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LEARN PROGRAMMATIC SEO WITH PRACTICAL, REAL-WORLD, EXAMPLES.

Practical Programmatic is a complete course that teaches you everything you need
to get started building programmatic SEO projects - with code, no-code, or AI
content.

Buy now → $197
View the curriculum →

CURRICULUM

17h 6m of content

Looking for a sneak peek of what's on offer inside Practical Programmatic? The
list below is updated whenever new content is added.

The Fundamentals of Programmatic SEO
4h 18m
Population Data - No Code Case Study
2h 1m
Golf Courses - a Low-Code WordPress Build
2h 17m
Building a Programmatic SEO Website with Webflow
3h 53m
Building an Affiliate Product Review Site
51m
Using AI to Build Programmatic SEO Websites
16m
Setup Showcase - Real Programmatic SEO Sites
1h 1m
Programmatic SEO Masterclasses
2h 29m
Close →



CHOOSE YOUR PROGRAMMATIC SEO ADVENTURE...

Looking to learn more about programmatic SEO and if it can help you?

Pick a path to follow and see where it leads!


Bloggers & Publishers
Developers
Business Owners


Programmatic SEO is a great way to add topical relevance to your blog!


CHANCES ARE, YOU'RE USING WORDPRESS FOR YOUR BLOG.

Lucky for you, we have case studies on exactly how to create programmatic SEO
sections in a WordPress site - whether it's a new site or adding to your
existing blog.



You'll learn what the best WordPress plugins are for creating a lot of posts at
scale (which is awesome for your topical relevancy, btw) and ways to enhance
your layout and internal links with blocks.

But, but, I'm not using WordPress...

That's cool. We have basic examples of how to whip up a programmatic site using
Webflow and Wix too and you can learn the techniques to apply to your own CMS
too.


LOW CODE? NO CODE? NO PROBLEM!

function pseo_shortcode() {
    return 'Programmatic SEO is awesome';
}
add_shortcode('pseo', 'pseo_shortcode');


Spinning up a WordPress site is mostly no, or low, code - but there are some
examples of how you can use a sprinkle of code here and there to make things
easier.

Totally optional, but you'll soon learn that with ChatGPT and other tools now
available, it's easier than ever to get creative!

Everything is explained as we're building the case studies together.

Take the bits you want to apply to your own thing, ignore the bits you don't -
that's the best way to learn this stuff, IMO.


BUT ISN'T WORDPRESS SLOW WITH LOTS OF POSTS?!

It can be, yes.

But there are ways to make it work - even at ridiculous scale (I'm talking 20k+
posts!).

For example:

 * Keep your clusters tight! Not every programmatic SEO site needs to be
   thousands of pages. With the right data, you can get hyper-focused and create
   a lot less pages while maintaining the super high quality that will give you
   that sweet, sweet, topical authority.
 * To make cash, you need to cache. Caching plugins for WordPress are very good
   these days. Personally, I use Cloudflare and their Cache Everything option
   alongside WP Rocket but you can use whatever floats your boat.
 * Stop installing all the plugins! Do you really need to install that plugin to
   add one block to the editor that you know is only gonna be used on one post?
   Probably not ;)

We'll cover all of this and more inside the courses but, rest assured, you can
build some b-e-a-utiful programmatic SEO sites in WordPress.


TAKE A LOOK AT THIS PROGRAMMATIC SEO WORDPRESS SITE

One of the case study sites for this programmatic SEO course was built as an
example, but it's starting to gain traction.

This is the power of programmatic SEO.

You'll learn how to do this yourself inside the course.




You've reached the end of this trail, my intrepid explorer!

Choose a new path, or sign up now to learn more by building things...


CONTINUE YOUR JOURNEY OF PROGRAMMATIC SEO DISCOVERY

Buy now →
Choose a new adventure

As a developer, you have the "programmatic" part - you just need the SEO...


LEARN FUNDAMENTAL SEO AND YOU'LL BE UNSTOPPABLE!

$ composer install pseo_

Your dev skills are a superpower when it's come to programmatic SEO. If you can
combine them with the basics of SEO the world is your oyster. _

[?] What would you like to learn?_

[1] Keyword research_

[2] Finding data_

[3] Creating content_

>_

Chances are you already know the basics of doing programmatic SEO using code. A
good framework like Laravel or Django will give you everything you need:

 * Lots o' data! There's no need to be importing CSVs into WordPress when you
   can hook your code up to Postgres or MySQL. Creating new sections is limited
   only by your SQL queries!
 * Route your traffic. Create your URLs with /weather-in-{city}/ route
   parameters and then use the variable in your controllers and templates.
 * Advanced templating. Whether you use Twig, Jinja, Nunjucks or any other
   randomly named templating framework - you can create advanced loops,
   conditional content, and content includes to build truly impressive
   templates.




WHAT ABOUT THE "SEO" PART?

That's where this programmatic SEO course can help you.

We'll cover the SEO "tricks"* you might not know to launch your programmatic SEO
site properly.

*(that are not really tricks they are just basic fundamentals that if you do
them right will get you 90% of the way)

The core of this will be:

 1. Keyword research. Learn how to find keywords that have repeatable patterns
    that we can use as routes in our framework. We can then check the SERPs to
    see if we stand a chance of ranking for them.
 2. Finding data to use. There's lots of data available for free, and you're a
    dev so you can also scrape public information too! This can be automated,
    one-time, or whatever the project needs.
 3. Creating content. SEO-friendly content is pretty easy. Make it useful,
    readable, give examples and use your experience. With data, we can provide
    tables and charts that can get those delicious links that Google say you
    don't need but you really do.
 4. Indexing your content. Visitors can't land on your site if the pages aren't
    in Google, so we need to figure out how to do that at scale. Spoiler alert:
    it can be tricky and Google sucks (but there are some ways to index as many
    pages as possible!).

And that's it. Programmatic SEO is still mostly SEO. Nail that, then go and
build something awesome.



You've reached the end of this trail, my intrepid explorer!

Choose a new path, or sign up now to learn more by building things...


CONTINUE YOUR JOURNEY OF PROGRAMMATIC SEO DISCOVERY

Buy now →
Choose a new adventure

Ah, you're looking to improve the bottom line with some programmatic SEO, huh?


SCALE CONTENT (AND DOLLARS) TO 10X YOUR BUSINESS.

Okay, let's get down to brass tacks.

You run a SaaS or an ecommerce brand and you're looking to scale your business
by using programmatic SEO.

Maybe you've already got a team of developers and you're looking to get them up
to speed on SEO.

Bottom line: you want a return on investment.

Programmatic SEO is a fantastic option for this. For a few reasons:

 1. It's scalable! Using just one data source, you can add 100, 1,000 or even
    10,000+ pieces of content to your site. Find the topics your customers are
    talking about and create content around them.
 2. Less maintainence needed. You have a data source and a template that creates
    the content. Updates to every page built this way is made in just two places
    - the data source, and the template. Much more maintainable than 1,000 blog
    posts.
 3. Section-specific CTAs. Let's say you're a coffee brand and built a section
    around how much caffeine is in certain competitor brands. With programmatic
    SEO it's a cinch to have a specific call-to-action here. Looking for a
    caffeine punch in the face that is 27% more potent than Starbucks? You got
    it!
 4. Grow that list! Every biz owner worth their salt wants an email list to
    reach potential and existing customers. For every $1 you spend on email
    marketing, your ROI is about $36. Do you want a 3,500% ROI? Then combine
    programmatic SEO with conversion rate optimization to scale your list (and
    your bank balance).

Programmatic SEO + CRO = $$$


ANYTHING ELSE I NEED TO KNOW?

From the biz dev side of things, not really.

To put it simply: programmatic SEO lets you publish a lot of content quickly and
can help you to increase your "topical authority".

That's just a fancy way of saying that it helps Google to better understand what
your site is about so that it can better rank for related keywords.

Depending on your business, you can use programmatic SEO in a blog platform like
WordPress, or work with a developer and a custom framework.



Site 1 Site 2 Site 3 Site 4 Site 5 Site 6



HOW MUCH TRAFFIC CAN YOU GET?

Programmatic SEO is a pretty good traffic acquisition strategy.

On the left, you can take a look at the metrics from a few of the sites I've
built using the tactics and strategies in this course.

You've reached the end of this trail, my intrepid explorer!

Choose a new path, or sign up now to learn more by building things...


CONTINUE YOUR JOURNEY OF PROGRAMMATIC SEO DISCOVERY

Buy now →
Choose a new adventure
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HEY, I'M IAN NUTTALL - CREATOR OF THIS LITTLE PROGRAMMATIC SEO COURSE...

I've been building websites powered by programmatic SEO since about 2015, and in
the last few years have created a portfolio of sites that generate 3m+ page
views per month.

I also sold one for ~$500,000 in early 2023.

$ find twitter

  →@iannuttall

$ find personal-site

  →ian.is

$ find newsletter

  →opportunities

>


THE PROGRAMMATIC SEO WALL OF LOVE

None of the testimonials on this page were paid for or coerced in any way.

If you want to feature here too, tweet me. Or else! 👊

ALLISON SEBOLDT

Ian is hands down the most successful person at pSEO I’ve ever known.

He’s a builder, which means you’re learning from someone with tons of
experience, as well as success. The best kind of person to learn from!

JORDAN HANSEN

I didn't know what Programmatic SEO was before Ian. Now I have 18 million pages
submitted to Google. Great guy and great content.

Come on, Google, index!

SUNIL

Ian has shared the most simple and creative approach for building programmatic
sites. He is one of the few people in the SEO industry who truly inspires me.

I have purchased every digital product of his, and I can say they all are worth
it.

JAKE SHERIDAN

When it comes to building humble internet businesses, Ian is:

 * a legit tech biz builder in {city}
 * a sharer of non-BS marketing tips in {country}
 * {best} at finding datasets for SEO
 * a good dude in {%%2023%%}
   
   

SHAIKAT RAY

If you're into pSEO, be sure to connect with Ian - he's the top dog in the pSEO
game!

CATHERINE

I bought Practical Programmatic when it first came launched and devoured it
within a couple of days. Now I have too many ideas for pSEO sites, and I am
recognizing them out in the wild.

What I loved about Ian's course as opposed to others was it was not only
inspirational, but practical. This was the technical how-to that was missing
from everything else out there. Content may be king, but now I know data is
queen.

SHAWNA NEWMAN

I'd never tried pSEO until this course and Ian made the whole process super easy
to understand for a non-coder like myself. It gave me lots of ideas on how to
grow my portfolio.

ANKIT RANA

Ian is no bs and downright business.

I’ve been intrigued by dynamic/programmatic sites and his contents as well as
his PSEO course provided strategic overview as well as implementation.

P.S. he replies to his emails and is open to questions. Highly Recommended.

STUART A

Ian thanks for your advice and your no nonsense and honest but humorous
approach.

Appreciate how you’ve helped me in my own pSEO journey.

JUSTIN CHARNELL

You're full of actual, actionable advice on both an idea and technical level.

I have a virtual sticky note full of pSEO tactics and strategies from you, like
easy location-based internal linking.

NICHE SITE LADY

I wanted to add a programmatic section to my site, but not knowing how to code
was a massive barrier!

Rather than hiring a developer, I bought Practical Programmatic and within an
hour I knew exactly how to do it!

I found Ian’s video lessons to be really easy to follow, with everything I
needed and more.

ANTHONY LAVALL

There are only a handful of people I would seek tutelage from in the remit of
programmatic SEO and Ian Nuttall is top of that list.

JON KURTIS

I bought Niche Site Metrics and Practical Programmatic from Ian.

Found 3 niches in NSM to go after and PP gives a peak behind the curtain into
successful pSEO projects.

Ian isn't another Twitter grifter. He provides real examples and actionable
value.

ZAK KANN

Ian is the GOAT of pSEO; DROP TABLE wp_users

RAJ JHA

Ian's threads are the gateway drug to programmatic SEO.

STEVEN HULZINGA

As a person with no programming background, I've been looking for information
about pSEO suited to my needs.

But good content has been hard to find, until I found Ian through Twitter.

He's a disrupting force and clearly knows what he is talking about.

IAN WRIGHT

Ian is great because he spells Ian the correct way, not like those other Iains.



If you made it this far down the page, you must really love programmatic SEO. A
lot.

At this point, it would be rude not to buy the course.

Otherwise, you'd be messing up my conversion rate. And that's just mean.


LET'S GET YOU LOTS OF TRAFFIC USING PROGRAMMATIC SEO

Buy now →
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