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ZohoPress Release Zoho Launches Canvas


ZOHO LAUNCHES CANVAS, THE INDUSTRY-FIRST DESIGN STUDIO TO RE-ENVISION THE CRM
EXPERIENCE FOR ENTERPRISES

CANVAS BRINGS CONSUMER-LEVEL SIMPLICITY TO THE CRM USER EXPERIENCE THROUGH A
NO-CODE DESIGN STUDIO, INCREASING CRM ADOPTION RATES

Austin, Texas - August 10, 2021 — Today Zoho Corporation, a leading global
technology company, announced Canvas for Zoho CRM, a one-of-a-kind design studio
for CRM personalization. Canvas enables businesses to create their own CRM
interfaces that are better suited to the role of each employee, without IT or
developer involvement. It helps simplify complex CRM implementations into
streamlined and contextual employee-facing experiences.

Data and workflow customization can render a CRM system too complex for most
employees, and personalizing the CRM for each employee's role involves too much
development effort and cost. As a direct result of this complexity, productivity
drops, employees become disengaged, CRM adoption struggles, and ROI can suffer.
With Canvas, companies of all sizes can avoid these issues and enjoy the breadth
of functionality offered by a general-purpose CRM and the specialized experience
offered by a vertical CRM.

With Canvas, Zoho's customer experience platform continues to focus on building
a system of experiences that simplifies the experience economy for brands and
every stakeholder. From planning and creating diverse customer experiences to
delivering and evolving them for the future, Zoho CRM helps organizations of all
sizes enable employee productivity, improve stakeholder collaboration, and
increase customer success.

"A lot of CRM software already offers an abundance of personalization for
customer experiences, but the same is not true for employee experiences. As a
result, everyone's using the same system and paying the productivity tax for no
reason." said Mani Vembu, COO of Zoho, "Imagine a reality where the system is
tailor-made for each employee's role. That is true all-around personalization,
and that's what we're bringing to market with Canvas. We believe it's a more
natural solution to the challenge of software adoption. Our ultimate aim is for
businesses to create enterprise-wide software experiences with consumer-grade
simplicity."


CANVAS CAPABILITIES INCLUDE:

 * Drag-and-drop editor- Canvas sports a simple drag-and-drop editor that
   facilitates designing without the need to write a single line of code.
 * Template gallery - Customers can pick a preset template that speaks to them
   and their industry, and dive right in.
 * Industry relevant views - Companies can create views that are relevant to
   their industry, their work culture, their sales process, and more.
 * Self-service via portals - Customers can also share Canvas creations over
   portals and create a better experience for vendors, stakeholders, and more.
 * Role-based assignment - Companies can assign different Canvas views based on
   roles, responsibilities, and teams in their company.
 * Extensive formatting: - Canvas also houses a wide range of formatting options
   to edit the finer details of a view, and can load styles dynamically based on
   conditions.

More information on further capabilities here: https://zoho.com/canvas

Additional information about Zoho CRM can be found at: https://zoho.com/crm


CUSTOMER STATEMENTS:

"Arctic Spas has been using Zoho One for a few years now with dozens of
integrations, extensions, Flows, and APIs in the environment, and a heavy
emphasis on CRM as the core of our deployment. We collect a ton of information
about our web leads and like to keep track of as much of that information as we
can. I've tried many different options to organize the data but previously, it
was difficult to ensure the most relevant information was exactly where it
needed to be. Canvas makes things simple. It's simple to understand and quite
easy to navigate around. I was able to build a view for our leads that shows all
pertinent info in one place--it's simple to navigate and easy to find anything
in seconds. The ability to customize where everything is into different elements
on the same page, or even tabs, has made life a lot easier for all my users. Our
dealer approvals process is now 90% faster because people have easy access to
the information they need, all organized in a way that makes sense for our
business. The customization it's given us will continue to improve our
productivity as we expand our usage. Canvas is simple to use and easy to
understand, and is making life a lot easier for all our users." - Arctic Spas,
Mike Sigvaldason, Corporate CRM Administrator

"Canvas has allowed us to have different views for different departments in our
company. Our client success team wants to see all of the licenses that the
current client has in the “Accounts” module. Whereas, our training team wants to
view all of the training details for the contacts within that account. The
Canvas builder not only allows us to have this customization, but we are also
able to edit the layout to match our company’s brand. Another area of Canvas
that has been really useful for us is the ability to add tabs and use sections
to create the layout. This has made it easier for us to view information
quickly." - Bluelight LLC, Nicole Lynch, Process Specialist at Blue Light LLC


MEDIA STATEMENTS

"An organization's customer experience can be impacted by the employees'
experience and the tools they use. High platform complexity and low adoption can
affect employee engagement and drive down the ROI of CRM implementations. This
is a universal problem." said Greenberg, "A simple no-code approach to help
companies build their own software experiences is one of the more elegant
solutions to that universal problem. It can greatly help drive platform adoption
and create success for the organization." - Paul Greenberg, Founder, Managing
Prinicipal of The 56 Group, LLC

"Solutions like Canvas turn the paradigm of teams conforming to tools on its
head. Canvas is for teams as personalization and engagement optimization engines
are for customers—creating contextual, personalized, and relevant environments
to elicit valuable outcomes. Instead of learning how to work with CRM, Canvas
empowers organizations to design a user’s experiences with CRM based on how
individual teams want to and need to work." - Liz Miller, VP & Principal Analyst
at Constellation Research

"Everybody knows how important personalization is from a customer's perspective,
but there is less emphasis on the role personalization plays in order for
employees to create/deliver those personalized experiences. Canvas for Zoho CRM
focuses on that side of the equation, providing employees with tools to more
easily and efficiently create their own workflows and processes, which in turn
improves their ability to deliver those personalized experiences customers
want." - Brent Leary, Co-Founder & Partner, CRM Essentials


PRICING AND AVAILABILITY

Canvas will be available across all editions of Zoho CRM, at no additional cost.
Zoho believes that every CRM user deserves a better experience and stands for
supporting the CRM community, which is why Zoho is offering Canvas free of
charge to all Zoho CRM customers.

In the coming years, Canvas is also poised to be implemented into all Zoho
products so that users can experience a consistent, cohesive experience across
the Zoho ecosystem.


ZOHO PRIVACY PLEDGE

Zoho ensures a level of confidentiality that no other vendors in the industry
can guarantee. Zoho does not allow any third-party trackers to monitor usage
behavior and never sells any data to ad-based companies. Because Zoho owns and
has built its entire technology stack, the company is able to offer the most
secure experience to its 60 million users without any compromise on data
privacy. Zoho CRM users have the assurance that their data is confidential and
protected, and only users themselves maintain ownership of that data.


ABOUT ZOHO

With 50+ apps in nearly every major business category, including sales,
marketing, customer support, accounting and back office operations, and an array
of productivity and collaboration tools, Zoho Corporation is one of the world's
most prolific software companies.

Zoho is privately held and profitable with more than 9,000 employees. Zoho is
headquartered in Austin, Texas, with international headquarters in Chennai,
India. Additional offices are in the United States, India, Japan, China,
Singapore, Mexico, Australia, the Netherlands, and the United Arab Emirates.

Zoho respects user privacy and does not have an ad-revenue model in any part of
its business, including its free products. More than 60 million users around the
world, across hundreds of thousands of companies, rely on Zoho every day to run
their businesses, including Zoho itself. For more information, please visit
www.zoho.com


MEDIA CONTACT

Alexandra Wheeler
Zoho PR
alexandra.w@zohocorp.com

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