www.bainsight.com Open in urlscan Pro
35.197.72.234  Public Scan

Form analysis
6 forms found in the DOM

GET https://www.bainsight.com/

<form method="get" class="searchform" action="https://www.bainsight.com/" role="search">
  <div class="flex-row relative">
    <div class="flex-col flex-grow">
      <input type="search" class="search-field mb-0" name="s" value="" id="s" placeholder="Search…" autocomplete="off">
    </div>
    <div class="flex-col">
      <button type="submit" class="ux-search-submit submit-button secondary button icon mb-0" aria-label="Submit">
        <i class="icon-search"></i> </button>
    </div>
  </div>
  <div class="live-search-results text-left z-top">
    <div class="autocomplete-suggestions" style="position: absolute; display: none; max-height: 300px; z-index: 9999;"></div>
  </div>
</form>

---

GET https://www.bainsight.com/

<form method="get" class="searchform" action="https://www.bainsight.com/" role="search">
  <div class="flex-row relative">
    <div class="flex-col flex-grow">
      <input type="search" class="search-field mb-0" name="s" value="" id="s" placeholder="Search…" autocomplete="off">
    </div>
    <div class="flex-col">
      <button type="submit" class="ux-search-submit submit-button secondary button icon mb-0" aria-label="Submit">
        <i class="icon-search"></i> </button>
    </div>
  </div>
  <div class="live-search-results text-left z-top">
    <div class="autocomplete-suggestions" style="position: absolute; display: none; max-height: 300px; z-index: 9999;"></div>
  </div>
</form>

---

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      background-color: #75ae4c;
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      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 130px;">
          <div class="mktoAsterix">*</div>First Name:
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        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="First Name*" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
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      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 130px;">
          <div class="mktoAsterix">*</div>Last Name:
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        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Last Name*" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
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          <div class="mktoAsterix">*</div>Business Email:
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    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
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          <option value="United States">United States</option>
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          <option value="United Kingdom">United Kingdom</option>
          <option value="Afghanistan">Afghanistan</option>
          <option value="Aland Islands">Aland Islands</option>
          <option value="Albania">Albania</option>
          <option value="Algeria">Algeria</option>
          <option value="Andorra">Andorra</option>
          <option value="Angola">Angola</option>
          <option value="Anguilla">Anguilla</option>
          <option value="Antarctica">Antarctica</option>
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          <option value="Argentina">Argentina</option>
          <option value="Armenia">Armenia</option>
          <option value="Aruba">Aruba</option>
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          <option value="Bahamas">Bahamas</option>
          <option value="Bahrain">Bahrain</option>
          <option value="Bangladesh">Bangladesh</option>
          <option value="Barbados">Barbados</option>
          <option value="Belarus">Belarus</option>
          <option value="Belgium">Belgium</option>
          <option value="Belize">Belize</option>
          <option value="Benin">Benin</option>
          <option value="Bermuda">Bermuda</option>
          <option value="Bhutan">Bhutan</option>
          <option value="Bolivia, Plurinational State of">Bolivia, Plurinational State of</option>
          <option value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option>
          <option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
          <option value="Botswana">Botswana</option>
          <option value="Bouvet Island">Bouvet Island</option>
          <option value="Brazil">Brazil</option>
          <option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
          <option value="Brunei Darussalam">Brunei Darussalam</option>
          <option value="Bulgaria">Bulgaria</option>
          <option value="Burkina Faso">Burkina Faso</option>
          <option value="Burundi">Burundi</option>
          <option value="Cambodia">Cambodia</option>
          <option value="Cameroon">Cameroon</option>
          <option value="Cape Verde">Cape Verde</option>
          <option value="Cayman Islands">Cayman Islands</option>
          <option value="Central African Republic">Central African Republic</option>
          <option value="Chad">Chad</option>
          <option value="Chile">Chile</option>
          <option value="China">China</option>
          <option value="Christmas Island">Christmas Island</option>
          <option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
          <option value="Colombia">Colombia</option>
          <option value="Comoros">Comoros</option>
          <option value="Congo">Congo</option>
          <option value="Congo, the Democratic Republic of the">Congo, the Democratic Republic of the</option>
          <option value="Cook Islands">Cook Islands</option>
          <option value="Costa Rica">Costa Rica</option>
          <option value="Cote d’Ivoire">Cote d’Ivoire</option>
          <option value="Croatia">Croatia</option>
          <option value="Cuba">Cuba</option>
          <option value="Curaçao">Curaçao</option>
          <option value="Cyprus">Cyprus</option>
          <option value="Czech Republic">Czech Republic</option>
          <option value="Denmark">Denmark</option>
          <option value="Djibouti">Djibouti</option>
          <option value="Dominica">Dominica</option>
          <option value="Dominican Republic">Dominican Republic</option>
          <option value="Ecuador">Ecuador</option>
          <option value="Egypt">Egypt</option>
          <option value="El Salvador">El Salvador</option>
          <option value="Equatorial Guinea">Equatorial Guinea</option>
          <option value="Eritrea">Eritrea</option>
          <option value="Estonia">Estonia</option>
          <option value="Ethiopia">Ethiopia</option>
          <option value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option>
          <option value="Faroe Islands">Faroe Islands</option>
          <option value="Fiji">Fiji</option>
          <option value="Finland">Finland</option>
          <option value="France">France</option>
          <option value="French Guiana">French Guiana</option>
          <option value="French Polynesia">French Polynesia</option>
          <option value="French Southern Territories">French Southern Territories</option>
          <option value="Gabon">Gabon</option>
          <option value="Gambia">Gambia</option>
          <option value="Georgia">Georgia</option>
          <option value="Germany">Germany</option>
          <option value="Ghana">Ghana</option>
          <option value="Gibraltar">Gibraltar</option>
          <option value="Greece">Greece</option>
          <option value="Greenland">Greenland</option>
          <option value="Grenada">Grenada</option>
          <option value="Guadeloupe">Guadeloupe</option>
          <option value="Guatemala">Guatemala</option>
          <option value="Guernsey">Guernsey</option>
          <option value="Guinea">Guinea</option>
          <option value="Guinea-Bissau">Guinea-Bissau</option>
          <option value="Guyana">Guyana</option>
          <option value="Haiti">Haiti</option>
          <option value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option>
          <option value="Holy See (Vatican City State)">Holy See (Vatican City State)</option>
          <option value="Honduras">Honduras</option>
          <option value="Hong Kong">Hong Kong</option>
          <option value="Hungary">Hungary</option>
          <option value="Iceland">Iceland</option>
          <option value="India">India</option>
          <option value="Indonesia">Indonesia</option>
          <option value="Iran, Islamic Republic of">Iran, Islamic Republic of</option>
          <option value="Iraq">Iraq</option>
          <option value="Ireland">Ireland</option>
          <option value="Isle of Man">Isle of Man</option>
          <option value="Israel">Israel</option>
          <option value="Italy">Italy</option>
          <option value="Jamaica">Jamaica</option>
          <option value="Japan">Japan</option>
          <option value="Jersey">Jersey</option>
          <option value="Jordan">Jordan</option>
          <option value="Kazakhstan">Kazakhstan</option>
          <option value="Kenya">Kenya</option>
          <option value="Kiribati">Kiribati</option>
          <option value="Korea, Democratic People’s Republic of">Korea, Democratic People’s Republic of</option>
          <option value="Korea, Republic of">Korea, Republic of</option>
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          <option value="Kyrgyzstan">Kyrgyzstan</option>
          <option value="Lao People’s Democratic Republic">Lao People’s Democratic Republic</option>
          <option value="Latvia">Latvia</option>
          <option value="Lebanon">Lebanon</option>
          <option value="Lesotho">Lesotho</option>
          <option value="Liberia">Liberia</option>
          <option value="Libyan Arab Jamahiriya">Libyan Arab Jamahiriya</option>
          <option value="Liechtenstein">Liechtenstein</option>
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          <option value="Luxembourg">Luxembourg</option>
          <option value="Macao">Macao</option>
          <option value="Macedonia, the former Yugoslav Republic of">Macedonia, the former Yugoslav Republic of</option>
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          <option value="Mali">Mali</option>
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          <option value="Qatar">Qatar</option>
          <option value="Reunion">Reunion</option>
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          <option value="Russian Federation">Russian Federation</option>
          <option value="Rwanda">Rwanda</option>
          <option value="Saint Barthélemy">Saint Barthélemy</option>
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          <option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
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  <h1><img decoding="async" loading="lazy" class="size-full wp-image-28 alignleft" src="https://www.bainsight.com/wp-content/uploads/2014/04/massood-zarrabian.jpg" alt="" width="130" height="160" style="padding-bottom:20px;">Perspectives from our
    CEO,<br> Massood Zarrabian</h1>
  <p>Organizations have long been struggling with how to make knowledge assets available to employees, partners, and customers. Although there have been major technological advances in how this information is captured and made available over the past
    two decades, these have mostly been around a single business process. For example, when I joined Servicesoft, we were pioneering the idea of using search and classification engines to help transfer information to customers as part of the emerging
    eService market. At OutStart, we initiated the idea of objectifying learning and making the development of learning component-based so that it could be consumed via a “just-in-time” model. This meant that learners interacted only with learning
    objects that helped them increase their knowledge, and therefore their value, to the organization. In the last decade, another silo of information capture has emerged in the form of Social Business Software, making it easier than ever to capture
    nuggets of knowledge that can help others.&nbsp; The interesting dynamic in all of this is that there are large investments being made to capture information and knowledge assets, but very little of it is actually accessible by employees or
    customers.</p>
  <p>In the ‘90s, multiple software vendors tried to address the issue of information access by providing software to implement portals, whether they were used for helpdesk integration, customer support, intranets, or R&amp;D to help with the
    collaboration and reuse of IP. &nbsp;As the technology evolved and search engines and appliances became available, the portals were replaced with implementations of enterprise search. The problem with this approach is that it views the search
    engine as a ‘one size fits all’ solution, as opposed to viewing it as an enabling technology that helps organizations address a business issue. Failed enterprise search projects became the norm as companies tried, and continue trying, to resolve
    their information access challenges by implementing new search appliances while they still have underlying issues around integration with other systems, classification and tagging, and a sub-par user experience.</p>
  <p>I joined BA Insight because I saw an immense opportunity to transform the way enterprise search is being implemented.&nbsp; I am sure you know that the amount of content that is being generated is growing exponentially across an increasing
    number of sources, and the inability to find the information assets our people need is costing us billions of dollars in lost productivity while leading to low morale and customer dissatisfaction.</p>
  <p>When I evaluated the opportunity at BA Insight, I found the company to be uniquely positioned to provide a new approach to the unification of information that stops the pattern of enterprise search failures.&nbsp; We do this by transforming
    SharePoint, which has become ubiquitous across enterprises, into a unified information access platform that enables fast implementation of search-driven applications at a fraction of the cost of other options while de-risking search projects.</p>
  <p>There are many notable and successful search-driven applications available on the Consumer Internet. Many are ‘killer apps’, and as a class they have fundamentally changed the way people interact with information. &nbsp;However, in comparison,
    corporate Intranets, customer support portals, helpdesk applications or knowledge management solutions don’t come close to being killer apps, nor do they provide a remarkable user experience.</p>
  <p>I found it intriguing that BA Insight has the technology, people, and partners to help catapult enterprise search to the next level.&nbsp; We replace a people-intensive, SI-oriented approach to implementation with a technology-based approach
    that is lower cost, lower risk, easier to implement, and easier to upgrade. We do the heavy lifting to make our products work with different versions of SharePoint as well as various versions of other software applications that exist within a
    customer’s infrastructure.&nbsp; We automate how content is tagged to improve findability and also provide out of the box capabilities to improve the user experience with how information is found and accessed.</p>
  <p>I believe that in order for a company to be wildly successful, it must demonstrate the following five important attributes:</p>
  <p><strong>First&nbsp;</strong>is customer-centricity. Customers put their trust in startups with a vision, and we must partner with them to make sure they succeed. I am so proud of all of the customers I have had the honor of serving, as well as
    their achievements, and I consider it the cornerstone of my past success and BA Insight’s future success.</p>
  <p><strong>Second</strong>&nbsp;is our team. Our people have the experience and the desire to help our customers implement and deploy incredibly powerful applications. We want to help our customers build killer apps, as opposed to search portals.
    This is a team of high energy, committed, customer-centric experts who have embraced the idea that search-driven applications could be a lot better and are working to change how they get implemented. &nbsp;I am fortunate enough to have become
    part of the BA Insight team and am so proud of everyone who works here. In a short period of time, we have made incredible progress on many fronts and I feel strongly that&nbsp;everyone’s loyalty and belief in the company will continue to provide
    an incredible depth for us and help our customers transform how they work with search technology.</p>
  <p><strong>Third</strong>&nbsp;is the technology. We have a broad set of capabilities that extend the value of existing SharePoint investments, so we eliminate the need to change the underlying infrastructure, saving a lot of time and money.&nbsp;
    We have over 90 out of the box connectors, a world class auto-tagging engine for content within and outside of SharePoint, visual refiners to let users drill down and find information quickly, an active workspace with content assembly, and
    document preview capabilities.&nbsp; We also provide a lot of flexibility in how our technology can be implemented.&nbsp; Our full platform, for example, is particularly well-suited for new projects.&nbsp; On the other hand, if search-driven
    applications have already been implemented within an organization, then components of our platform can be leveraged to augment the existing technology to improve results.</p>
  <p><strong>Fourth</strong>&nbsp;is to be financially responsible. Company success is about investment and return on that investment, and it needs to be measured in two fronts:</p>
  <ol>
    <li style="list-style-type: none;">
      <ol>
        <li>ROI, which is the pure quantitative and financial analysis, often measured as productivity gains.</li>
        <li>My preferred approach is return on value (ROV), which is qualitative and focused on items such as customer loyalty, employee morale, better decision-making, and the ability to find information faster to increase customer responsiveness.
          Many of these things impact productivity and are therefore ROI, but they aren’t often measured and are therefore difficult to quantify. Isn’t the impact of finding the right knowledge to be able to do one’s job priceless? If we are smart
          about how we invest our time, money, and energy based on return on value, then we will naturally bring tremendous value to our customers and market and end up as a growing, profitable company that is resilient through the ups and downs of
          the economy and market.</li>
      </ol>
    </li>
  </ol>
  <p>And&nbsp;<strong>fifth</strong>&nbsp;is promoting a strong work/life balance. Work is important, but we cannot forget our families and shouldn’t compromise being with them due to office pressures. &nbsp;For a long period of time I was a
    workaholic, but after my first son was born I committed to change. Over the years I have done my best to practice what I preach, successfully balancing work and family life, and I encourage our employees to do the same.&nbsp;I enjoy nothing more
    than spending time with my incredible wife and our great boys.</p>
  <p>These attributes are prevalent at BA Insight, and I am very enthusiastic about the opportunities that lie ahead.&nbsp; I am extremely confident that we are well positioned to enable the future of unified information access as we help visionary
    organizations around the world realize the value of the collective intelligence that is being captured every day within the massive volumes of content they produce.</p>
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WEB-LIKE SEARCH FOR ENTERPRISES






RELEVANT  ❯  PERSONALIZED   ❯  ACTIONABLE

Create a search experience that seamlessly connects all of your systems

Speak with a Search Expert

0:00











TRUSTED BY




PUT AN END TO BAD SEARCH EXPERIENCES


SEARCH IS BROKEN.

A bad search experience reflects poorly on your business and brand. Provide a
search experience that is relevant, personalized and actionable.


EMPLOYEES

“I just wanted to know what the vacation policy is – I got the Beijing office
WIFI password.”


Solve with BAI Enterprise Search



CUSTOMERS

“I asked for the status of my issue. I got ‘no results found’.”


Solve with BAI Portal Search


VISITORS

“I searched for pricing – I got a long list of PDFs with the word “Pricing” in
them. Useless.”


Solve with BAI Website Search

Speak with a Search Expert



FORTUNE 500 PHARMACEUTICAL CASE STUDY

This pharmaceutical company had a vision of a single search box, just like users
have on the internet, that provides a connected experience to all employees.
Learn about the solution they were able to implement to achieve this.

Read the case study



CREATE A WEB-LIKE SEARCH EXPERIENCE

Connect searches with answers regardless of where they are.


 * SmartHub
 * AutoClassifier
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DELIGHT YOUR USERS WITH ACTIONABLE SEARCH EXPERIENCES

Create a search experience, which connects all of your systems:

 * Natural Language Search
   * Amazon Lex, LUIS, RASA
 * Machine Learning for personalized recommendations
 * Actionable automations
 * Search from the apps your users spend time in
 * Instant previews of entire documents, regardless of location


MAKE YOUR CONTENT SMARTER

Hyperaccurate and relevant results for your users:

 * Best-in-class Natural Language Processing
   * Azure Cognitive Text Analytics, Amazon Comprehend, spaCy
 * Entity recognition, sentiment analysis, clause extraction, summary generation
 * Multimedia analysis


LET CRITICAL INFORMATION BE FOUND, NO MATTER WHERE IT EXISTS

Connectivity is the cornerstone of a positive and successful search experience:

 * 90+ pre-built connectors
 * Connect information sources to search engine(s) of choice
 * Secure, high performance crawling, indexing and searching
 * Management of sophisticated security scenarios



Enterprise search interview with kmworld


BA INSIGHT SOLUTION


ENTERPRISE
SEARCH

A unified search environment enables users to find information wherever it
exists from wherever they are.


Learn more


BA INSIGHT SOLUTION


CUSTOMER PORTAL SEARCH

Improve Customer Experience (CX) Through Advanced Web-like Search.



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BA INSIGHT SOLUTION


WEBSITE SEARCH

Improve Customer Experience (CX) Through Advanced Web-like Search.



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BA INSIGHT SOLUTION


SEARCH FOR
LEGAL

Gain unparalleled access to information, on-premise or in the cloud.


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BA INSIGHT SOLUTION


SEARCH FOR LIFE SCIENCES

connecting machine learning, cognitive computing, and enterprise systems.


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BA INSIGHT SOLUTION


MODERNIZE CLINICAL TRIALS

Experience a next-generation hybrid automation and integration platform.


Learn more


Speak with an Enterprise Search Expert


BA INSIGHT’S SOFTWARE PORTFOLIO

Provides transformative, connected search experiences for all kinds of users.





INTEGRATES WITH:



Speak with a Search Expert


3.5M+

USERS


120+

CUSTOMERS


7

SEARCH ENGINES


90+

CONNECTORS


4

AI PLATFORMS




WHY PEOPLE ARE USING BA INSIGHT

“Having the OpenText Livelink Connector is a massive improvement for us.  It’s
amazing how thorough the connector is – telling the index every single word,
comma…everything is indexed.  We can fetch the whole organization from a digital
perspective.”
Xavier Ayala - Digital Business Transformation Strategist / Esteve
Pharmaceuticals

Podcast
“My vision is to make information easy to get to and bring it as close to each
person as I possibly can. Then give them the absolutely frictionless ability to
find other experts inside of the firm and be able to share that information with
them.”
Bryan Ackermann - Chief Information Officer / Korn Ferry

Podcast
“If I can save legal professionals even five minutes by helping them find
similar work we’ve done in the past, or save them from having to do something
from scratch, it helps us serve our clients more efficiently and improves the
quality of the work. This is why to us, search is so important.”
Scott Mortenson - Knowledge Architect / Orrick Herrington & Sutcliffe

Podcast


FINDING ANSWERS SHOULD BE EASY


YOUR CHOICE

Infrastructure – yours or ours, Search engines, AI platforms.


LOW TOTAL COST OF OWNERSHIP

No/low customization means a small number of staff members needed to deploy and
maintain.


QUICK DEPLOYMENT

From vision to production, deployment happens in weeks as opposed to months.


CONNECTED EXPERIENCES

Quickly find information independent of where you are or where it resides.

WHITE PAPER:


WEB-LIKE ADVANCED ENTERPRISE SEARCH

Delivering personalized and connected search experiences across the enterprise
helps employees quickly find needed information, regardless of where it exists.
Learn how advanced search saves valuable time and reduces employee frustration,
resulting in a more productive team.

DOWNLOAD NOW

WHITE PAPER:


ADVANCED SEARCH IS CRITICAL FOR CUSTOMER PORTALS

Learn how you can stop frustrating your customers and provide a self-service
experience your customers will love. Simple improvements to your customer portal
search can yield big benefits in customer satisfaction and retention.


DOWNLOAD NOW

WHITE PAPER:


YOUR WEBSITE VISITORS DESERVE A BETTER SEARCH EXPERIENCE


Studies suggest that when website visitors search for information and receive
relevant results, conversion rates are much higher, increasing customer
engagement and revenue generation.  Read five things you can do to advance your
website search.

DOWNLOAD NOW

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PERSPECTIVES FROM OUR CEO,
MASSOOD ZARRABIAN

Organizations have long been struggling with how to make knowledge assets
available to employees, partners, and customers. Although there have been major
technological advances in how this information is captured and made available
over the past two decades, these have mostly been around a single business
process. For example, when I joined Servicesoft, we were pioneering the idea of
using search and classification engines to help transfer information to
customers as part of the emerging eService market. At OutStart, we initiated the
idea of objectifying learning and making the development of learning
component-based so that it could be consumed via a “just-in-time” model. This
meant that learners interacted only with learning objects that helped them
increase their knowledge, and therefore their value, to the organization. In the
last decade, another silo of information capture has emerged in the form of
Social Business Software, making it easier than ever to capture nuggets of
knowledge that can help others.  The interesting dynamic in all of this is that
there are large investments being made to capture information and knowledge
assets, but very little of it is actually accessible by employees or customers.

In the ‘90s, multiple software vendors tried to address the issue of information
access by providing software to implement portals, whether they were used for
helpdesk integration, customer support, intranets, or R&D to help with the
collaboration and reuse of IP.  As the technology evolved and search engines and
appliances became available, the portals were replaced with implementations of
enterprise search. The problem with this approach is that it views the search
engine as a ‘one size fits all’ solution, as opposed to viewing it as an
enabling technology that helps organizations address a business issue. Failed
enterprise search projects became the norm as companies tried, and continue
trying, to resolve their information access challenges by implementing new
search appliances while they still have underlying issues around integration
with other systems, classification and tagging, and a sub-par user experience.

I joined BA Insight because I saw an immense opportunity to transform the way
enterprise search is being implemented.  I am sure you know that the amount of
content that is being generated is growing exponentially across an increasing
number of sources, and the inability to find the information assets our people
need is costing us billions of dollars in lost productivity while leading to low
morale and customer dissatisfaction.

When I evaluated the opportunity at BA Insight, I found the company to be
uniquely positioned to provide a new approach to the unification of information
that stops the pattern of enterprise search failures.  We do this by
transforming SharePoint, which has become ubiquitous across enterprises, into a
unified information access platform that enables fast implementation of
search-driven applications at a fraction of the cost of other options while
de-risking search projects.

There are many notable and successful search-driven applications available on
the Consumer Internet. Many are ‘killer apps’, and as a class they have
fundamentally changed the way people interact with information.  However, in
comparison, corporate Intranets, customer support portals, helpdesk applications
or knowledge management solutions don’t come close to being killer apps, nor do
they provide a remarkable user experience.

I found it intriguing that BA Insight has the technology, people, and partners
to help catapult enterprise search to the next level.  We replace a
people-intensive, SI-oriented approach to implementation with a technology-based
approach that is lower cost, lower risk, easier to implement, and easier to
upgrade. We do the heavy lifting to make our products work with different
versions of SharePoint as well as various versions of other software
applications that exist within a customer’s infrastructure.  We automate how
content is tagged to improve findability and also provide out of the box
capabilities to improve the user experience with how information is found and
accessed.

I believe that in order for a company to be wildly successful, it must
demonstrate the following five important attributes:

First is customer-centricity. Customers put their trust in startups with a
vision, and we must partner with them to make sure they succeed. I am so proud
of all of the customers I have had the honor of serving, as well as their
achievements, and I consider it the cornerstone of my past success and BA
Insight’s future success.

Second is our team. Our people have the experience and the desire to help our
customers implement and deploy incredibly powerful applications. We want to help
our customers build killer apps, as opposed to search portals. This is a team of
high energy, committed, customer-centric experts who have embraced the idea that
search-driven applications could be a lot better and are working to change how
they get implemented.  I am fortunate enough to have become part of the BA
Insight team and am so proud of everyone who works here. In a short period of
time, we have made incredible progress on many fronts and I feel strongly
that everyone’s loyalty and belief in the company will continue to provide an
incredible depth for us and help our customers transform how they work with
search technology.

Third is the technology. We have a broad set of capabilities that extend the
value of existing SharePoint investments, so we eliminate the need to change the
underlying infrastructure, saving a lot of time and money.  We have over 90 out
of the box connectors, a world class auto-tagging engine for content within and
outside of SharePoint, visual refiners to let users drill down and find
information quickly, an active workspace with content assembly, and document
preview capabilities.  We also provide a lot of flexibility in how our
technology can be implemented.  Our full platform, for example, is particularly
well-suited for new projects.  On the other hand, if search-driven applications
have already been implemented within an organization, then components of our
platform can be leveraged to augment the existing technology to improve results.

Fourth is to be financially responsible. Company success is about investment and
return on that investment, and it needs to be measured in two fronts:

 1. 1. ROI, which is the pure quantitative and financial analysis, often
       measured as productivity gains.
    2. My preferred approach is return on value (ROV), which is qualitative and
       focused on items such as customer loyalty, employee morale, better
       decision-making, and the ability to find information faster to increase
       customer responsiveness. Many of these things impact productivity and are
       therefore ROI, but they aren’t often measured and are therefore difficult
       to quantify. Isn’t the impact of finding the right knowledge to be able
       to do one’s job priceless? If we are smart about how we invest our time,
       money, and energy based on return on value, then we will naturally bring
       tremendous value to our customers and market and end up as a growing,
       profitable company that is resilient through the ups and downs of the
       economy and market.

And fifth is promoting a strong work/life balance. Work is important, but we
cannot forget our families and shouldn’t compromise being with them due to
office pressures.  For a long period of time I was a workaholic, but after my
first son was born I committed to change. Over the years I have done my best to
practice what I preach, successfully balancing work and family life, and I
encourage our employees to do the same. I enjoy nothing more than spending time
with my incredible wife and our great boys.

These attributes are prevalent at BA Insight, and I am very enthusiastic about
the opportunities that lie ahead.  I am extremely confident that we are well
positioned to enable the future of unified information access as we help
visionary organizations around the world realize the value of the collective
intelligence that is being captured every day within the massive volumes of
content they produce.

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