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YOUR BEST CUSTOMERS.

Slide 3 of 4.


NURTURE


RETAIN


ENGAGE


FIND






YOUR BEST CUSTOMERS.



Cotera is a comprehensive solution for discovering, engaging and retaining your
best customers through data-powered segmentation.

Book a demoLearn more




Jeff Smith

Owner, Smithtech

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Joe Bloggs

Director, Bloggs.com

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HOW IT WORKS


SEGMENT YOUR CUSTOMERS

Identify your champion, promising and lapsing customers.


DISCOVER WHAT INFLUENCES THEM

Find the levers in your data that you can use to move a customer from one
segment to another.


TARGET THEM EFFECTIVELY

Nurture opportunity segments through marketing recommendations using your
existing tech stack.


UNLOCK NEW OPPORTUNITIES

Test and learn what resonates with your customer segments.


SEGMENT

With our automated lifecycle segmentation product, we’ll have you set up in no
time with a complete overview of all of your customers, organized into
actionable segments.

We’ll tell you how you're performing and where the bucket leaks the most.

Book a demo



UNDERSTAND

It’s a start to know that you’re losing customers from a segment, but really you
need to understand why.

We search your data to surface key insights that you can use to ensure customers
are engaged and retained with your brand.

Under the hood, our rigorous statistics take the bulk out of the analysis and
point you in the right direction as efficiently as possible.

Book a demo


PERSONALIZE

Customize your existing campaigns even further. Want to send details of the last
item someone purchased to Klaviyo? No problem. 

How about a new product recommendation? We're on it. Our AI models allow you to
make your retention marketing efforts truly intelligent.

Book a demo



OPTIMIZE

You need a way to retain your at risk customers. We take the guesswork out of
defining those segments and provide them to you within your preferred marketing
platform.

After the campaign is sent, we help track how those campaigns performed against
their objective and their impact on retention or engagement.

Book a demo


LATEST POSTS

Stay up to date with our latest posts.

More posts
marketing
data
personalization


FROM DATA TO DOLLARS: HARNESSING LTV TO DRIVE REVENUE

LTV is one of those concepts that can easily be understood at surface level but
often misunderstood at its core. But what exactly makes it so difficult to
grasp? 1. LTV is hard to calculate, and nobody knows what to do with it. 2.
There’s no way easy way to use it to measure growth. 3. Fixing (1) and (2) is
much easier said than done.

Read more
marketing
personalization


FROM GLOSS TO GLORY: DECODING GLOSSIER'S BRAND SUCCESS

Realistic movies are usually comedic and dramatic spins of real life, but if
you’ve ever watched “The Devil Wears Prada,” you’ll know the film has quite
accurately captured how intense and almost cultish the fashion and beauty
industry can be. Glossier’s rise to fame, though, is largely attributed to its
defiance of this cultural mindset. But it’s a little ironic - Glossier set out
to escape from the echo chamber of the beauty industry, yet its own customer
base is known for being extremely obsessed with the brand. Let’s dive deeper
into what exactly triggered Glossier’s explosive takeover.

Read more
data
marketing


RFM MADE EASY: A GUIDE TO PROFILING YOUR BEST CUSTOMERS

RFM is a customer segmentation methodology for e-commerce businesses. The
insight behind this framework is that customers who purchased recently are more
likely to purchase again. Equally, big and frequent spenders are more likely to
respond to promotions than small and infrequent spenders. Together, the three
metrics give you a way to create lifecycle segments that let you answer
questions like: Who are my best customers? Which customers am I at risk of
losing? Which customers are best to target with promotions? Which customers can
I entice to spend more?

Read more
data
marketing
personalization


FROM PLAY TO PAY: HOW SPOTIFY MASTERS USER CONVERSION

I’ve been a proud Spotify user since 2015 and have never reverted to another
music streaming platform since then. There’s a reason Spotify is so skilled at
converting customers into premium users and retaining them. Being a music
platform, Spotify has mastered the art of personalization. However, what truly
differentiates them from the competition is the way they manage to personalize
both individual user experiences on the platform and the marketing content every
user receives.

Read more
personalization
marketing
data


MAKING SMARTER CUSTOMER RETENTION DECISIONS

The problem we see with most brands is that they take an “everything to
everyone” approach to retention marketing, which means they try to appeal to all
their customers with the same generic campaigns and messages, rather than
tailoring their marketing efforts to specific customer segments. We find that
this approach leads to poor engagement and low retention rates, as folks aren’t
likely to respond to messages that aren’t tailored to their interests. And thus,
we see the importance of segmentation!

Read more
marketing
data
personalization


TRADING TROUBLES: ROBINHOOD'S FALL FROM FINTECH FAME

Robinhood was the first trading platform of its kind. With its goal to
“democratize finance for all,” the platform enabled any user, regardless of
financial expertise, to invest in stocks, crypto, options, and more. Of course,
any company’s downfall is a result of a combination of multiple factors. But
according to Robinhood’s CEO, Vlad Tenev, one of their critical mistakes was
assuming that heightened user engagement in the pandemic would continue…
post-pandemic.

Read more
data
marketing


WHY YOUR CHURN MITIGATION STRATEGY MIGHT BE TOO LITTLE, TOO LATE

99.9% of businesses are in the business of selling something, and the person on
the other end of the transaction is a customer. Now, different businesses have
different numbers of customers: Delta flies hundreds of millions of customers
around the world each year (I’m writing this on a Delta flight right now), while
a company that creates missile defense systems might do so for very few but
usually very large countries over the course of a given decade. Most of these
companies also experience what’s called “churn.” The term is most often
attributed to companies that sell a subscription, but is also present in most
other types of business, just with differing amounts of importance.

Read more
data
marketing
personalization


UNVEILING BUYER PERSONAS: HOW "CALVIN", "DORA", AND "SAMMY" CAN BOOST YOUR SALES

We were working with a +$40M e-commerce brand last year that sold coffee and tea
online, and we found that their customer re-targeting strategy amounted to
taking every person who hadn’t purchased in the last 6 months and sending them a
coupon for 10% off the highest selling product that the brand had (or sometimes
a product that was in overstock). This, while better than nothing, was leaving
money on the table.We’ve also found this on the SaaS side. The retention
strategy for surprisingly large companies can whittle down to effectively a
poke/prod to anyone who hasn’t logged in in a few weeks. We’ve found that you
can increase engagement by double digit percentages by making sure that you
target the right customers at the right time.

Read more
marketing
data
personalization


SHOE-IN SUCCESS: HOW NIKE “JUST DID IT” WITH STRATEGIC SEGMENTATION

What’s the first brand that comes to mind when you think of footwear? There’s a
good chance you immediately thought of Nike (or Adidas, but let’s save that
story for another day). And who can blame you? Nike is not only the largest shoe
brand in the world, but they’re also one of the most well-known brands as a
whole. At least in the footwear industry, their brand awareness is truly
unparalleled.

Read more
data
marketing
personalization


BULLSEYE PRECISION: THE STORY BEHIND TARGET'S PERSONALIZATION WIZARDRY

Let’s take a look at one of the most successful retailers in the world - Target.
Target’s decision to use data to both identify its customer segments and
personalize its advertising efforts truly revolutionized the way data could be
used in the retail space.

Read more
data
marketing
personalization


SEGMENTATION SUPERCHARGED: EMPOWERING YOUR ACQUISITION AND PRODUCT STRATEGY

We think that there are three “quick win” areas where you can leverage data
segmentation to improve aspects of strategy. We’ll start by looking at how data
can help you optimize customer acquisition by identifying which products are
most likely to lead to repeat purchases. Next, we'll dive into how leveraging
data on customer behavior can lead to product decisions that keep your customers
engaged and loyal. Finally, we'll discuss how data can help you decide on
pricing and promotions that strike the right balance between short-term revenue
and long-term profitability.

Read more
data
marketing


FROM BROKEN BREAD TO BROKEN STOCKS: THE BLUE APRON STORY

Just a few years ago, this niche industry was shocking the world with its sudden
explosion in growth, valued at over $1.5 billion in 2016 and nearly doubling the
next year. What’s crazy is that while HelloFresh now dominates the meal kit
sector, this wasn’t always the case.

Read more
marketing
personalization


FROM NOISE TO NICHE: THE MAGIC OF SEGMENTATION IN PERSONALIZING YOUR MESSAGE

Finding new customers can be infuriatingly difficult, expensive, and
time-consuming. While it’s always good to be on the lookout for potential ICP
candidates, it’s also crucial to drill down on your current customers. After
all, if you fail to cater towards your current customers, you might just lose
them.

Read more
marketing
personalization


BETTER MARKETING WITH DATA - PERSONALIZING POST PURCHASE

You just purchased a pair of sneakers from Allbirds, and you immediately receive
a post-purchase email in your inbox. There’s about a 45% chance you even open
the email in the first place, but let’s say you do. Which one of these emails
would you be more likely to look through? Which would leave a more lasting
impression?

Read more
company


COTERA IS SOC2 COMPLIANT!



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