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GRAPHIC DESIGN • EXPERIENTIAL DESIGN • PRODUCT DESIGN -------------------------------------------------------------------------------- TARA NIELSEN -------------------------------------------------------------------------------- Design Portfolio Circa 20242012 – Current DayNetwork: LinkedIn Contact: Taraforms@gmail.com -------------------------------------------------------------------------------- Graphics, Saltburn Premiere Logo & Identity, Highness Rebrand Experiential, Google House Identity, Caldera Rebrand Graphics, Dead Ringers Premiere Experiential, H&M Pride Campaign, Spotify Non-Traditional OOH Los Angeles Product, Leather Collections Product, Furniture Collections GRAPHICSSALTBURN PREMIERE -------------------------------------------------------------------------------- Amazon Studios, Saltburn NY Premiere Graphics, 2024 For Highness Prod. Co. Services : Graphic Design, Environmental Graphics The graphics I created for the Saltburn premiere featured an elegant combination of ornate script and bold serifs. Design inspiration was pulled from the meticulous set design in the movie. It needed to leverage their Title Treatment and the loose brand guidelines with lots of room to explore layout. We wanted something elegant yet vaguely x-rated. -------------------------------------------------------------------------------- LOGO & IDENTITY HIGHNESS REBRAND -------------------------------------------------------------------------------- Highness Production Co. , Rebrand 2024 Services : Logo Design, Branding Design, Social & Website In 2024, I worked with Highness to redesign their logo and create a new visual identity. My mission was to rebrand Highness to better reflect the industry elevating work they do and push their business forward. Through color, typography and logo we will create the brand essentials to build a website, Google templates and other key assets to refresh the Brands digital presence. -------------------------------------------------------------------------------- EXPERIENTIAL GOOGLE HOUSE -------------------------------------------------------------------------------- Google, Google House Cedia, Denver, 2019 Services : Senior Experiential Designer, Art Director Recipient of Best in Show 2019, this 50x50 concept home at CEDIA was the dynamic centerpiece of the new Google Nest experience. Through material palette and form we achieved an instantly recognizable “Google Nest” concept home that facilitated an informative and immersive space for tech pros to experience the magic of their multi-product solutions in a home/home-like environment. -------------------------------------------------------------------------------- CAMPAIGN SPOTIFY OOH -------------------------------------------------------------------------------- Spotify, Wrapped OOH Campaign, 2023 Services : Graphic Design Spotify asked us to create non-traditional OOH for the launch of their end of year Wrapped campaign. For this project I leveraged campaign assets and meticulously designed an out of home billboard that transitioned from day to night. It featured UV reactive paint that lit up at night and shadow letters revealed by the angle of the sun. -------------------------------------------------------------------------------- IDENTITY CALDERA REBRAND -------------------------------------------------------------------------------- Caldera, Concept Identiry Work 2024 Services : Design Direction Title : Gentle Disruptor This is a direction I put forward for Caldera’s 2024 rebrand. Through mixing type and building duality into the color pallete I told the story of the dual forces of Caldera, the “gentle DISRUPTOR”. I used a balanced color palette that plays with subtle duality between earth tone and a vibrant blue that gives this direction energy. The opposition In the serif vs sans creates a strong and unique voice that speaks to mutliple audiences. -------------------------------------------------------------------------------- Graphics DEAD RINGERS PREMIERE -------------------------------------------------------------------------------- Amazon Studios, Saltburn NY Premiere Graphics, 2023 For Highness Prod. Co. Services : Graphic Design, Environmental Graphics For the release of Amazon’s new movie turned into a series, Dead Ringers, I helped with the graphics for both the premiere and dinner party. We created a series of custom graphic artworks and textures to be the backdrop for all event assets including step and repeat, invitations, easter egg environmentals, photobooth, denu menus, cocktail menus, etc. Through the use of pusling feminine colors and brand type we helped tell a strong visual story that reinforced the series themes of the reproduction. -------------------------------------------------------------------------------- GRAPHICS & EXPERIENTIALH&M PRIDE FLOAT -------------------------------------------------------------------------------- H&M, Pride Float Design, 2023 H&M, Pride Campaign Design Concept, 2024 For Rock+Paper Services : Experiential Design & Graphic Design In 2023, I concepted and designed the Pride float with dynamic mirored crystals emerging from the float’s floor. A forced perspective graphic was revealed on the angled surfaces as the float past guests of the parade. In 2024, I again helped wih the float design but this year we were also tasked with nailing some campaign grpahics that could be leveraged across social and In-store advertising. We were tasked with bringing the rainbow to life In non-traditional and unexpected ways. I created a unique piece of art Inspired by the pools of Yosemite’s geyser. Conjuring a more organic and unexpected rainbow. -------------------------------------------------------------------------------- PERIPHERAL PREMIERE -------------------------------------------------------------------------------- Amazon Studios | Peripheral Premiere, Los Angeles, 2022 Services: Graphic Design In partnership with Highness, I designed the premiere event graphics for Amazon Prime’s launch of The Peripheral. The custom graphic artwork I generated was an abstract dripping futuristic texture to match key tones from the series. Along with this we created an more industrial and steely texture for the step and repeat. -------------------------------------------------------------------------------- PRODUCT DESIGN STORYBOX SUB-SCRIPTION -------------------------------------------------------------------------------- THIS IS GROUND, Los Angeles, 2017 Services : Product Design A themed monthly subscription box that told a story through objects and printed zine. Each story box had partner products, a custom designed leather good and a printed zine. For this project, I owned everything top to bottom, concepting, storytelling, copy writing, product partnerships, product design and packaging.