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Welcome What we do Happy clients Success stories Warm words Get in touch Success
stories How we work Clients


 *  
   
   QUALITATIVE INSIGHT THAT DRIVES AUDIENCES TO CHARITIES AND CULTURE
   
   

 * WHAT MAKES CURIOUSER DIFFERENT?
   
   SPECIALIST RESEARCH DELIVERED WITH WARMTH AND A CLEAR POINT OF VIEW
   
   > Why do your supporters really value your charity? What stories should you
   > be telling in your new exhibition or gallery? How do you build engagement
   > around challenging subjects like climate change or child poverty? What
   > should you be doing today to attract new audiences tomorrow?
   
    
   
   If you need answers to the questions that will shape the future of your
   organisation, Curiouser is here to help.
   
    
   
   Led by Alice Fenyoe, we're the qualitative insight consultancy for charities
   and the cultural sector.
   
   

 * HAPPY CLIENTS
   
   HERE'S A SELECTION
   
   

 * SUCCESS STORIES
   
   WHAT WE'VE BEEN UP TO RECENTLY
   
   DISCOVERING THE MODERN MEANING OF CHRISTMAS
   
   Christmas is a key calendar moment for all charities to raise money. Save the
   Children wanted to maximise this opportunity by delivering communications and
   products that were engaging and relevant in the context of a modern
   Christmas. But what does Christmas mean to children and adults in the 2020s?
   
    
   
   Working with Dr Nick Gadsby of The Answer, we delivered integrated audience
   insight through semiotics and qualitative research. We utilised findings for
   a creative workshop with a Save the Children team to embed audience insight
   and stimulate new messaging and product ideas.
   
   HOW TO TELL STORIES ABOUT CLIMATE CHANGE
   
   The Science Museum are developing a series of exhibitions about climate
   change. The first focused on the technologies being developed to enable
   carbon capture. But how to engage and inform Science Museum audiences about
   quite complex science and technology?
   
    
   
   Conducting group discussions, we explored how to make carbon cycle
   technologies engaging. And we identified knowledge gaps and misunderstandings
   about climate change. Our fun Carbon Pub Quiz meant there was no shame in
   having forgotten secondary school science lessons! The Science Museum used
   our audience insight to develop the exhibition plan and curation.
   
   WHAT MAKES WATERAID'S SUPPORTERS TICK?
   
   WaterAid wanted to update their brand drivers. They were particularly
   interested in exploring their supporters' subconscious motivations.
   
    
   
   Collaborating with a team of experts, we used a mixed method of semiotics,
   ethnography, in-home interviews, discussion boards and online surveys to
   explore audience motivations from all angles. This led to identifying
   underlying drivers to support for each of WaterAid’s target audience
   segments. These drivers are now built into every communications plan and
   creative brief.
   
   DEVELOPING OTTOLENGHI'S BRAND
   
   Yotam Ottlolenghi has a passionate and loyal audience who buy his cookery
   books. But what aspects of the brand are sacred to them? And what could be
   stretched to engage new audiences? Ottolenghi's publisher, Penguin Random
   House, asked us to find out.
   
    
   
   Through group discussions and fan collages, we identified what’s at the heart
   of the Ottolenghi brand and therefore which elements must be included in any
   brand development. From there, we devised a brand key that's now used as a
   reference tool in the creation of all new Ottolenghi books.

 * WARM WORDS
   
   WHAT OUR CLIENTS SAY
   
   ALEX TYRELL, ASSISTANT DIRECTOR, EXHIBITIONS, INTERPRETATION & DESIGN
   
   IMPERIAL WAR MUSEUMS
   
   "Alice's insight, positivity and knowledge have produced great results on the
   projects she has completed for IWM. Alice was able to get buy-in from a range
   of internal stakeholders and her credibility and sensitive approach enabled
   an outcome that set a clear direction for us. She’s also incredibly nice to
   work with and excellent at communicating with multiple colleagues. I look
   forward to working with Alice again soon."
   
   AMELINE JEAN, HEAD OF INSIGHT
   
   SAVE THE CHILDREN
   
   > "Working with Curiouser on several projects is combining the strength of
   > research and consultancy all together. Alice provides an incredible level
   > of support on the most strategic challenges. She's a highly valued partner
   > for us at Save The Children, like an extension of our team!"
   > 
   >  
   > 
   >  
   >  
   
   MARK PHILLIPS, DIRECTOR
   
   BLUEFROG FUNDRAISING
   
   "I’m pretty fussy about who I trust with Bluefrog’s qualitative research.
   Alice is one of the few external researchers that I’m happy to place work
   with. She’s absolutely great. She builds an easy rapport with donors, digs
   deep to uncover their motivations and delivers great insight in easily
   digestible presentations."
   
    
   
    
   
   MARIE HOBSON, AUDIENCE RESEARCH & INSIGHT MANAGER
   
   NATURAL HISTORY MUSEUM
   
   "What’s fantastic about working with Alice is being able to talk through and
   develop research briefs. I can lean on her as a sounding board, making sure
   that we really do get everything we need out of our projects. That’s of
   particular value in these straightened times where budgets are tight, and
   projects are sometimes smaller than we’d like."
   
    

 * GET IN TOUCH
   
   IF YOU'D LIKE TO DISCUSS A RESEARCH PROJECT OR FIND OUT MORE ABOUT HOW WE CAN
   HELP YOU, EMAIL ALICE AT ALICE@CURIOUSER.ME.UK. YOU CAN ALSO CALL ON 07733
   407 916 OR 020 8695 5197.
   
   Email
   
   LinkedIn

 * SUCCESS STORIES
   
   SHOW OFF YOUR PROJECTS, FEATURES, OR CLIENTS IN THIS SECTION.
   
   DEVELOPING THE OTTOLENGHI BRAND
   
   PENGUIN RANDOM HOUSE
   
   Yotam Ottlolenghi has a passionate and loyal audience who buy his cookery
   books. But what are the aspects of the brand that are sacred to them, and
   what could be stretched to engage new audiences? Through fan collages and
   group discussions we identified what’s at the heart of the brand relationship
   and therefore what brand elements must be included in any brand development.
   The Ottolenghi brand key we developed is now used as a reference tool in all
   new product development for Ottolenghi.
   
   SOLUTIONS TO CLIMATE CHANGE. HOW TO TELL THE STORY OF CARBON CAPTURE
   
   SCIENCE MUSEUM
   
   The Science Museum were developing a series of exhibitions about climate
   change. The first focused on the technologies being developed that enable
   carbon capture. But how to engage and inform Science Museum audiences about
   quite complex science and technology? We conducted group discussions
   exploring knowledge and attitudes around climate change and the carbon cycle
   to identify knowledge gaps or misunderstandings (utilising our fun Carbon Pub
   Quiz so there was no shame in having forgotten secondary school science
   lessons!) - and how to make carbon cycle technologies engaging and relevant.
   The Science Museum utilised the audience insight to develop the exhibition
   plan and curation.
   
   IDENTIFYING SUBCONSCIOUS DRIVERS OF LOYALTY & SUPPORT
   
   WATERAID
   
   WaterAid wanted to update their brand drivers, particularly ensuring that
   more subconscious motivations to support were included. Collaborating with a
   team of experts, we used a mixed method and iterative approach of semiotics,
   ethnography, in-home interviews, discussion boards and online surveys to
   ensure we probed how audiences ticked from all angles. Ultimately identifying
   the underlying drivers to support for each of WaterAid’s target audience
   segments. These drivers are now built into every communications plan and
   creative brief.
   
   A MODERN CHRISTMAS. CREATING FESTIVE PRODUCT OPPORTUNITIES
   
   SAVE THE CHILDREN
   
   Christmas is a key calendar moment for all charities to raise money. Save the
   Children wanted to maximise this opportunity by being able to deliver comms
   and products that were relevant, engaging and salient in a modern Christmas
   context. And that most importantly understood the role of and relationship
   with children and childhood. Working with Dr Nick Gadsby of The Answer, we
   delivered integrated audience insight through semiotics and qualitative
   research - utilising findings for a creative workshop with a Save the
   Children team to embed audience insight and stimulate new messaging and
   product ideas.

 * HOW WE WORK
   
   SOME OF THE METHODS WE EMPLOY (POSSIBLE VIDEO HERE INSTEAD OF METHODS - INTRO
   FROM ALICE...BRINGS IT TO LIFE)
   
   IN-DEPTH GROUPS
   
   
   
   INTERVIEWS
   
   Funding raised
   
   
   $1.5M
   
   Funding raised
   
   
   $1.5M
   
   Funding raised

 * HAPPY CLIENTS
   
   HERE'S A SELECTION
   
   
   




© 2020 Curiouser Ltd.








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