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sponsored by The Living Enterprise / Improving Customer Experience CUSTOMER EXPERIENCE - THE CIO’S PERSPECTIVE CIO 14m read time Exclusive 2021 Technology Trends: IT in focus Prev IT consumerization: Bending to reality Next RELATED STORIES Listen: Episode 4: Customer experience: The CIO’s perspective Transforming CX in 2021: 3 Recipes for Success 2021 Technology Trends: IT in focus How CIOs & CMOs can help customers the most during a crisis share The marketing team, working alongside sales and other business departments, has traditionally been in charge of the customer experience (CX): everything from the design and features of the website, to the ways in which a brand interacts with its customers online and in bricks-and-mortar stores. Traditionally, once a business decides what it wants, the project would then be handed over to IT to build and support it. This whitepaper looks at why CIOs must take a more active role in shaping customer experience and how CIO-CMO partnerships are key to delivering compelling customer experiences. WHITEPAPER: Download now Additionally, tune in to the CXM Insight Series from Microsoft and Adobe to learn more about how to better understand and master the customer journey. Click here for more information. share 2021 Technology Trends: IT in focus Prev IT consumerization: Bending to reality Next Copyright © 2022 Foundry Explore the Foundry Network FOUNDRY NETWORKCIOComputerworldCSOIDCFoundryIDG ConnectInfoWorldITWhitePapersJavaWorldNetworkWorld Page Links * News * Opinion Page Links * About us * Contact * Privacy Policies * Cookie Policy * Member Preferences * Advertising * IDG Careers * Ad Choices * California: Do Not Sell My Personal Info Social Links * Facebook * Twitter * Youtube * LinkedIn * RSS Sign Up * Sign up for Newsletters * Sign up for Insider