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Submitted URL:
http://perkinsfranchi.wpenginepowered.com/
Effective URL:
https://perkinsfranchising.com/
Submission: On June 07 via api (June 7th 2024, 8:17:31 am UTC) from DK — Scanned from DK

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CALL: (770) 268-3184

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(770) 268-3184
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Family Dining is Back in Style




REQUEST RESTAURANT & BAKERY FRANCHISE INFORMATION OR CALL (770) 268-3184

Want to learn more about opening your own Perkins® Restaurant & Bakery
franchise? Fill out the form below to get started.
By clicking the button below, I acknowledge I have $1,000,000 Net Worth and
$400,000 in Liquid Assets available to invest.

 



Δ



In 2022 our per-unit average volume for the Top 10% was



*AUV


LET’S TALK PERKINS®

Restaurant & Bakery Franchise



60+ Years of success as an all-day breakfast concept



Nearly 300 Units in the U.S. and Canada (Open or in development)



4 day parts to support revenue



Flexible footprints, venues & locations



Innovative virtual kitchen offerings increasing profit without increasing
overhead



New prototype available!

Get Started


INVESTMENT OPPORTUNITY


FINANCIAL BREAKDOWN

$40,000
Franchise Fee

4%
Royalty Fee

3%
Advertisement Fee

The total investment estimate to open a new Perkins® Restaurant & Bakery
franchise ranges between:

$1,183,715 – $3,290,465

This includes a $40,000 franchise fee.
(Refer to our FDD Item 7 for specifics on startup costs.)

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Restaurant Clicks



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Technomic Top 500



Top Franchise




WHY OWN A PERKINS® RESTAURANT & BAKERY FRANCHISE?

Perkins® is a timeless American bakery & restaurant franchise

Since 1958, Perkins® has delivered on exceptional food, incredible service – and
of course, our world famous pies! In that time, millions of people have made
Perkins® a part of their daily routine.

We’ve helped hundreds of entrepreneurs own restaurants that stand the test of
time.

This is what makes our Perkins® brand so special:

Get Started


CUSTOMER SERVICE

Our customer service is on a whole other level. We cultivate regulars by
treating our guests like family. We learn their names, we become a part of their
lives, and in return, they come to us again and again. We have many guests who
have been coming to us for decades.



INVESTMENT

Investing in a Perkins® has never been more affordable than it is today with our
end-cap business model. This model significantly reduces the required footprint
without sacrificing the full-service feel that our restaurants are known for.
For our franchise owners, it’s the opportunity to capitalize on prime
real-estate opportunities in their markets, and own restaurants with far more
flexibility in terms of floorplan, labor and ongoing costs.



BAKERY BY PERKINS℠

Perkins® pies and other bakery items have become legendary. We pride ourselves
on baking in-house. No matter if the occasion is a birthday celebration, a
60-year anniversary, Mother’s Day brunch, or just a decadent treat after a meal,
our baked goods are as fresh and delicious as it gets!



PRESTIGE

We are the quintessential American restaurant and bakery franchise where quality
food, customer service, and comfort all intersect.



OUR ICONIC MENU

Our iconic menu is a difference you can taste. We never cut corners on the
quality of our food and the freshness of our ingredients. Our guests love that
everything on our menu is made especially for them and is always served with a
smile.



VARIETY

Breakfast is just the beginning. Perkins® might be famous as a breakfast
restaurant and a bakery franchise, but our full-service menu proudly boasts an
outstanding lunch and dinner selection that mixes both classic comfort foods and
contemporary culinary specialties that are designed to satisfy any craving.

Learn More



BREAKFAST & BAKERY FRANCHISES ARE BIG BUSINESS

While Perkins® restaurant franchise owners are a dynamic part of the $285
billion breakfast category, they also get to tap into the $17.1 billion bakery
franchise industry as well. with our whole pies, pie slices, seasonal flavors,
holiday-themed pies, cookies, brownies, and signature Mammoth Muffins™ .

Our baked goods are a key driver in sales not only in our restaurants but also
provide an incredible second revenue stream outside our four walls.

We recently launched our mobile-only Bakery by Perkins® concept to capitalize on
third-party delivery, online ordering, catering, and more. And the results
couldn’t be better.

Our Bakery by Perkins℠ mobile-only menu highlights Perkins’® Bakery on delivery
websites, making it easier for people to find. This innovative sales channel
contributes to increased bakery sales for our franchise owners.

Third-party delivery allows us to expand our core audience and introduce a whole
new generation of fans to the Perkins® bakery franchise brand.

Bakery by Perkins℠ is also labor and cost-effective for our franchise owners. It
allows our franchise owners to tap into a new revenue stream without increasing
costs, hiring new workers or increasing inventory.

Perhaps the most important aspect of having an in-house bakery in our
restaurants is the fact that a bakery represents

freshness.

Our legendary Perkins® pies and baked goods are made fresh daily, in-house, and
because of this, have become a beloved feature of the Perkins® experience. Our
customers can taste the difference.
Get Started


TESTIMONIALS

“We have people come to us five days a week, three times a day. They come to us
because they love the service they get - even more than the food. They love
knowing that when they visit us, they're going to be treated like family, with
kindness and dignity. It’s something that is very rare these days,”


KEVIN JONES

★★★★★

“We have people who have been coming to us for years and years, and they love
our staff like family. We’ve been invited to birthday parties, attended
funerals, and it’s such an honor. You get to know people, and their ups and
downs. You get to be there for people in deeply meaningful ways.”


COLLI KINSMAN

★★★★★

“I left the big city for a more wholesome, rural community life. I was able to
use what I had learned to enhance our role in the franchise space and help JDK
grow to be the largest Perkins® franchisee. We acquired 15 Perkins® locations in
2000, doubling our size. In 2019-2021 we did that again.”


RUSSELL BERNER

★★★★★
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WHAT DO WE MEAN BY FLEXIBLE? OUR FRANCHISE MODELS WORK IN:



End-cap locations

Restaurant Conversions

Non-traditional locations such as travel plazas and hotels

Our end-cap and restaurant conversion models significantly reduce the level of
investment necessary to open a new Perkins® restaurant & bakery franchise.


PERKINS® RESTAURANT & BAKERY 
FRANCHISES ARE GROWING

With nearly 300 locations open or in development in 25 states, Perkins® is an
established brand with a lot of runway for growth. In many ways, Perkins® is the
right restaurant & bakery franchise for right now.

Americans are back in the dining room. And now more than ever before restaurants
that deliver on incredible customer service as well as an exceptional menu are
in high demand.



Investing in a seasoned franchise like Perkins® means that you can benefit from
an incredible real-estate team who are ready to help you find the perfect
location for your new business. Our real estate team helps you with everything
from site selection, lease negotiation, build-out, and beyond.”

– Peter Ortiz, Cheif Development Officer

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If you have a territory you think would make the perfect spot for a Perkins
Restaurant & Bakery franchise, we’d love to hear from you! While we have done
our research and have our data, we’re always open to fresh ideas!

Get Started
Get Started


GET STARTED TODAY.

The Good Food and Good Vibes of an Iconic Franchise
Learn about what makes a Perkins Restaurant & Bakery® franchise a bright spot in
the booming breakfast and bakery category

I agree to receive communications from Perkins®. See Privacy Policy*



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EXCEPTIONAL SUPPORT EVERY STEP OF THE WAY

Perkins Restaurant & Bakery franchises have been in operation for 60+ years,
which means we know a thing or two about how to help entrepreneurs thrive in
business. The level of support that our franchise owners receive is a reflection
of our values as a brand and our commitment to putting the success of our
franchise owners first.

Our support platform is one of the most comprehensive in the franchise industry.
And it includes every aspect of the business model. The support begins as soon
as you sign your franchise agreement and become a part of the Perkins® family.

Get Started
Here is what you can expect:



REAL ESTATE

Choosing the right location is essential to the success of your new restaurant,
and this is why you won’t do it alone. Our seasoned team will work with you
throughout the process of site selection, lease negotiation, and build-out to
ensure you’re on track for your Grand Opening.




TRAINING

We will help you master the ins and outs of running a Perkins Restaurant &
Bakery® franchise. Whether you’re a seasoned restauranteur or a first-time
entrepreneur, our training leaves nothing to chance.




CONSTRUCTION

We help you throughout the entire construction process. We can connect with
approved General Contractors and Architectural Firms, and assist with equipment
and signage ordering. We work hand-in-hand with you to ensure that you’re on
track for opening your restaurant.




GRAND OPENING

We’re here to help you make your Grand Opening event a BIG deal in your
community. From marketing campaigns to build awareness, to ensuring that your
team is prepped and ready, and that your restaurant looks fantastic, we’ve got
you covered!




OPERATIONS

We provide you with ongoing support and training to ensure that your restaurant
is running effectively. You will be given a dedicated Franchise Area Director
who will assist you with ongoing operations to keep you focused on growth!



WE’RE IN THE SAME BUSINESS AS OUR FRANCHISE OWNERS.

Ascent Hospitality Management also has several corporate-owned Perkins
Restaurant & Bakery franchises, so we relate to our franchisees on a fundamental
level. We experience the same pain points and strengths, so we know where to
improve and where to grow.

It’s through the corporate-owned locations that we run Perkins® initiatives and
promotions. We invite franchisees to join us in testing new programs if they
desire. Our success is their success, and we’re in this together. Thorough
testing is vital before any new initiative is rolled out.

In this way, we keep ourselves honest and also stay on the front lines of the
restaurant and bakery franchise industries. Breakfast is just the beginning for
us, and we want to be bringing it home for another 60+ years, alongside
franchise owners like you.




STEPS TO OWNERSHIP

Are you ready to experience the Perkins Perkins® Restaurant & Bakery
franchise good food and good vibes as a new franchise owner?




STEP 1

Complete the Form and Download our Industry Outlook Booklet
Our industry outlook provides information about the restaurant and bakery
franchise industry and what sets Perkins® apart from the competition.





STEP 2

Introduction Call (5-10 mins)
We’ll answer initial questions and talk about qualifications.





STEP 3

Exploratory Call (1 hr)
We’ll get to know each other further and share details on how we help you to
succeed.





STEP 4

Complete Initial Franchise Application (10 mins)
Once completed we will: Send you the FDD and start the preliminary real estate
trade analysis.





STEP 5

Schedule FDD review (30-45 mins)
Speak with a Franchise Development Representative.




STEP 6

Operational Interview with the COO
Complete your operational interview and have an in-depth conversation about your
goals and answer any questions you may have about our brand to determine if we
are a great fit!




STEP 7

Franchise Agreements
Upon mutual agreement, we will send you your Franchise Agreement.




STEP 8

YOU are a Franchisee of Perkins Restaurant & Bakery®!
Plug into our brand, and aggressively start the site selection process,
construction of your location, training, and onboarding process!



COMPLETE THE FORM AND DOWNLOAD OUR INDUSTRY OUTLOOK BOOKLET

Our industry outlook provides information about the restaurant and bakery
franchise industry and what sets Perkins® apart from the competition.


INTRODUCTION CALL (5-10 MINS)

We’ll answer initial questions and talk about qualifications.


EXPLORATORY CALL (1 HR)

We’ll get to know each other further and share details on how we help you to
succeed.


COMPLETE CANDIDATE PROFILE (10 MINS)

Once completed we will:

Send you the FDD
Introduce you to lending contact
Start the preliminary real estate trade analysis


SCHEDULE FDD REVIEW (30-45 MINS)

Speak with the President of Franchising to ask questions on FDD, Real Estate,
Territories, etc.


DISCOVERY DAY

Visit our home office and multiple locations and meet our CEO, Michael Abt.


FRANCHISE AGREEMENTS

Upon mutual agreement, we will send you your Franchise Agreement.


YOU ARE A FRANCHISEE OF PERKINS RESTAURANT & BAKERY®!

Plug into our brand, and aggressively start the site selection, training, and
onboarding process!

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We’re waiting to hear from passionate and qualified entrepreneurs excited about
this incredible opportunity with Perkins® Restaurant & Bakery franchises. We
have high hopes for our expansion plans and our future with all our new
franchise owners. Do they include you?


REQUEST RESTAURANT & BAKERY FRANCHISE INFORMATION OR CALL (770) 268-3184

Want to learn more about opening your own Perkins® Restaurant & Bakery
franchise? Fill out the form below to get started.
By clicking the button below, I acknowledge I have $1,000,000 Net Worth and
$400,000 in Liquid Assets available to invest.

 



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CONTACT US

5901 Peachtree-Dunwoody, Suite B450, Atlanta, GA 30328

Email: info@perkinsfranchising.com

Phone: (770) 268-3184

*Represents the average Annual Unit Volume (AUV) (measured as net sales) during
2021 of the top 10% of the Perkins Restaurants (28 of 276) that were open as of
May 3, 2022, and were open at least 50% of 2021. Of these 28 restaurants, 11 or
39% met or surpassed this sales level. For the same period, the average Annual
Unit Volume was $1,800,106 for all 286 Perkins Restaurants (123 or 45% of the
286 met or surpassed this sales level), and $918,590 for the bottom 10% of the
Perkins Restaurants (28 of 286, and of these 28 restaurants, 20 or 71% met or
surpassed this sales level). Individual results may vary. Some outlets have sold
this much. There is no assurance that you will sell as much. For complete
information please see Item 19 in our Franchise Disclosure Document dated August
19, 2022.

Perkins®, LLC. is an ASCENT Hospitality Management brand. Copyright ©2023, LLC.
All rights reserved. Privacy Policy & Disclaimer


Get Started

(770) 268-3184




GET STARTED TODAY.

THE GOOD FOOD AND GOOD VIBES OF AN ICONIC FRANCHISE.

Learn about what makes a Perkins Restaurant & Bakery® franchise a bright spot in
the booming breakfast and bakery category.


I agree to receive communications from Perkins®. See Privacy Policy*



Δ








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