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Effective URL: https://digiday.com/topic/business-of-tv/?utm_medium=email
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BUSINESS OF TV

Member Exclusive


FUTURE OF TV BRIEFING: MEASUREMENT CURRENCY COMBATANTS TAKE CENTER STAGE AT
IAB’S ANNUAL LEADERSHIP MEETING

This week’s Future of TV Briefing recaps a contentious session on measurement
from the Interactive Advertising Bureau’s Annual Leadership Meeting.

January 31, 2024  •  6 min read

 * Member Exclusive
   
   
   PITCH DECK: HOW AMAZON IS SELLING ADS ON PRIME VIDEO TO ADVERTISERS
   
   January 29, 2024  •  12 min read
 * Member Exclusive
   
   
   FUTURE OF TV BRIEFING: WHY STREAMING AD FORMATS ARE DUE FOR AN UPDATE
   
   January 24, 2024  •  7 min read
 * Sponsored
   
   
   WHAT THE FUTURE OF CONTEXTUAL ADVERTISING LOOKS LIKE IN A PRIVACY-FIRST WORLD
   
   
 * Member Exclusive
   
   
   FUTURE OF TV BRIEFING: MEDIA AND ENTERTAINMENT MATCHMAKERS, 2024 EDITION
   
   January 17, 2024  •  11 min read
   
 * Member Exclusive
   
   
   FUTURE OF TV BRIEFING: WHERE YOUTUBE STANDS IN THE 2024 STREAMING AD WAR
   
   January 10, 2024  •  6 min read
 * The 2024 Notebook
   
   
   BOLD CALL: LINEAR TV HAS PASSED THE POINT OF NO RETURN
   
   January 3, 2024  •  7 min read
 * Member Exclusive
   
   
   FUTURE OF TV BRIEFING: THE TOP TRENDS AND DEVELOPMENTS THAT WILL SHAPE THE
   FUTURE OF TV IN 2024
   
   January 3, 2024  •  7 min read
   
 * The 2024 Notebook
   
   
   2024 WILL SEE THE START OF THE AD-SUPPORTED STREAMING WAR
   
   January 2, 2024  •  8 min read
 * Member Exclusive
   
   
   FUTURE OF TV BRIEFING: HOW THE FUTURE OF TV SHAPED UP IN 2023
   
   December 20, 2023  •  4 min read
   
 * Looking Back/Ahead to 2024
   
   
   A Q&A WITH YOUTUBE’S MARY ELLEN COE ON THE VIDEO PLATFORM’S BIG YEAR
   
   December 18, 2023  •  10 min read
 * Business of TV
   
   
   YOUTUBE POSTPONES CO-VIEWING MEASUREMENT PLAN
   
   December 18, 2023  •  4 min read
 * Member Exclusive
   
   
   FUTURE OF TV BRIEFING: WHY THE CTV AD INDUSTRY STILL NEEDS TO WEAN ITSELF OFF
   THE IP ADDRESS
   
   December 13, 2023  •  6 min read
   
 * Business of TV
   
   
   23ANDME BUCKS THE LINEAR TV DECLINE WITH ITS RETURN TO THE AD CHANNEL
   
   December 8, 2023  •  4 min read

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