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Text Content

REBRANDING PROPOSAL


THE NEWLY MODIFIED, SPOTIFY

Ever since Spotify launched in 2006, I’ve been a fan of digital music and knew
that Spotify was going to be the leader in audio streaming and media services.

I’ve been a professional graphic designer for nearly 30 years, providing results
driven marketing and branding services to Fortune 500 companies.

I believe that by building on the already excellent Spotify brand, you will
retain current subscribers and capture new users with the newly modified Spotify
logo/mark. The Spotify font is perfectly fine and doesn’t require an update
since millions of people are very familiar with it. By updating the logo, it
shows that your brand changes with the times (look how many times Pepsi changed
their logo over the years.)

What I’m proposing, is to modify the existing 3-line/sound wave graphic and
replace it with an “S” shaped logo/mark keeping the integrity of the original
circle/sound wave design to a certain degree. Roll over the current logo to the
left, to reveal my proposed logo.

In certain media channels where motion graphics can be played, I’ve included an
Adobe After Effects animation for you to consider as well.

View Motion Logo


UX DESIGN

This UX design is also a design suggestion, incorporating the new logo; and
making slight modifications to the existing Spotify user interface. All in all,
the current design is excellent. Explore the iPhone interface to the left, by
clicking on the newly modified Spotify logo; and if unsure as to where you
should click…click anywhere on the iPhone screen and you’ll see blue highlighted
areas that indicate possible click areas.


MOTION GRAPHICS

Here is an example of how the logo could animate to reveal the newly modified
Spotify logo. This mp4 file also illustrates how a simple 20-second spot could
be used for social platforms.

Turn Up the Volume!
Play Video about Pleased woman dancing while listening music with headphones and
smartphone


MODIFIED LOGO/MARK





LET’S TALK

If you’re interested in discussing this proposal, please fill out the form and I
will get back to you within the next 24 hours. Thank you. _Andrew

Name
Email
Message

SEND

© 2021 Henstra Design
All proposed design/interface modifications contained on this page belongs to
Henstra Design. Any unauthorized duplication of design ideas is prohibited and
subject to legal ramifications.