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You are here Home » Start-ups » Business Plans » 6 Key Steps That Determine The
Success Of Your eCommerce Site
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6 KEY STEPS THAT DETERMINE THE SUCCESS OF YOUR ECOMMERCE SITE
by Innov8tiv.com December 17, 2020
written by Innov8tiv.com December 17, 2020
In today’s business world, eCommerce sales opportunities are rapidly growing. In
2017, eCommerce was responsible for $2.3 trillion in sales, and this figure is
expected to reach $4.5 trillion by 2021. In the States alone, online shopping
already accounts for 10% of retail sales and is expected to grow at a yearly
rate of 15%.
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However, with great opportunities also comes competition, so many stores fail in
their first year. In other words, it takes more than a good idea in order to run
a successful eCommerce store. There’s a number of factors that can influence the
success of your online store, but how do you choose the ones that will make a
difference? This article offers 6 tactics that will help you optimize your
eCommerce site for sales.
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1. CHOOSE A GOOD HOSTING PROVIDER
Regardless of how good your eCommerce website might be, a poor choice of web
host can come back to bite you. Your choice of hosting affects your website’s
engagement, traffic, and profitability. For that reason, it’s very important to
choose a reliable, cheap web hosting provider that suits the needs of your
eCommerce site.
When choosing a hosting provider for your online store, you should consider 2
things: the amount of data you need to share on your site and your budget.
Shared hosting means that you will need to share space with other sites, which
might affect your site speed. However, this could be an ideal solution if your
budget is tight or you still haven’t reached a broader audience.
It’s also important to choose a host that guarantees regular and safe backups in
order to make sure that all the data from your site is protected. In addition,
your hosting plan should include fast page loading speed in order to prevent
your customers from leaving.
2. INVEST IN SEO
To optimize the profitability of your online store, you definitely need search
engine optimization. SEO can help customers find you online more easily, reduce
dependence on paid web traffic, increase sales, and boost profit.
Another great thing about SEO is that the results it produces are not only
targeted but also cost-effective, quantifiable, and long-lasting. Unlike other
strategies, SEO has no shelf life.
However, winning at eCommerce SEO can be a big challenge as established players
have already recognized the value of organic search and have had years to invest
in and improve their SEO efforts. For this reason, it might be a good idea to
consider hiring an SEO agency that offers eCommerce SEO optimization services
including competitor analysis, keyword research, and content creation, to
improve your SERP rankings and boost your sales.
3. BE MOBILE FRIENDLY
Research has shown that more than 80% of the population owns a smartphone. More
than 50% of people today choose to shop from their mobile devices rather than
from laptops or desktop computers and as a business owner, you need to recognize
this and adapt.
Having a website that’s optimized for mobile is an absolute must. Your eCommerce
site must be easily viewed on any screen size and responsive design should
include resized text that is easy to read on smaller devices, fewer images to
increase load times, and enough space around links so people can click on them
easily.
4. ENSURE QUICK LOADING TIME
If your eCommerce website takes more than 3 seconds to load, you could lose up
to 40% of your customers. Just one second delay in page load time can lead to an
11% decrease in page views and a 7% decrease in conversions.
Consider all the money you spend on advertising web design, and creating content
and if your eCommerce website is loading slowly, your traffic will be leaking
out and your sales will suffer. Finally, a slow website doesn’t only discourage
shoppers, but it could also have a negative impact on your Google search
rankings.
This is why you need to make sure that your digital team knows a website that
will load quickly. Before launching your online store, make sure to test loading
times with a tool like Google’s PageSpeed Insights, GTmetrix, or Pingdom.
Image source: Unsplash
5. MAKE YOUR CONTACT INFO VISIBLE
Nothing is more frustrating for a customer than having to chase you down in
order to receive proper customer service. Having a contact form on your site is
ok, but that must not be the only way that your customers can get in touch with
you. Make sure to also include your email address, phone number, physical
address, and live chat – all in a visible place like the page footer.
Live chat is the best way for customers to get answers to their queries in
real-time. It’s much more time-efficient and convenient compared to calling the
support team or emailing a question. It allows for direct interaction that will
help you build a trusting relationship with your customers and, as a result,
increase sales.
6. SIMPLIFY YOUR CHECK-OUT
According to studies, more than 60% of shoppers abandon their carts before
checking out and one of the most common reasons for this is a too complicated
check-out process.
The best solution for this problem is a one-page check-out. You should also
allow shoppers to make purchases without having to register. However, if you
really must require them to set up an account, make it your first step. Finally,
ensure that your forms contain as few fields as possible and that all of the
fields are clearly labeled.
FINAL THOUGHTS
Many online stores are unintentionally making their customers jump through
hoops, so instead of encouraging them to make a purchase, they only manage to
chase shoppers away. The 6 success factors in this article are just the tip of
the iceberg when it comes to building a truly successful eCommerce store.
Customers who don’t know how to use your website, poor navigation, unexpected
shipping costs, and more could also be problems that require your attention.
However, taking each of these factors into account is a great starting point
that can help you stand out from competitors and set up your online store for
long-lasting success.
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Innov8tiv is a dynamic Web source for technology news, resources and innovation,
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TECHNOLOGY IN DATING: HOW TECHNOLOGICAL PROGRESS CAN AFFECT THE DATING
INDUSTRY
October 19, 2021
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5 POINTERS FOR A SUCCESSFUL AZURE PENETRATION TEST
October 18, 2021
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STUDENT DATA PRIVACY – 9 THINGS YOU SHOULD IMPLEMENT
October 18, 2021
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THE EVOLUTION OF TRANSLATION ALONGSIDE THE DIGITAL INDUSTRY’S
TRANSFORMATION IN THE PAST…
October 15, 2021
Featured
BEST CASINO GAMES FOR BEGINNERS
October 15, 2021
Featured
THE PSYCHOLOGY OF CASINO GAMES AND HOW THEY MAKE YOU SPEND MORE
October 14, 2021
* Tech
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Tech
6 REASONS TO BECOME MORE TECH-SAVVY IN 2021
October 20, 2021
Tech
3 WAYS TO EARN FROM GAMING AS A NOOB PLAYER
October 20, 2021
How To’s
THE COMPLETE GUIDE HOW TO START AN ONLINE CASINO
October 20, 2021
Featured
WHAT’S DRIVING CRYPTOCURRENCY PRICES?
October 14, 2021
Tech
HOW MUCH DOES IT ACTUALLY COST TO OWN A CAR?
October 13, 2021
Tech
THE TECHNOLOGY BEHIND ONLINE SLOTS GAMES
October 13, 2021
Gadgets
WHY FOLDABLE PHONES ARE STILL A MISS, AND WHY THEY WON’T GO…
October 9, 2021
Apps and Software
FONEGEEK IOS LOCATION CHANGER REVIEW IN 2021
October 7, 2021
Apps and Software
FONEGEEK IOS LOCATION CHANGER REVIEW IN 2021
October 7, 2021
Apps and Software
MOBILE SOFTWARE DEVELOPMENT
October 2, 2021
Apps and Software
4K VIDEO DOWNLOADER – THE ULTIMATE VIDEOS DOWNLOAD TOOL FOR OFFLINE VIEWING
September 20, 2021
Apps and Software
HOW AI IS WINNING HEARTS: FROM ARMAGEDDON FEARS TO THE SWISS ARMY…
September 14, 2021
Apps and Software
6 ESSENTIAL WEB SERVICES & TOOLS FOR WEB DEVELOPERS
September 5, 2021
Apps and Software
TOP 5 HOT DESK BOOKING SOFTWARE COMPANIES IN 2021
August 11, 2021
Apps and Software
ONLINE CASINO SOFTWARE DEVELOPMENT – THE TECHNOLOGY TRENDS
August 10, 2021
Apps and Software
HOW TO EDIT WORD DOCUMENTS ONLINE FOR FREE
July 13, 2021
Gadgets
WHY FOLDABLE PHONES ARE STILL A MISS, AND WHY THEY WON’T GO…
October 9, 2021
Gadgets
WHY DOES THE GOVERNMENT OFFERS LIFELINE FREE PHONE PROGRAM
August 27, 2021
Gadgets
ROUTER VS SWITCH: MUST KNOW DIFFERENCES
August 25, 2021
Gadgets
HOW LONG DO SMARTWATCHES BATTERIES LAST?
August 12, 2021
Gadgets
TOP 10 MOST-KNOW TECH RESOURCES
July 26, 2021
Gadgets
SEVEN REASONS TO GET AN ASUS VIVOBOOK
July 23, 2021
Gadgets
SOME OF THE BEST MID-RANGE BUDGET PHONES FOR PERFORMANCE AND SPEED
May 19, 2021
Gadgets
HOW POWERFUL DOES YOUR COMPUTER NEED TO BE?
April 27, 2021
Reviews
TOP 10 MOST-KNOW TECH RESOURCES
July 26, 2021
Reviews
LAPTOP VS. DESKTOP COMPUTER: WHICH ONE SHOULD YOU CHOOSE?
February 1, 2021
Reviews
CRYPTO COMES OF AGE IN 2020 – YEAR IN REVIEW
December 17, 2020
Reviews
RECOVER OUTLOOK PST FILES FLAWLESSLY WITH STELLAR SOFTWARE
November 1, 2019
Reviews
DESIGNCAP: MAKE STUNNING LOGOS, BROCHURES, INFOGRAPHICS ONLINE
October 18, 2019
Reviews
BEST FEATURES OF IPHONE 11 PRO: A DETAILED REVIEW
September 24, 2019
Reviews
HARRY POTTER: WIZARDS UNITE REVIEW
July 26, 2019
Reviews
MONDAY.COM PROJECT MANAGEMENT TOOL REVIEW
June 4, 2019
Hardware
WHAT ARE THE TOP PERFORMING CALL CENTER HEADSETS IN 2021?
July 6, 2021
Hardware
HOW CAN YOU CHOOSE THE RIGHT MANAGED IT SERVICES TO MEET YOUR…
May 24, 2021
Hardware
ARE PROJECTORS BETTER THAN TVS?
May 13, 2021
Hardware
FLEXIHUB : USB OVER NETWORK SOFTWARE
February 10, 2021
Hardware
WHY VALORANT SKINS ARE SO EXPENSIVE
December 17, 2020
Hardware
SLOT MACHINE MYTHS DEBUNKED
December 3, 2020
Hardware
BLANC MASK – THE FASHION-CENTRIC AND TECH-EDGY PPES PROTECTION AGAINST
CORONA
November 30, 2020
Hardware
10 REASONS WHY CORDED HEADPHONES ALWAYS KEEP BREAKING: IS IT TIME TO…
November 18, 2020
How To’s
THE COMPLETE GUIDE HOW TO START AN ONLINE CASINO
October 20, 2021
How To’s
HOW TO CONVERT OLM INTO PST WITH STELLAR CONVERTER FOR OLM
October 6, 2021
How To’s
HOW TO RECOVER ENCRYPTED FILES ON WINDOWS 10?
September 29, 2021
How To’s
9 TIPS TO IMPROVE THE WORKPLACE PRODUCTIVITY EXPONENTIALLY
September 20, 2021
How To’s
ORGANIZING INTERNAL DOCUMENTATION FOR YOUR SMALL BUSINESS
September 10, 2021
How To’s
TWO SOLUTIONS TO CONVERT RAW TO NTFS WITHOUT LOSING DATA
September 8, 2021
How To’s
HOW TO USE PUSH BUTTON VAPE PEN
August 18, 2021
How To’s
HOW TO SECURE WEBSITE FROM HACKERS
July 15, 2021
Mobile
WHAT ARE THE MOST COMMON PROBLEMS PEOPLE HAVE WITH THEIR PHONE SERVICE?
April 19, 2021
Mobile
BEST MOBILE CASINO GAMES FOR IPHONE AND ANDROID
March 30, 2021
Mobile
7 SMARTPHONE FEATURES TO KEEP IN MIND WHILE BUYING A NEW ONE
March 11, 2021
Mobile
WHAT’S THE DIFFERENCE BETWEEN 4G, 4G+, AND DOUBLE 4G, OR ARE THEY…
February 22, 2021
Mobile
RUMORS HAVE IT GOOGLE’S BUILDING ONE-HANDED MODE INTO STOCK ANDROID 12
February 16, 2021
Mobile
HOW TO TRACK SOMEONE’S IPHONE REMOTELY (100% WORKS)
July 13, 2020
Mobile
TOP 10 ANDROID PHONE GAMES FOR 2020
July 8, 2020
Mobile
TOP 10 EMULATORS FOR GAMING ON IPHONE IN 2020
July 8, 2020
Software
HOW TO MAKE YOUR WEBSITE MORE ACCESSIBLE
September 10, 2021
Software
HOW DO YOU CHOOSE THE BEST HELP DESK SOFTWARE?
February 6, 2021
Software
5 IMPORTANT ELEMENTS OF A SUCCESSFUL SAAS WEBSITE
December 28, 2020
Software
THE POWER OF THE PDF FORMAT
July 6, 2020
Software
CACHE RULES EVERYTHING AROUND ME: EXPLAINING CACHE VS. COOKIES
December 23, 2019
Software
COOL WEBSITE DESIGN EXAMPLES FOR YOUR INSPIRATION
October 17, 2019
Software
HOW TO SOLVE NOT GETTING SOUND NOTIFICATIONS FOR FACEBOOK IN GALAXY S9
August 28, 2019
Software
HOW TO DISABLE ICON FRAMES ON PIE
August 26, 2019
STEM
HOW ATTITUDE TOWARDS MATH IMPACTS STUDENT ACHIEVEMENT
September 30, 2021
STEM
ANTIVIRAL DRUG CODIVIR SHOWS PROMISING EFFECT AGAINST COVID-19
September 1, 2021
STEM
TOP STUDENT ENGAGEMENT TOOLS
August 24, 2021
STEM
HOW IMPORTANT IS TRADITIONAL EDUCATION FOR GEN Z?
August 23, 2021
STEM
WHY IS HEART HEALTH INSURANCE BEING A MUST FOR YOU?
August 2, 2021
STEM
WHAT IS ACCOUNT TAKEOVER?
March 25, 2021
STEM
THE CHALLENGES OF APPLYING COGNITIVE COMPUTING POWER TO RPA
March 12, 2021
STEM
EDGE COMPUTING VS. CLOUD COMPUTING: KEY DIFFERENCES EXPLAINED
February 12, 2021
* Cool Tech Jobs
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7 TECH ISSUES A REMOTE WORKER MIGHT EXPERIENCE AND HOW TO ADDRESS…
October 8, 2021
Cool Tech Jobs
YOU’VE GAINED YOUR TECH DEGREE, WHAT NEXT?
October 8, 2021
Cool Tech Jobs
ARE YOU USING GITHUB AS A BACKUP SOLUTION? CONSIDER THEN A CHANGE
September 23, 2021
Cool Tech Jobs
SEVEN STEPS TO GET YOUR REAL ESTATE AGENT LICENSE
September 22, 2021
Cool Tech Jobs
HOW TO GET STARTED WITH A THRIVING CAREER IN TECH
September 16, 2021
* Games
* Games
IS MVC2 FINALLY GETTING A RE-RELEASE?
October 13, 2021
Games
2D CHARACTERS: THE HEART OF 2D GAMES
October 8, 2021
Games
HOW TO NETWORK WITH OTHER ESPORT GAMERS IN 2021
October 2, 2021
Games
HOW HAUGHTY CHICKEN AND DHAYANA SENA ARE CHANGING THE FACE OF AUSTRALIAN…
September 17, 2021
Games
HOW TO CHECK IF THE IGAMING PLATFORM IS SAFE? ESSENTIAL TIPS FROM…
September 5, 2021
* Social Media
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Instagram
INSTAGRAM ENGAGEMENT RATES: WHY DOES IT MATTER AND HOW TO MEASURE?
October 11, 2021
Facebook
SO WHY WERE FACEBOOK, INSTAGRAM, WHATSAPP DOWN YESTERDAY?
October 5, 2021
Instagram
5 TIPS TO USE INSTAGRAM ADS TO PROMOTE YOUR PRODUCT
October 2, 2021
Facebook
LEARN TO WIN WITH FACEBOOK ADS FOR ECOMMERCE: KEY TIPS
September 27, 2021
Facebook
SO WHY WERE FACEBOOK, INSTAGRAM, WHATSAPP DOWN YESTERDAY?
October 5, 2021
Facebook
LEARN TO WIN WITH FACEBOOK ADS FOR ECOMMERCE: KEY TIPS
September 27, 2021
Facebook
FACEBOOK PARTNERS WITH REUTERS TO LAUNCH FREE MEDIA & MASS COMMUNICATION
E-LEARNING…
June 7, 2021
Facebook
5 KEY TIPS OF A HIGH CONVERTING FACEBOOK POST
April 12, 2021
Instagram
INSTAGRAM ENGAGEMENT RATES: WHY DOES IT MATTER AND HOW TO MEASURE?
October 11, 2021
Instagram
5 TIPS TO USE INSTAGRAM ADS TO PROMOTE YOUR PRODUCT
October 2, 2021
Instagram
TOP INSTAGRAM PRANKS THAT WILL GET YOUR FOLLOWERS GOING
September 24, 2021
Instagram
6 TIPS FOR BECOMING A SUCCESSFUL INSTAGRAM INFLUENCER
September 17, 2021
Linkedin
LINKEDIN GOT THE MEMO, VIDEO-FIRST DRIVES SOCIAL MEDIA ENGAGEMENTS
March 20, 2019
Linkedin
HOW TO BECOME A DIGITAL MARKETER WITHOUT A DEGREE: A DEFINITIVE GUIDE
June 22, 2017
Linkedin
LINKEDIN LAUNCHES LINKEDIN LEARNING AN ONLINE COURSE TO TEACH ENTREPRENEURS
THE SOFT…
September 23, 2016
Linkedin
FACEBOOK IS STILL THE LEADING SOCIAL NETWORK PLATFORM
January 12, 2015
Twitter
WHY IS TWITTER POPULAR FOR BUSINESS?
August 15, 2021
Twitter
ARE GENDER BIASES IN GBV JUDICIAL DISCOURSE CREATING WOMEN PREDATORS WHILE
LEAVING…
May 18, 2021
Twitter
TOP 3 TWITTER BEEFS FROM NBA ATHLETES OVER THE LAST 5 YEARS
October 27, 2020
Twitter
EASY WAYS OF FINDING EMAILS FROM TWITTER
September 29, 2020
Youtube
12 TIPS FOR USING YOUTUBE FOR YOUR SMALL BUSINESS
August 11, 2021
Youtube
YOUTUBE VIEWS, HACKS AND SECRETS: HOW TO GET TON OF VIEWS
May 9, 2021
Youtube
7 YOUTUBERS TO HELP YOU GENERATE MONEY EASILY
May 1, 2021
Youtube
DOWNLOAD VIDEOS FROM YOUTUBE TO MP3 USING A FREE ONLINE YOUTUBE CONVERTER
January 29, 2021
* Start-ups
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Business Plans
PREPARING FOR 2022 AS A BUSINESS: FOUR THINGS TO CONSIDER
October 17, 2021
Start-ups
5 DIFFERENCES BETWEEN A RESIDENTIAL PROXY AND A DATA CENTER PROXY
September 30, 2021
Start-ups
WHAT DOES IT REALLY MEAN TO WORK IN SALES
September 23, 2021
Business Plans
MANUFACTURERS NEED THE RIGHT EQUIPMENT WORKING PROPERLY
September 23, 2021
Business Plans
PREPARING FOR 2022 AS A BUSINESS: FOUR THINGS TO CONSIDER
October 17, 2021
Business Plans
MANUFACTURERS NEED THE RIGHT EQUIPMENT WORKING PROPERLY
September 23, 2021
Business Plans
YOU NEED TO PROTECT YOUR BUSINESS FROM DAY ONE
September 2, 2021
Business Plans
CPAAS: THE BENEFITS OF CUSTOMIZED CUSTOMER COMMUNICATIONS
August 24, 2021
Funding
TEAMAPT ANNOUNCES SUCCESSFUL SERIES B FUNDING ROUND
July 4, 2021
Funding
FINTECH MAKES INVESTMENT INTO FUNDINGHUB TO BOOST SME FUNDING IN SA
June 21, 2021
Funding
BEST WAYS TO FINANCE YOUR BUSINESS
March 16, 2021
Funding
IN CELEBRATION OF #INTERNATIONALWOMENSDAY, HERE’S $25 MILLION GRANT FOR
WOMEN/GIRLS PROJECTS
March 8, 2021
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