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RECLAIM YOUR
ROAS



Our Done-For-You solution will double your
retargeting audience size and cut acquisition costs by more than 30% —or you
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TRUSTED BY




WE TRAIN AD PLATFORMS TO
MOVE FASTER, SPEND LESS, AND CONVERT MORE


DONE-FOR-YOU
NO LOGINS, NO SOFTWARE SUBSCRIPTION

If you’re like most of our clients, you have seen lower sales and increasing
marketing expenses following iOS 14.5 and despite your best efforts, you can’t
get conversions back to their pre-iOS glory. We engineered a quick and easy
system for harnessing the power of your first-party data that increases Ad ROI
and protects you from the whims of Facebook, Google, and Apple.


AD PLATFORMS DEMAND BETTER SIGNALS

By improving match-rates audienceOS trains ad platform algorithms to expand
audiences and optimize faster for improved scalability, lower CPA, higher
conversion, and higher ROAS.




THANKS TO IOS 14.5 & PRIVACY CHANGES → YOU’RE MISSING OUT ON AT LEAST 60% OF
YOUR AUDIENCE SIGNALS

audienceOS fixes signal loss resulting in up to an 80% increase in match rates
on Facebook.



Feeding more quality signals amplifies the ad platform’s ability to match back
their users. This means 2-3x retargeting audiences and reduced acquisition
costs.




SCALING YOUR BUSINESS BECOMES COSTLY WHEN CPAS CONTINUE TO CREEP UPWARD

audienceOS reduces CPA by up to 70%!

With CPAs increasing, it can be difficult to get the same performance out of
your ads as before. Working with us allows you to operate lean again by keeping
your acquisition costs as low as possible.


IF YOU’RE SUFFERING FROM LOW ROAS, THEN YOU’RE WASTING MONEY & SEEING A DECREASE
IN PROFITABILITY

audienceOS increases ROAS by 45% in 60 days!



Regain control of your ad spend and get ROAS back to pre-iOS levels with our
done-for-you audience optimization and expansion system.




TIRED OF MANAGING MULTIPLE DASHBOARDS? WE FEEL YOU. THAT’S WHY WE OFFER A
DONE-FOR-YOU SOLUTION THAT WILL HAVE YOUR DATA FLOW OPTIMIZED AND FLOWING INTO
YOUR AD ACCOUNTS IN 72 HOURS OR LESS.

Every hour your ads run, the more money you lose.

Plug the hole


Pretty much all metrics have gone up in the initial 45 days. Event Quality match
rate is looking great (and was even complemented by the facebook marketing
experts team). Because we started with pretty poor tracking and messy
attribution. What we are seeing in google analytics is still not one for one
from ads manager, but that seems like it will always be present. But as far as
conversions and ROAS go, results are far greater than before.

SAM LOCKE

LENSABL


LET’S FIX YOUR SIGNAL LOSS

IMMEDIATE IMPACT

Beat iOS and increase your match rates on Facebook by up to 80%.

COMPETITIVE EDGE

Leverage your first-party data today and be the winner tomorrow.

OWNERSHIP & CONTROL

Break free of the walled garden of Google and Facebook.

REAL RESULTS

Increased reach – Lower CPA – Higher ROAS Expand and optimize your audience.

GET STARTED


FAQ

 



WHAT SETS AUDIENCEOS APART FROM THE MULTITUDE OF ATTRIBUTION TOOLS ON THE
MARKET?

audienceOS complements existing attribution solutions and resolves signal loss
to restore data flow between your website and Facebook, enhancing ad performance
and stability. While attribution tools cannot fix signal loss, they can measure
the impact of your ads, including the improvements facilitated by audienceOS.

DOES THIS ONLY HELP WITH FACEBOOK?

Our systems work and improve your efforts across all ad platforms. At this time,
FB ads see the greatest performance improvement because we are feeding the
starving FB algorithm the data it has been desperately needing post iOS 14.5.

WHAT ARE THE SYMPTOMS OF A SIGNAL LOSS PROBLEM?

Facebook is forced to rely on data modeling to compensate for missing
information when a substantial amount of your website signals are dropped,
leading to highly inconsistent attribution and significant swings in
performance. If the purchases attributed to your Facebook Ads Manager are
inaccurate by over 30%, you likely have a signal loss issue. If your ad
performance fluctuates by more than 50% over the course of a week, it implies a
severe signal loss problem

I’M ALREADY USING THE SHOPIFY-CAPI CONNECTION. WILL AUDIENCEOS DO ANYTHING FOR
ME?

Facebook’s policies require the deletion or removal of any data matched to an
opted-out user. This applies to data sent from any Meta app, the Facebook
website pixel, or the Shopify-CAPI connection managed by Facebook. According to
Facebook’s calculations, 60% of data is dropped. By using audienceOS, on the
other hand, you can send compliant 1st party data brokered by your own terms of
service, not Facebook’s. This is why data sent via audienceOS is not dropped.

IS THIS FOR B2C ONLY OR WILL IT WORK FOR B2B?

Our tech can and does work with both B2B and B2C markets. B2C privacy laws are
changing rapidly, and marketing to consumers will only get more difficult as
time goes on.

WHAT SIZE CUSTOMERS DO YOU WORK WITH?

audienceOS was purpose-built to solve Facebook signal loss for brands who have a
minimum monthly ad spend of $25k per month. For audienceOS to work as expected,
there’s a minimum volume of website signals needed to be sent – many brands
under $25K in monthly ad spend fall below that minimum.


THE CHALLENGES AND TRIUMPHS OF DIGITAL ADVERTISING: AUDIENCE SIGNALS & MORE

Sep 5, 2023




UNLEASHING BUSINESS POTENTIAL THROUGH VALUE-BASED BIDDING STRATEGIES

Aug 23, 2023




MASTERING AUDIENCE TARGETING IN GOOGLE ADS: UNLEASHING THE POWER OF AUDIENCE
SIGNALS

Aug 16, 2023


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