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DESIGNING THE FUTURE OF MOBILITY

4 SEPTEMBER 2023 | ICM – INTERNATIONAL CONGRESS CENTER MESSE MÜNCHEN





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DESIGNING THE FUTURE OF MOBILITY

4 SEPTEMBER 2023 | ICM – INTERNATIONAL CONGRESS CENTER MESSE MÜNCHEN


In partnership with


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DESIGNING THE FUTURE OF MOBILITY

4 SEPTEMBER 2023 | ICM – INTERNATIONAL CONGRESS CENTER MESSE MÜNCHEN

In partnership with



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A NEW ERA FOR CAR DESIGN, THE IDEAL OPPORTUNITY FOR CAR DESIGNERS TO EXPLORE
DESIGN BEYOND THE AUTOMOTIVE INDUSTRY

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Car design is entering a fascinating new era with more opportunities and
challenges opening up than in any period in recent history. While digital design
tools continue to unlock more efficient and collaborative ways of working, the
advent of AI-driven design brings with it a host of questions about the future
role of the designer. Sustainability continues to loom large as the industry
wrestles with ideas such as how best to achieve circularity in design, how
scalable alternative materials can be and whether they are quite as green as was
first thought. Electrification marches on and, if recent work is any yardstick,
designers are just beginning to experiment with new forms, both inside and
outside the car.

To explore all this, Car Design News is partnering with Konzepthaus to bring you
a day of thought-leading design discussions and innovative skills workshops at
the IAA MOBILITY. Taking place 4 September in the main exhibition hall, the
event will feature a host of industry experts sharing their thoughts on exterior
and interior design; UX, AI, material innovation and much more. We will also
bring you two workshops running throughout the day alongside the main stage,
which will showcase cutting-edge digital design tools and software and material
innovation and trends in CMF, respectively.









SPEAKERS

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WAYNE J BURGESS

VICE PRESIDENT - DESIGN, OLA ELECTRIC UK

Speaker

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BIO


Wayne J Burgess is a renowned Automotive Designer and Design Leader, with a
career spanning 31 years in the industry.

Wayne has a wealth of international experience in Automotive Design, spending a
large proportion of his earlier career working for British Premium
Manufacturers, from Rolls Royce and Bentley through Aston Martin and Jaguar
Landrover to Lotus. In more recent years Wayne has held Design Leadership roles
for Chinese manufacturer Geely and, from April 2021, Indian manufacturer Ola
Electric.

Notably, Wayne was Chief Designer for the Jaguar F-Type sportscar, which won
‘World Car Design of the Year’ in 2013, and then Studio Director for the Jaguar
F-Pace SUV which won ‘World Car Design of the Year’, ‘World Car of the Year’ and
‘Women’s World Car of the Year’ in 2016.

Other vehicles which Wayne considers to be significant in his design career
include the 2018 Jaguar I-Pace Electric SUV (Production Studio Director), 2008
Jaguar XF Saloon and XF Sportbrake (Chief Designer), 2003 Aston Martin DB9
(Chief Designer), 1998 Rolls Royce Seraph and Bentley Arnage (Senior Designer)
and 1997 TX1 London Taxi (Designer).

Wayne is well known for his passion and enthusiasm for all things creative and,
beyond Design, has enjoyed a ‘part time’ career making music, having played in
rock bands for many years.

Wayne is a pragmatic, approachable leader who prioritises coaching, mentoring
and encouragement to realise a team’s potential.






MARTIN M UHLARIK

VICE-PRESIDENT & HEAD OF GLOBAL DESIGN , TATA MOTORS

Speaker

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BIO


Martin M Uhlarik is the Head of Design Director at Tata Motors UK. He is a North
American with 25 years of Global experience working for Chinese, British,
German, Indian and Japanese car companies across 3 continents.

Born and raised in Toronto, Canada. He graduated in Industrial Design at the
Ontario College of Design in Toronto in 1993 and subsequently left for
Switzerland to attend the ArtCenter College of Design in Transportation Design
graduating in 1994. Martin decided to start his career by joining Skoda Auto in
Prague, the Czech Republic. A company with a long history that had recently
joined the Volkswagen Group. As an integral part of a small design team, he was
part of the renaissance Skoda enjoyed designing the interiors of the Skoda
Octavia ( 1996 ), the award winning Skoda Fabia (1999), its Combi derivative (
2000) and the premium Skoda Superb ( 2001). All of this culminating in the Skoda
Tudor Concept Car ( 2002). This completed the first Skoda model cycle increasing
sales of 160,000 in 1994 to past half a million by 2001 and becoming a global
player. In 2001 Martin accepted an offer to join Nissan Design at their studio
in Munich Germany and become part of the NissanRecovery which saw the expansion
of models and a global design revival. In 2003 he moved to the prestigious
London studio and launched the Nissan Evalia Concept ( Geneva 2003 ). Upon which
he made the strategic decision to switch from exterior design after a decade of
interiors. He contributed to several global projects from the GTR, 370Z, Patrol,
X –Trail. This was followed by the Nissan Qashqai+2 ( 2007) upon which he was
promoted to Project Leader and led teams to design the Nissan NV200 ( Tokyo,
2007 ), establishing the Nissan global LCV DNA and the hugely successful Nissan
Qashqai facelift ( 2010 ) and its +2 derivative which accounted of 50% of
European sales.

He designed the Nissan Cube pop-up shop in East London ( 2010), consulted on the
Global Motorshow Strategy , specifically the 2010 Geneva Show as well as well as
consulting on the redesign of the Nissan European HQ in Paris ( 2010 ). These
success’ led to the position of Design Director of the UK studio for SAIC Motor
from 2011 - 2016. He revitalized the UK studio with an aggressive talent
recruitment and initiated the expansion of the studio. He initiated the
direction of the brand strategy for both Roewe and MG brands. This foundation
has led to the design of the next generation A platform vehicles. Models
designed under Martin at SAIC include the MG3 MCE, MG CS concept, MG GS, Roewe
i6, Roewe RX5 and the 2nd generation MG6. These products have since tripled the
volume of the 2 brands. Since 2016, Martin has led the Tata Motors UK studio. A
series of concept cars; Tata H5X and Tata H2X have bookmarked the SUV direction.
The 45X previewed the premium hatchback direction followed by the forthcoming
Tata Altroz. And finally the Tata eVision set out the ambition for Tata Motors
electrification and design DNA. It was universally applauded as one of the best
concepts 2018. In 2020 the studio created the Tata Sierra Concept a revival of
an iconic nameplate He directs a team of 60 people and works across all design
responsibilities including branding, corporate design and communication such as
motor show and dealership design.

On a personal side, this passion for all things design extends to his family as
his brother is a successful motorcycle designer, his son a fashion designer and
several members are architects. Martin is married, and with his wife, a
successful International Marketing Director are based near London as their
global ‘hub’.






JENNIFER KOLSTAD

GLOBAL DESIGN AND BRAND DIRECTOR - FORD MOTOR COMPANY

Speaker

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BIO


Jennifer has dedicated her career to shattering paradigms. Mega-scale buildings,
boutique business, and CX experiences equally share in human-scaled
considerations impacting brand, our connection to place, and predictive user
outcomes. Jennifer has expanded the practice of design to include social
science, ecology, education, community building and other synergistic core
competencies, and is forging opportunity for designers to THINK, MAKE, and TEST
fusing applied research with the pursuit of design excellence. Decades of global
experience in retail, luxury hospitality, healthcare, higher-education, national
security, manufacturing, and workplace validate a collaborative model of
practice where one typology advances another. As the 2020 American Society of
Interior Designers (ASID) National Chair, Jennifer co-authored a strategic plan
ensuring relevance, longevity, and our expanded value proposition as
human-experience designers. Today, Jennifer is the Global Design & Brand
Director at Ford Motor Company where she is evolving Ford’s iconic brand and
culture. Rethinking retail for an electrified future, designing the future
workplace for equity and inclusion, WELL prioritized manufacturing environments
- these challenges advance notable population segments through design. Jennifer
has appeared to Fortune’s 2022 Brainstorm, PBS Newshour, NBC News, and Microsoft
Envision, speaking on the future of work. She is a member of the Health Advisory
Council at the School of Design and Creative Technologies at Dell Medical
School’s Design Institute for Health at UT Austin, has presented at the
ANFA/Salk Annual Conference, IDEC’s Annual Conference, and The Design Museum
Everywhere Innovation Summit. Jennifer has been an invited keynote, lecturer,
and juror at the Darden School of Business, Utah State University, UT Austin,
University of Michigan, and National ASID SCALE Conferences. Jennifer achieved a
Master of Architecture degree from Illinois Institute of Technology (IIT) and
was a recipient of the SOM Graduate Fellowship. Prior to Ford she designed at
SOM, Gensler, HKS, and ALDAR in the United Arab Emirates. She has been published
in Metropolis, Interior Design Magazine, Architectural Digest, House and Garden,
Great Lakes Design, D Home, PaperCity, and Healthcare Design.






PIERRE LECLERCQ

HEAD OF DESIGN - CITROËN

Speaker

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BIO


A native of Belgium, Pierre Leclercq, 50 years old, studied Industrial Design
for 4 years at the Saint-Luc de Liège Institute and studied at the Art Center
College of Design in Pasadena, California (USA). He earned a degree in
transportation design in 1998. After a stint at Ford’s Ghia studio in Italy, he
joined in 2000 the BMW group in California and Munich, and took the lead in 2011
in the design of BMW M, the high performance label of BMW. In 2013, he was named
Design Director of the Chinese manufacturer Great Wall Motors, and in 2017, he
was appointed Design Director of Kia Motors in South Korea. Since November 2018,
Pierre Leclercq is Citroën Head of Design.






DANILA GIORDANO

FCA CROSS BRANDS CMF CONCEPT & INNOVATION CHIEF DESIGNER, STELLANTIS

Speaker

READ BIO
BIO


Danila Giordano is CMF Innovation Manager for Stellantis with 18 years of
experience in automotive industry. After her Industrial Design degree at
Polytechnic of Turin she worked at first on interior design and graphic design
projects, then specialized in automotive Color & Material Design. She took care
of Italian brands as CMF Design Manager for a decade, such as Alfa Romeo and
Maserati, working on Design Brand Strategy and CMF design projects as Maserati
MC20 | Maserati Levante | Maserati Alfieri Concept car | Maserati Quattroporte |
Maserati Ghibli | Maserati Kubang concept | Alfa Romeo Giulia | Alfa Romeo
Stelvio. Then she was Strategy and Innovation Manager for Maserati Fuoriserie in
2020 and from 2015 she is strongly focused on CMF Innovation for FCA Italian
brands working on CMF Innovation materials scouting, Trend Forecast Analysis and
CMF Innovation projects as Fiat 500 Electric and among the latest concept cars
Fiat CENTOVENTI and LANCIA Pu+Ra HPE. From 2021 she became CMF Concept and
Innovation Manager for European brands of Stellantis, taking heed of cross
industries Trend Forecast, new materials and technologies with an increasing
focus on sustainability, to be applied on the next gen Stellantis cars. She is
lecturer of CMF Design Course in Transportation Master at IED. She is a thinking
forward designer with sensitivity in material thinking and experimentation,
attentive to details and communication she is passionate for Material Research
and Sustainability.






AMKO LEENARTS

DESIGN DIRECTOR, FORD OF EUROPE

Speaker

READ BIO
BIO


Coming soon






MAX MISSONI

DESIGN DIRECTOR - POLESTAR

Speaker

READ BIO
BIO









PRATAP BOSE

EXECUTIVE VICE-PRESIDENT AND CHIEF DESIGN OFFICER, MAHINDRA GROUP

Speaker

READ BIO
BIO


Pratap Bose is a British Designer, born in Bombay, India. After completing his
schooling at the Cathedral and John Connon School, Pratap graduated from the
National Institute of Design, Ahmedabad with a Diploma in Industrial Design,
specialising in Product Design He then moved to Piaggio & C. SpA, in Pontedera,
Italy, where over a period of 3 years, he worked on the design of products for
the world renown Vespa, Piaggio and Gilera brands. Having won a scholarship to
study a Masters’ degree in Vehicle Design, at the prestigious Royal College of
Art, Pratap moved to London in 2001. Following this, he moved to Japan to work
as a designer at Mitsubishi Motors, Nagoya and finally at the Mercedes Benz
Advanced Design Centre in Yokohama, Japan. Pratap then joined the newly formed
TATA MOTORS EUROPEAN TECHNICAL CENTRE (TMETC) in 2007 as a Technical Specialist.
He was a part of the team that established a UK Design presence for Tata Motors.
Operating initially from rented design studios in Birmingham and Coventry,
Pratap helped in the design and planning of the TMETC UK design studio at the
NAIC, on the University of Warwick Campus in Coventry. The Design Studio in the
UK became the epicentre of advanced product design projects for Tata Motors and
has delivered some award winning and market leading products. This includes
concept as well as production cars. Drawing heavily on the talent from the
Birmingham and Coventry area, the UK Design studio is now an integral part of
TATA MOTORS’ Global Design Studio network. Pratap and his team have received
many awards for outstanding design from the motoring press, and other bodies in
India and Overseas, including Auto Car magazine and the German Design Council.
In 2018, Pratap was awarded the Chief Design Officer of the Year, by the China
Industrial Design Association. In 2021, Pratap was shortlisted as one of five
World Car Person of the Year awardees. In June 2021, Pratap joined Mahindra and
Mahindra, as the Chief Design Officer, the first time such a role has existed at
the Mahindra group. In this role, Pratap is responsible for the India, as well
as UK based Advanced Design studio. Pratap and his team of over 100 design
professionals work across a range of products from Tractors, Trucks, buses,
pick-ups and SUV’s. Pratap is an avid modeller, and has a collection of over 65
World War 2, 1:72 scale plastic models, which he creates in his free time.






MARTIN GROSCHWALD

CEO - KONZEPTHAUS INNOVATION CONSULTANCY

Speaker

READ BIO
BIO


Big-thinker; influencer; global design consultant; thought-leader; innovation
driver. Martin Groschwald is the CEO & Co-founder of Konzepthaus group - an
innovation consultancy that specialises in business transformation and finding
the best pathways and people to fulfill their partners‘ visions through design &
technological leaps. With over eight years of experience within the mobility
design sector, Martin is positioned as an authority and design consultant who
likes to challenge existing norms to create new ways of thinking about the
design process. Highly networked with all leading global OEMs, Martin stays at
the forefront of innovation helping to partner and drive new approaches
throughout the industry. He works hard to elevate and innovate the industry,
through his blogs, podcasts, community building events like Pistons & Pretzels
and delivering new tools, such as Pathfinder to support new, upcoming designers
into the industry. He’s also an avid Bayern München supporter, Aston Martin
enthusiast and loves discovering the world.









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