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DEMAND-SIDE
PLATFORM
BUILT FOR
PERFORMANCE

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Discover our platform


WHAT WE OFFER

Zemanta offers Zemanta One (Z1), the world’s first multi-channel demand-side
platform built for performance.

We specialize in outcomes and post-click behavior optimization.

We have a great team of experts to help you every step on your way to successful
programmatic campaigns.



READ MORE

Our product, Zemanta One, is built entirely around the idea of helping
advertisers generate outcomes – whether visits, views, leads, or conversions –
all from their programmatic advertising campaigns.

We exist to fundamentally improve the overall online advertising experience in
ways that make consumers truly want to interact with advertising.

HOW WE DO IT

Zemanta helps advertisers break free from reach and frequency metrics.

Zemanta One, using AI and machine learning, determines which
publishers/platforms, placements and creatives lead to the right users engaging
with your ads and websites to deliver desired outcomes and return on ad spend. 

READ MORE

Through advanced AI and automation, Zemanta One empowers advertisers to buy
advertising that is optimized for outcomes, making the most of every advertising
dollar spent across display, video and native placements on the open web.

Our dedicated team provides Z1 users with guidance and expert tips & tricks that
superpower their programmatic advertising campaigns. 

 

WHAT SETS US APART

Zemanta One was originally built on a foundation of context and semantics. It
doesn’t depend on the third-party cookies or audience targeting. 

We bid differently. On each impression based on AI-predicted outcomes. We
determine the value of each impression for each advertiser, campaign & creative
type and bid that amount – we don’t just bid the inputted value.



READ MORE

In addition to our industry-leading bidder, Zemanta One incorporates your web
analytics data into the Z1 platform, its automated campaign management and
bidder. So, unlike other DSPs, we offer seamless Google Analytics and Adobe
Analytics integration. This allows you to bid using goals like Cost per Minute
on Site (Time on Site).

Our solution can target audiences and impressions like other DSPs, but as the
world moves away from those approaches we are positioned to help advertisers
survive and thrive.

 




TRUSTED BY BRANDS & AGENCIES

Worldwide




GO BEYOND THE CPM

Platform

Zemanta’s self-serve programmatic advertising management platform – Zemanta One
– is a straightforward yet powerful answer to the complexity of today’s digital
media buying.

It allows advertisers to centralize all their digital media buying and adapt
their creatives from one single platform across native, video and display on
multiple devices.

Zemanta One offers some of the most advanced features in the industry to empower
you and your teams to deliver successful end-to-end programmatic campaigns.

Discover our platform



OUR ADVANCED AI AND AUTOMATION FEATURES ACCURATELY PREDICT YOUR CTR TO MINIMIZE
CPC, ENABLING YOU TO ACQUIRE TRAFFIC IN THE MOST COST-EFFECTIVE WAY POSSIBLE.

Try our demo for free


0.36%

Avg. CTR


$ 0.10

Avg. CPC


$ 0.35

Avg. CPM


8 TRILLION

Number of Auctions

Explore Inventory Planning*

Inventory Planning is a tool that helps you plan your Z1 campaigns by showing
you the potential reach and cost of your targeting ideas accessing extensive and
granular data.




REACH. ENGAGE. CONVERT.

Omnichannel

NATIVE

Leverage the power of Native advertising with a targeted, non-interruptive and
highly engaging ad experience across more than 50 native ad exchanges.

Learn more

DISPLAY

Apply a performance layer to your Display strategy by going beyond reach and
frequency. Get your Display ads in front of engaged customers ready to take
action.

Learn more

VIDEO

Maximize awareness and strengthen your brand identity by reaching attentive and
qualified customers with eye-catching and immersive Video ads.

Learn more


ACCESS THE WORLD’S MOST PREMIUM PUBLISHERS & SSPS

Supply Partners

With direct access to 50+ native, video and display networks across all devices,
Zemanta offers unparalleled scale on the world’s most premium publishers and
SSPs.

Check our supply partners




WHAT OUR CUSTOMERS SAY ABOUT US

Our loyal customers

“I am continually impressed with Zemanta as they listen to users’ needs and
regularly add intuitive, useful features to the platform. This helps my team
save time running effective campaigns that yield results. Zemanta One is one of
the top performance-oriented programmatic platforms to be highly considered!”

– Sankara Narayanan · Operations Manager, KBR Digital NZ

“Zemanta One is just a great platform. The bidding algorithm is extremely good.
As we do not need to manually bid, it cuts down a lot of time. I don’t know any
other platform like this out there.”

– Billy Clarke · System1, a global marketing research and effectiveness company

“Zemanta is constantly improving the platform and every new feature makes it so
much easier to optimize our campaigns daily. From the Creative library to the
Zemanta pixel helper plugin, the power to strengthen our campaign performance is
at our fingertips. The tools and the awesome people behind the platform take the
guesswork out of ad buying.”

– Michael Brenner · Marketing Insider Group

“We are very impressed with the continuous development and improvement of the
Zemanta One platform. Fast campaign set-up, a wide range of targeting
possibilities, bidding algorithms and access to multiple placements all allow us
to run effective native and display campaigns. The new Zemanta Pixel brings all
the metrics we need in one place, and will enable us to better optimise
campaigns and provide tangible benefits to our clients. Thanks to all these
improvements, we have observed an increase in the quality of delivered traffic
and an increase in conversion rates.”

– Sabina Smołka · Head of Programmatic, INIS Digitree Group


BLOG POSTS & UPDATES

Latest news

See more Zemanta posts


GREAT CUSTOMER SUCCESS AND GROWTH TEAMS MAKE HAPPY CLIENTS

Mar 21, 2022

Happy employees make happy clients! Zemanta is unique for many reasons. We take
great pride in our product, our history, and our company’s culture. As we like
to say: “We had a vision. We built it.” This statement goes beyond the
innovative product we have. As the...


PROGRAMMATIC LESSONS FROM THE FIRST REAL-LIFE EVENT IN A LONG TIME

Mar 10, 2022

Learnings from Ashton’s Programmatic Summits in Melbourne and Sydney I walked
into the room filled with hundreds of industry professionals, nervous and
excited to be attending a live, in-person event after 2 years of restrictions.
Ashton’s Programmatic Summits did not...


WHAT ADVERTISERS NEED TO KNOW ABOUT APP TRACKING TRANSPARENCY

Nov 22, 2021

What was old is new again? Contextual as a response to App Tracking Transparency
With online users increasingly concerned about their privacy, and governments
following the public debate, consumer technology is rationally shifting towards
a less user-tracked future....


CASE STUDIES

Success stories …
See more case studies

Insurance

Client Case Study

MACIF DRIVES 46%
GREATER ENGAGEMENT
WITH ZEMANTA

See Case Study

Technology

Client Case Study

CABIFY INCREASES APP DOWNLOADS BY 50% WITH ZEMANTA

See Case Study

News Publisher

Client Case Study

ZEMANTA REACHES
HIGHEST USER RETENTION
FOR VERIZON MEDIA

See Case Study
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ADVERTISING COOKIES

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