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GURUFOCUS.COM Latest News U.S. Hardware AAPL


APPLE IS MODESTLY OVERVALUED DESPITE POTENTIAL MARGIN PRESSURE AND GURU SELLING


APPLE'S EXCESSIVE VALUATION IS UNJUSTIFIABLE DUE TO PEAK MARGIN CONCERNS AND
COMPETITIVE RISKS.


Grahamites Follow
7 days ago

Summary
 * Apple's stock is at an all-time high despite significant selling by investing
   legends like Warren Buffett and Li Lu, indicating potential overvaluation
 * Apple's gross margin has reached a 15-year high, driven by 5G adoption,
   increased sales in China, and a growing services business.
 * Future gross margin pressures include lengthening iPhone upgrade cycles,
   intensified competition from Huawei in China, and rising production costs due
   to geopolitical factors.
 * Despite these risks, the market remains overly optimistic about Apple's
   stock.



Apple (

AAPL, Financial) has reached an all-time high recently, even though investing
legends including

Warren Buffett (Trades, Portfolio),

Li Lu (Trades, Portfolio), and Duan Yongping have been significantly cutting
their stakes in the company. It is very interesting to see the divergence
between the guru's actions and Apple's stock price. I think Apple's stock is
undoubtedly overvalued at the current price. The market might be overlooking the
potential decline of Apple's gross margin in the smartphone business in the next
few years. In this article, I will analyze the factors with the biggest impact
on Apple's gross margin trend and share my thoughts on Apple's valuation.


WHY APPLE'S GROSS MARGIN IS UNSUSTAINABLE.

Historically, Apple's gross margins can be volatile mostly due to product mix,
supply chain dynamics, and foreign currency movement. However, since 2020,
Apple's gross margin has increased dramatically, reaching a 15-year high of
46.2% for FY2024.



The sharpest increase in gross margin on a year-over-year basis occurred in FY
2021, when Apple's gross margin increased from 38.2% to 41.8%.



The spike in gross margin in FY 2021 can be attributed to three major factors.
Firstly, the mass adoption of 5G phones in 2020 drove a wave of upgrades, which
resulted in the surge of iPhone's sales in 2021 worldwide. Secondly, Apple's
sale in China skyrocket by 70% in 2021 as Huawei, Apple's biggest competitor in
China, faced chip shortages due to U.S restrictions.



Thirdly, Apple's services business, which has a much higher gross margin than
the products business, has been contributing more to Apple's overall revenue.



Looking ahead, two of the aforementioned factors face significant uncertainties.
First of all, Apple has created the hype that starting in 2025, the introduction
of AI-enabled phones will drive another wave of iPhone upgrades. However, AI is
unlikely to be a significant game changer for iPhone compared to the 5G upgrade.
On the other hand, there is no clear timeline for the mass adoption of 6G
technology. It is expected that the large-scale 6G smartphone replacement cycle
will not happen until 2028-2030. Therefore, I think Apple will inevitably face a
lengthening of product life-cycle in the next 5-6 years, which create gross
margin pressure for the product business as well as the related services
business.

Secondly, in the Chinese market, the competition between Huawei and Apple will
become more intense in the future. Since Huawei launched the Mate 60 series last
year, it has continuously taken Apple's market share in the high-end smartphone
market. Huawei recently launched two high profile products, the tri-fold Mate
XT, and the flagship Mate 70 series. Both became instant best-sellers in China.
Apple responded with significant promotions staring from the second quarter of
2024, with prices of various models reduced by 8-10% in e-commerce channels. It
is very unusual for Apple to get involved in price wars to attract customers. I
think this is a clear sign that Apple will struggle in China.

Another factor that may lead to lower gross margin is the cost pressure. Most
notably, TSMC (Taiwan Semiconductor Manufacturing) has a monopoly in the
manufacturing of the most advanced chip used in smartphones. In addiition,
TSMC's U.S fabs have higher costs than its Taiwan fabs and Apple has agreed to
source from TSMC's U.S fabs for at least a portion of its total iPhone
production. Therefore, Apple's cost of chips is almost guaranteed to increase in
the future. Furthermore, it is reported that India has a higher cost than China
in terms of the assembly of iPhone due to the lower yield. However, Apple has to
shift more production to India due to geopolitical factors. This will also add
to the cost pressure.


APPLE IS MODESTLY OVERVALUED DESPITE MARGIN PRESSURE AND GURU SELLING

It is extraordinary that even with the potential margin pressure, Apple' stock
is at all time high. The market simply shrugs off any bad news or concerns.
Apple has a GF Value Score of 5 out of 10. Almost all of Apple's valuation
metrics are either at the historic high or close to historic high.

On a DCF basis, even if we use a very conservative 10% discount rate to account
for Apple's high quality and a fairly optimistic FCF growth rate of 13.7%, Apple
is worth only $158 per share, significantly below the current market price. At
the current market price, Apple's stock provides very little margin of safety.

To justify Apple's current stock price, Apple would have to grow its FCF per
share at 20% for the next 10 years. I think this is almost impossible given
Apple's size and the competitive dynamics.



It looks like Buffett and

Li Lu (Trades, Portfolio) both think Apple is overvalued as well. According to
the most recent filings, Buffett has cut his Apple stake by almost 2/3, and

Li Lu (Trades, Portfolio) sold almost 60% of his holdings in Apple.



Granted, both Buffett and

Li Lu (Trades, Portfolio) still hold some Apple shares. Historically they rarely
sold at the exact high price. However, their actions are very telling.


CONCLUSION

While Apple's stock has reached all-time high, an analysis of Apple's past gross
margin trends and the factors affecting the company's gross margin signals
troubles ahead. The potential slowdown in iPhone upgrade cycles, Huawei's
competitive threat in China, and rising cost pressures could all lead to a
decline in Apple's gross margins. Despite these risks and heavy selling
activities by investing gurus like

Warren Buffett (Trades, Portfolio) and

Li Lu (Trades, Portfolio), the market remains overly optimistic about Apple's
future. Based on a comprehensive valuation analysis, Apple's stock appears to be
modestly overvalued, with little margin of safety for investors.


DISCLOSURES

I/we have no positions in any stocks mentioned, and have no plans to buy any new
positions in the stocks mentioned within the next 72 hours. Click for the
complete disclosure

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AAPL CHART


GF VALUE: $188.75


No enough data to display.
GuruFocus has detected 7 warning signs with AAPL
AAPL 30-Year Financial Data
The intrinsic value of AAPL
Peter Lynch Chart of AAPL


RELATED TICKERS



Ticker

Ticker



AAPL

Ticker
Price
Day's Change %
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Ticker
Price
Day's Change %
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AAPL
$254.49
1.88
4.70


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