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0651F8BB-3AB2-4621-AF77-1049633A382ELove The Work Logo Sign in Menu 0651F8BB-3AB2-4621-AF77-1049633A382ELove The Work Logo Menu Sign in AWARDS Cannes Lions Eurobest Spikes Asia Dubai Lynx WORK Cannes Lions Eurobest Spikes Asia Dubai Lynx TALKS Cannes Lions LIONS Live Dubai Lynx INSIGHTS Opinion & Analysis Business Transformation Unlocked CREATIVITY REPORTS LIONS Eurobest Spikes Asia Dubai Lynx RANKINGS Cannes Lions Eurobest Spikes Asia Dubai Lynx INSPIRATION Daily Inspiration Classic Work (1954 - 2000) DIRECTORY Agencies Brands People Contact UsPrivacy PolicyCookies PolicyTerms & Conditions TwitterFacebookInstagram Home > Opinion and Analysis OPINION & ANALYSIS Deep dives into the transformational power of creativity for brands and business Filter by type Filter by type * LIONS State of Creativity report * Spikes Unlocked * Eurobest Unlocked * How It Got Made * Talent Report * Lions Unlocked * LIONS Intelligence on... * LIONS Creativity Report Series * Lessons from Creative Marketer of the Year * Behind the Work * Lessons from LIONS Live * The Creative Debrief * Progress Through Creativity podcast * Lions Essentials * State of the State Interviews * Insights from WARC * The Cannes Lions Podcast * Accenture Interactive Digital Doggy Bag * Cannes Lions Original Research Clear All Filters June 29, 2023 AB INBEV: THE CREATIVE DEBRIEF AB InBev is Cannes Lions Creative Marketer of the Year for the second consecutive year. In this Creative Debrief, read how the world’s largest brewer has sustained its commitment to creativity as a driver of growth. You’ll learn how AB InBev prioritises problem-solving, builds strong partnerships and acts with agility. And you'll get access to exclusive data around Lion wins – including which work has won the most and in which Lions. The Creative Debrief ▶ May 25, 2023 THE CREATIVE DEBRIEF ON BURGER KING Burger King has been Cannes Lions Creative Brand of the Year since 2019. In this edition of The Creative Debrief, you’ll take a deep dive into the fast food brand’s creative performance over the last decade and discover four key lessons to apply to your own work. Plus, access exclusive data around Burger King’s Lion wins, including which work has won the most and in which Lions. The Creative Debrief ▶ May 3, 2023 LIONS INTELLIGENCE ON INCLUSION A more inclusive approach is the right thing to do and also one of the best ways to future-proof your business and your brand. This report will help brands to meet the particular needs of a wide range of audiences through more inclusive design, using their influence in a progressive way and leaning into specific tension points to raise awareness and start conversations. LIONS Intelligence on... ▶ April 11, 2023 DUBAI LYNX CREATIVITY REPORT This report shines a light on the best creativity in MENA as selected by Dubai Lynx juries. It also features interviews with winners, insights from jurors, trends and data from the winning work and regional rankings. LIONS Creativity Report Series ▶ April 6, 2023 LIONS STATE OF CREATIVITY STUDY 2023 The third edition of the State of Creativity Study draws on insights, data and case studies from over 2,400 creatives and marketers from across the industry, to help you rise above the challenges facing brands in 2023. Key findings show that above all, the industry believes that having a clear creative vision and strategy is critical to success. Amplifying creativity through structure, making short-term tactics work in tandem with brand-building, and collaborating meaningfully with the creator economy are also top of mind. Read the report to learn what’s preoccupying the industry right now, what’s influencing the state of creativity around the world and how creativity is being used most effectively. LIONS State of Creativity report ▶ March 30, 2023 SPIKES ASIA CREATIVITY REPORT The Spikes Asia Creativity Report features the definitive rankings of creative excellence from across Asia-Pacific. Packed full of in-depth commentary on the winning work, insights from the Jury and a detailed look at emerging trends and themes, it’s an essential tool for benchmarking creative excellence and effectiveness for the year ahead. If you'd like to gain full access to The Work, you can [learn more here](https://www.lovethework.com/en-GB/learn-more "learn more here"). LIONS Creativity Report Series ▶ March 22, 2023 THE SPIKES ASIA INTERVIEW WITH TIFFANA PUN An interview uncovering insights on Chinese creative work with Tiffana Pun, Chief Strategy Officer at Dentsu Creative China,Creative Data and Innovation Jury Member Spikes Unlocked ▶ March 22, 2023 THE PRINT & PUBLISHING AND RADIO & AUDIO SPIKES ASIA DEBRIEF The Print & Publishing and Radio & Audio Spikes Asia Debrief with Jury President Eugene Cheong, Former Chief Creative Officer at DDB Asia, Farishte Irani, Group Head - Copy at Dentsu Creative and Ralph van Dijk, Founding Creative Director, at Eardrum as well as Director of Music and Brands, Massive Music, APAC Spikes Unlocked ▶ March 22, 2023 THE MEDIA SPIKES ASIA DEBRIEF The Media Spikes Asia Debrief with Jury President Prerna Mehrotra, CEO Media at Dentsu Media APAC, Asier Carazo, National Head of Strategy at Atomic 212º and Tizzy Zoelfikar, Managing Director at Havas Media Group Indonesia Spikes Unlocked ▶ March 22, 2023 THE SPIKES ASIA AWARDS DEBRIEF IN JAPANESE The Spikes Asia Awards Debrief in Japanese with Keisuke Muroya, Creative Director at Tokyu Agency Inc., Mami Koyama, Copywriter/Creative Planner at Dentsu and Norikuni Takamiya, Co-Head of Tokyo / Director of Content & Design at I&CO Spikes Unlocked ▶ March 22, 2023 THE FILM CRAFT SPIKES ASIA DEBRIEF The Film Craft Spikes Asia Debrief with Jury President Mitsuaki Timo Otsuki, Chief Development Director at Black Cat White Cat Music, Priya Shivakumar, Senior National Creative Director at Wunderman Thompson India and Melanie Bridge, Founding Partner/Director at Sweetshop Films Spikes Unlocked ▶ March 22, 2023 THE SPIKES ASIA INTERVIEW WITH IRISY WANG An interview uncovering insights on Chinese creative work with Irisy Wang, Group Creative Director at R/GA, Brand Experience & Activation and Creative Commerce Jury Member Spikes Unlocked ▶ March 22, 2023 THE SPIKES ASIA INTERVIEW WITH MANDY HOU An interview uncovering insights on Chinese creative work with Mandy Hou, Chief Digital Officer at EssenceMediaCom, Digital Craft and Mobile Jury Member Spikes Unlocked ▶ March 15, 2023 NETFLIX: THE CREATIVE DEBRIEF In this edition of the Creative Debrief, be inspired by Netflix's creative approach that's helped it win 56 Lions since 2014. Learn from exclusive interviews with industry experts, including Ted Sarandos, Co-CEO, Netflix, 2023's Outdoor Lions Jury President, Javier Campopiano, Worldwide Chief Creative Officer, Grey and Michał Bucholc, Creative Director, GONG. The Creative Debrief ▶ February 28, 2023 HOW IT GOT MADE This report brings together ten exclusive behind-the-scenes stories on Eurobest-winning work from the people who made it. Use this report to inspire your awards entries and discover the process behind Grand-Prix winning work, from the brief to its execution. How It Got Made ▶ February 15, 2023 NIKE: THE CREATIVE DEBRIEF Since 2012, Nike has won an astonishing 190 Lions. In this edition of The Creative Debrief, you’ll take a deep dive into Nike’s creative performance over the last decade and discover four key lessons to apply to your own work. Plus, access exclusive data around Nike’s Lion wins, including which work has won the most and in which Lions. The Creative Debrief ▶ January 30, 2023 LIONS INTELLIGENCE ON GAMING Steer your teams towards effective creative work that sits at the intersection of brands, creativity, gaming, customer experience and communities. LIONS Intelligence on... ▶ December 14, 2022 THE OUTDOOR EUROBEST DEBRIEF The Eurobest Outdoor Debrief with Jury President Sanjiv Mistry, Executive Creative Director at McCann London, Doris Christina Steiner, Managing Director at Jung von Matt Donau and Anita Rocca, Creative Director at Dentsu Creative. Eurobest Unlocked ▶ December 14, 2022 EUROBEST 2022 MEDIA NETWORK OF THE YEAR REEL Eurobest Unlocked 2022 Winner’s Reel: Media Network of the Year - dentsu X Eurobest Unlocked ▶ December 14, 2022 EUROBEST CREATIVITY REPORT 2022 The 2022 Eurobest Creativity Report is the leading resource for benchmarking creativity and effectiveness across Europe. This report brings you trends, insights from winners and jurors, and rankings, so you can benchmark yourself against the very best and learn from their success stories. LIONS Creativity Report Series ▶ December 14, 2022 EUROBEST 2022 GOLDEN PALM REEL Golden Palm - Zauberberg Productions Eurobest Unlocked ▶ December 14, 2022 EUROBEST 2022 NETWORK OF THE YEAR REEL Eurobest Unlocked 2022 Winner’s Reel: Network of the Year - Publicis Worldwide Eurobest Unlocked ▶ December 14, 2022 THE ENTERTAINMENT EUROBEST DEBRIEF The Eurobest Entertainment Debrief with Jury President Broderick Hicks, SVP, Head of EMEA, Wasserman, Shane O'Brien, Executive Creative Director at BBDO Dublin and Yenan Wang, Head of Live, Agency at TikTok Eurobest Unlocked ▶ December 14, 2022 EUROBEST 2022 AGENCY OF THE YEAR REEL Eurobest Unlocked 2022 Winner’s Reel: Agency of the Year - Publicis Italy, Milan Eurobest Unlocked ▶ CANNES LIONS 2023 Winners & Shortlists SECTORS Automotive Charities & Not-for-profit Commercial Public Services Drinks Entertainment SECTORS Fashion Finance Food Healthcare & Pharmaceuticals Household Goods SECTORS Media & Publications Public Sector Retail Tech & Consumer Electronics Travel & Transport Follow us: Social Media Link(opens in a new tab)Social Media Link(opens in a new tab)Social Media Link(opens in a new tab)Social Media Link(opens in a new tab) Contact UsPrivacy PolicyCookies PolicyTerms & Conditions © Copyright Ascential Events (Europe) Limited PRIVACY PREFERENCE CENTER When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. 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