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PRIVACY & INFORMATION SECURITY LAW BLOG

Global Privacy and Cybersecurity Law Updates and Analysis
 1. Home
 2. > Insights
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College Board Agrees to Settle with the New York Attorney General Over Student
Data Privacy
Time 2 Minute Read
March 5, 2024


Categories: Children’s Privacy, Enforcement, U.S. State Law

On February 13, 2024, New York Attorney General (“NY AG”) Letitia James and New
York State Education Department Commissioner (“NYSED”) Betty A. Rosa announced
that College Board has agreed to settle charges in connection with allegations
that it violated New York Education Law § 2-d, New York’s student privacy law. 



College Board is a New York-based nonprofit that administers standardized tests
to high school students as part of the college admissions process, develops
college readiness programs, and has a contract with NYSED to subsize exam fees
for low-income students. College Board also operates Student Search Service
(“Search”), a program that allows colleges, universities and other educational
institutions to request names and contact information for high school students
based on certain characteristics such as race, zip code and GPA.

The NY AG alleged that College Board collected students’ personal data while
administering PSAT, SAT and AP exams and while students signed up for an account
through its online portal. Though the sign-up process was optional, many
students were encouraged to sign up for the Search program in the “high-pressure
context of an important exam.” The data included sensitive information such as
interest in religious activities and parents’ income level. College Board then
allegedly licensed this data to colleges, scholarship programs and other Search
customers, who used such data to solicit students to participate in their
programs. College Board also allegedly used students’ personal data that it
received pursuant to its contracts with New York schools and school districts to
disseminate its own marketing materials, in violation of both New York law and
College Board’s contracts with the agencies, including the NYC Department of
Education. The NY AG and NYSED noted that the data of more than 237,000 students
was improperly disclosed in 2019 alone.

In addition to a $750,000 penalty, the settlement prohibits College Board from
(1) using or sharing student data that it receives pursuant to its contracts
with a New York educational agency, including student data received in the
course of administering and scoring PSAT, SAT or AP exams, for commercial or
marketing purposes; and (2) sending students marketing materials regarding
participating in Search or any other College Board programs through which
College Board uses student data for a commercial or marketing purpose. The
settlement also requires College Board to negotiate a data protection agreement
with NYSED to include in all contracts with New York educational agencies for
certain covered services.

Tags: New York, Penalty, State Attorneys General, Student Data
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