, and more.


What's New

The latest updates and enhancements to keep you sending with ease.


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Integrating tech, data, logistics, and premium brands on a global scale.


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Overview

See how our Sending Management Platform benefits your teams.

Marketing

Amplify the impact of your campaigns through personalized gifting.

Use Cases: Account-Based Marketing • Demand Generation • Field Marketing • Event
Fulfillment


Sales

Accelerate pipeline, lead generation, and close deals with every send.


Use Cases: Sales Development


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Reward loyalty and increase retention with a sending strategy.


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Celebrate milestones, recognize achievements, and personalize onboarding.


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Recognized by the industry as the corporate gifting category leader.


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March 25, 2024



CELEBRATING SALES PROSPECTS: 5 EMAIL GIFTING TEMPLATES


By 

Giano Fiore
, 

Sending Specialist at Sendoso


Do you have something to celebrate? Did your prospect just accomplish something
huge?

If it was mentioned in the news, you’re probably not going to be the only
salesperson to reach out about it.

It’s important to have a sales strategy in place for celebrating milestones.
Select a few corporate gifts that wow and integrate them into your celebratory
direct mail campaign. Every sales development representative should have a go-to
plan to stand out.

Pick your favorite champagne, brand merchandise, or even a special virtual
experience to combine with the advice below. Try these 5 celebratory sends to
capture attention, quadruple response rates, and exceed your sales goals.


1. MENTIONED IN THE NEWS

SDRs are always told to research prospects before reaching out. If your target
account recently went public, completed a major project, or had a record year,
it might be worth mentioning in your next email.

But how do you make your email stand out among the other 10 – 20 they’re going
to get from sales reps?

Check it out:




2. COMPANY FLEX

How do you announce major company news to your audience about your own company?

If you’re like me, when you send out those product or company announcements, you
know they aren’t going to get a lot of responses.

Up-level your outreach with a celebratory call-to-action to gauge their
interest. Try this as an example:




3. CHEERS TO THE YEARS!

Ever struggle with writing a personalized email to someone who doesn’t put
anything on their social media?

Try this go-to email template that you can send to anyone. The example below is
written by Sendoso Executive Sending Specialist Dave Schmitt:



Just make sure you find a way to tie in your own company’s value proposition
like he did for Sendoso for an effective sales strategy.




4. IT’S YOUR BIRTHDAY!

You know what it’s like, LinkedIn just announced your birthday and ten people
who you don’t even know are DMing you “Happy Birthday.”

But today, it’s a prospect’s birthday. You connected on LinkedIn, but they never
responded to your emails.

What do you do?

Send a celebratory bottle of champagne or buy them lunch with a DoorDash gift
card.

The extra sales touch is sure to stand out. If they accept, you’ll get a chance
to shine with your handwritten note and strategic follow-up emails. Anyone using
the Sendoso gifting platform can automate the process. Handwritten notes are one
of the many features you can select to add a personal touch to any direct mail
campaign.


5. HOLIDAYS

Last and definitely not least, this one is a no-brainer.

Use Holidays like St. Patricks Day or New Year’s Day to send a celebratory
bottle of champagne. Don’t forget to tie your value proposition back to the
holiday – not the gift.

Here’s how:



Pro Tip: A clever pun goes a long way. Look for creative wording to elevate the
theme of your champagne send. Brainstorm with your sales team or check the
Sendos pun calendar for month-by-month ideas.


IT’S NOT ABOUT THE GIFT

You need to stand out in a world where your prospects’ inboxes are full of
templates and well-researched emails from sales reps.

But it’s not about standing out because you’re sending them a gift.

It’s about sending them a gift and creatively tying it back to a value
proposition to build interest.

Your outreach doesn’t end when they accept your gift. You get an opportunity to
follow up throughout the sales cycle when they confirm their address, when it’s
shipped and when it’s received. Put thought into your handwritten note, so they
remember you when you call.

About the writer: Giano Fiore is a sales development representative at Sendoso
where he connects prospects with personalization + Sendoso. He believes sending
creates more deals, more conversions, and more meetings.

Want to chat about creative ideas for your team? Get creative with Giano and
book time with his creative mind.




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GOT QUESTIONS? WE’RE HERE FOR YOU.



Let someone from our Support team help you along your sending journey.

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SEE HOW COMPANIES GENERATE OVER 200% ROI ON NEW REVENUE WITH THE LEADING SENDING
PLATFORM.


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