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DOCUMENTATION PAGE








ALL YOU NEED TO KNOW ABOUT OUR PROJECT




We firmly believe that educated people are taking more sensible actions.
Therefore, we wanted to develop a project that could benefit marine wildlife.

By carrying out a market study, we realized that most of the mainstream
education applications that have for theme fauna and flora were purely
educational or were not covering enough the marine wildlife. For example, Plage
Vivante while being an interesting collective science project, there is no
gamification features and the user attention is quickly lost.
Seek propose similar features such as pictures centred challenges, AI-supported
recognition, flora targeted challenges and reward system. Our main difference is
the environment we are covering. Added to this, unlike Seek, we are focusing the
user experience on challenges rather than focusing it on its everyday
experience. Incorporating it this way leads the user to know his surroundings
and what he can expect.

With Marine Life Mapper, we want to revolutionize smart learning by getting
people to learn more about the marine environment while having fun. The
application is designed to be used near a beach in order to have challenges
adapted to the location. The target market are thus eco-interested tourists and
people living by the seaside. They are willing to develop their knowledge of the
marine environment and are between 15 and 45 years old and earn an above average
salary.






OUR PROJECT DRAFT














WIREFRAME AND MOCK-UP WITH FIGMA


Figma has been used to create a wireframe & Mockup of our App so as to be able
to test them with four people.

You will find the link to the wireframe of our project: Here

You will find the link to the different mockup versions of our project: Here





USER TEST WITH NOTION



Notion has been used to conduct our user tests and thereby to gather all the
modifications to be made on the App.

You will find the link to our user test: Here






TECHNOLOGIES





Artificial intelligence for picture scanning

An algorithm will be used to scan the pictures that will be taken by the user
and it will compare it with the pictures that are stored in our database.

Reach out to us if you want to know more about our AI project.




Database management system

A data management system will be useful to store all our documentation sheets
related to species, users' personal data and achievements.

Check out the following link for more info: Here




GPS

It will be necessary to geolocate the challenges and can be also used for the
localisation of the user itself.

Check out the following link for more info: Here




Connect with Google map API

This will enable us to provide the user with a map where he/she can choose
his/her localisation. This is also where the challenges will be displayed.

Check out the following link for more info: Here








WHAT'S NEXT ?


Diversify entertainment: Diversification is key for renewed entertainment. We
are actively developing new forms of challenges to sustain our users' interests
and reach a new customer base.

Develop scientific partnerships: As the application keeps growing, we are
developing our relations with scientific fields to make impactful use of data
our users collect on marine life.

Horizon Europe: Education and Research being Marine Life Mapper’s goals, we are
expecting funds from the Horizon Europe program to keep developing our
activities.

Let the team grow: We are always looking to develop our team with new talents.
Get in touch with us at Career@MLM.com







TEAM PRESENTATION





Astrid Hée has had experience as an Account Manager at Deliveroo. She is in
charge of the marketing strategy in accordance with the objectives decided with
the other members of the team.




Lu Zhang has been a data analyst in a technology company where she participated
in some data monitoring projects. She is in charge of the co-development of the
algorithm and collecting data.




Yiran Zhang has been a data manager in a company providing online educational
materials in China. She is in charge of customer relationship management.




Baptiste Levrard has three years experience in leading associative projects. He
is in charge of project development and public relations.




Emma Leger has worked in a consulting firm where she had the opportunity to
discover many innovative tools. She is in charge of the financial management of
the project as well as the co-development of the algorithm.





JOIN US !






ABOUT US

We are a team of five students from EM Lyon business school and as part of our
program in Digital Marketing and Data Science we want to provide you an amazing
experience thanks to our application.

FOLLOW US

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