ivt-calculator.trafficguard.ai
Open in
urlscan Pro
34.120.199.56
Public Scan
Submitted URL: https://trafficguard.smalso.com/api/mailings/click/PMRGSZBCHI2DQMBVHA4SYITVOJWCEORCNB2HI4DTHIXS62LWOQWWGYLMMN2WYYLUN5ZC45DSMFTGM...
Effective URL: https://ivt-calculator.trafficguard.ai/
Submission: On November 02 via api from ES — Scanned from ES
Effective URL: https://ivt-calculator.trafficguard.ai/
Submission: On November 02 via api from ES — Scanned from ES
Form analysis 1 forms found in the DOM
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<h4 style="font-size: 24px;">Mobile UA</h4>
<p style="display: none">Prevent Installs and Conversions from being attributed to the wrong sources.</p>
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<h4 style="font-size: 24px;">Social Networks</h4>
<p style="display: none">Stop paying for Invalid Traffic across your social channels</p>
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</div>
<div class="content-area-cvr">
<h4 style="font-size: 24px;">Affiliate Platforms</h4>
<p style="display: none">Verify partner data and improve trust.</p>
</div>
</button>
</div>
</div>
</div>
<p class="alt-text">Pick as many channels as you'd like</p>
</div>
<button type="button" name="next" class="next action-button step-1 disabled aos-init" data-aos="fade-up">Next</button>
</fieldset>
<!-- close -------------------------------------------------------- -->
<fieldset>
<div class="fieldset-cover">
<h2> What industry is <br> your company? </h2>
<div class="section-custome-select select-industry">
<ul>
<li class="industry" value="sport">
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<div class="select-contentbx">
<h4>Sports Betting</h4>
<p>Gambling on sports events for profit, based on predictions/analysis.</p>
</div>
</div>
</li>
<li class="industry" value="ecom">
<div class="select-one-item animation-parent-element">
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<div class="select-contentbx">
<h4>Ecommerce</h4>
<p>Buying and selling goods and services online for commercial transactions. </p>
</div>
</div>
</li>
<li class="industry" value="telco">
<div class="select-one-item animation-parent-element">
<div class="img-cver-tab-2">
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<div class="select-contentbx">
<h4>Telecommunication</h4>
<p>Technology for communication over long distances via electronic means.</p>
</div>
</div>
</li>
<li class="industry" value="finance">
<div class="select-one-item animation-parent-element">
<div class="img-cver-tab-2">
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<div class="select-contentbx">
<h4>Finance</h4>
<p>Management of money, including banking, investments, and insurance services. </p>
</div>
</div>
</li>
<li class="industry" value="edu">
<div class="select-one-item animation-parent-element">
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<div class="select-contentbx">
<h4>Education</h4>
<p>Education is the process of learning to gain knowledge and skills. </p>
</div>
</div>
</li>
<li class="industry" value="other">
<div class="select-one-item animation-parent-element">
<div class="img-cver-tab-2">
<div class="animation-child-element" data-animation-path="https://ivt-calculator.trafficguard.ai/front/assets/industry/other.json">
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</div>
</div>
<div class="select-contentbx">
<h4>Other</h4>
<p>Can't see your industry here? We'll use an average for your calculation.</p>
</div>
</div>
</li>
</ul>
</div>
</div>
<button type="button" name="next" class="next action-button step-2 disabled">Next</button>
<button type="button" name="previous" class="previous action-button-previous reset-step-1" value=""><img src="https://ivt-calculator.trafficguard.ai/front/assets/img/back.svg" title=""> Back</button>
</fieldset>
<fieldset>
<div class="fieldset-cover">
<h2> What region does your<br>company primarily operate in </h2>
<div class="section-custome-select select-region">
<ul>
<li class="region" value="anz">
<div class="select-one-item"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/region-anz.svg" title="" class="desk-view"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/mbl/mbl-anz.svg"
title="" class="mble-view">
<h4>ANZ</h4>
</div>
</li>
<li class="region" value="africa">
<div class="select-one-item"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/region-africa.svg" title="" class="desk-view"> <img
src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/mbl/mbl-africa.svg" title="" class="mble-view">
<h4>MENA / Africa</h4>
</div>
</li>
<li class="region" value="asia">
<div class="select-one-item"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/mbl/mbl-asia.svg" title="" class="desk-view"> <img
src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/mbl/mbl-asia.svg" title="" class="mble-view">
<h4>Asia</h4>
</div>
</li>
<li class="region" value="europe">
<div class="select-one-item"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/region-euro.svg" title="" class="desk-view"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/mbl/mbl-euro.svg"
title="" class="mble-view">
<h4>Europe</h4>
</div>
</li>
<li class="region" value="north_america">
<div class="select-one-item"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/region-north-america.svg" title="" class="desk-view"> <img
src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/mbl/mbl-north-am.svg" title="" class="mble-view">
<h4>North America</h4>
</div>
</li>
<li class="region" value="latam">
<div class="select-one-item"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/region-latam.svg" title="" class="desk-view"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/region/mbl/latam.svg"
title="" class="mble-view">
<h4>LATAM</h4>
</div>
</li>
</ul>
</div>
</div>
<button type="button" name="next" class="next action-button step-3 disabled">Next</button>
<button type="button" name="previous" class="previous action-button-previous reset-step-2" value=""><img src="https://ivt-calculator.trafficguard.ai/front/assets/img/back.svg" title=""> Back</button>
</fieldset>
<!-- close -------------------------------------------------------- -->
<fieldset>
<div class="fieldset-cover values-to-calculate">
<h2>Input your average monthly spend on each channel</h2>
<div class="rangensd-slider-cover">
<div class="price-range-item mobile-slider-group">
<h5>Mobile cost</h5>
<p>How much are you currently spending on ad network payouts per month?</p>
<div class="slider-wrapper-nsg">
<div id="slider1" class="range-slider ui-slider ui-slider-horizontal ui-widget ui-widget-content ui-corner-all" aria-disabled="false">
<div class="ui-slider-range ui-widget-header ui-corner-all ui-slider-range-min" style="width: 0%;"></div><a class="ui-slider-handle ui-state-default ui-corner-all" href="#" style="left: 0%;"></a>
</div>
<div class="rang-value-drop">
<div class="slider-vlue-bx">
<input class="text1 slider-value" value="0" name="mobile_cost">
</div>
<div class="dropdown right-dropdown">
<button class="btn btn-secondary dropdown-toggle" type="button" id="dropdownMenuButton1" data-bs-toggle="dropdown" aria-expanded="false">
<i data-toggle="tooltip" title="Please enter your average costs-per-install"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/information-button.svg" title=""></i> CPI </button>
<ul class="dropdown-menu" aria-labelledby="dropdownMenuButton1">
<li> $ <input type="text" value="5" name="mobile_cost_cpi">
</li>
</ul>
</div>
</div>
</div>
</div>
<div class="price-range-item ppc-slider-group">
<h5> PPC cost</h5>
<p>How much are you currently spending on google ads per month? </p>
<div class="slider-wrapper-nsg">
<div id="slider2" class="range-slider ui-slider ui-slider-horizontal ui-widget ui-widget-content ui-corner-all" aria-disabled="false">
<div class="ui-slider-range ui-widget-header ui-corner-all ui-slider-range-min" style="width: 0%;"></div><a class="ui-slider-handle ui-state-default ui-corner-all" href="#" style="left: 0%;"></a>
</div>
<div class="rang-value-drop">
<div class="slider-vlue-bx">
<input class="text2 slider-value" value="0" name="ppc_cost">
</div>
</div>
</div>
</div>
<div class="price-range-item affiliate-slider-group">
<h5> Affiliate cost </h5>
<p>How much are you currently spending on affiliate payout per month? </p>
<div class="slider-wrapper-nsg">
<div id="slider3" class="range-slider ui-slider ui-slider-horizontal ui-widget ui-widget-content ui-corner-all" aria-disabled="false">
<div class="ui-slider-range ui-widget-header ui-corner-all ui-slider-range-min" style="width: 0%;"></div><a class="ui-slider-handle ui-state-default ui-corner-all" href="#" style="left: 0%;"></a>
</div>
<div class="rang-value-drop">
<div class="slider-vlue-bx">
<input class="text3 slider-value" value="0" name="affiliate_cost">
</div>
<div class="dropdown right-dropdown">
<button class="btn btn-secondary dropdown-toggle" type="button" id="dropdownMenuButton1" data-bs-toggle="dropdown" aria-expanded="false">
<i data-toggle="tooltip" title="Please enter your average cost-per-acquisition"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/information-button.svg" title=""></i> CPA </button>
<ul class="dropdown-menu" aria-labelledby="dropdownMenuButton1">
<li> $ <input type="text" value="25" name="affiliate_cost_cpa">
</li>
</ul>
</div>
</div>
</div>
</div>
<div class="price-range-item social-slider-group">
<h5> Social cost </h5>
<p>How much are you currently spending on social platforms (Meta, Instagram) per month?</p>
<div class="slider-wrapper-nsg">
<div id="slider4" class="range-slider ui-slider ui-slider-horizontal ui-widget ui-widget-content ui-corner-all" aria-disabled="false">
<div class="ui-slider-range ui-widget-header ui-corner-all ui-slider-range-min" style="width: 0%;"></div><a class="ui-slider-handle ui-state-default ui-corner-all" href="#" style="left: 0%;"></a>
</div>
<div class="rang-value-drop">
<div class="slider-vlue-bx">
<input class="text4 slider-value" value="0" name="social_cost">
</div>
</div>
</div>
</div>
</div>
<p class="alt-text">All costs are in USD</p>
</div>
<button type="button" name="next" class="next action-button calculate-ivt disabled couter">Calculate Estimated Impact</button>
<button type="button" name="previous" class="previous action-button-previous reset-step-3" value=""><img src="https://ivt-calculator.trafficguard.ai/front/assets/img/back.svg" title=""> Back</button>
</fieldset>
<!-- close -------------------------------------------------------- -->
<fieldset>
<div class="fieldset-cover get-started-section">
<div class="row">
<div class="col-md-6 d-flex">
<div class="dont-sweet-it-bx">
<div class="content-section-last-stage">
<h3> Crikey! They're some <br> big numbers... <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/thumb-1.svg" title="" class="thumbsup"> </h3>
<p> This super-accurate estimation represents the financial impact invalid traffic is having across your advertising efforts. Want to see exactly what's going on in your campaigns? </p>
<h4> Book your free traffic quality <br> check today and see for yourself! </h4>
<div class="form-group">
<label>Enter your name*</label>
<input type="text" name="name" class="form-control required" placeholder="John Doe">
</div>
<div class="form-group">
<label>Enter your company name*</label>
<input type="text" name="company" class="form-control required" placeholder="The Koala Company">
</div>
<div class="form-group">
<label>Enter your email address*</label>
<input type="email" name="email" class="form-control required" placeholder="johndoe@youremail.com">
</div>
</div>
<!-- alert message-->
<div class="submit-success"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/thumb-1.svg">
<h4> Great</h4>
<p> <b> Your request has been submitted. </b> </p>
<p> Your free traffic quality check link will be shared to your email.</p>
</div>
<!-- alert message-->
<button class="get-started-btn disabled" type="button"> Get Started </button>
</div>
</div>
<div class="col-md-6 d-flex">
<div class="bg-box-area">
<div class="animated-koala"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1190 1562" width="1190" height="1562" preserveAspectRatio="xMidYMid meet" style="width: 100%; height: 100%; transform: translate3d(0px, 0px, 0px);">
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<li class="itvc-result" id="total_wasted_budget_monthly">
<div class="result-item"> <span class="counter-value dollar-symbol">1100</span>
<i class="result-info-top" data-toggle="tooltip" title="Total budget wasted across PPC & Social"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/information-result-button.svg"> </i>
<p> Total wasted <br> budget monthly </p>
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</li>
<li class="itvc-result" id="total_wasted_budget_annually">
<div class="result-item"> <i class="result-info-top" data-toggle="tooltip" title="Total budget wasted across PPC & Social"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/information-result-button.svg"> </i>
<span class="counter-value dollar-symbol"> 400 </span>
<p> Total wasted <br> budget annually </p>
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</li>
<li class="itvc-result" id="misattributed_installs">
<div class="result-item">
<i class="result-info-top" data-toggle="tooltip" title="Total number of installs which were misattributed to the wrong source"> <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/information-result-button.svg"> </i>
<span class="counter-value"> 1000 </span>
<p> Misattributed <br> installs </p>
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</li>
<li class="itvc-result" id="invalid_conversions">
<div class="result-item"> <i class="result-info-top" data-toggle="tooltip" title="Total number of conversions which were misattributed to the wrong source">
<img src="https://ivt-calculator.trafficguard.ai/front/assets/img/information-result-button.svg"> </i>
<span class="counter-value"> 400 </span>
<p> Invalid<br> conversions </p>
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<h6> Key Fact <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/moj1.svg"> </h6>
<p> Across the sports betting industry, we see up to 50% IVT across paid search campaigns </p>
<h5> Crazy right? <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/moj2.svg"></h5>
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<h6> Key Fact <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/moj1.svg"></h6>
<p> Across the sports betting industry, we see up to 50% IVT across paid search campaigns </p>
<h5> Crazy right? <img src="https://ivt-calculator.trafficguard.ai/front/assets/img/moj2.svg"></h5>
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<li class="active" id="Channel"><strong>Channel</strong></li>
<li id="Industry"><strong>Industry</strong></li>
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</form>Text Content
This website stores cookies on your device to collect information about how you interact with trafficguard.ai and allow us to remember you. To find out more about the cookies we use, see our Privacy Policy. Accept Decline ; * About us * Ad Fraud Overview * Quality Audit * Self Assessment THE INVALID TRAFFIC CALCULATOR Based on the data of over 4500 TrafficGuard customers, get a super-accurate estimate of the levels of IVT in your campaigns and the financial impact it's having. Let's Go! WHICH MARKETING CHANNELS DO YOU CURRENTLY USE? GOOGLE SEARCH Protect your budget across Search, Shopping, Performance Max and more MOBILE UA Prevent Installs and Conversions from being attributed to the wrong sources. SOCIAL NETWORKS Stop paying for Invalid Traffic across your social channels AFFILIATE PLATFORMS Verify partner data and improve trust. Pick as many channels as you'd like Next WHAT INDUSTRY IS YOUR COMPANY? * SPORTS BETTING Gambling on sports events for profit, based on predictions/analysis. * ECOMMERCE Buying and selling goods and services online for commercial transactions. * TELECOMMUNICATION Technology for communication over long distances via electronic means. * FINANCE Management of money, including banking, investments, and insurance services. * EDUCATION Education is the process of learning to gain knowledge and skills. * OTHER Can't see your industry here? We'll use an average for your calculation. Next Back WHAT REGION DOES YOUR COMPANY PRIMARILY OPERATE IN * ANZ * MENA / AFRICA * ASIA * EUROPE * NORTH AMERICA * LATAM Next Back INPUT YOUR AVERAGE MONTHLY SPEND ON EACH CHANNEL MOBILE COST How much are you currently spending on ad network payouts per month? CPI * $ PPC COST How much are you currently spending on google ads per month? AFFILIATE COST How much are you currently spending on affiliate payout per month? CPA * $ SOCIAL COST How much are you currently spending on social platforms (Meta, Instagram) per month? All costs are in USD Calculate Estimated Impact Back CRIKEY! THEY'RE SOME BIG NUMBERS... This super-accurate estimation represents the financial impact invalid traffic is having across your advertising efforts. Want to see exactly what's going on in your campaigns? BOOK YOUR FREE TRAFFIC QUALITY CHECK TODAY AND SEE FOR YOURSELF! Enter your name* Enter your company name* Enter your email address* GREAT Your request has been submitted. Your free traffic quality check link will be shared to your email. Get Started * 1100 Total wasted budget monthly * 400 Total wasted budget annually * 1000 Misattributed installs * 400 Invalid conversions KEY FACT Across the sports betting industry, we see up to 50% IVT across paid search campaigns CRAZY RIGHT? KEY FACT Across the sports betting industry, we see up to 50% IVT across paid search campaigns CRAZY RIGHT? ‹› Back * Channel * Industry * Region * Budget * Result MORE OF A ONE-TO-ONE PERSON? WE'RE HERE FOR YOU! Visit our Contact Us page for a personalised tour of the TrafficGuard platform. Our dedicated team can help you understand how your campaigns can instantly benefit from cleaner traffic Reach Out Today As a high growth company, we need to be sure we have accurate and clean traffic in order to keep growing and pushing scale. We were looking for a solution that could help us save time and prevent fraud in a truly automated way. What we had before TrafficGuard was measurement. And that’s kind of useless because it limits optimisation and also meant that the more sources you have, the more time-consuming fraud management would be. We wanted prevention. RAPPI 'TrafficGuard's sophisticated tool detected over 43% of invalid traffic in our PPC funnel. This was significantly higher than other rival companies that we spoke to.”The Outcome “The value in TrafficGuard is not only to unlock real-time insights into what type of bots are attacking. They also helped us eliminate invalid traffic by using dynamic exclusion lists that can transgress from over 30 thousand IP addresses versus the 500 IP industry average.” WILLIAM HILL “The value in TrafficGuard is that it has not only unlocked budget using the quarterly reports, but has actually increased the commission payments that would usually be deducted due to invalid traffic. Being a verified Google partner, we knew we had found a solution we could rely on and the impact on our Google Ads budget has been remarkable.” ALISON As a high growth company, we need to be sure we have accurate and clean traffic in order to keep growing and pushing scale. We were looking for a solution that could help us save time and prevent fraud in a truly automated way. What we had before TrafficGuard was measurement. And that’s kind of useless because it limits optimisation and also meant that the more sources you have, the more time-consuming fraud management would be. We wanted prevention. RAPPI 'TrafficGuard's sophisticated tool detected over 43% of invalid traffic in our PPC funnel. This was significantly higher than other rival companies that we spoke to.”The Outcome “The value in TrafficGuard is not only to unlock real-time insights into what type of bots are attacking. They also helped us eliminate invalid traffic by using dynamic exclusion lists that can transgress from over 30 thousand IP addresses versus the 500 IP industry average.” WILLIAM HILL “The value in TrafficGuard is that it has not only unlocked budget using the quarterly reports, but has actually increased the commission payments that would usually be deducted due to invalid traffic. Being a verified Google partner, we knew we had found a solution we could rely on and the impact on our Google Ads budget has been remarkable.” ALISON As a high growth company, we need to be sure we have accurate and clean traffic in order to keep growing and pushing scale. We were looking for a solution that could help us save time and prevent fraud in a truly automated way. What we had before TrafficGuard was measurement. And that’s kind of useless because it limits optimisation and also meant that the more sources you have, the more time-consuming fraud management would be. We wanted prevention. RAPPI 'TrafficGuard's sophisticated tool detected over 43% of invalid traffic in our PPC funnel. This was significantly higher than other rival companies that we spoke to.”The Outcome “The value in TrafficGuard is not only to unlock real-time insights into what type of bots are attacking. They also helped us eliminate invalid traffic by using dynamic exclusion lists that can transgress from over 30 thousand IP addresses versus the 500 IP industry average.” WILLIAM HILL “The value in TrafficGuard is that it has not only unlocked budget using the quarterly reports, but has actually increased the commission payments that would usually be deducted due to invalid traffic. Being a verified Google partner, we knew we had found a solution we could rely on and the impact on our Google Ads budget has been remarkable.” ALISON ‹›