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ASK A STONER


WHY DO NEW CANNABIS BRANDS BURN OUT SO FAST?

"A new grower whose Blue Dream I fell in love with lasted less than a year..."
By Herbert Fuego
January 25, 2024
Westword
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Dear Stoner: Why do cool weed brands go out of business so fast? A new grower
whose Blue Dream I fell in love with lasted less than a year, and these THC
chocolates I really liked are gone now, too.
Kimberly

Dear Kimberly: Cannabis business turnover has always been common, even when
dispensary sales were increasing every month — but compliance issues were just
as common back then as financial woes. Now that weed prices are low and sales
have been dropping for well over a year, staying in business is especially hard
for new growers, extractors and edibles makers that lack funding. George
Hashington and So Good were two Colorado cannabis brands founded by true-blue
operators that launched to high acclaim — and neither of them is in business
anymore. Bigger players, like Coda Signature, have fled Colorado dispensaries,
too.

click to enlarge
Jacqueline Collins
One small, talented grower in Denver had to shut down when its electrical wiring
was stolen, the final straw after months of sinking money into building
renovations. Another cultivation that used to be among the best in Colorado is
on the verge of ending thanks to infighting among co-owners. High tax rates and
an erratic market create lots of failed dreams in state-legal pot, but egos are
just as dangerous.

Send questions to marijuana@westword.com.


EDITOR'S PICKS

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