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Cruelty-Free. Paraben-Free. 100% Vegan.

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Clean beauty should be readily accessible to all, that's why our award-winning
makeup and skincare continues to be available at affordable drugstore prices.
Always vegan, our professional quality cosmetics are filled to the brim with
cruelty-free goodness, and never tested on animals – garnering the Leaping
Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f.
Cosmetics launched Project Unicorn, a commitment to stripping down cluttered
packaging for more sustainable options. Since 2019, e.l.f. has eliminated over
one million pounds of excess packaging waste.

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Clean beauty should be readily accessible to all, that's why our award-winning
makeup and skincare continues to be available at affordable drugstore prices.
Always vegan, our professional quality cosmetics are filled to the brim with
cruelty-free goodness, and never tested on animals – garnering the Leaping
Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f.
Cosmetics launched Project Unicorn, a commitment to stripping down cluttered
packaging for more sustainable options. Since 2019, e.l.f. has eliminated over
one million pounds of excess packaging waste.


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