www.ey.com Open in urlscan Pro
199.49.20.6  Public Scan

Submitted URL: https://insights.ey.com/NTIwLVJYUC0wMDMAAAGMim1MwKaFMDjjdu4A-pGfpCQK7QXBkqAOkyS-57uNxbQpJ7ZHLA5wcxMLcR-p064tACyydcg=
Effective URL: https://www.ey.com/en_in/transformation-realized-case-studies/how-a-leading-food-player-established-an-omni-channel...
Submission: On June 24 via manual from TN — Scanned from DE

Form analysis 1 forms found in the DOM

GET /en_in/search

<form class="search__form" data-instant-url="/en_in/instant-search-main-nav" action="/en_in/search" method="get">
  <input autocomplete="off" type="search" maxlength="2048" class="search__search" placeholder="Search for insights, services and people…" name="q">
  <button class="search__submit" type="submit" title="See all results in Search Page"> See all results in Search Page </button>
  <button class="search__close" type="button" title="Close search"> Close search </button>
</form>

Text Content

skip to the content
EY Homepage

Search Open search Close search
Open Navigation Menu Close Navigation Menu
 * Insights
   Insights
   Asking the better questions that unlock new answers to the working world's
   most complex issues.
   Explore
   Trending topics
    * Technology
    * Transformation
    * Sustainability
    * Strategy
    * Long-term value
   
   See more Trending topics
   C-suite agendas
    * CEO
    * CFO
    * CTO
    * CISO
    * CHRO
    * CMO
    * COO
    * EY Center for board matters
    * See more
   
   Back Insights
 * 
 * Services
   Services
   EY helps clients create long-term value for all stakeholders. Enabled by data
   and technology, our services and solutions provide trust through assurance
   and help clients transform, grow and operate.
   Explore
    * Strategy by EY-Parthenon
      Strategy by EY-Parthenon
       * Strategy consulting
       * Corporate and growth strategy
       * Transaction strategy and execution
       * Restructuring and turnaround strategy
       * Industry strategy
       * Digital strategy
       * Commercial strategy
      
      More about EY-Parthenon Close Strategy by EY-Parthenon
    * Consulting
      Consulting
       * Customer experience
       * Artificial intelligence consulting services
       * Cybersecurity consulting services
       * Data and decision intelligence
       * Risk consulting services
       * Supply chain and operations
       * Technology consulting services
       * Accelerating digital transformation with AI
       * Cloud
       * Data protection and privacy
      
      Explore Consulting Close Consulting
    * People and workforce
      People and workforce
       * Change management and experience
       * HR transformation
       * Integrated workforce mobility
       * Learning and development consulting
       * Recognition and reward advisory
       * Workforce analytics
       * EY Spotmentor Digital Learning Solutions
       * EY TalentMiner - Artificial Intelligence (AI) based Digital Hiring
         Solution
      
      Explore People and workforce Close People and workforce
    * Transactions and corporate finance
      Transactions and corporate finance
       * Corporate finance
       * Divestments and carve-outs
       * Sustainability and ESG Services
       * M&A advisory
       * M&A integration
       * M&A technology and tools
       * Value-added-services for new-age businesses
       * Strategy consulting
       * Valuation, Modeling & Economics
       * Leading the restructuring and turnaround
      
      Explore Transactions and corporate finance Close Transactions and
      corporate finance
    * Assurance
      Assurance
       * Climate change and sustainability services
       * Financial accounting advisory services
       * Forensic and integrity services
       * Long-term value metrics creation
       * IFRS
      
      Explore Assurance Close Assurance
    * Tax
      Tax
       * Tax planning
       * Tax function operations
       * Tax policy and controversy
       * Global trade
       * Tax compliance
       * Tax policy
       * Private tax services
       * Digital tax strategy
      
      Explore Tax Close Tax
    * Technology
      Technology
       * Advanced technology
       * Tax technology
       * Connected capital technologies
       * Technology transformation
       * Alliances and ecosystems
      
      Close Technology
    * Managed services
      Managed services
       * Tax managed services
       * Finance managed services
       * Risk managed services
       * Forensics Managed Services
      
      Explore Managed Services Close Managed services
    * EY Private
      EY Private
       * EY Private client experience
       * Tax services: Designed for private
       * Family enterprise
       * Entrepreneurship
      
      Explore EY Private Close EY Private
    * EY Sustainability
      EY Sustainability
       * Climate change and sustainability services
       * Sustainable finance
       * ESG strategy services
       * Supply chain transformation
       * Tax services
       * Global renewables
       * Climate and decarbonization
       * Environment, Health and Safety
       * EY ESG Compass - Technology-led innovation to transform sustainability
         journey
      
      Explore EY Sustainability Close EY Sustainability
   
   Spotlight
    * Strategy, transaction and transformation consulting
    * Technology transformation
    * Tax function operations
    * Climate change and sustainability services
    * IPO
    * EY Ecosystems
    * EY Nexus: business transformation platform
   
   Back Services
 * 
 * Industries
   Industries
   Discover how EY insights and services are helping to reframe the future of
   your industry.
   Explore
    * Advanced manufacturing and mobility
      Advanced manufacturing and mobility
       * Aerospace and defense
       * Automotive
       * Chemicals and advanced materials
       * EY-Nottingham Spirk Innovation Hub
       * Future of mobility
       * Industrial products
      
      More about Advanced manufacturing and mobility Close Advanced
      manufacturing and mobility
    * Consumer
      Consumer
       * Consumer Products
       * Retail
       * The future consumer
       * Sustainability
      
      More about Consumer Close Consumer
    * Energy and resources
      Energy and resources
       * Mining and metals
       * Oil and gas
       * Power and utilities
      
      More about Energy and resources Close Energy and resources
    * Financial services
      Financial services
       * Banking and capital markets
       * Insurance
       * Wealth and asset management
       * Sustainable finance
       * Fintech and ecosystems
      
      More about Financial services Close Financial services
    * Government and infrastructure
      Government and infrastructure
       * Data and technology
       * Human services
       * Infrastructure
      
      More about Government and infrastructure Close Government and
      infrastructure
    * Health sciences and wellness
      Health sciences and wellness
       * Life sciences
       * Health
      
      More about Health sciences and wellness Close Health sciences and wellness
    * Private equity
      Private equity
       * Private equity value creation services
       * Exit readiness
       * Business process automation
       * PE deal origination
       * Digital in private equity
      
      More about Private equity Close Private equity
    * Technology, media & entertainment, and telecommunications
      Technology, media & entertainment, and telecommunications
       * Technology
       * Telecommunications
       * As-a-service business operations and transformation
       * TMT business resiliency suite
       * Future Network Now
       * Capital operations and innovation suite (COInS)
      
      More about Technology, media & entertainment, and telecommunications Close
      Technology, media & entertainment, and telecommunications
   
   Case studies
    * Consulting Creating a sustainable vendor management function
      26 May 2022 Gaurav Sharma
    * Climate change and sustainability How Government of India implemented a
      global emission protocol
      14 Jul 2022
    * Managed Services How an alco-bev major reduces IT costs with software
      asset management
      16 Jun 2022 EY India
   
   Back Industries
 * 
 * Careers
   Careers
   We bring together extraordinary people, like you, to build a better working
   world.
   Explore
    * What you can do here
    * What it's like to work here
    * How to join us
    * Alumni
    * Job search
    * Technology careers
    * Industry focused careers
    * Innovation driven careers
    * Interview tips
   
   Spotlight
    * Experienced professionals
    * EY-Parthenon careers
    * Student and entry level programs
    * Talent community
    * EY Global Delivery Services
    * The exceptional EY experience
   
   Back Careers
 * 
 * About us
   About us
   At EY, our purpose is building a better working world. The insights and
   services we provide help to create long-term value for clients, people and
   society, and to build trust in the capital markets.
   Explore
    * Our purpose
    * Our values
    * Our people
    * Performance and impact
    * Newsroom
    * Locations
    * Connect with us
   
   Spotlight
    * PE/VC investments in May 2023 record 44% y-o-y decline
      21 Jun 2023, 00:00
      Mumbai, IN
    * India GCC market size to reach US$110b by 2030: EY report
      8 Jun 2023, 00:00
    * PE/VC investments in April 2023 record an 18-month high
      16 May 2023, 00:00
      Mumbai, IN
   
   Back About us
 * 
 * Contact us
   How can we help?
   We appreciate your interest in EY. Connect with an EY professional, find an
   office or stay informed by subscribing to one of our newsletters.
    * Connect with us
    * Find a EY office near you
   
   Stay informed
    * Subscribe to our newsletter
   
   Back Contact us

Search Open search Close search
See all results in Search Page Close search
No results have been found
Recent searches
See all results for

--------------------------------------------------------------------------------


TOPICS

--------------------------------------------------------------------------------


GENERAL

--------------------------------------------------------------------------------


PEOPLE

--------------------------------------------------------------------------------


TRENDING

 * How India is gearing up for a US$110b GCC industry by 2030
   
   8 Jun 2023 Consulting

 * Green finance is gaining traction for net zero transition in India
   
   5 Jun 2023 Climate change and sustainability

 * How managed services can improve compliance and provide stronger ROI
   
   5 Jun 2023 Forensics

My EY My EY
IndiaEnglish Open country language switcher Close country language switcher

Select your location Close country language switcher

No search results have been found

 * India English
 * Global English

Local sites

 * Albania English
 * Algeria English
 * Angola English
 * Angola português
 * Argentina español
 * Armenia English
 * Aruba English
 * Australia English
 * Austria Deutsch
 * Azerbaijan English
 * Bahamas English
 * Bahrain English
 * Bangladesh English
 * Barbados English
 * Belgium English
 * Belgium Nederlands
 * Belgium français
 * Bermuda English
 * Bolivia español
 * Bosnia-Herzegovina English
 * Botswana English
 * Brazil English
 * Brazil português
 * British Virgin Islands English
 * Brunei English
 * Bulgaria English
 * Bulgaria български
 * Cambodia English
 * Cameroon English
 * Canada English
 * Canada français
 * Cayman Islands English
 * Central America English
 * Chad English
 * Channel Islands English
 * Chile español
 * China English
 * China 中文
 * Colombia español
 * Congo English
 * Costa Rica español
 * Croatia English
 * Croatia hrvatski
 * Curacao English
 * Cyprus English
 * Czech Republic English
 * Czech Republic čeština
 * Democratic Republic of the Congo English
 * Denmark English
 * Denmark dansk
 * Dominican Republic español
 * Ecuador español
 * Egypt English
 * El Salvador español
 * Equatorial Guinea English
 * Estonia English
 * Estonia eesti
 * Fiji English
 * Finland suomi
 * Finland English English
 * France français
 * Francophone Africa English
 * Gabon English
 * Georgia English
 * Germany Deutsch
 * Ghana English
 * Gibraltar English
 * Greece English
 * Greece Ελληνικά
 * Guam English
 * Guatemala español
 * Guernsey English
 * Guinea English
 * Guyana English
 * Honduras español
 * Hong Kong SAR English
 * Hong Kong SAR 中文
 * Hungary English
 * Hungary magyar
 * Iceland English
 * Indonesia English
 * Iraq English
 * Ireland English
 * Isle of Man English
 * Israel English
 * Italy English
 * Italy italiano
 * Ivory Coast English
 * Jamaica English
 * Japan English
 * Japan 日本語
 * Jordan English
 * Kazakhstan English
 * Kazakhstan русский
 * Kenya English
 * Korea English
 * Korea 한국어
 * Kuwait English
 * Kyrgyz Republic English
 * Laos English
 * Latvia English
 * Latvia latviešu
 * Lebanon English
 * Libya English
 * Lithuania English
 * Lithuania lietuvių
 * Luxembourg English
 * Macau SAR English
 * Macau SAR 中文
 * Madagascar English
 * Malawi English
 * Malaysia English
 * Maldives English
 * Malta English
 * Mauritius English
 * Mexico español
 * Middle East and North Africa English
 * Moldova English
 * Mongolia English
 * Montenegro English
 * Morocco English
 * Mozambique English
 * Moçambique português
 * Myanmar English
 * Namibia English
 * Netherlands English
 * Netherlands Nederlands
 * New Zealand English
 * Nicaragua español
 * Nigeria English
 * North Macedonia English
 * Norway English
 * Norway norsk
 * Oman English
 * Pakistan English
 * Palestinian Authority English
 * Panama español
 * Papua New Guinea English
 * Paraguay español
 * Peru español
 * Philippines English
 * Poland English
 * Poland polski
 * Portugal English
 * Portugal português
 * Qatar English
 * Romania English
 * Romania română
 * Rwanda English
 * Saint Lucia English
 * Saipan English
 * Saudi Arabia English
 * Senegal English
 * Serbia English
 * Serbia српски
 * Singapore English
 * Slovak Republic English
 * Slovak Republic slovenčina
 * Slovenia English
 * Slovenia slovenščina
 * South Africa English
 * Spain English
 * Spain español
 * Sri Lanka English
 * Suriname English
 * Sweden English
 * Sweden svenska
 * Switzerland Deutsch
 * Switzerland English
 * Switzerland français
 * Syria English
 * Taiwan English
 * Taiwan 中文
 * Tanzania English
 * Thailand English
 * Trinidad and Tobago English
 * Tunisia English
 * Tunisia français
 * Turkey English
 * Turkey Türkçe
 * Uganda English
 * Ukraine English
 * Ukraine українська
 * United Arab Emirates English
 * United Kingdom English
 * United States English
 * Uruguay español
 * Uzbekistan English
 * Venezuela español
 * Vietnam English
 * Vietnam Tiếng Việt
 * Zambia English
 * Zimbabwe English

Welcome to EY India (EN)
You are visiting EY India (EN)



INTERESTED IN DRIVING TRANSFORMATION IN YOUR BUSINESS?

Sticky Bar Close button

REQUEST A MEETING WITH OUR TEAM TODAY AND LET'S BUILD A BETTER WORKING WORLD.

Request a meeting

BACK TO MAIN PAGE




HOW A LEADING FOOD PLAYER ESTABLISHED AN OMNI-CHANNEL PRESENCE TO GROW AT SCALE

EY IMPLEMENTED A SUPPLY CHAIN 'ASTERISK' SOLUTION, E-COMMERCE INTELLIGENCE
'MOZART' TOOL, AND ENABLED PARTNER ECOSYSTEMS TO HELP REALIZE COST, MARKETING
AND OPERATIONS EFFICIENCIES.

INNOVATION@SCALE – RESET TO A NEW FUTURE

Video Player is loading.
Play Video
Play
Mute

Current Time 0:00
/
Duration 0:58
Loaded: 10.12%


0:00
Stream Type LIVE
Seek to live, currently behind liveLIVE
Remaining Time -0:58
 
1x
Playback Rate

Chapters
 * Chapters

Descriptions
 * descriptions off, selected

Subtitles
 * subtitles settings, opens subtitles settings dialog
 * subtitles off, selected

Audio Track
 * en (Main), selected

Picture-in-PictureFullscreen

This is a modal window.



Beginning of dialog window. Escape will cancel and close the window.

TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaque
Font Size50%75%100%125%150%175%200%300%400%Text Edge
StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional
Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall
Caps
Reset restore all settings to the default valuesDone
Close Modal Dialog

End of dialog window.

Close Modal Dialog

This is a modal window. This modal can be closed by pressing the Escape key or
activating the close button.





DIRECT TO YOUR INBOX

Stay up to date with our Editor's Picks newsletter. 


Subscribe




CONTACT US

Like what you’ve seen? Get in touch to learn more.



email

Previous

Case study 2

Next

Case Study 4

Connect with us


Our locations

My EY

Site map

Legal and privacy


 

EY refers to the global organization, and may refer to one or more, of the
member firms of Ernst & Young Global Limited, each of which is a separate legal
entity. Ernst & Young Global Limited, a UK company limited by guarantee, does
not provide services to clients.


Facebook

LinkedIn

Twitter

YouTube

EY | Assurance | Consulting | Strategy and Transactions | Tax

 

About EY

EY is a global leader in assurance, consulting, strategy and transactions, and
tax services. The insights and quality services we deliver help build trust and
confidence in the capital markets and in economies the world over. We develop
outstanding leaders who team to deliver on our promises to all of our
stakeholders. In so doing, we play a critical role in building a better working
world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the
member firms of Ernst & Young Global Limited, each of which is a separate legal
entity. Ernst & Young Global Limited, a UK company limited by guarantee, does
not provide services to clients. For more information about our organization,
please visit ey.com.

© 2020 EYGM Limited. All Rights Reserved.

EYG/OC/FEA no.

ED MMYY

This material has been prepared for general informational purposes only and is
not intended to be relied upon as accounting, tax, or other professional advice.
Please refer to your advisors for specific advice.

INTERESTED IN DRIVING TRANSFORMATION IN YOUR BUSINESS?

Sticky Bar Close button

REQUEST A MEETING WITH OUR TEAM TODAY AND LET'S BUILD A BETTER WORKING WORLD.

Request a meeting

Sticky Bar Close button !{StickyBar-Expand-btn}

WELCOME TO EY.COM


In addition to cookies that are strictly necessary to operate this website, we
use the following types of cookies to improve your experience and our services:
Functional cookies to enhance your experience (e.g. remember settings),
and Performance cookies to measure the website's performance and improve your
experience., and Marketing/Targeting cookies, which are set by third parties
with whom we execute marketing campaigns and allow us to provide you with
content relevant to you.



We have detected that Do Not Track/Global Privacy Control is enabled in your
browser; as a result, Marketing/Targeting cookies, which are set by third
parties with whom we execute marketing campaigns and allow us to provide you
with content relevant to you, are automatically disabled.

 

You may withdraw your consent to cookies at any time once you have entered the
website through a link in the privacy policy, which you can find at the bottom
of each page on the website.

 

Review our cookie policy for more information.


I decline optional cookies I accept all cookies
Customize cookies