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Form analysis
2 forms found in the DOM

GET /wholesalers

<form class="search-form-container" action="/wholesalers" method="get" data-hs-cf-bound="true">
  <input placeholder="Search for a supplier" class="search-field" type="text" name="search" id="nav-search-input">
  <button class="search-submit" type="submit" onclick="submitSearch()">Go</button>
</form>

GET /wholesalers

<form class="search-form-container" action="/wholesalers" method="get" data-hs-cf-bound="true">
  <input placeholder="Search for a supplier" class="search-field" type="text" name="search" id="nav-search-input">
  <button class="search-submit" type="submit" onclick="submitSearch()">Go</button>
</form>

Text Content

Marketplace
Marketplace

The Upstock Marketplace
Discover amazing local suppliers
Go

See all suppliers ->

Browse by region ->
Featured
All categories
40+ categories
Alcohol

Beer, wine & spirits
Baked Goods

Bread, biscuits & pastries
Cheese & Dairy

Milk, cheese & ice cream
Coffee

Beans, equipment & milk
Condiments

Sauces, honey & spreads
Drinks

Juices, soda & syrups
Dry Goods

Pasta, snacks, spices
Meat

Poultry, fish & game
Packaging

Cutlery, bowls & plates
Personal Care

Soap, sunscreen & more
Produce

Fresh fruit & veg
For suppliers
For suppliers

Why use Upstock?
Accept Payments
Sell to Supermarkets
Integrations
Customer reviews
Sample store
Plans & pricing
All features
Book a demo
For buyers
For buyers

Why use Upstock?
Find a supplier
Browse by region
Free samples
Customer love
100% free – sign up
About
About us

About us
News
Log inSign up

Log in

Sign up




WHOLESALE FMCG &


FOODSERVICE ORDERS


ALL IN ONE PLACE


AI SIMPLIFIES ORDERING, PAYMENTS & LOGISTICS

FOR FOODSERVICE & FMCG WHOLESALERS AND THEIR WHOLESALE BUYERS


Start now, it's free →

✓ Made by the creators of Xero
✓ No risk: Fast & free setup
‍‍✓ Reduce costs, waste & stress


Book a demo
Your browser does not support the video tag.
NEW RELEASE
🎉 Newsfeeds are now live! Start posting today. Learn more ->


TOP CAFES, RESTAURANTS AND GROCERS LOVE USING UPSTOCK


Order from the largest, fastest growing selection of foodservice suppliers &
FMCG products

"Upstock is extremely easy to use. I can see the list of my suppliers. It
reminds me what stock to check and order. It’s just a few taps to order
everything, making it really quick and efficient. We’d be very unhappy without
Upstock – we’re very busy and spending less time placing orders and dealing with
stock is essential."

Read the story ->
"Upstock is extremely easy to use. I can see the list of my suppliers. It
reminds me what stock to check and order. It’s just a few taps to order
everything, making it really quick and efficient. We’d be very unhappy without
Upstock – we’re very busy and spending less time placing orders and dealing with
stock is essential."
Andrea Mulhausen
Fort Greene
"Instead of sending out 20 emails a day, I use the app to place just one order
and I know everything will show up exactly how we ordered it."

Read the story ->
"Instead of sending out 20 emails a day, I use the app to place just one order
and I know everything will show up exactly how we ordered it."
Milly Brunel
Squirrel Cafe
“I love how with Upstock I’m able to just ‘tap tap tap’ and I’m done. It gives
me more space to create new product lines and get to know my customers. I don't
have to stop work and jump on my laptop and log into something. It's just on my
phone and it's easy.”

Read the story ->
“I love how with Upstock I’m able to just ‘tap tap tap’ and I’m done. It gives
me more space to create new product lines and get to know my customers. I don't
have to stop work and jump on my laptop and log into something. It's just on my
phone and it's easy.”
Reuben Brand
Ploughmans Cafe
Read customer love


WHAT DESCRIBES YOUR BUSINESS BEST?

I sell wholesale food & drinks

I sell coffee, produce, drinks, meat, dairy, FMCG goods etc
I buy wholesale food & drinks

I work at a cafe, restaurant, bar, grocery store etc
<- Back


WHAT PRODUCTS DO YOU SELL?

Eggs
Meat
Beer
Baked Goods
Produce
Drinks
Seafood
Coffee
Dairy

Other
<- Back


WHAT KIND OF VENUE?

Cafes
Restaurants
Bars
Grocers
Chefs
Food Trucks

Other


THE UPSTOCK MARKETPLACE

Order from all your existing wholesale suppliers • Discover exceptional new
brands and their specialty products • 100s to choose from
See all wholesalers
Libertine Blends Organic Tea
Nippy's Sales & Distribution VIC
Otis Oat M!lk
Brown Acres Organic Microgreens
Henlee Cocktails
Clear Head Drinks
No Ugly
The Uncommon
Kings Fishmarket
Wolf Lane Distillery
Alderson's
Joknal Products
Low Carb Haven Ltd
Boston Bean Coffee Company
Sticky Balsamic
Gellicious Gelato
Southern Seafood Products
CoSkin


FAST, RELIABLE ORDERING – FROM ALL YOUR SUPPLIERS

Put an end to expensive mistakes, wasting time with phone tag, garbled texts and
emails lost in spam


AN ONLINE MARKET FILLED WITH YOUR SUPPLIERS

Order from your current suppliers, see their full catalogues at your negotiated
prices, plus discover amazing new products & brands – try samples before you buy


Discover suppliers ->


SAVE YOUR FAVOURITES & CONTROL PURCHASING

It’s easy to make sure staff order exactly the right items, from the right
suppliers – onboard new staff in minutes. Never overpay – prices are set to your
negotiated terms.


TRACK EVERYTHING AT A GLANCE

Know exactly what's arrived and what's on the way – across FOH, BOH and all your
locations – see why chefs love the traceability


SIMPLIFY WHOLESALE ORDERS, PAYMENTS & LOGISTICS

Cut costs, cut waste, reduce stress

Sign up free

We'll send you follow up emails with instructions on getting setup
✓ Cancel anytime  ✓ No contracts  ✓ No credit card required

CONTROL WHO ORDERS WHAT

Create shopping lists to make sure staff only order what you've approved


COMPLETE ORDER HISTORY

See all the details of every order you’ve ever made on Upstock


IN-APP MESSAGING

Send & receive messages with any order, so everyone can see what was discussed


WORKS ON ALL DEVICES

Upstock works on all devices – nothing to download, install or update


ONLINE FOR REMOTE ACCESS

Securely available anytime, anywhere and it’s always backed up

ORDER TRACKING

See your order status at a glance, including courier tracking

FOR FOODSERVICE & FMCG SUPPLIERS



UPSTOCK IS A GAME CHANGER

Sales & customers typically
increases 15–20%
Daily processing typically drops from
2–3 Hours to 15 minutes
Daily errors typically drop from
20-30% to nearly 0%


PICK YOUR INDUSTRY


We'll show you how Upstock can work for your business

Bakeries
Coffee Roasters
Produce Suppliers
Meat & Butchers
Drinks Suppliers
Seafood Suppliers
Breweries
Dairy Suppliers
Egg Suppliers


FOODSERVICE & FMCG SUPPLIERS:
‍AUTOMATE LOGISTICS & INCREASE SALES


REDUCE ERRORS

Buyers enter their own orders from an always accurate, up-to-date product list


REDUCE WASTE

Accurate orders means no more shipping the wrong items, wrong amounts or wrong
dates


REDUCE OVERHEAD

Stop staff burning time & money on phone tag, garbled texts and emails lost in
spam


SELL TO MORE BUYERS

Join an online market filled with thousands of wholesale buyers looking for new
products to stock. Get your brand listed and start taking orders, for free.


INSTANTLY UPDATE YOUR PRODUCTS

Add, change, remove any product or price – all your buyers are updated instantly


INTEGRATE INVOICING & INVENTORY

Automatically create invoices in Xero, MYOB, Quickbooks, Unleashed, Dear, all
integrations


SUPERMARKET INTEGRATIONS



THE EASIEST WAY TO SUPPLY TO WOOLWORTHS & FOODSTUFFS


Automatically receive orders, catch price discrepancies, generate compliant
packing slips & send invoices. Sort all your supermarket orders in no time.
‍
‍Book a demo to see how it works. Read more about the selling to Supermarkets
with Upstock.




WEBINAR FOR SUPPLIERS.



30 MINUTE DEEP DIVE.


Join us online on Thursday December 2nd at 3:30pm (NZT) for a 30-minute deep
dive into how suppliers can simplify your wholesale process & grow your business
with Upstock.

Join the webinar



GIVE YOUR TEAM EASY ACCESS TO KEY ORDER DATA

Great for people like...
• Operations manager
• Finance manager
• Sales reps
• 3PL providers

To see details like...
• Who placed orders & when
• Who shipped what & when
• When it was received
• Invoices attached to orders


A PROVEN TOOL TO BUILD, OPTIMISE AND GROW YOUR BUSINESS

Tens of thousands of venues are connected to Upstock • Join the largest, fastest
growing marketplace

"Upstock has been a game-changer, freeing up countless hours, expanding our
customer base and growing our business. It significantly enhances the ordering
experience for customers, making it absolutely seamless and user-friendly. We
couldn't be happier."

Read the story ->
"Upstock has been a game-changer, freeing up countless hours, expanding our
customer base and growing our business. It significantly enhances the ordering
experience for customers, making it absolutely seamless and user-friendly. We
couldn't be happier."
Hayley Molloy
Molly Woppy
"Managing clients and pricing with Upstock has truly made my life easier. The
ability to promote our products inside the Newsfeed has been a great feature as
well. Do yourself a favour and make the move to Upstock."

Read the story ->
"Managing clients and pricing with Upstock has truly made my life easier. The
ability to promote our products inside the Newsfeed has been a great feature as
well. Do yourself a favour and make the move to Upstock."
Pedro Marcelino
Nata Portuguese Bakery
“For anyone looking for a smart, easy, and cost effective way to organise their
wholesale customer base, and make the ordering and invoice process a breeze,
Upstock is the one to choose.”

Read the story ->
“For anyone looking for a smart, easy, and cost effective way to organise their
wholesale customer base, and make the ordering and invoice process a breeze,
Upstock is the one to choose.”
Clara Lehmann
Clara Cakes

Read customer feedback


GET ADDED TO THE UPSTOCK DIRECTORY FOR FREE!


$0 setup fees. 0% commission fees.
Sell for free – upgrade to manage orders for only



$1 PER ORDER

or less with volume


Start selling for free

Upstock
The best order management system to simplify wholesale orders and grow your
business

★★★★★ App Store rating


hello@upstock.app

Industries
FMCG Suppliers
Cafes
Restaurants
Bars
Grocers
Chefs
Bakeries
Coffee Roasters
Produce Suppliers
Meat & Butchers
Drinks Suppliers
Seafood Suppliers
Breweries
Dairy Suppliers
Egg Suppliers
Food Trucks
For suppliers
Why suppliers love UpstockCustomer reviewsSell to supermarketsAccept credit
cardsPromote your brandIntegrate with your systemsCase studiesJoin the sample
storeAdd your brand for freeAll Features
For buyers
Why buyers love UpstockFree samplesOrder supplies nowFoodservice suppliers by
categoryFoodservice suppliers by region
FMCG Suppliers
Cafes
Restaurants
Bars
Grocers
Chefs
Bakeries
Coffee Roasters
Produce Suppliers
Meat & Butchers
Drinks Suppliers
Seafood Suppliers
Breweries
Dairy Suppliers
Egg Suppliers
Food Trucks
Company
AboutNewsOur TeamJoin the TeamPrivacy PolicyTerms & ConditionsBook a
demoCustomer love

Get the app
Scan to get the app

Use your phone camera app


Marketplace
Marketplace

The Upstock Marketplace
Discover amazing local suppliers
Go

See all suppliers ->

Browse by region ->
Featured
All categories
40+ categories
Alcohol

Beer, wine & spirits
Baked Goods

Bread, biscuits & pastries
Cheese & Dairy

Milk, cheese & ice cream
Coffee

Beans, equipment & milk
Condiments

Sauces, honey & spreads
Drinks

Juices, soda & syrups
Dry Goods

Pasta, snacks, spices
Meat

Poultry, fish & game
Packaging

Cutlery, bowls & plates
Personal Care

Soap, sunscreen & more
Produce

Fresh fruit & veg
For suppliers
For suppliers

Why use Upstock?
Accept Payments
Sell to Supermarkets
Integrations
Customer reviews
Sample store
Plans & pricing
All features
Book a demo
For buyers
For buyers

Why use Upstock?
Find a supplier
Browse by region
Free samples
Customer love
100% free – sign up
About
About us

About us
News
Log inSign up

Log in

Sign up