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CU 2.0 PODCAST EPISODE  322 CU1’S TODD GUNDERSON + COTRIBUTE ON DIGITAL
ONBOARDING

 * October 16, 2024
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 * cu 2.0 podcast




What’s involved in implementing a digital member onboarding solution? 

What’s involved in implementing a digital member onboarding solution? 

Probably that’s a question you’ve pondered because digital onboarding is a new
must have in credit union land.

But how do you get there?

On the show today is Todd Gunderson, CEO of Credit Union 1, a $1.75 billion
Illinois-based institution. Gunderson walks us through the steps the institution
took in implementing digital onboarding, the potholes along the way and the
workarounds.  The payoff has been more and better onboarding of new members who
increasingly demand a digital process that is easy to use.  Gunderson has
delivered on that.

Also on the show is Phlip Paul, CEO of Cotribute, the California based fintech
that worked with Gundrson and CU1 to implement digital onboarding. Cotibute says
of itself that it’s “the preferred digital customer acquisition solution for
fast onboarding, increased conversions, and expanding wallet share.”

Listen to the show – and hear Gunderson’s high praise – and you’ll believe that
claim.

Incidentally, because of his relentless candor, Gunderson now ranks as the most
frank credit union CEO that’s been on the show.  When he goes through the
implementation process it’s a warts and all story.  He also tosses out candid
observations about common CU failings.  

PrevPreviousCU 2.0 Podcast Episode  321 First Tech’s Greg Mitchell and Splash
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