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Text Content

CEMA Study Tour: Aftershock Festival




Oct 
9th
, 
1:30pm 
PDT

Register Now

7:00 PM

Session Name


Room Name
This session is going inspire you to be great!
Register

Bullet Point Copy




04


Resource Title

Explore why the most dynamic leaders are building strategies for agile event
marketing with a focus on scaling in-person and virtual events that are fast,
flexible, and hyper-effective at driving meaningful connections.

Download
Text goes here
X

12:00-1:00 PM

Main Event


Special guest presenters


Bullet Point Copy


Jake Hernandez


Chief Creative Officer


Openform


Jake Hernandez is senior director of product marketing at Openform, where his
goal is to help people unlock the power of in-person events. Prior to
Openform, he led global product marketing teams.

12 pm


Welcome and Introductions


Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome
message.


12 pm


Welcome and Introductions


Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome
message.


CEMA Study Tour: Aftershock Festival




Oct 
9th
 at 
1:30pm
 – 
Oct 
10th
 at 
4:00pm 
PDT
REGISTER NOW
Text goes here
X

CEMA Study Tour: Aftershock Festival




Relax and relive the moment.

WATCH NOW
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X

What was covered

Clients and stakeholders continue to bring a laser-like focus to evaluating the
R.O.I. of their event investments. With all the structural changes to the event
industry wrought by the pandemic, and budgets that continue to shrink,
decision-makers are scrutinizing how much money, time, and people resource they
invest in hosting, attending, exhibiting, and sponsoring events. Attendee survey
data alone isn’t a clear indicator of business value. Instead, business leaders
insist on insightful and actionable data upon which to base decisions.

Key Topics:


What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable
data

Steps you can take right now to introduce agile event marketing into your
business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the
video by selecting it and clicking on the "Embed Options" tab on the right.
Then, simply paste in the direct link to YouTube or Vimeo. Hide this element
when you're finished.

 
If you would rather embed a video or stream from a different service, use the
"Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed
best-practices:

 
How do I resize an iFrame?




What's the difference between iFrame elements and Video elements?




How do I embed webinars or livestreams using an iFrame element?




What can I embed using an iframe into Splash?



Join us at Aftershock Festival!


This October, Visit Sacramento invites you to join your fellow corporate event
marketers for behind-the-scenes festival education and networking at the CEMA
Study Tour of the 2024 Aftershock Festival.

 

Rock on with a brag-worthy exclusive backstage tour of Sacramento's 12th annual
heavy metal music festival. Hear from the executives of Danny Wimmer Presents,
the musical festival production company behind iconic festivals around the US.
Hear expert perspectives on the benefits of hosting customers and prospects at
festivals, concerts, sporting events.




Discuss your shared experiences over a special welcome dinner at Camden Spit and
Larder by Chef Oliver Ridgeway.




And as a bonus, stay for VIP seating at the festival’s biggest lineup yet,
including Slayer, Slipknot, Iron Maiden and Mötley Crüe!

Clients and stakeholders continue to bring a laser-like focus to evaluating the
R.O.I. of their event investments. With all the structural changes to the event
industry wrought by the pandemic, and budgets that continue to shrink,
decision-makers are scrutinizing how much money, time, and people resource they
invest in hosting, attending, exhibiting, and sponsoring events. Attendee survey
data alone isn’t a clear indicator of business value. Instead, business leaders
insist on insightful and actionable data upon which to base decisions.

Key Topics:




Lodging




Upon acceptance to the CEMA Study Tour, attendees will be provided with a link
to register with at The Gates Hotel South Beach – a Doubletree by Hilton. Please
note that lodging is covered by attendees.




Room Rate: $459 p/night





The Gates Hotel South Beach – a Doubletree by Hilton
2360 Collins Avenue 
Miami Beach, FL 33139


RSVP
Text goes here
X
Sacramento
, 
CA 
United States
October 
9
 - 
October 
10
, 
2024
Starting at 
1:30pm

Schedule


Day 1


12 pm


Hotel Arrivals








1:30 pm


Welcome by Sacramento


 


2:00 pm


Session 1: City Venue Tour - “Hosting executive and customers at festival and
sporting events”


Alex Rodrigo – SVP, GM Sacramento Kings


Shawn – Our Street NGTMKT 


Anne Mosley – Director Events, Sacramento


Karlee Cemo-McIntosh – Director of Strategic Partnerships and Community
Engagement, Sacramento  

3:00 pm


City Tour




5:00 pm


Welcome Dinner

Camden Spit & Lader

Chef Oliver Ridgeway



7:00 pm


Sacramento Kings vs Gold State Warrior

Join us for this special pre-season game with the

Sacramento Kings vs. Golden State Warriors at Golden 1 Center.

Day 2


8 am


Breakfast





9 am


Day 2 Welcome





9:30 am


Session 2: Aftershock Festival: The building of festivals across the US and how
corporations can be involved.

Danny Wimmer Production – Production Festival


Danny Hayes -  CEO Wimmer Productions


Mike Testa (Moderator) – President and CEO 

10 am


Festival Tour





11:40 am


Lunch





12:30 pm


Event Wrap Up





1 pm


Festival 

*optional


Apply Now!

FIRST NAME *


Enter your first name

LAST NAME *


Enter your last name

WORK EMAIL *


you@your.email

COMPANY NAME *


Company

JOB TITLE *


Job Title

CEMA Membership Status *



Event Marketer - CEMA Member

Event Marketer - Non CEMA Member

Industry Partner - CEMA Member

Industry Partner - Non CEMA Member

APPLY NOW



Your Hosts


Jake Hernandez


Chief Creative Officer


Openform


Jake Hernandez is senior director of product marketing at Openform, where his
goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform


Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is
to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips


5 Tips for Creating Virtual Events

12:45PM


Closing


Final remarks from your hosts


Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the
iFrame embed code of the video below by clicking into it and clicking on the
"Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed
best-practices:

 
How do I resize an iFrame?




What's the difference between iFrame elements and Video elements?




How do I embed webinars or livestreams using an iFrame element?




What can I embed using an iframe into Splash?



Resource List

01


A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event
marketing with a focus on scaling in-person and virtual events that are fast,
flexible, and hyper-effective at driving meaningful connections.

Download
Text goes here
X

02


Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing
leaders who have walked through the fire more than once and lived to talk about
it.

Register
Text goes here
X

03


How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small
number of tentpole events—doesn't fit into a business world that demands
adaptability and speed.

Watch now
Text goes here
X

Our Sponsors







©CEMA
35 E. Wacker Dr., Suite 500, Chicago, IL 60601, USA

Home
Text goes here
X
About
Text goes here
X
Resources
Text goes here
X


Lucy Hernandez


Chief Creative Officer


Openform


Lucy Hernandez is senior director of product marketing at Openform, where her
goal is to help people unlock the power of in-person events. Prior to Openform,
she led global product marketing teams.

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