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Free

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Jun

17


WEB 3.0 EVENT: IMAGINE AN NFT


by CPB London
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Free


ACTIONS AND DETAIL PANEL

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Free
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DATE AND TIME

Fri, 17 June 2022

17:00 – 19:00 BST


LOCATION

Mondrian London Shoreditch

45 Curtain Road

London

EC2A 3PT

United Kingdom

View map

An exclusive invite-only event for BRAND MARKETERS


ABOUT THIS EVENT

Back in March, we marked International Women’s Day by launching the ‘IMAGINE’
campaign, to highlight unconscious gender bias.

4.5 million impressions later, we’ve decided to take things a step further by
minting the creative as an NFT to sell in support of 3 gender equality
charities.

According to a survey published by Bloomberg, female artists account for just 5%
of NFT sales. Web 3.0 clearly has a gender gap issue - and one that needs to be
rectified as this iteration of the internet continues to gain prominence.

BRAND MARKETERS - join us for drinks and canapés to hear:

 * How brands can be conscious of, and do their bit to help to close, the Web
   3.0 gender gap issue.
 * Best in class examples of world-leading brands' plans to continue to expand
   through the metaverse.
 * How our 'IMAGINE' campaign went viral, what impact it had to such an
   important cause, and what brands can learn from our experience.

We're delighted to welcome a star-studded panel of speakers, including:

 * Tina Ziegler, art curator and NFT consultant who recently helped curate the
   acclaimed digital art exhibition for Adidas and their London flagship store.
 * Tom Watson, VP of Partnerships at McLaren Automotive, and the lead for the
   luxury carmaker’s metaverse roadmap.
 * Lavinia Devonshire, founder of Women in Blockchain Talks and NFT marketplace
   Crypto Kweens.
 * Leah Sams, the multi-talented illustrator and NFT artist behind Power of
   Women NFTs.
 * Sophie Conway, client strategist at SmartMedia Labs, working with brands at
   the intersection of blockchain, apps and adTech

Following the panel discussion, we'll be auctioning the NFT in support of Beyond
Equality, Women for Women International’s Ukraine Fund and the Young Women’s
Trust. There's no expectation to place a bid - feel free just to stay for the
spectacle instead!

Event details:

 * 5pm drinks reception
 * 5:30pm panel discussion
 * 6:30pm auction led by leading auction house
 * 7pm drinks & canapes




CPB LONDON

Organizer of Web 3.0 Event: Imagine an NFT
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