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OW.LY URL SHORTENER

Using links in your social posts is a great way to drive traffic to your
website, blog, or landing page. With Hootsuite’s link shortener, you can shorten
and measure the traffic of links.

 * Shorten your links in Hootsuite with ow.ly for a tidier look in your social
   posts

 * Add tracking parameters in Hootsuite so you can see how much web traffic
   comes from those links

 * Analyze the number of clicks on your Ow.ly links in Hootsuite

Create a Hootsuite account now to access our URL shortener.



Start Your Free 30-day Trial





TEST OUR MOST POPULAR FEATURES



Get more clicks

Your Ow.ly link is short and, unlike long URLs with lots of characters, doesn’t
look suspicious. And that makes it much more clickable. 


Track & improve link performance

Ow.ly tells you who clicks your links and what they do when they land on your
website. Those insights can help your team make smarter decisions around your
content and web strategies.


Create custom URLs

If you have a Team, Business, or Enterprise plan, you can use Ow.ly’s custom URL
shortener for a branded look.


Enable Bit.ly shorteners

If you have a Business or Enterprise plan, you can enable Bit.ly shortener in
your social posts.




Explore All Features



STILL NOT SURE WHERE TO START?

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Choose the right plan

Whether you’re a solo superstar or a global team of hundreds, our plans are
designed to adapt to the needs of you and your business.

Compare Plans
Start your free trial

Learning new software takes time. Spend 30 days testing and getting comfortable
with Hootsuite, completely free.

Get Started
Attend free classes for beginners

Get access to classes with Hootsuite experts who will show you the ropes and
answer all your social media management questions (even the ones your boss is
too shy to ask).

Learn More
 1. Choose the right plan
    
    Whether you’re a solo superstar or a global team of hundreds, our plans are
    designed to adapt to the needs of you and your business.
    
    Compare Plans
 2. Start your free trial
    
    Learning new software takes time. Spend 30 days testing and getting
    comfortable with Hootsuite, completely free.
    
    Get Started
 3. Attend free classes for beginners
    
    Get access to classes with Hootsuite experts who will show you the ropes and
    answer all your social media management questions (even the ones your boss
    is too shy to ask).
    
    Learn More


OW.LY FREQUENTLY ASKED QUESTIONS


 * WHAT IS OW.LY?
   
   Ow.ly is Hootsuite’s very own URL shortener. It allows you to shorten links
   for free as you compose and plan posts in the dashboard. Each link can be
   customized with tracking parameters to monitor success using analytics tools.
   
   
   WHAT IS THE BEST URL SHORTENER?
   
   We’re partial to Ow.ly, of course, but there are plenty of top-notch link
   shorteners out there. We’ve put together a guide to all the best URL
   shorteners to help you decide which one is best for you.
   
   
   WHERE IS OW.LY IN HOOTSUITE?
   
   Ow.ly is found in the Hootsuite Composer. When you add a link into the
   content box of Composer, Hootsuite will automatically give you the option to
   shorten with Ow.ly and add tracking parameters.
   
   
   IS IT EASY TO USE OW.LY IN HOOTSUITE? 
   
   Yes. The Hootsuite dashboard is designed to be user-friendly, so shortening
   links and tracking clicks is a cinch. 
   
   
   
   ARE THERE ANY OTHER BENEFITS TO USING HOOTSUITE? 
   
   Lots! Hootsuite is the most popular social media management platform on earth
   and lets you manage all your social accounts in one place, schedule messages
   in advance, track important conversations, and, of course, use the Ow.ly link
   shortener.


 * WHY SHORTEN URLS?
   
   Shortening lengthy URLs with a tool like the Ow.ly link shortener can help
   you create neater links and measure how many clicks they get. 
   
   Short links are useful if you’re working with a limited character count and
   don’t want to waste precious caption space on a never-ending URL. For
   example, Ow.ly is the perfect Twitter URL shortener because it leaves more of
   those 280 characters for your actual message.
   
   Long links look spammy and untrustworthy, so people are less likely to click
   on them. Plus, vanity URLs can help boost brand awareness and keep your
   business top-of-mind.
   
   
   CAN YOU CREATE CUSTOM URLS WITH OW.LY?
   
   Yes, you can create custom links with Ow.ly as long as you have a Team plan
   or above. Create a vanity URL in Hootsuite by navigating to Account &
   Settings and then selecting Vanity URLs.
   
   
   WHY DO I NEED A HOOTSUITE ACCOUNT TO USE OW.LY?
   
   Previously, Ow.ly was available to everyone. However, to increase security
   for our users, we’ve moved the Ow.ly link shortener into the Hootsuite
   dashboard. To access it, sign up for your free Hootsuite trial here.


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